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Do you need insight into your Twitter engagement?
Twitter Analytics allows you to dive into the data behind your top Tweets, audience growth, and conversations.
Continue reading to find out how to access Twitter Analytics and what insights you can use to improve your Twitter marketing.How To Access Twitter Analytics
This will take you to your Twitter Analytics Home Screen or ask you to sign in to your Twitter account.
Alternatively, if you use Twitter Ads, you will find a menu option to access Twitter Analytics from the top navigation menu in Twitter Ads Manager.
Note that Twitter Analytics only begins collecting data when you first sign in, hence the sooner you sign in, the more historical data will be available to you.How To Use Twitter Analytics
There are three main sections of your Twitter Analytics data – the Account Home, Tweet Activity, and Videos.Review Your 28-Day Summary & Monthly Highlights In Account Home
In the Account Home, Twitter provides a summary of your Twitter account activity.
Starting at the top of your Account Home, you will see a summary of the following metrics for the past 28 days.
Tweet Impressions – The number of times your Tweets have been seen on Twitter. This includes when Tweets are seen in your followers’ timeline, in Twitter search results, or on your Twitter profile.
Profile Visits – The number of times your Twitter profile has been visited by other Twitter users on the Twitter website or Twitter app.
Mentions – The number of times your @username has been included in Tweets by other users.
New Followers – The number of Twitter users who have followed your account for the first time.
Note that Tweet impressions will not include the number of times a Tweet has been seen when embedded on an external website or the number of times a tweet has been seen in a third-party app.
Only impressions on the Twitter website or Twitter app are counted.
Following the summary of your Twitter activity over the past 28 days is a section of monthly highlights.
For each month, you will see your Top Tweet, Top Mention, and Top Follower.
Your Top Tweet is chosen based on the number of impressions it has received.
Your Top Mention is chosen based on the number of engagements it has received.
Your Top Follower is the newest addition to your Twitter followers with the highest number of followers.
In addition, you will see a summary of your Tweet Impressions, Mentions, Profile Visits, and New Followers for each month.Get Engagement Data For Posts In The Tweet Activity Dashboard
The Tweet Activity dashboard allows you to view metrics for individual Tweets.
Start by selecting the time period you want to review with the dropdown at the top right of this section.
You can choose the past 7 days, 28 days, or a specific month.
Next, you will see a bar graph depicting the number of impressions your Tweets have received over the time period selected.
Following the graph is a list of your Tweets for the selected time period.
You can choose to filter your view by Tweets, Top Tweets, Tweets & Replies, or Promoted Tweets.
Impressions – The number of times the Tweet was seen on the Twitter website or Twitter app.
Engagement Rate – The rate is calculated by taking the number of engagements divided by the number of impressions a Tweet has received.
Detailed Tweet Activity
When you select a specific Tweet, you will be able to see additional engagement metrics about it, including the following.
Detail Expands – The number of times someone expanded a Tweet to view more details about it.
Retweets – The number of times a Tweet has been Retweeted by other users.
EngagementsSee How Well Videos Perform In The Video Activity Dashboard
The Video Activity dashboard allows you to view metrics for individual videos shared in your Tweets.
Start by selecting the time period you want to review with the dropdown at the top right of this section. You can choose the past 7 days, 28 days, or a specific month.
Next, you will see a bar graph depicting the number of views your videos have received over the time period selected.
Following the graph is a list of your videos for the selected time period.
You can choose to filter your view to show all videos or only promoted videos.
Video Views – The number of times your video was viewed on the Twitter website or Twitter app.
Completion Rate – The percentage of users who watched the entire video.
Detailed Video Analytics
When you select a specific video, you will be able to see the audience retention for the entire length of the video and additional engagement metrics including the number of views and the following.
Minutes Viewed – The total number of minutes users spent viewing a video.
To the right of your Video Activity is a summary for the time period selected of the Total Minutes Viewed and Minutes Per Day.Detailed Tweet Activity Via The Twitter App
Detailed Tweet Activity can also be viewed from the Twitter app.
