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%92 of global business leaders agree that the leading organizations will push the boundaries of the virtual world to make it more real, which is expected to accelerate the adoption and development of extended reality (XR) technologies.

Figure 1: Trends and projections on XR, Source: McKinsey

XR technologies are driving progress in multiple industries by opening up new possibilities for businesses such as:

new services or products

process improvements

 scalable training programs

It is estimated that the XR market size will reach $1.2 trillion by 2035 (see Figure 1). However, due to lack of time or resources, business leaders may not be aware of the full scope of XR capabilities. 

Top 25 XR/AR case studies

We compiled a library of case studies to demonstrate the range of capabilities and benefits of XR technology across various industries. 

The case studies demonstrate how XR is changing customer and employee experiences by: 

improving communication and collaboration

increasing efficiency and reducing costs in operations

enhancing training outcomes

creating new mediums and methods for marketing and sales.

Our research of literature and case studies reveal that XR is rapidly becoming prevalent in manufacturing and retail which combined consist half of the case studies examined.


XR technology is driving progress in the manufacturing industry by increasing operational efficiency. Case studies reveal that companies that employ XR in product development, design, and assembly achieve:

increased efficiency and collaboration for designers, engineers, and field workers

reduced costs due to error avoidance and improved training

faster prototyping and development timelines


According to a 2023 report by Shopify, brands are forced to foster long-term relationships with their customers due to rising acquisition costs.

Figure 2: Customer insights on AR in retail, Source: JayDevs

more efficient merchandising studies

increased brand awareness

increased sales

satisfied customers

Below is a table of XR case studies and examples that we have compiled from industry-leading vendors:

CustomerCustomer RegionCustomer IndustryBusiness Function 1Business Function 2VendorPartnerSolutionUse CaseBenefitsBenefit DetailsShort Summary • ~7.4 point increase in brand awareness and salesUtilized augmented-reality-enhanced adds on Facebook and Instagram to raise avareness for the “Lacoste x Polaroid” collection while generating online sales • Reduced inventory costs and emission levelsRedesigned customer journey from sales to customer support by implementing a metaverse website utilizing mixed reality to showcase products and offer support • Offered interactive design experience to customersEnabled customers to design their own personalized print on existing H&M garment utilizing mixed reality and spacial computing • 87% of team members changed their behaviour after VR trainingUtilized VR training to boost understanding of hotel problems and operations for corporate team members • Ability to train on 25+ wind turbine modelsUtilizing VR solutions to create cheaper, broader, and effective technician training solutions • Cut travel by ~40%Utilized AR solutions in diagnosis and repair processes to increase efficiency and reduce service time for better customer experience • Accelerate complex assembly tasks by ~30%Streamlined engineering and production efforts by utilizing XR in R&D processes and equipping production line workers with benefitial complementary tools • Reduce equipment down time about an average of 18 hoursUtilized XR to enable field workers to work hands free while recieving remote and in-depth assistance from experts in real-time • Communicate results to clients more effectivelySave time, money, and effort through the entire building projectUtilized modeling solutions of Varjo streamline project management while presenting very detailed and realistic models of the end product which helped parties involved cooperate. • ~$500K+ in travel cost savings Utilized VR-assisted design validation by building and testing products in the virtual environment • Highlight unseen interior engineering and features of the vehicleUtilized virtual environments to increase customer engagement and ease value delivery while being accessible regardless of location • Increased revenue per visit lift by ~130%Deployed 3D & AR product visualisations on site for enhanced customer experience and better product delivery – Utilized VR training and digital twins in projectsUtilized Unity based VR and digital twins in developping, testing, and training which accelerated and streamlined R&D processes • ~20% annual saving due to less scrap and fewer mistakesUtilized Manifest in capturing tribal knowledge and instructions from seasoned employees to imrpove training of new employees • Improved decision makingProcesses which would take weeks and months with clay models now take minutes and hoursUtilized HoloLens XR technology to test designs and improvements on 3D models for a customer-experience-centered engineering approach • ~11% follower increase on Youtube Created VR films which enabled customers to experience the flight virtually before booking • Iterated design and UX concepts and tested them in real-life scenarios with VR test driveUtilzed Varjo XR prototypes in workflow to fasten and perfect customer-centered R&D endeavors while saving on software and tool costs • Quicker on-boardingUtilized head-mounted displays and VR glasses to access instant data points and on-the-job training resources • ~93% of employees would recommend VİrtualSpeech to a colleagueVirtualSpeech created a realistic VR simulator for public speaking and presentation training wtih speech analysis, eye contact feedback, presentation slides, notes… • VR training in accordance with OSHA safety standardsUtilized Oculus for Business with Oculus Quest to train salespeople on Nestle product quality, innovation, and manufacturing methods; in addition to utilizing VR in increasing communication and retail shelf planning • Streamlined R&D processesMore than $10K savings per year on project costs and increased earning by faster market deploymentUtilized Nanome with Oculus to view compounds with great detail in a shared 3D environment to boost coordination and collaboration while streamlining R&D processes • Improved availability • Around ~15% cost savings by using UtilityAR solutionsUtilized AR solutions to offer remote specialist assistance for customers in project development • Gathering deep data without interrupting shopping experienceUtilized VR solutions to simulate a realistic shopping environment in order to gain insights on product placement

