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As you can see in the image above, UK retailer Overclockers had been slowly increasing prices from September 17th until the September 24th launch. As mentioned in our RTX 3080 verdict, it’s awful for consumers to experience this and there should be some sort of regulation in place to prevent this.

Speaking of price, we speculated in a previous article that, due to the cost of the RTX 3090 graphics cards, there could potentially be more stock available, ultimately meaning more successful purchases could made. How wrong we were… This time round, Nvidia really did fail consumers wanting to get their hands on a new GPU with the Founder’s Edition showing out of stock on their website even before the button to purchase went live. Moreover, there was extremely limited stock on third-party retailers, even more so than the RTX 3080, which was quite an impressive feat actually. Nvidia did put out a statement curbing consumer expectations but, this just isn’t enough:

“Since we built GeForce RTX 3090 for a unique group of users, like the TITAN RTX before it, we want to apologize up front that this will be in limited supply on launch day,”

“We know this is frustrating, and we’re working with our partners to increase the supply in the weeks to come.”

Yes, stock levels are expected to be lower than usual, especially due to the COVID-19 pandemic but, to notify buyers a day before while also gifting a number of graphics cards to YouTubers certainly isn’t a good look.

Now, let’s talk about those pesky bots and scalpers. The whole bots and scalpers fiasco has been a consistent failure across all preorders and releases, not just the RTX 3000 series graphics cards but, with the Xbox Series X, S, and PS5 all failing to counter bots and scalpers from snatching stock from the clutches of genuine customers. So, it was fantastic to see that retailers we’re putting measures in place such as multiple CAPTCHAs for both logging in and checking out as a prevention process. Dont get us wrong, some still slipped through the net, especially on sites that weren’t able to put extra measures in place but it was certainly better from a consumer’s point of view. The major problem was, there was no stock to grab, so it was essentially a moot point for the 3090’s release…

To sum it all up, The RTX 3090 launch followed similar mistakes that the RTX 3080 had but there were some actual improvements. However, it completely failed in one key area – stock levels. The bots and scalpers were at obviously large, trying to scoop up and resell the graphics cards but, it seems retailers actually took note of what happened last time and implemented some changes. It was simply down to what Nvidia call “unprecedented demand” as the reason why 99% of people weren’t able to buy them. With the RTX 3070 being next on the agenda and being a more budget option, we definitely expect the same scenario to occur. It could be different but as always, we won’t be holding our breath.

If you did somehow manage to get your order in on an RTX 3090 then congratulations, you’ve managed to pull of some wizadry! If you want to keep pressing that F5 button refreshing retailer pages, head to our where to buy page where we have all those links for you.

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Computex Nvidia Rtx 3080 Ti And Rtx 3070 Ti Reveal Announcement

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Last Updated: June 1st, 2023

After first revealing the latest gaming and workstation laptops their RTX 3080 Max-Q variants would be powering, Nvidia’s Keynote got on to the main event we’ve all been waiting for – their latest desktop GPUs: the RTX 3080 Ti and RTX 3070 Ti!

Both graphics cards are to be based on the same Ampere technology as their other 30-series brethren: with ‘second generation RT cores and third-generation tensor cores’, promising to be ‘the biggest generational leap ever’ – a claim that has been held up so far by the RTX 3080 at least, which did bring a massive step up in performance compared to the RTX 2080.

What We Know

All though Nvidia didn’t confirm all the specification details of their cards, there was no mention of the CUDA core count of either for instance, although figures for both have been rumored, we did a fair bit of information about both which can be seen below, along with their official price ($1,199 for the 3080 Ti and $599 for the 3070 Ti) and scheduled release date (3rd June and 10th June 2023 respectively).

Obviously, the questions on everyone’s minds are will they actually be able to buy these cards on release, given continuing stock problems (good luck!) and if they do manage to snap up a card, how much will they actually end up paying for it given the massively inflated prices plaguing the market right now?

