Trending December 2023 # Stuff Serious Bloggers Should Remember To Do In Google Analytics # Suggested January 2024 # Top 13 Popular

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You don’t have to be an analytics geek or name your firstborn child Avinash to care about how people interact with your site. Many bloggers I’ve talked to recently get just as excited by traffic reports as the data analysts sipping 5 Hour Energy behind their 4 monitor workstations. Some bloggers just don’t know what they’re looking for or how to act on the data.

If you feel like you’re buried in a sea of bounce rates and page views, here are some things you can do now to make sure your time spent in analytics is worthwhile.


Filter Out IP Traffic

The most basic (and essential) filter to apply to your traffic is to remove your own footprint. Just grab your IP address from any of the IP sites and plug it in. That way you don’t skew your data.

If you have anyone else working on the site or if you frequently access your site from another location, it’s best to create multiple IP filters.

Track Site Search

One easy way to learn about how people are interacting with your site is to see what they search for. You can activate Site Search in your analytics settings and add your query parameter without too much trouble.

Later on, you can see search queries performed on your site within your content reports. With a list of terms that people are searching for, perform those same searches yourself to determine whether appropriate content exists to match the query or whether you need to create some.

Goal Tracking

Not all bloggers have goals, but they should. The most common goal to track for a blogger would be something like a contact form submission or an ebook download. These are tracked by having a separate Thank You page URL that you enter into the Goal URL field.

If you don’t have an ebook (and that’s not a crime), consider a different type of goal like “Time on Site.” Until you have an actual “product” or funnel destination, this can be a good way to benchmark how long readers stay glued to your content.


Referring Keywords

Determine whether the content on your posts is truly relevant to what was searched for. Look for keyword terms phrased as questions. Keywords can provide a fantastic blueprint for future content generation.

Take your top 20 referring keywords, check their search volumes in Google Keyword Tool, check your actual rankings for those terms, and wherever you rank less than position 1, revisit your on-page optimization for those terms.

Referring Sites

The “Referring Sites” report is a great way to find out about your content being mentioned and linked to across the web. Consider these sites (and the people behind them) to be great resources you can reach out to and develop relationships with. I often find out about places I’ve been cited days earlier through this report than I do through Google Alerts.

In-Page Analytics


Tagging RSS Traffic

This list is by no means comprehensive when it comes to using analytics to enhance your blogging, but it’s a great place to start.

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Getting Aw, Snap! Error On Google Chrome: What Should I Do?

Getting Aw, Snap! Error on Google Chrome: What Should I Do?

Aw, Snap Google Chrome error occurs when Chrome faces issues in loading pages. You may also see webpage not loading on Chrome, video not playing like errors. To fix Aw, Snap page crashes error on your PC, firstly try reloading your webpage. In many cases, reloading works as a great tactic. If it doesn’t fix page crash error, try the following fixes.

Fixes: Aw, Snap! Error on Google Chrome

Troubleshoot Aw, Snap error message on Google Chrome.

1. Try Reloading Page

If this doesn’t work, try the further hacks.

2. Check Your Internet Connection 3. Clear Cache

The next method in the list of fixes to resolve Aw, snap error in Google Chrome is to clear cache that might have been created due to the information stored on Chrome. This might also stop the page from loading. Try the fixes below to solve the problem:

a. Try Opening Web Page In Incognito Mode

Open Chrome in Incognito mode and try opening the webpage or website where you are getting Aw, snap error message. For this, follow the steps below:

Open Chrome on your computer.

Now, enter the page URL and press Enter. If the page opens, clear cache and cookies.

b. Clear Your Cache and Cookies

To clear cache and cookies, follow these steps:

Then select Cached images and files and Cookies and other site data and deselect any other selected data.

Reload the page with Aw, snap error. The issue will probably be resolved.

4. Close Other Tabs, Extensions, And Apps

Sometimes, the Aw, Snap! error might occur due to your device’s memory. Your computer might have run out of memory and therefore couldn’t load sites. At such times, try to close any running apps, tabs, and extensions or programs. This might be of great help to fix Aw, snap Google Chrome error. Here’s how to do it:

Firstly, free up memory using the tips below:

Close all tabs other than the one showing error.

Uninstall Extensions from Chrome that are of no use. For this,

Now, reload the tab with the error to check if it is fixed or not.

Still Getting Aw, Snap Error in Chrome?