Getting started with enterprise XR

Adopt a long-term approach in analyzing internal processes and services that could be improved with XR technology

Partner with strategy and deployment consultants to understand and implement XR solutions to maximize return on investment

Guide employees with robust training and onboarding programs to equip them with the skills and knowledge necessary to utilize XR to its full extent

If you have questions about XR best practices, don’t hesitate to get in touch with us:

This article was drafted by former AIMultiple industry analyst Berke Can Agagündüz.

Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.





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Fake Review Detection In 2023: Overview, Methods & Case Studies

How are fake reviews generated?

Source: Which?

Figure 1. Examples of fake reviews on the Internet

Fake reviews are mainly written in two ways: human-generated and machine-generated.

Human-generated fake reviews

Content creators get paid to create fake online reviews, and they promote or depreciate certain products in their reviews. In general, there exist two patterns:

The owner of the products can pay content creators to write feedback to obtain higher ratings or impress potential customers

Or, competitors may hire spammers to demonize the products of other brands and try to direct customers to alternatives, in that case, their products.

Machine-generated fake reviews

 Creating reviews manually is time-consuming, labor-intensive, and costly. Therefore, automated algorithms (e.g., Natural Language Processing (NLP) and Machine Learning (ML) methods) are applied to create fake reviews. Contrary to human-generated reviews, machine-generated reviews are produced through text generation, which can generate reviews on a large scale.

Watch how fake reviews on Google can affect local businesses.

Fake review detection methods Manual detection

It is the most basic way of detecting fake reviews, and annotators manually decide whether a review is fake. Although it can be a promising approach, research shows that humans have 57% accuracy in a fake review detection task.

Algorithm-based detection

The number of online reviews on TripAdvisor has increased from 200 million to 1 billion from 2014 to 2023.

Algorithms can also monitor the behavioral pattern of reviewers, such as the user’s total number of reviews, review dates, and user profile details. These metrics allow ML models to classify suspicious reviews and help determine fake review characteristics.


Case studies of fake review detection 1- Sentiment analysis on Amazon reviews

Source: CSI Transactions on ICT

Figure 1. Flow diagram of the study on detecting fake reviews through sentiment analysis

Researchers collected ~40,000 reviews through web scrapers from the Amazon website and conducted sentiment analysis, classifying texts based on their sentiment score as positive, negative, or neutral. Then they determined a sentiment threshold to detect suspicious reviews and applied Random Forest classification based on the scores obtained. Their results showed 91% accuracy in detecting fake reviews.