Although we’ll pretty much have to wait and see until the release dates to get answers to these questions, to ensure you have the best chance of getting yourself either one of these cards, make sure you stay locked onto our Where To Buy The 3080 Ti and Where To Buy The 3070 Ti pages for links to all the major global retailers.

RTX 3080 Ti Specifications And Price

Nvidia claims the RTX 3080 Ti is 1.5x faster than the RTX 2080 Ti, and provided the above FPS performance comparison in various games in order to substantiate this. Obviously, you should always take the manufacturer-supplied performance with a pinch of salt and wait for third-party testing!

The specifications, release date, and MSRP of the graphics cards that were provided in the Computex keynote are below:

34 shader-TFLOPS

67 RT-TFLOPS

273 Tensor-TFLOPS

12GB G6X Memory

Available June 3rd 2023

Starting at $1,199

As mentioned, there was no discussion of the CUDA core count of the card, nor of its clock speeds or memory speeds. We will, however, be able to report all these details to you as of the 2nd June when we will be presenting our review of the Gigabyte AIB of the card, so watch this space!

RTX 3070 Ti Specifications And Price

The enhanced variant of, in Nvidia’s own words, there most popular card, the RTX 3070 Ti will likely be an exciting proposition to the majority of people reading this who won’t be able to afford the RTX 3080 Ti. Nvidia claims that the card will be 1.5x faster than the 2070 Super and will have the following specifications, release date and MSRP:

22 Shader-TFLOPS

42 RT-TFLOPS

174 Tensor-TFLOPS

8GB G6X Memory

Available June 10th 2023

Starting at $599

Nvidia Geforce Rtx 2070 Founders Edition Review: Better Tomorrow And Today

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Nvidia’s GeForce RTX 2070 is a graphics card built for the future, just like the GeForce RTX 2080 and 2080 Ti. And just like its siblings, the RTX 2070’s futuristic hardware comes at a stiff price premium.

Nvidia GeForce RTX 2070 Founders Edition: Specs, features, and design

Nvidia added dedicated RT cores for real-time ray tracing and dedicated tensor cores for AI enhancements in the RTX series, but that wasn’t the only hardware tweak. The GTX 10-series incarnation stuck to reference speeds and a blower-style cooler that was prone to thermal throttling. This generation, Nvidia equipped its Founders Edition cards with a mild overclock and an improved dual-fan cooling solution to help justify its price premium.

That means Founders Edition specs differ slightly from RTX 2070 reference specs. Here’s how the reference and Founders Edition RTX 2070 stack up under the hood compared to the older $380 GTX 1070 (though again, at its higher price point, the $500 RTX 2070 more directly compares to the $500 GTX 1080).

Nvidia

Nvidia GeForce RTX 2070 and 2070 Founders Edition specs vs. GTX 1070.

As you can see, the RTX 2070 Founders Edition has more CUDA cores and texture units than its predecessor, as well as a slightly higher boost clock speed and much faster GDDR6 memory. Spoiler alert: The RTX 2070 is a lot faster than the GTX 1070 in traditional games, and even a bit ahead of the GTX 1080.

It’ll be faster in tomorrow’s games, too, as the RTX 2070 includes those dedicated RT and tensor cores to drastically enhance real-time ray tracing performance and unlock the ability to bring machine learning enhancements to games, such as Deep Learning Super Sampling. Unfortunately, no current games tap into either technology, though dozens of games have pledged RTX support.

Brad Chacos/IDG

While we wait for the first ray traced and DLSS games to land, you can read more about the technologies in our deep-dive into the Nvidia Turing GPU as well as the future tech section of our RTX 2080 and 2080 Ti review, where we examined some canned demos provided by Nvidia.

Brad Chacos/IDG

Next page: Our test system, benchmarks begin

Our test system

Our dedicated graphics card test system is configured with some of the fastest complementary components available, to put any potential performance bottlenecks squarely on the GPU. Most of the hardware was provided by the manufacturers, but we purchased the cooler and storage ourselves.