To access Tweet Activity, visit your Twitter profile in the Twitter app and tap on the analytics icon beneath the Tweet you want to analyze.
You can also tap on the Tweet itself and then tap on View Tweet Activity.
You will also get the number of New Followers and Profile Visits that you received resulting from this Tweet.
If your Tweet contains a video, you will also see the total number of Unique Views, overall Views, and the audience retention graph for the entire length of the video.View Engagement Metrics For Any Tweet
Twitter offers a few insights into the engagement of every Tweet on Twitter.
Retweets – The number of total retweets.
Likes – The number of times users liked this Tweet.Conclusion
As you can see, Twitter Analytics offers valuable insights into the performance of your Tweets and the growth of your audience.
Use this data to refine your Twitter marketing strategy to focus on the types of Tweets that drive engagement and help grow your Twitter audience.
Featured Image: Kaspars Grinvalds/Shutterstock
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Discover the vibrant world of Crypto Twitter, where industry pioneers, forward-thinkers, and passionate enthusiasts converge to exchange insights and perspectives.
In this meticulously researched article, we present an exclusive compilation of the most influential and new and interesting Twitter accounts to follow, offering a curated selection of voices and projects that shape the cryptocurrency industry. By drawing information from a diverse range of sources including social media, official websites, and market analysis, we provide you with a comprehensive guide to navigate the dynamic and ever-evolving landscape of cryptocurrencies.
The first on our massively spanning list is ApeMax, a new and highly innovative utility token that has taken the crypto world by storm. With unique staking tokenomics, ApeMax offers stakers the opportunity to earn rewards. ApeMax has quickly gained recognition for its innovative approach and exciting prospects.
In addition to ApeMax, here is the definitive list of the best Crypto Twitter Accounts to follow that we’ll be covering in this article:
CZ Binance – Changpeng Zhao
Join renowned figures such as Vitalik Buterin and Changpeng Zhao (CZ), along with prominent platforms like Binance and Ethereum, as we unlock the key accounts that empower you to stay informed and engaged in this exciting realm.Exploring Crypto Twitter Accounts ApeMax (@ApeMaxOfficial)
As previously mentioned, our list begins with ApeMax, a brand-new coin offering a unique boost-to-earn staking mechanism that has captured the attention of the Crypto Twitter community.
By following @ApeMaxOfficial, you can access the latest updates, project developments, and community engagement. ApeMax’s young, vibrant and enthusiastic community on Twitter has been buzzing with excitement, making it an ideal project to follow for those seeking new and exciting opportunities.
It’s crucial to note that while ApeMax offers exciting prospects, buyers should always exercise caution and conduct their research. The cryptocurrency market is renowned for its unpredictability and associated risks, underscoring the significance of understanding these aspects before undertaking any purchasing decisions.Bitcoin (@Bitcoin)
Bitcoin, the pioneering cryptocurrency, needs no introduction. Follow @Bitcoin on Twitter for real-time updates on price movements, market trends, and discussions surrounding the first ever cryptocurrency.Binance US (@BinanceUS)
Binance US, the leading global cryptocurrency exchange, provides information on its official Twitter account.
Stay connected with @BinanceUS to receive updates on new listings, trading competitions, security measures, and insightful market analysis. As a trusted platform, Binance US’s Twitter account is a valuable resource for beginners and experienced traders.Vitalik Buterin (@VitalikButerin)
Vitalik’s tweets often spark thought-provoking discussions and provide a glimpse into the future of blockchain technology.Kraken (@krakenfx)
Kraken, a prominent cryptocurrency exchange, informs its Twitter followers about new listings, security practices, and platform updates.
By following @krakenfx, you can stay ahead of the curve with market analysis, educational content, and occasional promotional offers. Kraken’s commitment to transparency and reliable services makes its Twitter account a valuable source of information.Ethereum (@ethereum)
Ethereum, the second-largest cryptocurrency, revolutionized the crypto space with its smart contracts and decentralized applications (dApps).
