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Even before the COVID-19 pandemic, a work-based mental health crisis was emerging. Now, things are much worse.
In response to the crisis, the World Health Organization has released guidelines on workplace mental health.
Taking practical steps to support employees’ mental health is good for employees and the company’s bottom line.
This article is for business owners who want to create a healthy workplace where employees feel supported.
Studies have shown that mental health challenges, especially anxiety and depression, were steadily growing in the years leading up to the COVID-19 pandemic, particularly among young adults just as they were entering the workplace. The pandemic only compounded these issues and exacerbated the growing workplace mental health crisis.
These trends have dramatic implications for entrepreneurs and business owners. Employees who struggle with their mental health are less productive, more likely to miss time and more likely to job hop, taking institutional knowledge with them. As an employer, you can play a critical role in supporting employees’ mental health and preventing worker burnout through policies, benefits and the organizational culture you create.A growing workplace mental health crisis
Mental health challenges are widespread and growing. More than 20% of U.S. adults experience mental illness annually, with 5% experiencing serious mental illness. Even before the COVID-19 pandemic arrived in 2023, mental illness was on the rise among the U.S. workforce.
When the pandemic hit, this trend rapidly accelerated, with the prevalence of anxiety and depression increasing by a staggering 25% worldwide, according to the World Health Organization (WHO). In a 2023 survey, the American Psychological Association found that nearly 4 in 5 employees experienced work-related stress in the month prior and that 60% reported negative impacts of that stress, including a lack of motivation and a lack of energy.
In response to these issues, the WHO issued new workplace mental health guidelines, which recommend that employers improve workplace conditions, provide better mental health training for managers, train employees on mental health self-management, and educate human resources staff on how to work with employees or job applicants who are facing mental health challenges. The guidelines also include information regarding how soon employees should return to work after facing a mental health crisis.Mental health is more than just a personal issue
Amy Edelstein, a bestselling author and the founder and executive director of Inner Strength Education, stressed that mental health issues cannot be viewed in isolation.
“Our social, emotional and mental health impacts everything from our immune systems (think cost of employee absences or project delays) to quality of communication to ability to manage pressure,” Edelstein said.
Research by the WHO bears this out: The organization estimates that 12 billion working days are lost annually to depression and anxiety, costing businesses $1 trillion in lost productivity.
In particular, burnout – a more nebulous mental health issue but one that is spiking sharply – is a threat. In a pre-pandemic study by Kronos Inc. and Future Workplace, nearly half of human resources leaders said employee burnout was responsible for between 20% of 50% of their workforce turnover, and almost 10% of those leaders believed burnout was causing more than half of annual turnover.
Did You Know?
The average cost of employee turnover is thought to be roughly six to nine months of an employee’s salary or wages. Consistent churn among your workforce can become incredibly expensive.Mental health: good for employees and the bottom line
Healthy, happy employees are productive and tend to stay with one employer, take on new responsibilities, and grow in both their roles and within the organization. At a time when it’s harder than ever to find and retain talented workers, investing in employees’ mental health is not just the right thing to do; it’s an essential human capital strategy.
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The important part is that you really do not have to do much. Some basic actions can optimize your Android phone for speed and performance. Want to know all about them? Well, that’s what this guide on how to optimize your Android phone is all about. Continue reading to discover more about this topic!1.
Update Your Phone to the Latest Android Version
Before anything else, you need to check whether a new version of Android is available for your device. This update does two things. First, it addresses any security issues that may be present in the previous versions. Secondly, it will make your Android phone’s software optimized for performance.2.
Consider Installing a Custom ROM
The thing about phones is that they eventually reach their end-of-support (EOS) status at one point or another. And when the Android phone reaches that status, manufacturers stop offering Android or security updates to that specific device. However, this doesn’t necessarily prevent you from running the latest Android version.
When your device reaches the EOS status, you can opt for custom ROMs. There are tons of performance-optimized ROMs out there. For example, you have LineageOS, Pixel Experience, and ParanoidAndroid (one of my very favorite custom ROM).3.
Restart Your Android Device Often
Now, you might be wondering whether it’s possible to manually close the background processes. Yes, it’s possible. But in most cases, you can not close all the background tasks running on your Android phone. For that reason, rebooting is the quickest option.Gizchina News of the week
Join GizChina on Telegram4.