These were some of the core methods to fix Aw, snap error in Chrome on Windows 10. If you are still unable to load a page, try restarting your computer or updating Chrome. If still the issue persists, try checking for any corrupted software installed on your PC. If you find any unwanted software, remove them and try reloading the same page on Chrome again. We hope this might help you fix ‘Aw, Snap!’ page crashes and other page loading errors in Google Chrome.

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Akshita Gupta

How To Track Social Media Campaigns Using Google Analytics

Understanding how GA ‘UTM’ values can give you more insight into your social media marketing

This form of media has now become an integral part of our lives and continues to evolve. A few years ago the emphasis was on B2B companies being active and creating pages on sites such as Facebook, LinkedIn, and Twitter… now the conversation has swung and is moving towards the idea that every marketing campaign must be social.

With every month that passes, there seems to be an endless stream of new channels, terminologies, and the dialogue can be fascinating. But it can be very easy to get caught up with the new innovations and forget about what you’re currently doing. It seems that before you have got to grips with one channel there is another one to topple that, and it requires your undivided attention.

The evolving digital landscape

The latest research on the use of different social networks shows that there is a huge choice of existing social media channels and a stream of new channels. We need to keep an eye on the new options, but this can sometimes get in the way of making social media marketing measurable in a meaningful way. We are too busy ‘doing’ social and trying to figure the best way of using them so measurement can be neglected.

As the digital world keeps expanding (let’s not forget you are dealing with email, website, PPC, SEO, remarketing, and content to name a few) it is very easy to get overloaded and overlook the key reason you attempted social in the first place.

Interestingly the ‘social’ nature of these channels are really useful for engaging prospects and customers (here’s a really interesting infographic summing up the 6 major social channels). Rather than the dodgy reputation that haunts sales departments (‘why are they not listening to me? Maybe it’s end of the month and they need to hit their commission’), social media allows you to build a relationship in an informal, personable, low-pressured way. Sounds like a good thing to do right….?

Measuring social engagement

So you need a way to measure engagement and how this translates to business results on your site.

When we talk to customers we find that most B2B marketers are naturally cynical and fall into one of two camps when it comes to social media marketing:

1. Those not doing it and thinking it is a waste of time and

2. Those doing it and wondering if it is a waste of time.

There’s that niggling feeling that there must be a way to make social media work that just won’t go away. In our experience that uncertainty is born out of a total lack of meaningful measurement.

Social media has a whole range of self-fulfilling metrics that enable those charging for their social media services to justify their own existence. The value of a retweet to the bottom line of your business is quite intangible.

Like any marketing activity, we must be able to track and measure its ROI. What is it delivering to the business in terms of opportunities? You cannot improve what you cannot measure after all.

Introducing how to use Google Analytics UTMs for measuring social media marketing

Do you know what UTMs are and do you use them? If you answer ‘no’ I would suggest you’re missing out since tracking campaigns with them is one of the most underused and undervalued things in digital marketing.

At a practical level UTM parameters are bits of text added to the end of your URL, technically called a query string since they’re separated by a question mark from the web address.

For example, a URL with UTM values from this post taking you to CommuniGator’s GatorSocial page could be tagged as:

It helps you track where your links are coming from but more importantly the actual source and content. Once you have goals setup in Google Analytics you can use them to track all of your links and measure the success of marketing activities, like social media and guest blog posting.

To explain the full details of measuring social media, download our social media measurement whitepaper which will help you get the most out of you social media and make sure you are able to ascertain what value it is providing to your business.

The paper covers the five key areas below – I hope you enjoyed the read and find it useful.

1. Social Profiles: First Impressions Count

2. Audiences: Follow You, Follow Me

3. Content: A Kingsize Challenge

3. Analytics: Meaningful Measurement

4.Conclusion: Managing the Marketing Mix

Image Credit / Copyright: Marcel De Grijs/ 123RF Stock Photo.

Thanks to Simon Moss for sharing his opinions and thoughts in this blog post. Simon Moss is a Chartered Marketer with over eight years’ marketing experience gained primarily in the B2B marketplace. He currently looks after the marketing for CommuniGator and WOW Analytics, a leading digital marketing agency providing email marketing solutions and cutting edge technology that enables you to maximise the value of every visit to your website – identifying and naming prospects visiting corporate websites. You can follow him on LinkedIn or connect on Twitter. For more information on lead scoring and to receive a demonstration and trial, visit the WOW Analytics website or call us on 0844 880 2899.