2- Feature engineering on Yelp Restaurant and Hotel reviews

Researchers conduct feature engineering to the processed data using ML techniques based on two datasets: Yelp Restaurant and Hotel online reviews. They compared various ML models on these datasets and found that logistic regression performs better than the other algorithms, providing  88% accuracy in detecting fake reviews.

3- Classification of fake reviews on the App Store

Researchers used the Apple App Store dataset containing 22+ million reviews from 1.4 million apps to detect fake reviews. Results show that ~66 million (35% of all reviews) were fake.

Here we also provide some real-life applications of how companies fight against fake reviews:

Yelp fake reviews consumer alert

Source: Yelp Blog

Yelp detects that some sellers buy fake reviews. After detecting fake review buyers, Yelp warns potential customers about their fraudulent actions. They aim to shame sellers that buy online spammers to write positive reviews for their brands.

Amazon files back suit for those buying fake reviews on Facebook

Amazon has 12,000+ employees working on fraud or abuse, and they discovered 10,000 Facebook groups in 2023 created to buy fake reviews in exchange for money or free products.

Don’t hesitate to contact us if you have any questions:

Begüm Yılmaz

Begüm is an Industry Analyst at AIMultiple. She holds a bachelor’s degree from Bogazici University and specializes in sentiment analysis, survey research, and content writing services.





Fake Seo Case Studies On Facebook

There is an increasing trend of publishing SEO case studies on Facebook to show how a tool or service can help increase search rankings and traffic.

At least one Facebook Group admin is taking action to challenge and remove them because they are designed with an agenda at best and are outright fakes at worst.

SEO Case Studies Tell Only One Story

A common problem with SEO case studies published on Facebook is that they are expressly designed to tell you a story of success in defeating Google’s algorithm.

If there is one constant in search marketing it may be the understanding that there is no sure thing or guarantees in SEO.

No SEO tool or person can guarantee specific results that are based on a third party.

Yet some SEO case studies published in Facebook groups are designed to create the impression that the tool can outwit Google.

Flaws in SEO Case Studies Published on Facebook

I don’t mean to say that all SEO case studies have issues.

One of the most consistent flaws I see in many case studies is that they are based on local geographic based keyword terms.

Except for highly competitive areas like injury attorneys, local search keyword phrases are relatively non-competitive, especially in small towns.

It’s easier to rank a page for the name of a small town and keywords than it is to rank for more competitive phrases in larger metro areas like Los Angeles or New York City.

One literally does not need a tool or that many backlinks to rank well for the name of a small town and local-search related keywords.

This lack of competition is why so many case studies are based on local geographic based keywords, particularly with city names that relate to smaller towns.

Rather than pick on an actual SEO case study (which I don’t want to do) I will use an SEO competition as an illustration of the ease of ranking local search keyword phrases.

The competition a while back was to see who could rank and hold on for the search phrase, Rhinoplasty Plano Texas.

The winner of that competition was a website constructed almost entirely of Lorem Ipsum Roman Latin words.

Only the heading tags were written in English.

The winners of that competition demonstrate a weakness in Google’s algorithm within low volume search queries that are tied to a low population geographic area.

That weakness tied to a local search queries in a low population area can be exploited to create an SEO case study that appears to show positive results in terms of how many search queries a site begins to rank for.

There are two kinds of successes that are variously claimed in SEO case studies published on Facebook:

Amount of keywords a site is ranking for

Increase in traffic

How Did a Latin Language Site Rank for English Keywords?

There were a lot of things going on to power that ranking.

But the chief reason is the low search volume for that search phrase.

Google is very much about showing users what they want to see.

But Google tends to do less well determining what users want when users are not searching with a particular set of keywords, like Rhinoplasty Plano Texas.

There was close to zero search query volume and trivial competition.