Intel Core i7-8700K processor ($360 on Amazon)

EVGA CLC 240 closed-loop liquid cooler ($120 on Amazon)

Asus Maximus X Hero motherboard ($260 on Amazon)

64GB HyperX Predator RGB DDR4/2933 ($416 for 32GB on Amazon)

EVGA 1200W SuperNova P2 power supply ($180 on Amazon)

Corsair Crystal 570X RGB case, with front and top panels removed and an extra rear fan installed for improved airflow ($170 on Amazon)

2x 500GB Samsung 860 EVO SSDs ($100 on Amazon)

We tested these cards at 4K, 1440p, and 1080p resolutions. We put most of our focus on comparing the RTX 2070 Founders Edition against the GTX 1080 and Vega 64, as they’re all roughly $500. The GTX 1070 debuted at $380.

Nvidia GeForce RTX 2070 Founders Edition performance benchmarks

Strange Brigade

Brad Chacos/IDG

Shadow of the Tomb Raider

Shadow of the Tomb Raider ($60 on Humble) concludes the reboot trilogy, and it’s utterly gorgeous—even the state-of-the-art GeForce RTX 2080 Ti barely manages to average 60 fps with all the bells and whistles turned on at 4K resolution. Square Enix optimized this game for DX12, and recommends DX11 only if you’re using older hardware or Windows 7, so we test with that. Shadow of the Tomb Raider uses an enhanced version of the Foundation engine that also powered Rise of the Tomb Raider.

Brad Chacos/IDG

Far Cry 5

Brad Chacos/IDG

Next page: Game benchmarks continue

Ghost Recon Wildlands

Move over, Crysis. If you crank all the graphics options up to 11, like we do for these tests, Ghost Recon Wildlands ($50 on Humble) and its AnvilNext 2.0 engine absolutely melts GPUs.

Brad Chacos/IDG

Middle-earth: Shadow of War ($50 on Humble) adds a strategic layer to the series’ sublime core gameplay loop, adapting the Nemesis system to let you create an army of personalized Orc commanders. It plays like a champ on PC, too, thanks to Monolith’s custom LithTech Firebird engine. We use the Ultra graphics preset but drop the Shadow Quality setting to High to avoid exceeding 8GB of VRAM usage.

Brad Chacos/IDG

Shadow of War responds well to graphics cards with asynchronous compute capabilities—namely Radeon GPUs and, now, the RTX 20-series. The RTX 2070 Founders Edition demolishes the Vega 64 and GTX 1080 alike here, outpacing the GTX 1080 by a healthy 23 percent. Yes, please.

F1 2023

Brad Chacos/IDG

Next page: More game benchmarks

Ashes of the Singularity: Escalation

Ashes of the Singularity ($40 on Humble) was one of the very first DX12 games, and it remains a flagbearer for the technology to this day thanks to the extreme scalability of Oxide Games’ next-gen Nitrous engine. With hundreds of units onscreen simultaneously and some serious graphics effects in play, the Crazy preset can make graphics cards sweat. Ashes runs in both DX11 and DX12, but we test only in DX12, as it delivers the best results for both Nvidia and AMD GPUs.

Brad Chacos/IDG

GTA V

We’re going to wrap things up with a couple of older games that aren’t really visual barn-burners, but still top the Steam charts day-in and day-out. These are games that a lot of people play. First up: Grand Theft Auto V ($30 on Humble) with all options turned to Very High, all Advanced Graphics options except extended shadows enabled, and FXAA. GTA V runs on the RAGE engine and has received substantial updates since its initial launch.

Brad Chacos/IDG

Rainbow Six Siege

Brad Chacos/IDG

Remember how I said the RTX 20-series added true async compute capabilities to Nvidia’s lineup? It shows here, just like in Shadow of War. The RTX 2070 FE is faster than the GTX 1080 by 21.3 percent at 1440p resolution.

