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Esports is growing rapidly. Its player base is currently in the hundreds of millions and the audience of professional tournaments is also on the rise. Around the world, people love playing competitive video games, watching them, and even betting on their high-level matches on esports betting websites such asLeague of Legends The Overall statistics of LoL Worlds 2023 look like this:
Airtime: 135 hours
Hours watched: ~175 million
Average viewers: ~1.3 million
Peak viewers: ~4 million
The winner of the tournament was EDward Gaming. The runner-up was the winner of the 2023 edition, DAMWON Gaming.Dota 2
Airtime: 125 hours
Hours watched: ~107 million
Average viewers: ~857,000
Peak viewers: ~2.74 million
The winner of The International 2023 was Team Spirit. This was a huge surprise because Spirit was not regarded as being one of the favorites. Just like in 2023, when the least likely competitor to win the tournament emerged victorious, in 2023 another underdog proved that in Dota 2, anything is possible. The only limit is your imagination.Counter-Strike: Global Offensive
CS:GO is another famous esport with a large player base of around 10 million. The game was released in 2012 but this is just the latest title in the Counter-Strike series. Overall, CS has a history of more than 20 years, being one of the most famous FPS games in the world. One of the great aspects of CS:GO is its thriving professional scene. There are dozens of big tournaments each year and there is rarely an entire month without something important to watch. Usually, two Majors are organized each year and both of them have a prize pool of $1 million. These events usually feature the best 24 teams in the world and last for 3 weeks. In 2023, because of the ongoing global health crisis, the tournament lasted for less than 2 weeks but had a prize pool of $2 million. The number of participants was the same and the viewership was higher than usual. The stats of PGL Stockholm Major look like this:
Airtime: 120 hours
Hours watched: ~71 million
Average viewers: ~593,000
Peak viewers: ~2.75 million
Esports is growing rapidly. Its player base is currently in the hundreds of millions and the audience of professional tournaments is also on the rise. Around the world, people love playing competitive video games, watching them, and even betting on their high-level matches on esports betting websites such as Rivalry . But how big are the biggest esports events and how many people watch them? In this article, you’ll get an overview of the 3 biggest tournaments from 3 of the biggest esports titles: League of Legends, Dota 2, and Counter-Strike: Global Offensive. League of Legends is one of the world’s greatest esports with over 115 million players and more than a dozen official leagues that run for 7 months each year around the world. This game is highly popular and as a result, its professional tournaments are also well-known. Every year, Riot Games organizes a world championship called the League of Legends World Championship or Worlds. This tournament brings together the best 24 teams on the globe and offers millions of dollars in prizes. Its duration is somewhere around 6 weeks but in recent years, it only lasted one month. Worlds 2023, just like the previous editions, had 4 stages: Play-In Round 1, Play-In Round 2, Group Stage, and Playoffs. Each stage attracted a lot of attention and as you might expect, the most-watched match was the Grand chúng tôi winner of the tournament was EDward Gaming. The runner-up was the winner of the 2023 edition, DAMWON Gaming. Dota 2 is a MOBA game, just like League of Legends, but its player base is much smaller: around 8 million. This esport was developed by one of the greatest gaming companies in the world, Valve Corporation. And because of that, it receives great maintenance and new patches on a regular basis. The game’s community is vibrant and heavily involved in the action that takes place at the professional level. One of Dota 2’s great characteristics is its high prize pool events. Majors usually offer $500,000 or $1 million in total, while the world championship, called The International, is the highest paying event in all of esports. In 2023, its prize pool was $40 million. The winner received $18.2 million, which is a staggering amount for any esports team. The International 10 only had 10 competitive days and total airtime of 125 hours. But during this time, it was watched by much of its community. The full stats of the event look like this:The winner of The International 2023 was Team Spirit. This was a huge surprise because Spirit was not regarded as being one of the favorites. Just like in 2023, when the least likely competitor to win the tournament emerged victorious, in 2023 another underdog proved that in Dota 2, anything is possible. The only limit is your imagination.CS:GO is another famous esport with a large player base of around 10 million. The game was released in 2012 but this is just the latest title in the Counter-Strike series. Overall, CS has a history of more than 20 years, being one of the most famous FPS games in the world. One of the great aspects of CS:GO is its thriving professional scene. There are dozens of big tournaments each year and there is rarely an entire month without something important to watch. Usually, two Majors are organized each year and both of them have a prize pool of $1 million. These events usually feature the best 24 teams in the world and last for 3 weeks. In 2023, because of the ongoing global health crisis, the tournament lasted for less than 2 weeks but had a prize pool of $2 million. The number of participants was the same and the viewership was higher than usual. The stats of PGL Stockholm Major look like this:The winner of the tournament was Natus Vincere, which is exactly what everyone expected.