Free Up Storage Space on Your Android Phone
Your device needs enough storage space to run the apps correctly. In fact, according to Google, you are more likely to face performance issues when the Android phone has less than 10% storage left. Wondering why? When there’s less storage space, apps fail to store cache files.
The cache is basically information stored from apps that makes reopening the apps faster. But how do you free up storage space to optimize your Android phone? Well, we have a dedicated guide in this regard. But if you are in a hurry, the easiest way to declutter your Android phone’s storage is to use the Files by Google app.5.
Uninstall Unused Apps
It’s quite normal to get tons of apps installed on your Android phone. You never really know when you will need one of them. But did you know that the apps you barely use are taking up storage space and slowing your device’s performance? Yes!
Some may even run unnecessary background processes and clog up your phone’s RAM. And when there’s a shortage of RAM, your Android device will offer a very slow performance.
So, what’s the easiest way to uninstall unused apps on your Android phone? Well, you do not need any apps. Instead, go to the Google Play Store, tap on your profile, and tap “Manage apps and device.” You will see a “Manage tab” in which apps are filtered by “least used.” Uninstall the unnecessary apps from there.6.
Install Lite Editions of Apps
Most of the essential apps have lite versions available. For example, you have Facebook Lite and Messenger Lite. These lite versions of apps are not as resource-intensive as their full-fledge alternatives. As a result, your phone does not have to work as hard as the regular apps to run them. So, you get faster performance while running those apps.7.
Adjust the System Animation Speed of Your Android Phone
For this, you need to enable developer options from your Android phone’s Settings. Then, head to the developer settings, and scroll down to animation scale settings. Change each of the settings to .5x to see faster animations on your device.
Teacher morale isn’t a popular topic, and that makes sense on the surface. Teachers are professionals, like engineers, doctors, farmers or business leaders, and no one is going out of their way to make sure that engineers are “keeping their head up” or that farmers “feel good about their craft.”
Further complicating matters, teachers “get summers off,” and are at the helm of one of the most visibly struggling industries in the United States. Sympathy doesn’t come naturally under these circumstances.
It should be abundantly clear to anyone with experience around classrooms, teachers or students (which is to say almost all of us), that teaching is a highly emotional craft, loaded with possibility and expectation, importance and scale. It’s troubling when the National Commission on Teaching and America’s Future says that 46 percent of new teachers leave the profession within five years. And even worse, this turnover is also impacting the whole public education machine — learning, teacher education, teacher training, funding, public perception, and so on — in a dizzying cause-effect pattern stuck on repeat.
Fixing this issue is an illusion, as it’s not a single issue but rather a product of countless factors. However, there are six ways we can address it here and now.1. Replace a Tone of Accountability with One of Innovation
Schools — especially low-performing schools — often seek relief from pressure through alignment, adherence and compliance with a certain program, curriculum, set of standards, approach to faculty meetings, and so on. While there is nothing wrong with having standards and expecting teachers to stick to them, when this is done wrong it can create a climate of “accountability” and “non-negotiables” that requires all teachers to prove they are in compliance on a daily basis. And this is not an atmosphere of innovation or creativity.2. “Brand” Content, Classrooms and Teachers — Not Districts, Curriculum and Schools
Today, it is generally the district, a selected curriculum or the school itself that gets the “branding,” and is thus what parents and students discuss. To increase teacher morale, why not put the content areas (or unique classes based on those content areas), classrooms and teachers at the center of attention? This goes against tradition, where teachers shy away from acclaim and spotlight, but maybe that — in one way or another — can change?3. Replace Forced Collaboration with Reasons for Collaboration
Teacher collaboration — in person or in professional learning communities and networks online — is a huge catalyst for teacher improvement. But forcing teachers to collaborate works about as well as forcing students to learn. Just as project-based learning works best under the duress of an authentic need-to-know, teacher collaboration works best under a similar need-to-collaborate, not through forced and externally driven “data teams.”4. Use PBL to Embed within Local Communities
This would help with the branding mentioned above, but more importantly, it would put teachers in contact with the stakeholders they are most accountable to: the local community.5. Replace Teacher of the Year with a Teacher Awards Ceremony
Teacher of the Year ceremonies celebrate teaching by celebrating one teacher. Why not celebrate all teachers — and do so in some merit-based way rather than the “everybody gets a ribbon” model?6. Replace “Non-Negotiables” with Evidence of Success
There’s a clear need for school districts to document those rules and regulations that are “non-negotiable.” Autonomy is one thing, but teachers doing whatever they want whenever they want is a pathway to failure. So what if we replaced the goals of said rules (academic success in most cases) with something else? Let’s try evidence of success with a focus on the persistent visibility of student work, and let’s train those who do “walk-throughs” to more efficiently navigate that work.The Way Forward