The fact that a webpage composed almost entirely of Latin could rank for the phrase Rhinoplasty Plano Texas is as much a reflection of the low competition for that phrase as it is an exposure of a weakness in Google’s algorithm that allows a non-English website to rank number one for a low competition keyword phrase.

Next time someone shoves a case study in your face, check to see if it’s based on local search keywords, most times it is.

Choosing a trivial search phrase is one way to help tilt an SEO case study so that it produces seemingly positive results.

100% Fake Case Studies

Another way hustlers generate business is by using fake case studies.

These unethical people don’t even bother to rank a site in an easy niche.

They just copy a Google Analytics graph from someone else’s case study and claim it as evidence that their link building service produces results.

They publish screenshots of web traffic analytics graphs with marks indicating the date links were added after which the analytics report shows the search traffic growing exponentially.

They usually don’t show you the keywords so you can check if the site is ranking, they rarely show the site or the actual amount of traffic.

There are a lot of specifics missing.

But more importantly, some of those web analytics screenshots are fake.

This is a big problem on Facebook Groups because the most unscrupulous and ambitious will show up to deceive people.

Fake SEO Case Studies on Facebook

I asked Steven Kang (@SEOSignalsLab), the administrator of the private SEO Signals Lab Facebook group about these fake case studies.

This is what the Steven Kang said:

Engaging screenshot posts in large SEO groups mean more people in their funnel for link building vendors and tool makers.

Translated, there is a huge commercial-driven motive standing behind each forgery. Some are calling this justifiable marketing and I completely disagree.

To discourage dishonest posts, I am requiring each poster to allow on-demand inspection and provide proof of the screenshot data to trusted moderators.”

There was a guy in that Facebook group earlier this year who was posting screenshots of his client work and Steven kicked him out of the group and deleted every post he had ever made in that group.”

Generating Traffic is Trivial

It’s easy to create a case study using a brand new domain to create the illusion that several hundred visitors per month are a direct result of their efforts.

Creating a website and taking it from zero to several hundred visitors per month is also relatively easy to do.

It’ll look great on an analytics graph yet it’s not always particularly meaningful.

Case Studies Disappear When Challenged

I don’t mean to say that all SEO case studies published on Facebook are fake.

But the problem of fake SEO case studies published on Facebook has become so problematic that Facebook Administrators like Kang require that anyone posting a case study allow inspection of things like Google Analytics data.

That requirement has dramatically cut down on the number of people sharing case studies in that Facebook Group.

When confronted with an SEO case study, be skeptical.

It’s OK to ask to demand to see specifics like keyword phrases and domain names in order to judge the truthfulness of their claims.

As Kang noted, SEO case studies are done for lead generation, these people want your money.

It’s not unreasonable to demand more information about the case study before handing over your money.

Three Bu Alums Named To Bostinno’s 2023 25 Under 25 List

Three BU Alums Named to BostInno’s 2023 25 under 25 List

TechTogether founder Fiona Whittington (COM’19) organized SheHacks, the world’s second-largest all-female hackathon, before pivoting to start her hackathon nonprofit TechTogether. Photo courtesy of Whittington

Strategy & Innovation

Three BU Alums Named to BostInno’s 2023 “25 Under 25” List Among their work: bridging the gender gap at hackathons and providing educational opportunities for refugee children

When Fiona Whittington started TechTogether in 2023, she was “maybe a little overconfident,” she says. Why? The Boston University junior was fresh off organizing the world’s second largest all-female hackathon—at the time called SheHacks Boston, with around 800 attendees—which had garnered the attention of outlets like the Canadian Broadcasting Corporation and the New York Times. 

Plus, Whittington (COM’19) had just won a citywide innovation contest—beating out a team from the Massachusetts Institute of Technology, no less—and was deservedly feeling herself.

Her winning idea?