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If you are a cryptocurrency enthusiast, learn about these top biggest cryptocurrency asset gainers in 2023
With the volatile nature of
, the market sees a lot of ups and downs when it comes to the values of the coins. For some coins, it can be really profitable as the price soars high. When something like this happens, a lot of assets joined with those coins also gain profit. Here are the top biggest cryptocurrency asset gainers in 2023.Ecomi (OMI) +15,034.09%
Ecomi is a
for licensed premium digital collectibles built on the GoChain blockchain that enables users to buy, sell, or trade virtual goods or NFTs through its VeVe app. The protocol has a
called OMI, which is used as a medium of exchange in purchasing and trading digital collectibles.
has secured partnerships with some of the most iconic brands in gaming and pop culture including Star Trek, Marvel, DC, GhostBusters, Adventure Time, etc.Gala (GALA) +10891.26%
aims to give players back control over their games and make “
you’ll actually want to play.” It plans to reintroduce creative thinking into games by giving players control of the games and in-game assets with the help of
technology. So far, Gala Games has released one playable game – Town Star and a popular NFT collectible series –
. It plans to release more games in the future, such as a fantasy RPG game, a sci-fi strategy game and a tower defense game. The platform also claims to have 1.3 million monthly active users, and 26,000
sold, with the most expensive piece valued at $3 million.Axie Infinity (AXS) +10598.52%
is a Pokemon-inspired NFT gaming ecosystem
where players can battle and interact with each other, manage their own in-game characters and assets, and earn rewards for their participation in in-game activities. It’s the most high-profile example of the
crypto trend that’s been creating tremendous buzz in 2023, as NFTs and gaming begin to intertwine, and some even credit it for resurrecting the bull market after a few months of downward action.
Axie is modeled as an open-ended, digital pet universe where the in-game assets and the lives of Axies (pets) depend on the steps taken by players, who also have the option to perform community-based tasks that contribute to the ecosystem and gain rewards in return.Telcoin (TEL) +9597.44%
is an Ethereum-
platform designed to support cross-border remittances and spur the utilization of telecommunications infrastructure and blockchain to disrupt the international remittance industry. The project partners with telecommunication service providers to help their clients perform money transfer activities, especially in areas without accessible banking options. Established in July 2023, Telcoin is the brainchild of Paul Neuner and Claude Eguienta.Solana (SOL) +7998.67%
is one of the
Ethereum-alternative blockchain networks known for its fast transaction throughput, capable of processing 50,000 transactions per second. It has seen a massive influx of support as Ethereum’s gas prices continue to surge despite the
rollout of EIP-1559
. SOL climbed from a measly $1.84 on January 1st to a staggering $191 by the beginning of September 2023. Solana employs a novel form of
delegated proof-of-stake (dPOS)
that relies on
Byzantine Fault Tolerance (BFT)
and proof-of-history (PoH), which enables the platform to confirm transactions much faster and support greater scalability.Fantom (FTM) +7155.14%
protocol designed to run
and host digital assets in its high-performance network, blending blockchain and direct acyclic graph (DAG) technologies to solve the blockchain scaling problem without sacrificing security and decentralization. Its Opera mainnet boasts having
smart contract capability, superior speed, and quick finality that has enabled it to rise through the ranks and become one of the fastest-growing Layer 1 smart contract platforms to date.Polygon (MATIC) +6805.13%
Self-described as Ethereum’s “Internet of Blockchains”,
scaling protocol that connects Ethereum to multiple compatible blockchain networks to allow for interoperability and optimum scalability. Polygon aims to address Ethereum’s current biggest problems such as gas costs and slow transaction confirmation, and offers instantaneous
transfers at negligible costs. In the future, the team intends to add more scaling solutions to allow its deployment on non-Ethereum networks.Rari Governance Token (RGT) +5491.43% BAO Token (BAO) +5279.38%
is a second-layer
for synthetic assets built on top of UniSwap, SushiSwap and Balancer, making it a cross-chain platform. BAO prides itself in providing a fair token distribution, making its utility token, BAO, available only through farming with a three-year lockup period and eliminating VC funding and allocation.Verasity (VRA) +5200.33%
Modern student learning is constantly changing dramatically. The process of change itself is aimed at obtaining high-quality knowledge by students. It is done so that they help in the future to fulfill labor duties. Businesses and organizations require competent employees. The world needs people who can make the right decisions.