Teacher morale is not a hot-button topic, but it matters. Teachers — great teachers, anyway — touch every part of the learning process. Bearing down on them with out-of-proportion expectations and accountability hasn’t led to particularly sterling results. But here’s what can lead to such outcomes:
Can we truly train our brains to remember more? We have all wished our memories were better if we lost our keys or failed an exam because we forgot to study certain material. To one’s relief, there are several strategies available for enhancing one’s memory to do better in education.Explaining How to Train to Improve Memory for Better Academic
Every school and university should be committed to improving students’ academic performance. They may promote their academic offerings to a wider audience, and more high-achieving students will be drawn to them. Nevertheless, institutions might need help to boost every student’s performance simultaneously. The leadership is continually challenged to figure out how to raise the performance of their lowest- and highest-performing pupils. Administrators may utilize cutting-edge information systems for students to boost academic results. Academic success can only increase when schools prioritize the needs of its many constituents, including trainers, learners, and caretakers. In addition, institutions of learning should coordinate their objectives and purposes.Ways to Boost Academic Achievement
Let us focus on the steps institutions can do right now. Encourage pupils to do their best by following the suggestions provided below.Communication Module
Among the most successful ways to improve students’ grades is to encourage them to give their best in class. In almost any case, they must be notified of the goals and plans. Parents must also be updated on what is happening in their kids’ schools. Improving teacher-student communication is critical for development. The school’s administration may use the transceiver to increase communication between parents, instructors, and other residents. The classroom is one of many areas where teachers and students must communicate knowledge. Similarly, when studying alone, students may encounter challenges. Using a communication module, students may contact their professors wherever and whenever they choose.Each Student Should Be Assessed
Tracking student progress is important for assessing academic achievement. Teach mint’s performance report function may help administrators identify problems. They will also get information on student attendance. Teachers and administration may collaborate to enhance grades. One method is student choice. Students’ desires, interests, and achievements may improve with more freedom and knowledge.Alternative Education
Teachers modify their tactics dependent on the progress of their students. On school administration dashboards, instructors may monitor student progress. They are well-versed in real-world situations. Teachers’ approaches may be evaluated using school reports and other data. They may change the way teaching is delivered. Real-time data assists instructors in meeting the needs of their pupils and inspiring them to achieve. Eliminating unnecessary duties would give students more time to focus on other aspects of their education.Decreased No-Shows Make Classroom Notes and Assessments
Exams and projects demonstrate whether or not pupils are learning. It takes time for instructors to arrange a test and distribute notes to colleagues and students. Teachers may use automated technologies to design exams, so they need less preparation time. Teachers may also bring in materials from elsewhere.Give Valuable Feedback to the Students
Student data systems can generate and provide assessments on time. Students are evaluated via classroom activities and tests, and class performance results may help students understand their academic standing and how they could improve.Memory Enhancement Learner Techniques
Memory is a skill that can be taught and improved upon. Individuals who have mastered their thoughts can accomplish great feats. This is relevant in one’s academic pursuits as well. With the aid of Imagery and Association, humans can essentially remember anything, and several techniques for doing so are collectively known as Mnemonics. Think of something that will stick in your mind forever. The arrangement of your bedroom, the sights on your walk home, the alphabet, numerals, and even key moments from a movie you love. We will refer to them as “Cognitive Hooks.” With a small quantity of practice, you can count them in sequence without missing any in-between.
Memory relies on Attention − Short-term memory is needed to store new information in long-term memory. Study in a quiet place without TV, music, or people.
Don’t Cram − Studying in many sessions gives us time to digest the material, so consistent students learn more than last-minute crammers.
Memorize Scenarios − Mnemonics help students remember. Mnemonics are ingenious ways to recall things, and associating a sentence with something they know can help them remember it. Upbeat comparisons, funny scenarios, and new approaches to the information work best for memorizing.
Refine the Strategy − Studying entails storing information in long-term memory for subsequent use. Elaborative rehearsal is an effective encoding approach. For example, please read the description of a core idea, think about what it means, and afterward, read a more thorough explanation. One likely recall the subject better if they do this numerous times.