Taking SheHacks and turning it into TechTogether, a nonprofit aiming to bridge the gap in gender representation at hackathons by setting communities up with the resources to host their own gender-focused hackathons. (Hackathons, if you live off-planet, are multiday events where computer programmers team up and compete to solve programming challenges. Workshops and networking sessions are usually on the menu, too.) Resources include funding, training, and access to TechTogether’s massive network of sponsors and tech professionals. 

Scenes from TechTogether Boston 2023-2023, one of the last in-person hackathons TechTogether helped organize before the coronavirus pandemic. Photos courtesy of Whittington

But don’t think this is just another “women in tech” initiative. 

“It’s important that we recognize that it’s not just women who are a gender minority in the technology industry,” Whittington says. “I don’t like the terminology ‘women in tech’ for that reason. TechTogether as a whole serves marginalized genders, which includes people who are trans, nonbinary, and gender-fluid. Other identities need just as much attention as ‘women in tech,’ which we see everywhere these days.”

Since 2023’s win, TechTogether has become an official 501(c)(3) organization. Whittington and her team have started chapters in six cities (Boston, Atlanta, Seattle, Miami, Chicago, and New York), helped organize 11 hackathons, and served more than 4,700 hackers from marginalized gender groups, many of them first-time hackathon attendees. 

And now, TechTogether’s work has landed Whittington on BostInno’s annual “25 Under 25” list for 2023, one of three Terriers making this year’s cohort.

Describing the 2023 choices, BostInno writes: “Some are still in high school. None were alive when the United States hosted the World Cup in 1994, and most weren’t during the Atlanta Summer Olympics two years later.”  

RefEd Initiative cofounder and executive director Yasmin Morais (CAS’19). Photo courtesy of RefEd Initiative

Joining the 24-year-old Whittington on the list are fellow Terriers Yasmin Morais (CAS’19), 23, and Hailey Hart-Thompson (CAS’21, COM’21), 22. Morais made the list for cofounding RefEd Initiative, an app that partners with NGOs to provide math and language education to refugee children. Hart-Thompson was cited for her work as cofounder of the Stateless Collective, a nonprofit that aims to reduce neocolonialism in volunteer work by training American students to study and volunteer abroad.

The Stateless Collective was part of Innovate@BU’s 2023 summer accelerator program. Both RefEd Initiative and TechTogether benefited from working with Spark! BU’s tech and innovation incubator. 

Stateless Collective cofounder Hailey Hart-Thompson (CAS’21, COM’21). Photo courtesy of the Stateless Collective

Whittington says she’s deeply grateful for Spark!’s help. “Everything I learned about starting a company—all the leadership skills, all the branding skills, and even just believing in the possibility that I could start something—came from [Spark! founding director] Ziba Cranmer,” Whittington says. “I feel like this is an Oscars or Grammys speech, but I do want to thank all the BU folks who made our success possible.”

TechTogether’s most recent hackathons have all been forced to go virtual by the ongoing pandemic. Whittington says she’s looking forward to being able to once again plan in-person hackathons—events she describes as “life-changing” for many attendees.

“I don’t think people who aren’t part of the computer science community understand how important hackathons are,” she says, or that in addition to creating networking opportunities, hackathons allow attendees to gain practical, résumé-building experience that’s difficult to come by outside of internship or classroom settings. 

“We’ve had many, many success stories of people changing their major because they attended a TechTogether hackathon,” Whittington says. “Or they landed a job because they were able to talk about a project they built in an interview, or they were able to add several skills to their résumé to make it more competitive. Or, it just gave them the confidence to say, ‘Oh, maybe coding is for me. Let me continue to pursue this because now I have a ton of other people behind me supporting me.’”

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Top 25 Features Of The Iphone X Shown Off On Video

The iPhone X is a powerful new beast. Whether you are still debating on whether to get the new phone, or if you just want to know what makes this device stand out, I’ve taken a look at the 25 best features of the iPhone X.