The education system now concerns almost every person. Lifelong learning is becoming more and more popular in today’s world. Many processes are now being automated. As a result, the demand for technical specialties is growing. People need new skills, in particular, to meet the requirements.Changes That are Already Building The Future of Education
The future of education is constantly being transformed by innovation. People are increasingly beginning to use technology every year in all learning processes. All this will be used to ensure that students can learn faster. People are actively trying to integrate technology into all areas of life and have already introduced online learning into students’ lives.
Despite the rapid evolution of instruction with an attempt to integrate new technologies, routine tasks have not disappeared anywhere. And very often, a student is asked to write an essay on human rights. It is not a problem in the modern world, and you can turn to specialists who will help. You can find more human rights essays and ask for help. Also, by reading samples of essays, every student can develop writing skills and learn new information about human rights.Changes in Education in The Next Decade
The rapid development of technology in the next decade will completely reformat the study system. There will be mass online learning where you do not need to be present in the audience. It is enough to have a gadget and access to the World Wide Web. In this regard, there will be no need for human teachers. Works that will follow a given system will come to replace them.
Scientists also talk about an individual education system. It is challenging for teachers to give equal attention to each student. After all, everyone is entirely different, and this is physically impossible. Therefore, researchers suggest using computer technology during classes. It will allow the building of an education system individually for each student.What is The Importance of Education in The Future?
What are The Latest Trends in Education?
Since the role in human life and society is always increasing. At the moment, the main trends and vectors to look to the future are changing. The main trends and directions of development of modern education include the following:
The world is changing, and learning must change with it. The paper routine is leaving colleges, giving way to electronic means of working with data. Universities have realized that technology can improve the learning process.The Duration of Training is Growing, and Education is Becoming More Humane
Knowledge becomes more complex, and the requirements for professional skills are higher. All this increases the overall duration of the study. Today the focus is not on the curriculum. The personality of the students themselves plays an important role. The student builds training by taking into account his interests and requests.Increasing The Humanities Disciplines and Acquiring an International Character
In modern society, social skills are becoming more important. Therefore, the role of humanitarian areas is growing. The educational systems of different countries are looking for common ground. They develop uniform models and student exchange programs. It once again proves the high role of education in the life of society.Education Becomes Technological
Every school already has computer labs. Many Universities offer full-distance learning. Adaptive education is being introduced. The development of technological progress actively influences understanding. Thanks to modern technology, the learning process has become easier and faster.The Contribution of Education to The Growth and Development of Society
Education does not stand still and is constantly evolving. Learning will change in the future. Its social role in society will increase. Thanks to modern technology, people are moving to a new learning format. Most of the learning processes are already automated. Humanity is constantly evolving and adapting to current standards of learning.
It’s hard to believe that the iPad is now eight years old. I still remember hearing the rumors of the Apple tablet, watching the keynote, and being shocked to see the price at $499. When you go back and watch the original introduction, Steve Jobs asks the question: “Is there room for a third category of device in the middle?”
In order to create this device, Steve said it would need to be “far better at some key things.”
What did he say it would have to be better at over a smartphone and laptop? He mentioned browsing the web, email, photos, video, music, games, and eBooks.
In 2010, when this device launched, iPhone screens were still tiny, and laptops were still heavy. In 2023, iPhone screens can be gigantic, and laptops are lighter and thinner than ever. Is the iPad still better at those key things today? What’s the state of the iPad today? These are the questions I want to answer.Is iPad the best web browser?
Back in June, I wrote about how I felt that mobile Safari was holding the iPad back.