By following @ethereum, you’ll receive updates on Ethereum’s development roadmap, network upgrades like Ethereum 2.0, and the vibrant ecosystem of projects built on the Ethereum blockchain.Elon Musk (@elonmusk)
With his tweets, Elon Musk, the visionary entrepreneur behind Tesla and SpaceX, has made waves in the crypto world.CZ Binance (@cz_binance)
CZ (AKA Changpeng Zhao), has long been the Chief Executive Officer at Binance, raking in success as the leader of one of the most distinguished crypto exchanges.
Follow @cz_binance to stay informed about Binance’s latest announcements, listings, and industry partnerships. CZ’s active presence on Twitter offers glimpses into his strategic vision, making it a valuable account to follow for anyone interested in the crypto space.The Bottom Line
In conclusion, Crypto Twitter has emerged as a powerful platform for staying informed and engaged in cryptocurrencies.
By following accounts like ApeMax, Bitcoin, Binance US, Vitalik Buterin, Kraken, Ethereum, Elon Musk, and CZ Binance, and actively participating in the Crypto Twitter community, you gain access to the latest updates, insights, and discussions in the crypto space.
ApeMax, with its young and growing Twitter account, is a pioneering token with a unique boost-to-earn mechanism, and has garnered the attention from many in the crypto community.
Twitter’s excellent iPhone, iPod touch and iPad mobile application was refreshed this morning with a long-expected feature that strives to make content discovery a lot easier with a brand new tab.
Called Moments, it was designed to highlight stories that are trending on the micro-blogging service right now and important ones you may have missed. This edition of Twitter also supports super-sized emoji in Direct Messages.
Twitter is a free download from the App Store.Introducing Moments
The new Moments feature is accessible by hitting the lightning bolt icon in Twitter’s mobile apps and on chúng tôi (Moments was internally referred to as Project Lightning).
As new stories emerge throughout the day, Twitter continues to update Moments with new content. When a story has been updated since you last viewed it, a blue dot will appear in the upper righthand corner of the image associated with the Moment.
“For stories that update very frequently—like live sporting events or awards shows where it’s critical to know what’s happening minute by minute—you’ll see an option to follow the Moment, which blends the tweets directly into your timeline.”
And what happens when that story ends?
Well, it simply ends along with the embedded tweets, leaving your timeline just as it was before. You can also swipe through to topics including Entertainment and Sports to find more stories from the past few days.Engaging with a Moment
Each Moment is presented with a headline and short description. Moments can also embed full-width images, autoplaying videos, Vines and GIFs.
Here’s how you can interact with a Moment:
Start swiping to dive right into the story, with immersive full-bleed images and autoplaying videos, Vines, and GIFs.
A single tap gives you a fuller view of the tweet, which you can favorite, retweet, and more. A double tap lets you instantly favorite the tweet.
Swiping up or down dismisses the Moment and takes you back to the guide.
Most Moments are curated by Twitter’s in-house editorial team and some are contributed by partners like Bleacher Report, Buzzed, Entertainment Weekly, Fox News, Getty Images, Mashable, MLB, NASA, New York Times, Vogue and the Washington Post, with more content partners to be added in the future.
— Twitter (@Twitter) October 6, 2024
Twitter’s principles and guidelines for curating Moments are available here. More about Moments and how the desktop version works can be read in the official FAQ.
The new feature arrives just 24 hours following Twitter’s appointment of its interim CEO and co-founder Jack Dorsey as the permanent CEO.Twitter 6.38.1 changelog
Here’s what’s new in this edition of Twitter.
Find the best of Twitter in an instant with Moments. Follow top stories through immersive pics, clips, and conversations. Get insights and perspectives you won’t find anywhere else.
Go big in Direct Messages with super-sized emojis. All the emojis you love are now available to DM in XXL.
The app includes an Apple Watch component.Availability
Those outside the US can enjoy Moments by following a link to it in a tweet or Direct Message, or embedded elsewhere. “We’re hard at work to bring this same functionality to more places in the coming weeks and months,” said the micro-blogging startup.