This year is different than when I’ve done this in the past. We have both the iPhone 8, as well as the iPhone X. That inevitably means that some of these features, happen to be shared between the handsets. Therefore, I broke the list out into two sections, the first half of which appear on both the 8 and the X, the second half which are the iPhone X exclusive features.

If you really want to see the features for yourself, check out the hands on video.

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iPhone X features (also on the iPhone 8)

Larger capacities

In the past, Apple has taken some heat with the default storage configurations. They tended to be on the small side.

On the iPhone 8 and X, the base storage starts at 64GB. You also only have two options available, 64GB and 256GB.

Portrait Lighting

Following in the footsteps of Portrait Mode, Portrait Lighting is launching in beta. It is a series of lighting effects you can apply to any portrait photo you take. They include Natural, Studio, Contour, Stage, and Stage Mono lights.

They produce a really nice effect, and it is even possible to apply them, and change them, after the fact. Any portrait photo taken with the 8 or the X can have this effect added or removed at any time.

Fast Charge

Fast Charge is a new way to charge your iPhone, that can easily reach 50% battery capacity in just 30 minutes.

That comes with some limitations though like the required USB-C Lightning cable, and an appropriate wall charger.

We took a look at some great Fast Charge options back when the iPhone 8 launched, so feel free to check them out.

Wireless charging

It took a while, but Apple eventually got there. Both the iPhone X and iPhone 8 feature Qi wireless charging capabilities.

Currently, they only support 5W of power, which is fairly slow. In the near future, Apple will be upgrading this to work with up to 7.5W of power.


The new Apple-designed three-core GPU is significantly faster than in the past. In fact, it is up to 30% faster than the GPU in the A10 Fusion processor on the last generation iPhones.

That means graphics heavy applications are going to perform much better on the iPhone X.

A11 Bionic

The A11 Bionic processor is Apple’s latest chipset. In it, there are six cores. Four high efficiency, and two high performance. The efficiency cores are up to 70% faster than the A10, and the performance cores are up to 25% faster.

The processor is able to jump between efficiency, and performance, based on the task you are doing. This means better performance, without the compromise on battery.

M11 motion coprocessor

The M11 coprocessor is responsible for tracking all of the motion on your phone. That means steps taken, stairs climbed, and even navigation. It collects that data, and shares it with any application that has your explicit permission.

Apple has had these around a while, and the M11 is the latest generation of these processors.

Bluetooth 5.0

Bluetooth 5.0 is baked in with signifiant improvements to range, data capacity, and speed.

It can transfer 800% the amount of data as the previous generation, and can do so twice as fast.

It also has four times the effective range.

It is important to note that you won’t just see the benefits off the bat. Bluetooth devices and gadgets need to include support for Bluetooth 5.0 before they can start utilizing these new features.

True Tone

The iPhone X and iPhone 8 are the first iPhones to utilize Apple’s True Tone technology.

Pioneered in the iPad, True Tone will automatically adjust the color temperature of your display, based on the ambient light in the room. For instance, if the light is more warm, the screen will tint a bit more warm.

The goal is to match the screen to the room, and make it easier on your eyes.

HDR video content

The newest phones are now capable of playing back Dolby Vision and HDR10 video content.

That content can come directly from iTunes, or third party apps like Netflix and Amazon Prime Video.

Slow Sync flash

Previously, Apple released a Quad-LED flash, and now it updated it with a new Slow Sync feature.

The goal is to combine a slower shutter speed, with a short flash duration. It is most useful when you want a brighter subject, with a properly exposed background.

New 12MP camera sensor

The pixel count has stayed the same, but the new camera sensor has been upgraded to be larger (which allows for more light). It also has a brand new color filter, and deeper pixels.

That all adds up to a much better shooting experience.

4K recording modes

The newest iPhones are now capable of shooting 4K video at 24, 30, and 60 frames per second.

Previously, you were listed to just 30fps.

Slo-mo improvements

Now, you can also record slo-mo videos at higher resolutions. You can shoot 1080p video at 240 frames per second.