I am constantly asking myself the question: why are certain tasks tedious to do on an iPad compared to on a Mac? It’s certainly not a hardware limitation. In 2023, 9to5Mac reported the iPad Pro even outperformed a MacBook Pro in certain situations. iPad doesn’t have a hardware problem, but rather a software one.
I would argue that the lack of a full web browser is one of the things holding the iPad back the most. Until it can access all websites natively as you would on a Mac, it’s a crippled device. The Mac has a better web browser than the iPad. The iPhone browser is crippled in some ways, but it’s more portable.Is iPad the best email tool?
The iPad is an excellent tool for powering through email, but I wouldn’t say it’s the best tool. I can work through massive amounts of email on my iPhone. But I’d rather process my email on macOS. In my opinion, for email, the iPad brings the worst parts of iPhone email to a larger form factor. The mail app on the iPad needs to be completely rethought in the future.Is iPad the best way to enjoy photos?
Even if you would rather organize your photos on macOS, the iPad has become a fantastic device for photo editing. In fact, the entire iOS ecosystem has become a first-class citizen when it comes to photos (taking, organizing, sharing, editing, etc.). It’s hard to discount the iPad as the best way to enjoy your photos.Is iPad the best way to watch a movie?
Due to its incredible screen, the iPad is my preferred way to watch video on the go. It has all of the apps/services you’d want. You certainly don’t need the iPad Pro to do this, though. The 6th generation iPad will work fine here.Is iPad the best gaming device?
When it comes to gaming, the iPad is undoubtedly better than the iPhone due to the increased screen size. Is it the best portable gaming device? While the iPad is a fine device for basic gaming, the Nintendo Switch is drastically better as a pure gaming device.Is iPad the best eBook reader?
I would argue that the iPad mini is probably the best way to read eBooks using iOS, but it’s hard to justify buying it for this feature alone. A Kindle Paperwhite is a better device for pure reading. On the flip side, an iPhone XS Max has a plenty big enough screen for reading.What’s the state of the iPad in 2023?
The $329 iPad is an incredible value. If you want to use it for much the same things that Steve mentioned in the original iPad keynote, you are getting an incredible device for even less than what it debuted at in 2010. When it comes to the iPad Pro models, the hardware is writing checks that the software can’t cash. If an iPad is going to be at Mac level prices, it needs to be able to do everything a Mac can do.
An iPad that costs as much as a Mac should be able to do all the things a Mac can do, but it just can’t. Often, even if a task can be done, it’s so cumbersome that it takes twice as long on iPad. I shouldn’t have to write a Siri Shortcut to accomplish basic tasks.
Even with the outstanding new iPad Pro models that have just been released, the software is essentially the iPhone software blown up for a larger form factor. Yes, there are some multitasking features, but outside of that, how is it that different than iOS on the iPhone?
When I see people comparing iPad hardware power to Mac hardware in 2023, it reminds me of when PC users would compare the price to specs ratio with Macs in the early 2000s. People that want a Mac want it for the software. In my opinion, most people that want an iPad want it for the form factor. We should be way less concerned with the hardware specs of the iPad, and way more concerned with the software.
So what’s the state of the iPad in 2023? The hardware specs of the iPad stopped mattering around the iPad Air 2. iOS can rarely push the iPad hardware in meaningful ways for most people. It’s way past time for the iPad software to grow up and match the hardware. It’s time for Apple to make a big bet on the next generation of computing devices because right now, they are trying to keep everything at the status quo in terms of iOS and macOS.
There are a number of aspects where the iPad that still frustrates me. Why can’t a photo editing app (or the Files app) open items directly from an attached camera? Why doesn’t iOS have the ability to create a .zip file without using a 3rd party app? Why does “Request Desktop version” of a website rarely work?
Can some people use the iPad to do 100% of their work? Absolutely, but I feel like it’s been the same people for the past five years without much of a change. Why is the iPad not getting better at tasks that the Mac excels at? This tweet sums up my feelings on the iPad perfectly.
I can do 90% of my work on iPad. The problem is that it’s been at 90% for years now.