Twitter for iOS, a 64.6-megabyte download, requires an iPhone, iPod touch or iPad with iOS 7.0 or later. The app is localized in English, Arabic, Bokmål, Norwegian, Czech, Danish, Dutch, Finnish, French, German, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, Polish, Portuguese, Romanian, Russian, Simplified Chinese, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian and Vietnamese.
Grab Twitter for iOS at no charge in the App Store.
Consumers want brands to have some personality on social media. In fact, 72 percent say they want brands to be funny on social.
But, we’re not all natural-born comedians, which makes the task of integrating humor extremely difficult. 88 percent of consumers don’t like it when brands mock their fans on social media, for instance.
You might think you’re funny by having a little banter with your followers. But you could be entirely wrong.
Hence, you have to be a little smarter when it comes to composing comical tweets. Because if you do get it right, not only do you have the chance of going viral with your posts but you could also develop a strong following that can’t wait to see your tweets every day.
So, here are some of the funniest brands on Twitter, which you can take inspiration from. And, well, just have a giggle at.1. Moosejaw
Outdoor retailer, Moosejaw, has all the jokes. Take a look through their timeline, and you’ll see that their personality shines through.
It doesn’t feel like a brand is tweeting, it feels more like it’s just one of your pals.
These soccer players know what’s up. I’m gonna start taking dives at work to avoid meetings.
— Moosejaw (@MoosejawMadness) June 20, 2023
And they’re totally original. There are no gimmicks in sight.
My will contains only one request: I want a motion detector on my tombstone with a speaker that plays Thriller whenever anybody is around.
— Moosejaw (@MoosejawMadness) June 1, 2023
Whether an intentional strategy or not, what Moosejaw does really well is just being human.
Social media is supposed to be social and should be about presenting a real personality to forge real relationships with people.Key Takeaways
Always being professional is boring. Entertain your audience, and they will stick with you.
Also, don’t just copy other successful brands on Twitter as people will see right through it. Instead, nurture your brand’s unique personality.2. Netflix
Everybody loves to curl up and binge-watch some Netflix. And their hilarious tweets will make you enjoy the brand even more. Here they are poking fun at the recent IHOP debacle:
brb changing my name to Netflib
— Netflix US (@netflix) June 11, 2023
Props to Netflix for keeping it fresh and current.
But, their most excellent tweets come in the form of memes and GIFs of funny moments from their shows:
— Netflix US (@netflix) June 2, 2023
This is smart as memes and GIFs are super relatable, which is what makes them so funny.
What’s more, Netflix doesn’t just fire off random jokes. They use their own content as the basis of the joke.Key Takeaways
Incorporate your product into the joke to make your product more memorable and appealing.
If you have a lot of content or imagery to work off of like Netflix, then don’t be afraid to use it.3. KFC
KFC’s jokes on Twitter are crisp and tender. For starters, the only people they follow are 11 herbs and spices…
Five members of the Spice Girls and six guys named Herb.
Now, that subtle gag is on the brand in the most ridiculous way. In fact, all of their funny tweets revolve around their brand in some way.
They feature their infamous herbs and spices, The Colonel, or just good ol’ chicken:
— KFC (@kfc) February 13, 2023
Similar to Netflix, their products or their brand get deeply embedded in every joke they make.Key Takeaways
You can be calculated in your use of humor, without it putting people off. KFC has over 1.3 million followers after all.
Instead of sending out robotic, informational tweets all the time, have some fun with your brand.4. Oreo
The cookie company has another interesting take on how to inject humor into your tweets. Oreo plays with influencers or celebrities:
— Oreo Cookie (@Oreo) May 2, 2023
Generation Z may have no idea who Justin Timberlake is. But the rest of us remember him from his ramen-noodle-haired days.