Imagine Topics − Visualizing topics helps children learn. Focus on visuals, graphs, and charts with the readings. If we do not have visuals, make them. Use charts and figures in our notes or different colored highlighters or pens to organize your textual study resources.
Connect Unique Knowledge and Experience − Consider the context of new information before studying it. Connecting new information and what we already know may help us remember it.
Study Differently − Altering study habits might sometimes also improve one’s memory. Try studying someplace fresh if users normally do. If students study at night, they spend time each day reviewing what they just learned.Conclusion
Information is so much more prone to be taken in and used when provided in little chunks. Start with easy themes and work up to harder ones for the best results. To enhance memorization, caregivers may assist their children in organizing their learning materials using headers, lists, colors, etc. We might demand a lot from our youngsters, but we must also care for ourselves. Parenting is hard. Therefore, we must take care of ourselves to keep giving our best. Read a book, stroll in the park, or watch our favorite program this summer to give yourself that much me-time. Students’ mental and physical growth depends on memory, which is crucial to professional and academic success and affects the classroom.
A Door Opens for Public Health Studies SPH partnership gives researchers unprecedented data access
Researchers at the Boston University School of Public Health (SPH) have unprecedented access to medical claims and clinical data, under a partnership forged with Optum Labs, a Cambridge, Massachusetts–based research center.
Optum Labs reached agreements to collaborate with seven health care organizations including SPH—the only school of public health on a list that includes Pfizer, Tufts Medical Center, and the American Medical Group Association.
Partners have access to millions of medical claims and clinical records of insured patients, for research that could range from medication studies to health policy and outcomes analyses.
The de-identified records include information about tests, treatments and costs of care, as well as patients’ race, income level and geographical location.
“As a school of public health, we hope to bring to this partnership a whole new set of questions that large data sets are able to address—not just about the effectiveness of medication, as many studies may look at, but everything from understanding environmental health exposures, to basic epidemiology, to health policy questions,” says Dr. Dan Berlowitz, a professor of health policy and management at SPH who is leading the collaboration.
“These data represent a broad swath of the population—not just the elderly, as Medicare does, or veterans who are seen in the VA, but children and people of diverse ages and backgrounds,” he says. “This broadens the opportunities for our faculty and students throughout the institution to explore issues using detailed data representing millions of people.”
Traditionally, access to claims data has been relatively limited, with many studies relying on smaller databases, or on records of patients covered by Medicare and Medicaid, federally funded insurance programs. The partnership with Optum Labs will allow researchers to access a much larger pool of de-identified clinical and claims data, in collaboration with researchers and experts from other health care institutions.
“Data is sort of the life blood of what we do in research,” says Dr. Mark Prashker, SPH associate dean of institutional development and strategic planning and an associate professor of health policy and management. “This gives us big data in health care—it allows us to ask questions we couldn’t ordinarily ask…I think it has the potential to revolutionize how we think about solving health care–delivery questions.”
Researchers who want access to the data are asked to submit proposals to a SPH review committee, which will work with Optum Labs and other research partners to ensure collaboration.
Among the possible areas of research are cost-effectiveness studies related to health care delivery, and comparing the success of various clinical interventions, Berlowitz and Prashker say.
Dr. Paul Bleicher, chief executive officer of Optum Labs, said the partnerships will help Optum Labs “accelerate the pace of our innovation, paving the way for exciting new research initiatives that can be directly translated to improvements in patient care.”
Optum Labs—founded by health care company Optum and the Mayo Clinic in 2013—already has more than 20 major research initiatives underway, ranging from studies that compare the effectiveness of various medical devices, to research into how treatment patterns vary across geographic areas. Optum Labs encourages dissemination of research findings through publication in scientific journals and presentations at professional meetings. Several projects are slated for publication in mid-2014.
Optum is an arm of UnitedHealth Group, one of the country’s largest health care companies.
Dr. John Noseworthy, president and CEO of Mayo Clinic, said the research collaborative is “excited to welcome the fresh insights and perspectives that new partners will bring.” In addition to having access to large sources of clinical and claims information, he said, “all partners will now benefit from the unique viewpoints that others bring, as we work to transform health care in the US.” and improve access and treatment.
Other new partners include: Lehigh Valley Health Network, of Allentown, Pennsylvania; Rensselaer Polytechnic Institute, of Troy, New York; and the University of Minnesota School of Nursing.
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According to a recent study conducted by Compass, the average conversion rate for e-commerce stores is just 1.4%, with top performers achieving around 3%.