Our Summary Of Google Analytics Updates 2011

A reminder of the latest changes to Google Analytics for non-specialists

This update page is intended to help anyone who uses Google Analytics, but not day-in day-out! It’s also a reminder for me when giving training courses to highlight what’s new.

I subscribe to the Google Analytics Blog feed to keep up-to-date and other related ones like Webmaster Tools. There are quite a few detailed posts from Google about Analytics that won’t make so much difference to most users and are more for interest of GA specialists working on it all the time.

So in this summary we alert you to what we see as the major changes that every marketer using Google Analytics to review their digital marketing needs to know about – there’s been a lot of them in 2011. Many thanks to the analysts like Dan Barker, Helen Birch and Tim Leighton Boyce who have written tutorials on how to apply these new features which often don’t have any tutorials from Google when they’re introduced.

More guidance on how to deal with “not provided” missing search queries – 24th November update

Another short update on this since it’s going to effect the accuracy of your analysis. There are two posts we recommend:

New analytics search queries update – 11th November update

Importance: [rating=4]

Google giveth with one hand and take away with the others – although many loved the new search queries feature from earlier in October there is a furore amongst SEOs that Google will not be sending natural search query information from logged in users to any analytics package. Although this is estimated to be sub 10% it will make approaches like gap analysis less accurate. Much of the annoyance is based around the queries still being available for paid Adwords users. Bit of a storm in a tea cup or not? Hopefully Google will revert on this decision.

There is discussion across many forums about the impact on smaller sites, but one of the best summaries of the impact on major sites is this from the bigmouthmedia blog. Note this is for Google US at the moment and there is no announcement from Google when it will be rolled out further.

“Not provided” refers to when the individual search keywords can’t be viewed in analytics although they are still registered as natural search visits. It clearly makes techniques like backlink analysis less meaningful although relative differences in phrases are still relevant.

Site flow visualisation feature – 19th October

Importance: [rating=4]

Yet another new feature in the new version of Google Analytics has been announced. It’s a more sophisticated version of the navigation summary. It shows page flow and flow between goals/funnel steps. It’s not rolled out yet, but Dan Barker has said he will do a summary when he explores it once it does:

You can see it enables you to review customer journeys and these can be segmented for more insight.

New analytics search queries update – 4th October

Importance: [rating=4]

Our update by Dan Barker explained how this feature, previously seen in Google Webmaster Tools can help you work out which natural keyphrases and landing pages give the most opportunity to improve natural search.

Google Real Time – 29th September 2011

Importance: [rating=4]

At the same time as GA Premium, a major new feature was also introduced. GA Real Time is a new set of reports showing the source, content used and select keywords for current / active users on the site within the last 30 minutes.

This report opens new opportunities – read this review of 5 applications by Helen Birch.

Premium (paid version) of Google Analytics announced – 29th September 2011

Importance: [rating=2]

The cost of GA Premium (stated at $150K minimum) means that it won’t be relevant for most businesses except corporates looking for support from Google Account managers and improvements to sampling.

Change to reporting of visit length – 11 Aug 2011 – ALERT – may change number of reported visits significantly?

Importance: [rating=4]

On Thursday 11th last week Google Analytics notified a change it described as “a small change in how sessions are calculated in Google Analytics”. They said it should only give changes to visits of around 1%.

We’re alerting this to you in case you see larger changes when reviewing your analytics or differences between GA and other tracking systems.

For the record, the change seems to have been made to accomodate the new multi-channel features (media attribution path to purchase funnels). Since when any traffic source value for the user changes this is counted as a new visit.

The main basis for a session ending i.e. 30 minutes elapsed between page view remains.

You can read the announcement details here.

Launch of Google Analytics social plugin engagement for social media sharing analysis

Importance: [rating=5]

With the launch of Google+ there wasn’t so much attention given to this release which enables you to report on Google+ shares and also Facebook and Twitter using data obtained from their APIs using the social media plugin. This is a big enhancement since the lack of reporting of social media reporting without event tracking was a weakness in Google Analytics.

Read more about social engagement reports and implementation.

The new release also enables you to see the impact of Google+1 within Analytics.

