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Regarding search engine optimization, technical SEO is paramount until it isn’t. Crawlability and indexability are essential for ranking, but most other factors will be negligible outside of content and links.
This blog is to help you get a handle on the fundamentals and prioritize your efforts for maximum return.What Is Technical SEO?
Website architecture, mobile optimization, and page performance are technical SEO factors contributing to your overall organic growth. These aren’t the flashiest parts of SEO, but they’re crucial nonetheless.
Knowing your current SEO standing through a site audit is the first step in improving your technical SEO. The next thing to do is design a strategy to improve your weaknesses. Below, we’ll go over each of these measures in detail.Understanding On-page-Off-Page & Technical SEO
These three main categories describe search engine optimization (SEO).On-Page SEO
Image alt text, keyword usage, meta descriptions, H1 tags, URL naming, and internal linking are all examples of on-page SEO tactics that help convey your page’s topic to search engines and readers alike. Since everything relates to your site, you may exert the most influence over on-page SEO.Off-Page SEO
Off-page Backlinks, or links from other sites to yours, are the most important vote of confidence that SEO uses to convey to search engines how popular and beneficial your page is. PageRank improves when a page has both more and better backlinks. A page with 100 relevant links from trustworthy sources will almost always outrank a page with 50 (or 100 irrelevant links from credible sites.)Technical SEO
While you have some say in technical SEO, getting good at it can be challenging because it lacks obviousness.Why Is Technical SEO So Vital?
This aspect of SEO is often overlooked, yet it significantly impacts your site’s organic traffic and should not be disregarded. Even if it’s the most comprehensive, helpful, and well-written information globally, very few people will ever see it if a search engine can’t index it.
A tree falls in the forest, but no one can hear it… Can you hear it? Your content won’t be heard by search engines if it lacks a solid technical SEO base.Simplified Technical SEO: How To Improve Your Site’s Search Engine Rankings For Beginners
Search engine optimization (SEO) is essential to any digital marketing plan because 90% of all online experiences start with a search engine.
Th=echnical SEO is the backbone of every effective SEO strategy. The success of your other SEO activities, including content production and link building, depends on the quality of your technical optimization. With proper technical SEO, search engines will have no trouble finding, indexing, and displaying your site in relevant search results.
Speed, mobile friendliness, and UX are important ranking considerations, and they can all be improved with technical SEO work. In this article, we’ll go into the foundations of technical SEO and provide some helpful pointers for getting started.It’s Important To Audit Your Website To Spot Any Bugs Or Weak Spots.
Launch Google PageSpeed Insights, SEMrush, or Ahrefs to conduct regular audits of your website. You may improve your website’s performance and search engine optimization (SEO) using the tools provided here. Common issues include duplication, broken links, crawl errors, and missing alt tags.Optimizing Pictures And Decreasing Page Load Times Can Greatly Increase a Website’s Speed And Performance Understanding Your Audienence
You don’t write for search engines! Instead, you want to target your audience. Search engine optimization relies heavily on research into user behavior and language patterns to rank websites higher in search results. To rank well in search engine results pages (SERPs), it is necessary to follow certain guidelines.
Some of these norms have to do with the way we write, while others pertain to the structure of our website. One example is making sure your website is compatible with mobile devices.Use Structured Data To Make Content Easier To Crawl For Search Engines
To improve search engine readability, you can structure the data on your website. So, it can assist you in getting rich snippets in search results and raise your website’s rankings. There are numerous formats for structured data, such as JSON-LD, Microdata, and RDFa.SSL Certificate & HTTPS Protocol
When a user sends information to your website, it is encrypted using a secure socket layer (SSL) certificate. This information is delivered thanks to HTTPS, a secure technology safely. Using SSL and HTTPS, you can make your website more secure and attract more customers.
When search engine crawlers encounter HTTP problems, it prevents them from accessing vital pages on your site. Therefore, fixing these issues as soon and completely as possible is crucial.Make It Easier For Search Engines To Crawl And Index Your Website’s Pages Using An XML Sitemap
An XML sitemap is a file that shows search engines the organization of your website by listing each page. Use an XML sitemap and publish it to search engines to boost your site’s rankings. s. The sitemap serves as a guide for visitors to your site. When satisfied with your sitemap, you’ll upload it to Google Search Console and Bing Webmaster Tools. Always remember to update your sitemap as new pages are added or removed.Conclusion
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The role of the modern recruiter is multifaceted. The entire process of educating, engaging, screening, interviewing, and hiring candidates fall under the recruiter’s purview. While each of these duties may be split off into a separate position at different businesses, in most cases, they are rolled into the recruiter’s purview.