Louder speakers

The new, louder speakers sound a lot better than previous iPhones. They are 25% louder, and have quite a bit more bass to them.

iPhone X exclusive features

All new display

The display is the first thing you notice about the iPhone X. It is an edge-to-edge OLED display, though it still has a little bit of a bezel. It is a fully High Dynamic Range display with a crazy 1,000,000 to 1 contrast ratio. Other iPhones, are limited to just 1,300 to 1 contrast ratio.

The contrast ratio, and the fact it is an OLED display, make the blacks nearly perfect.

It also has the highest pixel density of an iPhone, with 458 pixels per inch.

Tap to wake

The iPhone X loses the Home button, so tap to wake was the logical processor.

All new design

Right after you see the screen, you notice the entirely new design of the iPhone X. It has that glorious new display, medical-grade stainless steel sides, vertically oriented cameras, and a new glass back.

New gestures

Since the Home button has gone away, there needed to be a variety of new gesture to get around your phone. There are a ton to learn, but there are quick ways to access Control Center, the Home screen, and swiping between apps.

New Lock screen shortcuts

To go along with those new gestures, there are also two new shortcuts on the Lock screen. You can now 3D Touch a new camera, or flashlight buttons.

You can still swipe to get to the camera, but there is also the new button.

This makes sense since Control Center was relocated to the top, and the flashlight and camera are two most popular things accessed on the Lock screen. It would be a hassle to try to get to the top to turn on the flashlight in an emergency.

Face ID

Face ID is obviously a flagship feature. Utilizing the new TrueDepth Camera System, it is able to project over 30,000 dots on your face. Then an IR camera views those dots, takes a series of images, and converts them into a mathematical model that is stored inside the Secure Enclave of your phone. When you go to access your phone, it repeats these steps, and compares the value with what is already stored.

It is quite impressive technology, and people have been trying their best to break it.

Is it a worthy replacement to the ill-fated Touch ID sensor? Time will tell.


Another use for the TrueDepth Camera System is Animoji. These are animated emoji that you can share as short clips with your friends through iMessage.

There are twelve different characters to choose from, and so far, it seems to be a hit.

You can view our in-depth tutorial on all the great features of Animoji.

Portrait selfies

Thanks once more to the TrueDepth Camera System, you can now shoot selfies in Portrait Mode. It will identify your face, and blur background.

You can even apply the different styles of Portrait Lighting.

Wider tele lens aperture

The aperture on the 2x tele lens has increased. It is now a ƒ/2.4 aperture, which will let in more light to the sensor. That amounts to better shots using the tele lens in low light. Since portrait mode also uses the tele lens, those should look better as well.

Combined with the new hardware accelerated noise reduction, photos on the iPhone X look better than ever.


The tele lens also got its own optical image stabilization. OIS helps stabilize the camera in your phone, as you take the photo. If it is more stable, the camera is able to take the photo with a quicker shutter speed. A fast shutter speed means less blur in your photos.

That’s it folks!

If you’ve had the chance to hold an iPhone X, you already know it is an impressive phone.

It is even more impressive when you take a look at the sum of all the features that are baked inside of it. While all of them may not be glaringly obvious, they do make a difference in use.

Which of these is your favorite feature? Make sure to let us know down below.

Top Hotels In Helsinki (Updated 2023)

City of Helsinki Top Hotels in Helsinki

Whether you are a business traveler or a tourist, there are hotels in Helsinki that will suit your needs. Here is a brief overview of some of the best hotels in Helsinki.

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#1 Hotel Kamp

Address: Pohjoisesplanadi 29, Helsinki 00100, Finland

Price: The price range is 25,137 to 26,249 INR as on February 5, 2023.

How to reach: The distance between the Helsinki-Vantaa airport and Hotel Kamp is 17 kilometers. You can travel this distance in about 23 minutes by using the hotel’s private cars.