While this may come as no surprise to anyone who manages or markets an e-commerce store, the reality is that the average marketer sees only one sale delivered from every 100 visits.
Do you want to be just average? Or do you want to be better than the rest? Better than your competitors? If so, you need to ensure that your conversion rate is better than average and converts as many visitors into purchasers as possible. You need to aim to achieve a conversion rate which exceeds 1.4% and comes in closer to 3%. Achieving higher may be possible in some industries, however for the most, 3% should be seen as the upper target.
Luckily (or perhaps unluckily), most e-commerce stores suffer from some common issues. Issues which, in many cases, are relatively quick and easy to fix.
Here are 10 tips for mastering e-commerce conversion rate optimization:1. Never Underestimate the Power of a Search Box
First, ensure that you clearly display a search box in a prominent position in your store. That means that it shouldn’t be hidden away in the footer of the site or even below the fold. Make it easy for those looking for it to find your search box and don’t try to reinvent the wheel.
The search box should, in most cases, sit within the header section of your site. However it’s not uncommon for this to now be the primary above-the-fold focus on some stores. Why? Because it’s disruptive and does a fantastic job of leading a consumer on their journey through your store. What could be clearer than offering the opportunity to search for products rather than trying to navigate menus?
This has become almost commonplace in the travel industry, with hotel and flight searches taking center stage.
It’s not only seen in the travel space, however, and there’s becoming a real justification to do something a little different and offer this sort of search option when selling everything from fashion to electronics.
Take a look at these eight great examples of great e-commerce site search on the Lemonstand blog.
Secondly, ensure that your site search returns relevant results. All too often, users search for a product only to be returned no results. This is a surefire way to pass your hard-earned traffic over to your competitors.2. Offer Universal Free Shipping
Charging for shipping (especially when your competitors aren’t) can be a conversion killer for e-commerce stores. It’s absolutely vital that you regularly monitor what your competitors are offering in order to be able to at least match what they’re doing or, ideally, better it.
Not all stores will be able to offer completely free shipping as this, of course, depends on upon the products being sold and the costs associated with dispatching an order. Where possible, however, take the time to experiment with the effect which removing all shipping costs has upon both revenue and profit.
Offering free shipping allows consumers to make purchase decisions based solely upon the price of goods and makes it far easier to compare the total cost of an order between different retailers. This can be an especially useful tool if you offer the lowest total cost and are retaining low-value consumables.
In instances where you are unable to offer free shipping on all orders, test the effect of decreasing the ‘Free Shipping Over…’ threshold.
In short, keep a close eye on what your competitors offer on this front and explore ways to not only match but better their pricing.3. Implement Independent Reviews
As a consumer, reviews collected by a retailer themselves often raise a slight concern as to their authenticity. At the end of the day, if you read a review directly on a merchant’s e-commerce store, what’s to say that it is genuine and hasn’t been left as a result of gifting or offering financial incentives? Trust is one of the reasons for a poor conversion rate of an e-commerce store.
Whilst many retailers have recently claimed that less than 2% of reviews are spurious, experts suspect that the actual percentage could be far higher.
It’s important that marketers give consumers a reason to trust the reviews and ratings left by previous customers and the easiest way to do this is to sign up an independent reviews platform. While Trustpilot is perhaps the most established and widely-used option available, both Feefo and Reviews offer comparable solutions, all of which work in the same way.
Reviews and ratings can still be embedded and shared on your e-commerce store and consumers love the fact that, in most cases, the platforms are automated while allowing independent, third party, reviews to be collected.4. Offer Live Chat Support
Love it or hate it; live chat can work wonders for e-commerce stores looking for additional ways to engage with potential customers and clients and to be there to answer quick and easy questions from those who would prefer not to pick up the phone or wait for an email reply.
If a user has a quick question which they want answering before completing a purchase, they may not have the time available to pick up the phone or await an email response. Live chat, however, can usually deliver an answer in these cases within just a few minutes.
If you’re not offering answers to questions within product descriptions and fail to offer a simple solution to allow these to be asked, there’s a chance you’ll lose the sale.
The likes of Zopim or Olark offer completely free of charge plans which can be a great way to test the water and establish whether live chat works for your business and can help to drive an increase in conversion rate.
Be sure to allow your users to leave a message at times when your support team is offline.5. Communicate Your Value Proposition
Perhaps the one question you need to ask yourself when considering ways to improve the conversion rate of your e-commerce store is, “What sets you apart from the competition?”