Eighty per cent or more of those looking for work turn to the Internet, which is seen as a cheap and quick way to find desirable job openings. Users looking for work still face challenges in locating appropriate postings, while posting employers lament a dearth of qualified applicants.
For that reason, we decided to put together this guide. Here, we want you to focus less on promoting your job postings and more on providing an excellent experience for your prospective employees.How To Use Technical SEO To Optimize For Jobs Results
Google and similar search engines have become crucial resources for job seekers today. Therefore, it is more important than ever for companies and recruiters to make their job postings search-engine friendly. You can use technical Search Engine Optimization (SEO) methods to make your job postings more visible online.
This article will cover technical SEO strategies for improving search engine rankings for employment-related queries.Find Relevant Keywords
Conducting keyword research is the first step in SEO-optimizing job postings. Find out what people are typing into search engines like Google and Bing to find work. You can find useful keywords and estimate their search volume with tools like Google’s Keyword Planner and SEMrush.Structure Your Data
Using structured data (or schema markup), webmasters can tell search engines more about the page’s subject matter. Job titles, descriptions, locations, and salaries can all be made available to search engines with the help of structured data.
Using structured data, you can increase the visibility of your job postings in Google’s job search results and other relevant search features like Google for Jobs. Your job postings will be more discoverable and visible to potential candidates if you do this.Better Organize Job Titles Improve Job Descriptions
A job’s duties, expectations, and prerequisites are spelt out in great detail in the position’s description. Use appropriate keywords and provide thorough, detailed descriptions of the position to improve your search engine rankings.
The job description should be split into sections to assist further search engines, and header tags (H1, H2, H3) should be used. Because of this, the user experience for people looking for work may be enhanced.Apply Appropriate Metadata
Metadata aims to increase a website’s ranking in search engine results. The discoverability of a job posting can be increased through the use of keyword-rich, detailed, and relevant metadata.Mobile-Frindliness
Job-seekers can also benefit from a mobile-friendly website because it allows them to look for and apply to positions while on the go.Create Credible Inbound Links
Backlinks, or links to your job postings from other websites, can improve your position in search engine results. Use niche job boards and social media sites in your industry to spread the word about your open positions and attract relevant inbound links.Enhanced Company Profile
A job candidate must clearly understand the nature of the company’s operations. Attracting the right people requires a clear and comprehensible description of the Career subpage, clearly determined values, and specific key phrases describing the company profile and wanted candidates.Analyzed By Google
You need to monitor how people discover your website closely, what they do once they get there, and how long their average web session lasts. Using Google Analytics and other page-visibility analysis tools can greatly simplify the process of posting new job openings and finding qualified candidates.Content
Your ad’s content needs to be tailored to your audience specifically. Mention the job opening a few times, but do it casually. Because candidates usually type in specific city names when searching for job postings, it’s worthwhile to write about the job location or include information about remote work.Sum Up
One way to increase the discoverability of online job postings is to optimize them for search engines using technical SEO. Increase the visibility of your job postings in with the various steps listed above.
Although SEO is a crucial part of optimizing job postings, it’s important to remember that other factors, such as posting quality jobs and making the application process easy, are just as crucial to attracting and keeping the best employees.
Are you planning to market your brand on Facebook? You better follow the rules, or you’ll be out, and you’ll be out fast.
A robust social platform for business marketing, Facebook is one of the monsters of the social media realm.
With a considerable amount of users of all ages, all of whom have varied interests, it’s easy to find your niche target audience. But you better not mess up.
Facebook is proud of their community standards and the action they are willing to take.
For instance, the platform has a strong stance against hate speech – throughout Q3 of 2023, they took action on 22.1M pieces of hate speech content.
Yes, you want to stay on their good side. You also want to ensure your Facebook marketing works to drive sales.
However, there’s no need to worry. As long as you follow my guide with a few simple rules for marketing on Facebook, you’ll be good to go.Facebook Is Vital For Marketers
You want to stay on Facebook – marketing on the social media platform is crucial.
Why? Because Facebook is, without a doubt, a ringleader when it comes to social media.