Oreo even banters with the accounts of popular TV shows:
— Oreo Cookie (@Oreo) June 7, 2023
Not only do these tweets have the lol-factor, but they also give Oreo the cool-factor. A little of the influencer’s cool rubs off on Oreo. As in I think “The Good Place” is a cool show, therefore Oreo must be cool. Plus, the tweets are just sarcastic, funny, and punny.Key Takeaway
It’s one thing to banter with your audience, it’s on another level if you can get celebs or influencers to joke around with you. This kind of thing works wonders for your Twitter cred.5. Greggs
For some reason, Brits have a weird, emotional connection to the bakery chain, Greggs. The funny thing is, Greggs knows it, and they play up to it, especially on Twitter.
They shared this sorry sight not so long ago:
And here they are discussing what it means to be British:
They’re so good at interacting with fans that they go the opposite of the snarky route. It’s basically just a big love-fest, and they certainly have a GSOH.Key Takeaways
Humor can help people form a strong connection with brands.
Bear in mind that funny doesn’t always mean shady. If that’s not your style, try some tongue in cheek jokes instead.6. Seamless
People love to post funny memes about food on social media. You’ve probably seen a bunch and thought, yep, that’s me haha I’m a slob.
Well, online food ordering service, Seamless, is totally in on that trend.
Take a look:
— Seamless (@Seamless) June 22, 2023
They are food meme queens, and it’s super relatable and funny. I mean, who doesn’t relate to this…
Meme culture is popular, so by using so many memes, as well as creating their own memes, Seamless increases the chance of getting likes and shares on Twitter.Key Takeaways
Don’t be afraid to jump on the Internet culture bandwagon. But make sure you post memes, etc. in a timely manner because what’s viral or trending online can change at lightning speed.
Or be like Seamless and post content that’s going to be evergreen.7. Wendy’s
The restaurant chain went viral last year after starting several beefs with other famous brands on Twitter. Unsurprisingly, they’re still at it.
Whoever is in charge of their account is the queen of sassy clapbacks. But, the best thing is, others are now having their say on the feuds and basically poking the bear:
We already put out a whole tape
— Wendy’s (@Wendys) June 13, 2023
What they’re doing is working. Wendy’s continues to grab attention and engage Twitter users with all the shade they’re throwing.Key Takeaways
People like a little sarcasm and shade, as long as it doesn’t go too far. They also love to share their opinions on Twitter. So, just like when mom and dad got divorced, Wendy’s is cleverly getting users to pick sides in their spats.
If people choose their camp, amazing. If they don’t, it’s still good because at least people are talking about them.8. innocent drinks
You may be hesitant to post jokes all the time. Ultimately, you are a company that’s trying to sell something and not Amy Schumer.
If this resonates with you, then you’ll be interested in innocent drinks’ Twitter account. They seem to mix both funny and informative seamlessly.
Here’s one of their more serious (and philanthropic) tweets:
— innocent drinks (@innocent) June 12, 2023
Here’s one of their jokey tweets:
— innocent drinks (@innocent) June 17, 2023
The people at innocent drinks do an excellent job at showing their brand in a favorable light. They’re like the perfect partner, smart, funny, and kind.Key Takeaways
Adopt the right blend of humor and info in your tweets. And make sure the same thread of personality runs through both types of tweets or else your account will seem fragmented.
It may take some time to work out the exact mix for your brand, but it’ll be worth it.9. National Library of Scotland
Oh man, the National Library of Scotland is hilarious. Even better, you wouldn’t expect it from such an institution.
They post countless funny Scots words that look totally made up but are, in fact, real:
It’s quite endearing actually. And I imagine these posts are funny for Scots who have an attachment to these words, along with people who aren’t Scottish who find the language funny (in the best way possible).
They are also the experts at making smart and cultural jokes:
Can someone tell us what is going on here?
— National Library of Scotland (@natlibscot) June 22, 2023
It’s refreshing to see a brand make intelligent quips on social media. People like clever jokes because it makes them feel smart when they get it.Key Takeaway
Intelligent jokes will attract an intelligent audience which might be more suited to your brand. This could be beneficial to you as you’ll get followers who are more likely to take an interest in what you’re selling, too.10. Charmin
Charmin is not afraid to cover a taboo topic, and they do it in such an amusing way.