— Wojtek Pietrusiewicz (@morid1n) November 7, 2023
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Predictive Analytics are your ticket to higher revenues
In case you haven’t spent much time with web analytics, I’ll start by giving you this definition of predictive analytics (PA), courtesy of Wikipedia:
‘Predictive analytics is an area of statistics that deals with extracting information from data and using it to predict trends and behavior patterns.’
Whereas with descriptive statistics you learn what data can and can’t describe your customers’ behavior, with predictive analytics you learn what to do next — that is, use data about past actions to make predictions about future actions.
Obviously, if you can discover and anticipate what your customers — and earlier-sales-stage prospects — really want from your brand, you’ll hold the ‘golden ticket’ to higher revenues and customer loyalty. As a result, you’ll become a rockstar analyst on your team.
This graphic below shows how three well-known brands use PA to serve up more customer-centered experiences.
In what follows I’ll first share the quantitative benefits of using PA platforms.I’ll then discuss the qualitative (and highly strategic) benefits of integrating these apps.Quantitative benefits of PA platforms
Most e-commerce companies focus a lot on the Revenue Per Visitor (RPV) and Monthly Recurring Revenue (MRR) metrics. But boosting recurring monthly profits is even better. PA apps can help you do this by 1. driving up Average Order Value (AOV) and 2. offering optimal pricing for each visitor.Higher order values from up-sells
First, let me define what I mean by ‘up-sell.’ An up-sell happens when a brand offers one or more complementary products (or accessories) together with the base product. If, after you’ve just decided to buy a new bike, the sales clerk says, ‘Here are the helmet and gloves I recommend to go with it,’ he’s doing an up-sell (actually two of them).
Up-sells are the ‘low hanging revenue fruit’ of e-commerce selling. Why? Because your prospect needs them to get a complete solution (for the previous example, to bike around the neighborhood safely). So, the better you can offer the right accessories at the best time and place, the more likely it is that a given visitor will add one or more of them to her order.
That’s where PA platforms come in. Based on the interaction and transactional data it collects over time, a PA algorithm can first determine in which segment a given visitor fits. During the user’s first visit, the algorithm can then show some ‘best fit’ accessories for the base product being shopped.Higher profit margins with optimal pricing
In case you didn’t know, there’s a lot of price finessing going on in the world. For example, the person sitting next to you on your previous flight probably didn’t pay the same airfare as you did (perhaps even a lot less). Airlines were forerunners in the ‘dynamic pricing’ realm, and e-commerce PA platforms have now taken this technique to the next level.
For example, if you’ve visited an e-commerce site three times, signed up for its ‘special offer’ emails, viewed a particular product page three times, and hovered over the ‘add to cart’ button twice, you obviously have a higher engagement level than a first-time visitor who hasn’t yet hit a product page.
In such cases, a smart PA platform could push a message saying, ‘I see you’ve viewed [product X] a few times. How does a 15% discount sound?’, after which you could offer three choices:
‘Sounds good – add to cart and apply discount’
‘I have a question – let’s chat’
Some PA platforms will even adjust the pricing for you automatically. Let’s say, for example, that your visitor lives in a high-income Zip Code. You could offer this visitor the product with a default price of $XX. But the algorithm could offer a visitor from a middle-class Zip Code their the product at 0.85 * $XX. (Assumption: In both cases, the company would earn a good profit margin.)Qualitative (and strategic) benefits of PA platforms
On the qualitative side, the benefits might not boost your tactical KPIs, but they can certainly inform your future marketing tactics and boost your team’s operational efficiency.Gain business intelligence from usage reports
Since all of the leading PA platforms include reporting capability, you can easily run reports that show things like:
RPV based on user group.
RPV based on key visitor interactions (e.g. launched one or more chat sessions).
RPV based on correlations with other variables (how far down the Product page the visitor scrolled, and the pages viewed beforehand).
For example, let’s say you discover that (transacting) customers who view videos have a 20% higher RPV. You should then direct your designers to make the ‘play video’ interaction more enticing (for example by making the ‘play’ icon more visible, or the splash image more interesting).
Knowing these things — which amount to business intelligence — you can then hypothesize as to why these correlations are happening, and dream up new A/B tests ideas that capitalize on these findings.Build a data-driven marketing strategy with the RACE Framework
As we know, working in a golden age of data-driven marketing, applying data and critical thinking to inform our marketing strategies can turbocharge marketing performance. However, misinformed strategies or decisions made based on misleading analysis can spell disaster later down the line.