Based on statistics from 2023, Facebook reaches 59% of social media users. That’s over half of the population on social media.You Need A Guide To Facebook These Days
Although Facebook can help you see great success if you approach it correctly, not doing so could result in quick failure.
In this article, I’ve compiled a list of unacceptable errors you could run into on Facebook and what to do instead.The 5 Worst Things You Can Do On Facebook
It’s simple to slip up, especially if you’re new to Facebook.
Are you worried about messing up? I’m here to help put your mind at ease – here’s what not to do on Facebook.
Avoid these missteps, and you’ll be well on your way to a prosperous Facebook marketing campaign.1. Overpost Or Overshare
First of all, overposting or sharing content is going to be annoying to your audience. While you want to post on a regular schedule, you can’t make it seem like spam. Facebook also hates spam.
Generally, post to Facebook no more than one to two times per day, maybe a few more depending on your business. Anything excessive could be seen as spam, however, which could get your account disabled.
Be especially careful of bulk posts that contain promotional messaging – Facebook automatically considers this spam.2. Try To Promote Your Business Without Paying
Facebook has also banned any promotional cover art. A.k.a., cover art that features a sales flyer or CTA (Call to Action) within the picture.
A CTA could include a request for users to go to the company’s website, make a purchase, or download the company’s app. Facebook gives you CTA buttons within your page now anyway, so there’s no point in adding one to your cover art as well.
Here’s a look at the CTA buttons:3. Have Too Broad An Audience
Here, we’ve come to what some endearingly call “lazy targeting.” Although you may not get in trouble with Facebook over it, lazy targeting can be an effortless way to tank your marketing strategy goals.
What I’m talking about is not putting enough effort into determining your ideal target audience. Facebook gives you some fantastic tools to narrow down to the specific audience you’re trying to reach — you’re shooting yourself in the foot if you don’t use them.
Whether you realize it or not yet, your company has a niche: your marketing strategy should focus on it.
Not doing so will result in many views from bored users who have little to no interest in your brand simply because they’re nowhere near to being your target audience.
Spend time researching your target audience: what they like, what they do, and how they act.
Honing in on specific economic factors, interests, and activities of your audience will help you reach only the people who are likely to interact with you, like Intrepid Travel does.4. Post Bad Images Or Content
When I say don’t post bad images or content, I mean two things:
Don’t Post Low-quality Photos
This is a great way to make your company look unprofessional. If you post grainy, unclear photos, it will lower your page’s image.
Facebook pages that either post low-quality visuals or use them in their profile are likely to be disregarded.
Make Sure Your Content Is Appropriate
Facebook has taken a tough stance on the content it considers appropriate – it is vital to ensure you’re following their community standards. Not only will you ensure your page doesn’t stay up if you violate them, but it will also paint your business in a bad light.
Facebook won’t tolerate content that contains:
Violent or graphic content.
Child nudity or sexual exploitation.
Bullying or harassment.
It’s pretty straightforward: just don’t break the laid-out rules and post pretty content.
Intrepid Travel does an excellent job at increasing engagement by posting captivating images from around the world – it’s no surprise they have over half of a million followers.5. Incorrectly Used CTA
The most important thing to note here is to make your CTA crystal clear.
It must always, plainly and clearly, state where it will lead and the actions the user will be expected to take. If you don’t follow that rule, Facebook will take action against your account.
Don’t overuse your CTA, either. A tip to help keep your audience from getting overwhelmed: it’s key not to try and do too many things simultaneously.
While Facebook gives you up to seven CTA buttons on your Facebook page, that doesn’t mean you should use every single one.
Finally, make sure you do use a CTA or two. It’s essential to do it correctly but failing to use any type of CTA at all is worse than a bad one. It means potential consumers have nowhere to go once they’ve found you.What To Do Instead
I’ve talked a lot about what not to do on Facebook. But what should you do instead? The answers make sense when you think about it.
If you’re looking to completely revamp and need even more tips on creating the best Facebook page for your business, we’ve written about it before.Maintain A Regular Schedule
Instead of posting sporadically, or on the other hand, posting so much it looks like spam, follow a maintained schedule.
Posting at least once a day is ideal. However, if that isn’t feasible, try to post a few times a week.
If you’re too busy to post every day, try using plugins or software like Semrush, which posts to Facebook automatically for you – it will make your life much easier.Pay For Ads Define Your Target Audience
Crucial to the heart of all marketing strategies, not just those on Facebook, defining your target audience allows you to decide who you want to interact with.