Multichannel funnels rolled out – June 2011

Importance: [rating=5]

A great introduction by Tim Leighton Boyce explains how you can apply this to understand multiple customer touchpoints before conversion. Previously, this has required separate, more sophisticated systems.

New Google Analytics version 5 – Now available to All Users – 20th April 2011

Importance: [rating=5]

To see the new interface just log-on and select “New Version”:

If you get confused by the new report menus checkout this handy Report Finder from Google for the New version.

For an in-depth review of the new capabilities, see our detailed analysis on 10 key features in the Google Analytics Beta from Dan Barker or my recommendations below for organisations using GA on when and how they should switch.

It’s also worth checking the Google Analytics Blog which has a series of posts on the new features, so far covering:

Custom Reports


Events Goals – see my summary on the many options for marketers to use these.

Google Analytics version 5 Beta announced – 17th March 2011

Importance: [rating=5]

I’ll give my first impressions here and review the implications for marketers, but Dan Barker has a detailed analysis on 10 features in the Google Analytics Beta to consider.

Marketing implications – what we think you need to know about the new Google Analytics

1. Should we sign-up for the Beta?

Note that although we signed up we weren’t notified by email – we spotted a “New version” link at the top of Google Analytics, so keep an eye out for that

If you work for a smaller organisation and have many other plates to juggle I recommend you wait until the full release since the software mainly offers usability improvements and it won’t transform your sales

2.  Application workflow. Google’s design team has considered the user journeys and have made some features more prominent to encourage usage – as i’ve been doing in my workshops for Econsultancy:

Google Analytics Intelligence – this is a great feature to save time – read my recommendations on this.

Custom reports – See my presentation – slides 24-7 on the types of custom reports to develop

Advanced Segments – I’m a huge fan of these and rightly these have been made more prominent – if you’re not using these, your really missing out on the opportunity to understand site visitor behaviour and change results.

3. Menu changes for accessing reports. As this screengrab from Dan’s post shows, these are dramatically different. So in a larger company, there is a need for retraining to understand these. The changes do seem logical and simplify, but i have heard some Beta users saying they have reverted to the previous version.

4. Dashboard gadgets and widgets. Apart from the changes to the menus, the second biggest difference is the addition of  widgets and gadgets to help develop custom dashboard widgets. This was a strength of other web analytics tools like Yahoo! Web Analytics, Core metrics  and Omniture. Now this deficiency has been addressed, this makes Google Analytics more suitable for enterprise use. However, the data can’t be filtered I think as it can in the other tools for a specific segment or condition so this remains a limitation.

5. Data / report type changes. You may be wondering whether there are new types of data or reports. There are no new data types I believe, just re-labelling of reports.  The data that is available is the same, although Google have announced separately that they have dropped the connection speed feature.

Currently, there are no Benchmark reports in the Beta. Google have announced separately that they are improving these. It seems there was no time to include them in this version of the Beta, so we will let you know how these change.

6. Guidance on using the reports to improve marketing results. As someone who trains on using Google Analytics reports to get better results, I was interested to see whether this type of guidance would be built in. Well, no changes here, you still have to know the right questions to ask and where to go to find the answers. So I’m pleased there are still opportunities to help through training and consulting.

Overall though it will be much quicker and clearer to identify opportunities and problems, so the new release is a major step forward!

Integration with Google Webmaster Tools- February 7th 2011

Importance: [rating=1]

Marketing implications: This is a small evolution in capability, but I mention it as it shows the trend to integrating different data sources.

Recommended link: Announcement of Google Analytics Google Webmaster Tools Link

How To Enable Or Disable Remember My Apps In Windows 11

If you turn on the Remember my apps setting on your Windows 11 device, Windows will remember the apps that you have installed on your device so that you can restore them from the Microsoft Store on other Windows 11 devices. An option to turn on or off the Remember my apps is available on the Windows backup page in Windows 11 Settings. In this article, we will see how to enable and disable Remember my apps in Windows 11.

How to enable and disable Remember my apps in Windows 11

The following steps will guide you on how to enable and disable Remember my apps in Windows 11. Do note that the Remember my apps setting is not available for Work or school accounts. Therefore, if you have signed in to Windows 11 with a Work or school account, you will not be able to turn it on or off. You have to sign in to Windows 11 with your Microsoft account.

Select the Accounts category from the left pane.

Toggle the button next to the Remember my apps tab to turn this setting on or off.