Our RACE Framework is a simple strategic marketing structure designed to help marketers plan, manage, and optimize their marketing strategies using key insights from their customers’ journeys.
Book your free 1-2-1 consultation call with a member of the team today and take the chance to revisit your marketing strategy, and discuss your opportunities within the context of the RACE Framework. Get started todayNeed a winning marketing strategy?
Book your free 1-2-1 consultation to develop your new strategy with the RACE Framework
Book consultationPA platforms increase your team’s efficiency
Without a ‘core’ PA platform, your marketing optimization team requires at least these people: an optimization analyst, a user experience designer, a software developer and a product owner (to negotiate with the business which tests to run). So you can best make sense of the reams of visitor and customer data flowing in daily, a data scientist would be great to have as well. These people would need to be proficient with a growing set of tools.
It’s a lot to manage. Besides that, the stakes are high. A failed split test or two could set your team back, both in terms of schedule and political clout.
That’s why these PA platforms are so valuable. By integrating your current analytics, predictive analytics, marketing campaigns, split tests and reporting into a single suite, they reduce the size of your team and keep everyone on the same page. Sure, PA apps do require a couple of weeks of learning ramp-up time, but once you’ve done that your team can focus on your core tasks of designing campaigns, running optimizations, and collecting insights.Two case studies
I get it; what your CFO cares most about is financial results — in the form of revenue growth, improved operational efficiencies, and return on investment (ROI). So I’ll share some results, achieved through the use of two leading PA platforms.Case Study: UGG Boots product page optimization
Here’s an example case study from HiConversion, a PA platform that’s been around for over 10 years.
For the parent company of UGG Australia, a seller of fashionable boots and footwear, HiConversion’s platform ran several variations of the ‘Heirloom Lace-up Boot’ product page. Their algorithm discovered a new version of the page that produced a 14.73% revenue lift within a six-week timeframe. In addition, the study found that the single biggest contributor to conversion lift came from a very small change in the look and feel of the checkout button. (In the chart below, ‘C-buttons’ refers to the checkout button colour.)
Something that’s important to reiterate: this revenue gain was for a single product page. UGG could run similar tests on other product pages, or pages leading up to them, over time, to produce additional revenue lifts. They could apply these learnings to other buttons on their visitors’ paths to this conversion.Case Study: HelloFresh customer experience optimization
Here’s a case study for HelloFresh, a provider of ‘easy-to-cook meals in a box’ for a monthly subscription fee.
Partnering with HelloFresh, PA platform DynamicYield launched numerous campaigns aimed at increasing customer loyalty by serving up more personalized experiences at multiple customer touchpoints. Their stated goals were to:
Reduce the tendency of customers to cancel their subscriptions due to a lack of awareness of ‘hold my deliveries’ option.
Educate customers to plan their online-delivered meals weeks ahead of time.
The result of their optimizations: double-digit increases in both conversion rate and RPV. These results were achieved within the constraints of their existing technical ecosystem.PA platforms could be your star player
Predictive analytics algorithms and the e-commerce optimization platforms they power have proven they can produce significant month-over-month and annualized revenue lifts for many top brands. Equally important, the reporting tools built into these platforms provide the insights e-commerce companies need to inform both UX optimizations and the rest of your digital marketing strategy.
Even if you have a talented team, they simply can’t make sense of the reams of data your e-commerce website and related pages collect every day. On the other hand, smart, data-rich PA platforms, if seeded with the right customer data and business rules, can become a star player on your team. And one that won’t demand a big raise next year.
GoodData powers the transformation of decision-making for frontline workers within their daily business processes. The GoodData Enterprise Insights Platform is a cloud-based, end-to-end platform that gathers data and user decisions and transforms them into actionable insights, delivered at the point of work. This empowers enterprises and software companies to integrate insights into applications so that their customers, partners, and employees can make more intelligent decisions, faster.
The GoodData platform is powered by a highly scalable, elastic, and secured cloud analytics architecture with capabilities that support the entire data pipeline from data ingestion to insights delivery. Leveraging this platform as well as the expertise of in-house data scientists, domain experts, and data engineers, GoodData works with customers to drive a “business outcome focus,” allowing them to finally drive meaningful change for the business.