Narrow down exactly who you want to market to using Facebook’s tools, such as their Audience Insights, and you can find people who have aligned interests.Use Beautiful Images
People love pretty things, especially beautiful images. Gorgeous content will encourage your audience to engage with your posts.
Nearly everyone these days has a phone (or some other device) with a camera that has the capability of capturing gorgeous visuals. There’s no excuse – make sure the pictures you post are well-designed, on-brand, and give a viewer pleasing aesthetics.Use CTAs To Your Advantage
Using a compelling CTA or two is vital to driving not just page views but sales.
A CTA tells your audience where to go next and is what will ultimately drive engagement in the end. After all, you’re trying to turn your audience into consumers.
On the SEJ Facebook page, the CTA is a “Sign Up” button – the link takes you to sign up for the newsletter.
Figure out what the primary goal for your Facebook page is before trying to decide on a CTA. Knowing what you really need will help laser your focus on the right one.Marketers, Don’t Mess Up On Facebook
Marketing on Facebook can be nerve-wracking, and maybe it should be, just a little bit. If Facebook decides to kick you from the platform, you’re out for good.
Also, if you don’t know some basic marketing skills, you’ll be doomed to stale strategies.
Luckily, it’s not too hard to avoid getting on Facebook’s wrong side if you can follow a few straightforward rules. Knowing what to avoid is the first step – you’ve got that covered.
Now use your knowledge of what to do instead, and don’t just keep yourself from falling. Fly instead!
Featured image: Irina Strelnikova/Shutterstock
It seems that the more posts you make to your blog, the more traffic you will receive. The more content you provide to your blog, the more likely readers will discover it through various channels like search engines, social media, and word-of-mouth.
Not every time, though.
It’s easy for your finest articles to get stale as you crank out new content. There’s always the chance that some articles will just “get buried.” When there are hundreds of updates to browse, even the greatest and most interesting ones may get lost in the shuffle.
An SEO content audit is designed to help you straighten things out and keep your blog and its content in tip-top form.
While “SEO content audit” may sound ominous, there’s nothing to worry about. The procedure entails performing a comprehensive blog audit, during which you will inventory your blog’s material, conduct optimization work, and, if necessary, repurpose that content.
Don’t worry if that’s too cryptic for you. As a result, we’re going to dissect the entire procedure. Your education toward (blog) auditing certification will be complete by the time you finish reading this article.A Content Audit: What Is It?
A content audit thoroughly examines all of your site’s written materials. The goal is to improve your content plan by adjusting your content strategy and content generation workflow to meet your current marketing objectives. Companies of all sizes, from startups to multinationals, can benefit.
In this tutorial, I’ll show you the five most important ways to examine your material for errors −
To begin, you must establish what success looks like.
Second, you’ll need to conduct a content audit.
Third, you’ll need to gather and analyze data.
Fourth, you’ll need to create a strategy for moving forward.
Lastly, Modify Your Content Promotion ApproachStep 1: Establish Your Objectives
Given the effort required for a content audit, it’s crucial first to establish what it is you hope to achieve.
You need to choose one overarching objective to serve as the audit’s linchpin before settling on the metrics by which its success will be judged. It’s possible that these things could include −
Boosting search engine optimization (SEO) for one page or site.
boosting activity and/or sales.
Getting rid of old or unnecessary material.
Raising the quality of previously published works.
Establishing a brand-new site hierarchy.Step 2: Collect & Categorize
The next step is to list everything you plan on reviewing before you start compiling a list of URLs and metrics. Blog articles, news, educational materials, product descriptions, and landing pages are all examples of internal content that can be audited, as can external publications. Video, PDFs, and interactive content like quizzes, tests, and games can also be evaluated.
Here, we’ll look at how to audit your website’s written content.
Who created it? The Content Team, Social Media Team, Search Engine Optimization Group, etc.
How long did it take to create the full piece?
Is it an infographic, a case study, a blog piece, or something else entirely?
Why did you make this piece of content? Were you hoping to get more backlinks, visitors, customers, or anything else?
Consider the word count.
Provide a breakdown of the share count in social media platforms and overall terms.Step 3: Analyze the Data from Your Blog
Perhaps you’re wondering, “What exactly are analytics?” Search engine optimization analytics software lets you monitor and analyze the number of visitors to your site. Many tools provide different levels of insight, so your chosen one should be based on your goals.