Nearby attractions: The Galleria Esplanade shopping center is adjacent to the hotel. Within a distance of one kilometer, you can visit the Kiasma Museum of Contemporary Art, Ateneum Art Museum, and Stockmann Department Store.

#2 Hotel St. George

This is a complete-service luxury hotel. Its theme is to challenge the concept of luxury by designing the hotel for moments to remember. The hotel is in a splendid historic building with 148 rooms and 5 unique suites. The room types are suites, non-smoking rooms, and bridal suites. You can witness how art meets culture to come up with memorable moments in St. George Care, St. George Bakery, Restaurant Andrea, and Wintergarden. The people in the hotel speak Swedish and Finnish.

Address: Yrjönkatu 13, Helsinki 00120, Finland

Price: The price range is 26,889 to 28,862 INR as on February 5, 2023.

How to reach: The distance between the Helsinki-Vantaa airport and Hotel Kamp is 23 kilometers. You can travel this distance in about 38 minutes by boarding a train from Lentoasema. The Finnish Railways and Helsingin seudun liikenne operate this train.

Nearby attractions: The Ateneum Art Museum is only six minutes away from Hotel St. George. Esplanadi Park is very close, and you can reach it in three minutes. The Kamppi Chapel of Silence is a religious site which you can reach in five minutes.

#3 Lapland Hotels Bulevardi

Address: Bulevardi 28, Helsinki 00120, Finland

Price: The price range is 26,982 to 29,502 INR as on February 5, 2023.

How to reach: The distance between the Helsinki-Vantaa airport and Hotel Kamp is 24 kilometers. You can travel this distance in about 43 minutes by boarding a train from Lentoasema. The Finnish Railways and Helsingin seudun liikenne operate this train.

Nearby attractions: The attractions within a distance of 500 meters are the Sinebrychoff Art Museum, Liberty or Death Bar and Club, Ateljee Bar, and Osuva Range & Training Shooting Range.

#4 Hotel F6

This is a warm and cozy boutique hotel with 66 rooms categorized as standard, superior, and deluxe rooms in addition to non-smoking rooms. All of these are soundproof with a wake-up service. The rooms are capacious, have warm colors, and boast wooden floors. Free high-speed internet is available. The premises include a fitness center with a gym.

Address: Fabianinkatu 6, Helsinki 00130, Finland

Price: The price is about 14,572 INR as on February 5, 2023.

How to reach: From the Helsinki-Vantaa airport, you can hire taxis to reach the hotel in about 30 minutes. The second way is to board a train from the airport to the Helsinki Center Railway Station, which also has a travel time of 30 minutes. From the latter, the hotel is only one kilometer away, and you can opt to walk to the hotel.

Nearby attractions: Within a distance of 500 meters, you can visit the Helsinki Cathedral, Esplanadi Park, the National Library of Finland, and the Liberty or Death Bar and Club.

#5 Hotel Haven

This is a stylish, elegant boutique hotel. Market Square and South Harbour manage this hotel. It has 137 spacious and comfortable rooms of the following types: family rooms, suites, non-smoking rooms, and ocean view. It boasts three top-level restaurants and a bar. It houses a fitness center with a gym and a business center with internet access.

Address: Unioninkatu 17, Helsinki 00130, Finland

Price: The price range is from 15,483 to 16,251 INR as on February 5, 2023.

How to reach: From the Helsinki-Vantaa airport, you can hire taxis to reach the hotel in about 30 minutes. The distance between the Helsinki-Vantaa airport and Hotel Kamp is 24 kilometers. You can travel this distance in about 42 minutes by boarding a train from Lentoasema. The Finnish Railways and Helsingin seudun liikenne operate this train.

Nearby attractions: Within a distance of 500 meters, you can visit the Helsinki Cathedral, the Esplanadi Park, the National Library of Finland, and the Liberty or Death Bar and Club.

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