The Trailblazer of the Company
Roman Stanek, Founder and CEO of GoodData is a passionate entrepreneur and industry thought leader with over 20 years of high-tech experience. His latest venture, GoodData, was founded in 2007 with the mission to disrupt the business intelligence space and monetize big data. Prior to GoodData, Roman was the Founder and CEO of NetBeans, the leading Java development environment (acquired by Sun Microsystems in 1999) and Systinet, a leading SOA governance platform (acquired by Mercury Interactive, later Hewlett Packard, in 2006).
The company’s mission is to fundamentally change the way businesses make decisions. Many companies have not seen a return on their BI investment and Roman believes it’s because the insights are not actionable. Companies have expected everyday business users to leave the applications in which they work and look at static dashboards. The business users don’t know what actions to take based on the information in the dashboards. There is good intent behind self-service analytics, but in reality, it’s not delivering the desired results. GoodData’s foundation has always been embedding insights at the point of work.
For businesses struggling to achieve the expected ROI on their BI deployments, people need to understand that embedded analytics is different. “We are embedded into the business process and we are contextual. GoodData is not selling technology to IT. We are selling analytics applications to a business unit for a business problem. GoodData is solving domain analytics problems. By being embedded at the point of work, without having to leave the application in which you are used to working, and because we are contextual, you know exactly what to do with the insights that are being presented to you,” says Roman.
Delivering Exceptional Business Value
Regardless of the vertical, companies recognize the urgency to continuously innovate by embedding real-time analytics into their critical business processes. By bringing actionable insights to everyday business users, they can impact bottom line revenues with incremental changes that add up to immense savings.
Over the past few years, independent software vendors (ISVs) have enabled many businesses to bring analytics into their product offerings. ISVs that embed insights into their solutions recognize the value of partnering with an embedded analytics vendor to bring those insights to their customers faster. They can get to market faster, continuously evolve their products, and meet the needs of their customers faster, all while saving money with no infrastructure costs and not losing sight of their own core expertise.
Driving Innovation with Cutting-Edge Services
GoodData has been extremely innovative in the big data analytics market and recognized over 10 years ago that success will lie with those that embed analytics at the point of work instead of asking every business user to be a data scientist and go out and interpret dashboards on their own. GoodData understood the importance of embedding analytics in critical business processes versus providing a self-service dashboard as recognized in their recent patent award.
GoodData platform empowers customers to gain significant value from their data. By using the platform, enterprises partner with a trusted leader in the embedded analytics market. That leader can help drive the enterprise to success calling upon their expertise having done hundreds of implementations over the years.
Awards and Recognitions
Most recently, GoodData has been recognized as a Leader in the Forrester Wave™, Enterprise BI Platforms with Majority Cloud Deployments, Q3 2023 as well as a Strong Performer in the new Forrester Wave™, Insights Platform-As-A-Service, Q3 2023. Good Data is used by over 50% of the Fortune 500 companies. The company has over 1.2 million users of their platform and over 70,000 businesses use GoodData.
Challenges Faced in Business
When addressing GoodData’s challenges Roman says, “The biggest challenge in my mind is that the industry has been focused on self-service dashboards while we were focused on embedding insights at the point of work. We were going against the popular trend because we knew that people would not leave their work environment to search for a static dashboard to look at visualizations that were difficult to interpret. It has taken some time for businesses and analysts to catch up to understand that the only way to get ROI is to provide the insights with context and help guide everyday users in the actions they should take upon being presented with the data”.
Embedded Analytics is the Future of BI
GoodData sees the future of analytics moving away from self-service dashboards to entirely embedded analytics and believes companies will first move away from self-service analytics and dashboards as they recognize the need to:
1) Embed analytics at the point of work.
2) Provide actionable insights in context.
3) Make the insights more automated and widely accessible.
The next phase will be automating the daily business decisions through embedded machine learning. This will free employees up to spend time on business-critical activities or delve deeper into solving problems that are surfaced through machine learning. GoodData expects more companies will move to use machine learning to automate daily business processes, allowing frontline workers to spend more time on strategic business decisions.
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