Now is the time to see what your analytics system tells you based on the data you’ve been collecting. The following are some of the things we’d like to double-check during an SEO content audit −
Has there been any unexpected movement in traffic during the past few weeks or months?
Ranking drops relative to the previous content audit
How have conversion rates changed over the previous few months?
Substantial shifts in user engagement metrics since the last content audit
An SEO content audit can help you compile all this data into a cohesive whole from which you may draw more precise conclusions. Articles that aren’t doing well, pages that require more SEO work, and more may all be easily identified.Step 4: Draw An Action Plan
Now that you know what constitutes quality, you can stop taking a bird’s-eye view of your blog and start evaluating each post on its merits.
We’ll suggest each post using the information we’ve gathered and processed. It is also suggested that you provide a brief justification for each recommendation if you need a client’s or boss’s permission to implement the suggested alterations. In this step, you must decide which content to keep, update or delete.Step 5: Tweak Your Content Promotion Techniques
Keep your website’s long-term marketing goals in mind when you conduct a content audit. If you keep tabs on what works and what doesn’t, you can alter your content strategy to reach your audience better, boost your organic traffic, and increase your conversion rates.
Learn from success and build upon it. Look at your least successful material, and evaluate your competitors’ equivalent successful content to discover where and how you could enhance yours.
At the very least, you should evaluate how well your content marketing approach achieves your stated objectives annually. It’s important to schedule regular reviews, such as once a month or every quarter, but more frequent intervals may be necessary if your industry is dynamic. You must adapt to these shifts and use creative approaches to maintain your audience’s attention and participation.
What works now may not work tomorrow, so it’s important to make adjustments regularly. At least twice a year, you should conduct a content audit to assess the efficacy of your changes and overall strategy.Conclusion
Indeed, content audits are not the most exciting aspect of marketing, but they are crucial. Remember that even the most successful of your articles may become obsolete in a matter of days. Auditing Regularly is necessary to ensure your efforts pay off. It’s the most thorough method for monitoring your site’s performance. It will also help you recognize fresh chances and attain your goals.
Microencapsulated dyes and pigments, liposomes, in-situ polymerization, interfacial polymerization, coacervation, molecular complexation, textiles, fragrance, phase-change materials.Introduction
Microencapsulation can be used to deliver everything from improved nutrition to extended shelf life. In fact, it’s one of the greatest opportunities to expand a brand’s potential. A wide range of chemical-based microencapsulation technologies have been applied widely within the textile industry, concentrating on specific applications within the dyeing and printing sectors.
The textile roots of microencapsulation technology were introduced as were the wide range of applications in food and other business sectors. In general, the number of commercial applications in the textile industry continues to grow particularly in the textile industries of Western Europe, Japan, and North America.
Microencapsulation is a process in which tiny particles or droplets are surrounded by a coating to give small capsules with many useful properties. The material inside the microcapsule is referred to as the core, internal phase, or fill, whereas the wall is sometimes called a shell, coating, or membrane.
Most microcapsules have diameters of a few micrometers. Manufacturing costs are based on coating material, solvent, equipment, and labor. Coating-material prices vary greatly, and as a rule, the cheapest acceptable material is used. Coatings that can be applied without solvent or water are preferred. Environmental and safety regulations greatly increase the cost of processes that use volatile organic solvents.Characteristics
The following are the characteristics of a microcapsule:Size and Size Distribution
Low size increases the mechanical strength as also ease of application.Loading Fraction
This is the weight ratio of core to wall of the microcapsule, the higher is this ratio the better is the production efficiency but poorer would be the stability.Release Properties
Rate of release from microcapsules depends largely on the structure of the polymer wall preparations. Wall characteristics play a big role in determining the release rate. As the crystallinity and cross-link density of the wall increases, the release rate reduces substantially.Thermal stability
The microcapsule during its formation and application should be stable at higher temperatures.Applications in Textiles
Industry has encouraged the use microencapsulation processes as a means of imparting finishes and properties to fabrics which were not possible or cost-effective using other technology. Textile manufacturers are demonstrating increasing interest in the application of durable fragrances to textiles as well as skin softeners; other potential applications include insect repellents, dyes, antimicrobials, phase change materials.Microencapsulation in Medical Application
Microencapsulation has also found use in aromatherapy. A technology to microencapsulate functional oils like vitamins and Aloe Vera plant extract and use in textile finishing. It gives energetic balance to the human body and makes the fabric soft and comfortable. Technology of microencapsulating liposomes on the textile substrate yields controlled and targeted release of anti-cancer and anti-fungal drugs.Microencapsulation of Antimicrobial Agents