Nobody wants to talk about toilet time, but the people at Charmin make it OK to do so. Kanye West’s “poopity scoop” song is probably their office anthem.
You’ve gotta love this:
— Charmin (@Charmin) May 14, 2023
Both the ad and the tweet are funny.
They also get everybody in on the joke by posting hilarious polls:
Lunch didn’t set well and your safety bathroom is occupied. Do you?#TweetFromTheSeat
— Charmin (@Charmin) March 2, 2023
Why not? To quote one of their hashtags, #everybodypoops.Key Takeaway
It must be difficult to market a product that people use in private, and a concept people don’t want to talk about. Take a sheet out of Charmin’s roll – if your brand relates to a topic that’s usually off-limits, use humor to open people’s minds.11. Smirnoff
Like a drunk person at a party, Smirnoff is a lot of fun on social media. The vodka brand uses topical subjects to market their products on Twitter.
Here’s a crack about the recent royal wedding:
Seems like a great hat to wear to a wedding tbh.
Here’s another event Smirnoff has a little fun with:
But notice how they cleverly relate current topics and events back to their product. Well played Smirnoff. Cheers to you.Key Takeaway
Any good article on Twitter marketing will tell you to keep on top of what’s trending and get involved. But if you inject a little humor, too, you get double points.12. MoonPie
A list of the funniest brands on Twitter would be incomplete if we didn’t talk about MoonPie. This brand’s tweets are as wonderfully weird as an episode of the Mighty Boosh.
For this reason, MoonPie’s tweets went viral recently, so much so that BuzzFeed even did a feature on the social media manager behind the account.
MoonPie continues to bless us with quirky tweets every day:
Imagine if we put a bunch of golden tickets inside some MoonPies and then maybe hired some well-dressed blue beings to live with us it would be good maybe
— MoonPie (@MoonPie) May 11, 2023
The thing is, these tweets are popular because lots of people have an off-the-wall sense of humor. There isn’t just one kind of funny. MoonPie seriously proves that.Key Takeaway
People like weird. That’s part of the reason why we all go on the Internet – to laugh with or at wackadoodles. Unconventional humor could help you gain popularity on Twitter.Conclusion
The road to Twitter fame starts with a few cleverly constructed jokes. Many big brands have found this to be the case, having built an extensive audience on the back of their sense of humor.
Twitter follower decline means it has never been more important to grow your account organically.
When it comes to being funny on Twitter there are a few things, in particular, we can learn from these brands.
You’ve got to be original. Nobody is going to respond positively to a brand cracking the same weak jokes like everybody else. It’s even OK to let your freak flag fly if that’s what your brand is all about.
You’ve got to be relatable. If consumers can identify with your sense of humor, then they’re going to really dig your brand.
Incorporate your brand or products into the joke. Otherwise, what’s the point? You are trying to sell something at the end of the day.
Now it’s your turn to experiment with humor and find your voice on Twitter. Go forth and make ‘em 😂.
More Twitter Marketing Resources:
Meuller Trump investigation unfolds on Twitter [UPDATES]
We’re living through a day that’ll be remembered in history books, and we’re getting in-the-minute updates from Twitter. News on the ground comes from the same online social media platform current-President Donald Trump used over the past half-decade to build himself up and tear others down – this is where we see everything happen in real time. Connections are made as revelations from the news media appear, especially from one Law Professor and Attorney Seth Abramson.
Today is the first day of major indictments made by Robert Mueller in his investigation of the Trump administration’s potential for illegal Russian collusion during the 2024 election for President of the United States. As such, it’s an important day to watch the news – or it would have been, had we been in this situation a decade ago. Today we look to Twitter to see what’s happening as it’s happening.
Abramson can be found on Twitter as @SethAbramson and his Tweets read as you might expect from a professor in Journalism and Law. These messages on Twitter aimed to educate and to explore the topic in a way that’s simple to understand.