After enabling this setting, you will be able to restore all your apps on multiple Windows 11 devices that you have signed in to with the same Microsoft account.

On the Windows backup page, you will see two more settings in addition to the Remember my apps. Let’s see what these settings are:

OneDrive folder syncing: You can turn on OneDrive folder syncing if you want to backup your files and folders from your Desktop, Documents, and Pictures folders to OneDrive. This setting is not available for the users who are signed in to Windows 11 devices with their Work or school accounts.

Remember my preferences: This setting lets you backup your preferences, such as language, passwords, etc., on other Windows 11 devices with the same Microsoft account. Apart from that Windows will also sync some of your settings, like File Explorer settings, printers and mouse options, notifications preferences, etc., on another Windows 11 device. The Remember my preferences setting remains unavailable for the users with Work or school accounts until it is allowed by their organizations.

You may find the Remember my apps setting greyed out on your Windows 11 PC. In such a case, first, check if you are signed in to Windows 11 with a local account or Microsoft account. The users with local accounts can’t turn on the Remember my apps and preferences setting on Windows 11. To fix this, follow the steps below:

Launch Windows 11 Settings.

Enter your Microsoft account username and password.

While signing in to Windows 11 with your Microsoft account, you may receive the following message:

The above message appears when the account that you are using to sign in to Windows 11 is already added to your device. In such a case, first, delete that account from your Windows 11 device and then try again.

How do I enable background apps in Windows 11?

You can enable and disable any background app in Windows 11 from Settings. The steps to enable background apps in Windows 11 are as follows:

Open Windows 11 Settings.

Now, select Always in the Background apps permissions drop-down.

What is S mode in Windows 11?

Windows 11 S mode is designed to provide the users with an increased security experience. After enabling the S mode, Windows 11 will allow you to install the apps only from Microsoft Store and you will browse the internet only by using the Microsoft Edge browser.

Hope this helps.

Read next: User Accounts Settings in Windows 11.

Comment Mesurer Vos Réseaux Sociaux Sur Google Analytics

Ce guide en 6 étapes du suivi des réseaux sociaux dans Google Analytics vous mettra sur la bonne voie pour démontrer le ROI des médias sociaux

Votre site Web est la pierre angulaire de la présence en ligne de votre entreprise. Aux côtés de votre site Web se trouve une aide précieuse : les réseaux sociaux. Il est important d’intégrer votre présence sur les réseaux sociaux et sur votre site Web afin de diriger continuellement le trafic vers vos ressources en ligne. Après avoir dirigé le trafic des médias sociaux vers votre site, l’étape suivante consiste à mesurer les fruits de votre labeur pour vous améliorer. Comme toujours, c’est à ce stade que Google Analytics s’avère bien pratique.

Google Analytics vous fournit des données pour connaître la provenance des visiteurs de votre site Web, et pour comprendre leur comportement sur votre site. En outre, lorsque vous configurez votre compte Google Analytics pour suivre et mesurer le résultat de vos initiatives digitales, vous avez la possibilité de vérifier le retour sur investissement des médias sociaux pour votre entreprise.

Pour vous aider à débuter, nous avons rédigé ce guide du suivi des médias sociaux dans Google Analytics, en 6 étapes faciles.

# Étape 1 : Établir les objectifs de votre site Web sur les médias sociaux

Avant de commencer à suivre le résultat de vos initiatives digitales dans Google Analytics, il est nécessaire que vous déterminiez des objectifs sur les médias sociaux. Ces objectifs devraient faire partie de votre plan marketing digital  et être alignés sur vos objectifs marketing et commerciaux au sens large. Si votre objectif est d’utiliser les médias sociaux pour augmenter le trafic vers votre site Web, créez des objectifs S.M.A.R.T. qui vous aideront à l’atteindre.

Par exemple : Pour augmenter le trafic vers un site Web de 15 % au deuxième trimestre, 100 tweets par mois seront dédiés à diriger le trafic vers le site.

# Étape 2 : Inscrivez-vous à Google Analytics # Étape 3 : Configurez votre code de suivi Google Analytics

Afin de collecter des données sur le site Web à partir de Google Analytics, il est nécessaire de commencer par configurer votre code de suivi. Les données de suivi de page peuvent être collectées de deux manières : en utilisant Google Tag Manager ou en ajoutant le code de suivi directement dans votre site.