Anti-microbial agents are incorporated with the textile material to prevent the transmission of pathogenic microorganisms from development of odor. Yeast cells containing biocide or insecticide have been applied to cotton, cotton wool and wool fabric. Mothproof agents have also been encapsulated in yeast and applied to wool fabric.Microencapsulation of Fragrance
Our sense of smell is the strongest and does not rest even when we sleep. Using the sense of smell by building a fragrance into a textile or garment can stimulate a powerful and emotive sense. Fragrances can range from fine fragrances, florals, fruits, and malodor counteractants to aromatherapy.Skincare Active Ingredients for Fabrics
Adding skin benefits to a textile is achievable by applying encapsulated moisturizers, essential oils, certain vitamins and even insect repellent. The use of encapsulated cosmetic oils is especially recommended to add skin benefits to hosiery, nightwear, and sportswear. Aleo Vera has been known for centuries as a medical plant whose properties contain a wide range of healing benefits and in cosmetic preparations. The use of Aloe Vera in cosmetics is especially recommended because of its positive effects on skin.Insect Repellents
Menthoglycol is a natural insect repellent active ingredient, derived from lemon eucalyptus, which is a natural and renewable source. Fabrics treated three months previous with microencapsulated menthol glycol completely repelled foraging mosquitoes in nature, in exposure conducted over a four-hour period. The outcome of this test certainly suggests that micro encapsulation may greatly extend the effective lifespan of the mentholglycol insect repellent.Microencapsulation: The Future
The ideal feature for most textile applications using microcapsules would be a system that is easy to apply, does not affect the existing textile properties and has a shelf-life on a garment that allows normal fabric-care processes to take place. Capsules can survive 25-30 wash cycles. Microencapsulation may deliver these long-term goals.
The desire for a healthier and more productive lifestyle will continue to generate a market for textiles that promotes “well-being”. Textiles that interact with the consumer, reducing stress, promoting comfort and relaxation, are possible through active delivery from microcapsules. In the last decade the textile industries have concentrated on developing performance fabrics with added value for sports and outdoor application, as well as novel medical textiles.Conclusion
Microencapsulation applications in textiles are as wide as the imagination of textile designers and manufacturers. Early success for some companies in producing microencapsulated finishes for textiles have come about from collaboration and adaptation of technology from other industrial sectors.
As we all know, content is king and it plays an important role in search engine optimization (SEO). Having good content on each of your pages is also will make your website stand out among the others. It is also what searchengines like and always recommend keeping in practice to provide a reliable and valuable source of information to their visitors.
However, a content/king alone may not have a chance to compete against its competitors without the assistance and help of its companion such as title. Title is the key to get the attention of your targeted readers and it plays an important role to help your content becomes king. Right, content does not become a king unless it has been acknowledged by its readers. So title is the opening door for a content to own a castle. But how do you choose the best appropriate title for your content? Here’s how:
When choosing a title you must think like:
Be creative – When thinking of a title, you must use something that has never been used before. It is important to give your readers something new to read. Something new to their eyes and make sure that your content is absolutely relevant to your title.
Write down random titles – If you have several good titles in mind and being confused which one you should use to make your content stand out, better make a list of your titles in mind and decide which one will stand out among the others.
Narrative Titles – When you are revealing secrets about your topic, make sure that your title describes what your content will talk about and provide a supportive detail to ensure that your client will be satisfied after reading your content.
Distinctive Titles – Keep your titles unique, self explanatory and interesting. Our goal is to make our content stand out and be seen by many people within and outside our focus niche as often as possible but in order to do that, we must ensure that our title alone can stand out and can compete without the support of the king.
3. You’re solving some problems – Most importantly, if you would like to make your title appealing to your target readers, you must think of some difficulties that they are experiencing and think of how you will help them by writing an article to help them solve their situations. But in order to do this, you must identify their problems.
For instance in SEO industry, a lot of websites have been affected by Google algorithm update (Penguin) and a lot of websites suffered from severe penalties. Writing an article related on how to recover from penguin algorithm with step by step guides will definitely stand at the top.
Choosing title most appropriate title for each article is really important and this will decide how frequent your content will be viewed, shared and promoted by your target readers. Title is the key, content is the king and your knowledge will be the foundation of your success.
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