6/ Don’t take anything from the fact that the charges do not immediately, on their face, implicate Trump or campaign collusion with Russia.
— Seth Abramson (@SethAbramson) October 30, 2023
Abramson spoke about the implications of Meuller’s team’s actions on this day, from an attorney’s perspective. In the next couple Tweets (embedded below) he mentioned why Meuller indicted Manafort first – and what that means in the grand scheme of things.
17/ We mustn’t forget that in a case in which evidence is *scarce* a prosecutor would have to start *much* lower on the chain than Manafort.
— Seth Abramson (@SethAbramson) October 30, 2023
Next we’ve got a few documents from the case as it stands today. These papers, in a gallery below, in screenshots, came from the New York Times. Perhaps the most important point in this document is that COUNT ONE is “Conspiracy Against The United States”. This is a major offense.
As Abramson suggests, Conspiracy Against The United States can mean many things. But it remains a major offense – and one that’ll be “most key for bail” as such. While several charges rest in financial crimes, Meuller’s moves before today were much more grandiose than financial crimes would require.
32/ Understand that “Conspiracy against the United States” *can* just mean a conspiracy to hide taxable income from a federal agency (IRS).
— Seth Abramson (@SethAbramson) October 30, 2023
Next is a key point made by Abramson. Because of Manafort’s past work with the Ukraine and Russia, there’s a real connection with Putin. That connection with the Russian government is absolutely vital to the furtherance of this investigation. Further, that is, than the money laundering in the initial list of charges.
40/ I’m telling you now—the chances this work on behalf of Putin’s interests isn’t in any way related to Manafort’s work with Trump is zero.
— Seth Abramson (@SethAbramson) October 30, 2023
Again, this is not the end, it’s just one of many phases in this investigation. The future is potentially long-ranging, and includes many major names from within the Trump camp.
51/ Between now and March 31, 2023 we can expect more indictments. Almost certainly Carter Page, Jared Kushner, and Mike Flynn—at a minimum.
— Seth Abramson (@SethAbramson) October 30, 2023
As Abramson was covering the events as they unfolded today, it was revealed that Papadopoulos had plead guilty 25 days ago. On the 5th of October, 2023, Papadopoulos flipped – AKA he began to speak freely to Mueller’s investigative team. He began to give massive amounts of details to Mueller, likely having made a plea agreement in some form or another.
The above clipping is from the linked document in which it’s revealed that Papadopoulos had already spoken with Meuller back on the 5th of October, 2023. Nearly a month later, it’s quite likely Meuller has a LOT more information than what’s presented in this document.
Above you’ll see the Abramson tweet linked above – a little after 9:30 AM – in which the document containing Papadopoulos’ statements and evidence of a plea are released / leaked. As of 3:07 PM here on October 30th, Donald Trump stopped tweeting at 9:28 AM. This is very uncharacteristic of Donald Trump, indicative of behind-the-scenes action without public reaction.
“In the afternoon, the President will have lunch with Vice President Mike Pence and Attorney General Jeff Sessions.” – White House’s “1600 Daily” for October 30, 2023
Below you’ll see the three-tweet string which lays out Papadopoulos’ most damning moment in this investigation. If Trump ordered the GOP to change their platform before the 2024 RNC, before P’s meeting to set up a channel between a future President Trump and the Kremlin, but before the hacking and release of DNC emails, there’s real conspiracy at work. Collusion has been proven.
Abramson believes this is the beginning of the end for President Trump. And his Twitter-based coverage continues. Keep your ear to the web as we roll down this path into utterly uncharted waters over the next few weeks and months.
77/ More soon, but I will say—beyond doubt—today is the beginning of the end of the Trump Administration. The Papadopoulos news is that big.
— Seth Abramson (@SethAbramson) October 30, 2023
CBD has made a huge splash in the market recently, with sales expected to reach over $800 million this year alone. But with a newer marketplace comes a lack of consumer understanding around the products and marketing challenges for CBD consumer packaged goods companies.