1) Google Tag Manager

Cette approche est recommandée, car l’utilisation de Google Tag Manager simplifie la gestion de balises sur votre site. Il facilite l’ajout d’autres balises à votre site, comme les balises AdWords Conversion Tracking ou de remarketing, ainsi que la configuration du suivi sur Google Analytics. Suivez la procédure présentée dans la vidéo ci-dessous pour configurer Google Tag Manager.

Tutoriel Google Analytics – en anglais

2) Ajout du code de suivi directement dans votre site

Pour ce faire, il est nécessaire de disposer d’un accès au code source de votre site Web et d’être à l’aise avec l’édition HTML.

Pour configurer le code de suivi de votre site Web :

4. Vérifiez votre configuration pour vous assurer que le code qui s’affiche dans Google Analytics est le même que celui présent dans le code source de votre site Web.

# Étape 4 : Configurez Google Analytics Goals

Pour créer des objectifs, appliquez cette procédure de Google Analytics. (en français)

# Étape 5 : Comprendre les rapports d’analyse des médias sociaux

1) Rapport Vue d’ensemble 

Cet Overview (Rapport Vue d’ensemble) vous permet de consulter rapidement le taux de conversion généré par les canaux sociaux. Le graphique de taux généré par les médias sociaux compare le nombre et la valeur monétaire de tous les objectifs atteints aux chiffres atteints grâce aux renvois en provenance des médias sociaux.

2) Référents par réseau

Ce rapport vous propose des indicateurs d’engagement pour mesurer le trafic issu de chaque réseau social. Il vous indiquera quels réseaux sociaux ont généré le meilleur trafic.

3) Activité des hubs de données

4) Pages d’accueil

Ce rapport vous permet de consulter des indicateurs d’engagement pour chaque URL. Vous pouvez savoir quel réseau social a généré du trafic vers chaque URL.

5) Trackbacks

Ce rapport vous permet de savoir quels sites contiennent des liens vers votre contenu et dans quel contexte. Vous pouvez utiliser ces données pour reproduire le contenu qui fonctionne le mieux et développer de bonnes relations avec ceux qui référencent fréquemment votre site.

6) Conversions

Ce rapport permet de véritablement quantifier la valeur des médias sociaux pour votre entreprise. Le rapport Conversions montre le nombre total de conversions et la valeur monétaire des conversions générées par les visites en provenance des réseaux sociaux. Remarque : il est nécessaire de terminer l’étape 4 pour que les données renseignent ce rapport.

7) Extensions

Si votre site contient des boutons pour le partage sur les médias sociaux, il est important de savoir lesquels ont été utilisés et pour quel contenu. Ce rapport fournit les données nécessaires pour savoir quels articles sont les plus couramment partagés et sur quels réseaux sociaux.

8) Flux d’utilisateurs

Les rapports Flux d’utilisateurs indiquent les chemins initiaux suivis par les utilisateurs des réseaux sociaux jusqu’à votre site. Si vous réalisez des campagnes assurant la promotion de produits spécifiques, il vous est possible de savoir si les utilisateurs de chaque réseau social sont entrés sur votre site par une page produit et s’ils ont continué leur visite sur votre site.

# Étape 6 : Faire part des données issues de ces rapports

Maintenant que vous avez toutes les données nécessaires pour démontrer que votre initiatives digitales dirigent le trafic vers votre site Web, synthétisez-les et présentez-les à votre patron, collègue ou associé dans une présentation PowerPoint ou Google Presentation. Prenez soin de n’inclure que les données qui coïncident avec les objectifs déterminés à l’étape 1. Il serait bien d’inclure des graphiques dans votre présentation, et 2 ou 3 phrases expliquant ce qu’ils signifient pour votre entreprise.

Par exemple, si vous souhaitez montrer l’impact des médias sociaux sur le trafic vers votre site Web, vous pouvez créer un graphique qui les compare aux autres canaux (comme le graphique ci-dessous), puis présenter la manière dont les canaux sociaux détenus et organiques dirigent la plupart du trafic vers votre site Web.

Nous espérons que ce guide en 6 étapes du suivi des médias sociaux dans Google Analytics vous mettra sur la bonne voie pour démontrer le ROI des médias sociaux. Souvenez-vous qu’il faut toujours : suivre, mesurer, analyser et améliorer, pour pouvoir constamment améliorer le contenu en ligne de votre entreprise.

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