Too many stores fail to communicate their value proposition to potential clients and customers; that is, making it easy and straightforward to understand what makes them different and why someone should purchase from them and not their competitors.
Your value proposition could be your own products, your price point, your knowledge, and experience or even your ability to have purchases delivered faster than anyone else, but if users aren’t aware of it, how can they use it to make a purchase decision?
If your e-commerce store isn’t effectively showcasing the ways in which you add value to customers, take the time to make changes to ensure that it does so in a clear and concise manner.6. Improve the Quality of Your Product Images
According to a recent infographic by NuBlue which looks at ‘The Anatomy Of A Perfect E-Commerce Store,’ customers no longer want to browse a website, they want to experience it.
This, in many ways, couldn’t be closer to the truth and is one of the reasons why we’ve seen a real transformation in the quality and creativity of product images in recent years.
To get straight to the point; if your product photos are low quality and unimaginative, you will lose sales.
Consumers want to see not only the very highest quality images alongside a product, but also those which present it in an in-use setting. You can no longer get away with product images which showcase your goods on a white background – you must take the time to show them being used.
Invest high-quality, creative images and you’ll undoubtedly get this investment back in a higher conversion rate.
See below a great example of pillows depicted primarily in a bedroom setting rather than using the product pack as the main image:7. Take Time to Perfect Your Product Descriptions
Whilst it may be common sense to most; you’d be surprised at how many e-commerce stores simply use stock product descriptions supplied by the manufacturer of a product.
Not only does this present duplicate content issues, it also offers a less-than-optimal user experience.
There’s a good chance that a user has already touched upon a manufacturer’s stock description at some stage during their buying cycle and for that reason it pays to take the time to perfect your produce descriptions. Yes, a great copywriter won’t come cheap but the resultant increase in conversions from getting descriptions right will outweigh any costs.
Start by compiling a list of your ten most popular products and have a professional copywriter work with you and your team (especially your sales team) to refine and perfect the descriptions. Turn your product descriptions into great stories. Track conversion rates over a monthly period, both before and after rolling out the copy and, in the likely event that you see an increase, you’ll have the confidence to go ahead and invest in having each one of the site’s product descriptions rewritten.8. Invest in Product Video Content
Video is the closest a consumer can get to a product without actually holding it in their hands, and it’s one of the main reasons why those retailers who make the investment in videos are showcasing significant levels of growth.
When a user is able to see a product up close, they are far more likely to convert; even if they’re not able to physically touch it.
Video goes a long way to bridging the gap between online and offline transactions.
It’s strongly recommend that you initially roll out video content across your top performing products in order to be able to justify the production costs associated with filming and producing.
Always ensure videos are prominent and clearly labelled, and work on a page layout which takes this into account.9. Use Clear Progress Indicators on the Checkout
In 2024, the average basket abandonment rate was 68% – which means that two-thirds of online consumer who add something to their basket are failing to complete the purchase.
ConversionXL has done a fantastic job of compiling ‘The Ultimate Guide To Increasing E-Commerce Conversion Rates” which highlights some of the key reasons why so many consumers are filling baskets only later to abandon them.
One of the tried-and-tested ways to reduce this, however, is to utilise clear progress indicators on the checkout for your site as this can help to show consumers how many steps are left in the purchase process or, in the case of simple checkout pages, how far through it you are.10. Offer Multiple Payment Gateways
Last but not least; always ensure that you offer multiple payment gateways.
It may be simpler for you to only accept PayPal, not every consumer wants to use this payment platform and, as such, it’s important that you offer more than one gateway. Look into options to accept credit and debit cards directly as well as considering newer gateways such as Amazon.
By offering more than one payment gateway, you’re effectively covering all your bases and can ensure that basket and checkout drop-offs are not caused by issues relating to accepted payment methods.
The bottom line is that if your e-commerce store doesn’t tick all of the above boxes, there’s more than likely room for improvement and a real chance to generate additional conversions without growing traffic. Conversion rate optimization is not a one-off project, rather something which needs to be baked into your wider digital marketing strategy. Ultimately, increasing your conversion rate means a better ROI from marketing spend and for that reason alone is why it’s something which no marketer should ignore.
If you’re responsible for the marketing of an e-commerce store, do yourself a favour and put in place a plan to action the above tips in the coming weeks. For easy reference, here’s a summary in the form of an infographic:
All screenshots by James Brockbank. Taken September 2024.
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