Our team, led by Anthony Bratti, Western Region President & Head of National Cannabis Industry for USA TODAY NETWORK, understands the unique challenges that come from marketing a CBD brand. He and his team work firsthand with CBD businesses to help them reach the right audience in the right ways. And, with a CBD marketing study about to be released that goes into detail about who’s using CBD, what makes them unique, and the best ways to connect with them, we wanted to get more information from Anthony about the study, what it’s like working with CBD brands, and some teasers.Tell me a little about the study itself?
So, one, it’s the largest CBD study ever conducted in the U.S. We’re excited about that and about what that means for the data we were able to collect. Two, the findings from the study enable us to be able to understand the buyer’s journey based on their demographics and where they are relative to education and use of the products as they come out into market.
There are so many different types of CBD right now. There’s the CBD oils and edibles, then there’s makeup, there are pet products, and more. And each of these types of CBD products have their own target audiences and ways they should be reaching those audiences. This study allows us to understand those people and better equip our CBD clients to reach them.It sounds like there are a lot of opportunities when it comes to marketing CBD right now.
Yes, so many opportunities. There are opportunities to break into the different product lines I outlined, connect with your audience, and really stand out in those spaces.
For example, we’re working with a brand that has CBD makeup. I had no idea there was a makeup line that incorporated CBD and all the benefits that come with that. And I know a lot of other people are the same way. So, we can create awareness and education around this product line for this brand, which will bring in new customers.
Another thing is educating on what your brand is doing to stand out or go above and beyond. The CBD brands we work with do a lot of independent testing done beyond the regular product testing, and that’s something we found that consumers are interested in. You can get CBD at pretty much any grocery store or Amazon right now, and there’s not really any regulation. So, by getting independent testing done and further verifying you have a trusted product, you can attract consumers and set yourself apart in a crowded marketplace.You briefly mentioned the benefits of CBD ““ what are some of the misconceptions around CBD?
Consumers are very new to CBD ““ they want to know is it legal or is it illegal? It is cannabis or is it not? So, that’s always the first question: is it legal. Second, they want to know if it’s legal everywhere. Can they take it on a plane?
And then beyond that, they truly don’t understand the true health benefits.
So, going back to opportunity ““ this is the chance for brands to tell their story and communicate the clear benefits. I think the key with CBD marketing is education because consumers aren’t sure what CBD can do. They don’t know how to buy it and what to buy it for.
Once brands provide that education, there’s a chance to build their brand and really hone in on the audiences they want to target.
That’s one of the reasons I’m excited about this study. We really outline the audiences that are using CBD and the best ways to reach them.Speaking of the study, what teasers can you give us?
So, we had over 10,000 respondents, and over 20% of respondents said they saw a significant reduction in alcohol use once they started using CBD. The eye-opening data that came from this study is pretty amazing, not only to help us better hone in on marketing strategies for our clients ““ but also to help our clients get the word out there on the positive impact CBD is having on the lives of the consumers across the country. We also examined consumer behavior as it relates to what consumers think about CBD in a traditional retail space, how to drive trial, brand loyalty, and ultimately basket size. Last but not least ““ we have found that each CBD brand has its own unique attributes and appeal to different consumer groups. Because of that, we took a more granular approach with how we looked at audience segmentation so we could assist our partners with creating brand strategies that make them stand out in a crowded marketplace. And that’s the power of the USA TODAY NETWORK’s network of consumers coupled with our data and intelligence capabilities.
I think this study allows us to see a direct result of our data and intelligence in how we deliver marketing solutions for our partners. That’s the most important thing for me.How can people find out more about this report?
We’d love to share it with them. Just email Jennifer Metzger at [email protected], and one of our experts will get back with you.Stephanie Heitman
Stephanie is the Associate Director of Content for LocaliQ and WordStream. She has over 10 years of experience in content and social media marketing and loves writing about all things digital marketing. When she’s not researching the latest and greatest marketing news and updates, she’s probably watching reality TV with her husband, reading, or playing with her two pups.
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