Next page: Fire Strike, power, and thermals

Fire Strike, power draw, thermals, and noise

We also tested the GeForce RTX 2070 Founders Edition using 3DMark’s highly respected Fire Strike synthetic benchmark. Fire Strike runs at 1080p, Fire Strike Extreme runs at 1440p, and Fire Strike Ultra runs at 4K resolution. All render the same scene, but with more intense graphical effects as you move up the scale, so that Extreme and Ultra flavors stress GPUs even more. We record the graphics score to eliminate variance from the CPU.

Brad Chacos/IDG

We test power draw by looping the F1 2023 benchmark after we’ve benchmarked everything else with a card, and noting the highest reading on our Watts Up Pro meter. The initial part of the race, where all competing cars are onscreen simultaneously, tends to be the most demanding portion.

Brad Chacos/IDG

Despite being firmly ahead of the GTX 1080 in performance, the RTX 2070 Founders Edition sucks down a little less power. Yay efficiency! On the other end of the spectrum, the Radeon Vega 64 and extravagant GeForce RTX 2080 Ti Founders Edition each gobble an exorbitant amount of energy.

We test thermals by leaving HWInfo’s sensor monitoring tool open during the F1 2023 5-lap power draw test, noting the highest maximum temperature at the end.

Brad Chacos/IDG

Next page: Overclocking, should you buy the RTX 2070 FE?

A responsive 4K G-Sync monitor

Acer Predator XB281HK

This testing shows that all these years later, the GTX 1070 is still a compelling (and much more affordable) 1440p/60 option for $380. We run our tests with every graphics setting cranked to Ultra, and the GTX 1070 manages to surpass 60 fps at 1440p nonetheless. In the few games where it can’t, dropping some graphics details down to High would push it over the hump.

Brad Chacos/IDG

Actually, it doesn’t even have to be an extra $100. While Nvidia’s higher-than-reference Founders Edition pricing serves as the cost floor for custom RTX 2080 and 2080 Ti graphics cards, it’s truly a premium with this GPU. Nvidia says GeForce RTX 2070 partner cards will start at $500, and we’ve already reviewed the $550 EVGA RTX 2070 XC, which—spoiler alert—runs just as fast as Nvidia’s RTX 2070 FE, and much cooler.

It’s not quite as luxurious and sleek as Nvidia’s card, though. The Founders Edition’s all-metal, enclosed design is a joy to behold and to hold, and our review sample achieved a huge out-of-the-box overclock, though overclocking performance is never guaranteed. The Nvidia GeForce RTX 2070 Founders Edition’s all-around elegance and vastly improved performance make it well worth considering at $600, but you can find comparably performing models for less.

When Apple Was Designing The Original Iphone, Maps Was An Afterthought

Piggy-backing on the ongoing Apple Maps drama, The New York Times gives us a couple interesting tidbits that help explain the origins of Google Maps on the iPhone. For starters, Apple never intended to put maps on the iPhone. It was a decision late CEO Steve Jobs made last minute, one that would cost Apple its reputation five years later as Apple rushed its own solution out of the door too early.

In a way, the report notes, Apple Maps continue on a string of Internet services missteps, with notable examples of the recently axed Ping social network for music, Siri, a controversial digital assistant, the MobileMe suite of web tools and recent iCloud outages.

These blunders expose Apple as a hardware and design-focused culture, which is more often than not a difficult match for online services on a world scale, where Google rules the landscape by a wide margin…

Nick Wingfield and Brian Chen filed this report with The New York Times, based on interviews with former Apple engineers:

Including a maps app on the first iPhone was not even part of the company’s original plan as the phone’s unveiling approached in January 2007. Just weeks before the event, Mr. Jobs ordered a mapping app to show off the capabilities of the touch-screen device.

Remarkably, just two engineers managed to scrap together an app for Steve Jobs keynote in three weeks and Apple “hastily cut a deal with Google to use its map data”.

Walking across there seems like fun. Image via

Walking across there seems like fun. Image via The Amazing iOS 6 Maps blog.

Even Apple was surprised how popular the feature quickly became.

However:

It began to bother executives how much data about the behavior of iPhone users was flowing back to Google, which could see the coordinates of every iPhone user who downloaded a map, the former executive said.

This was all happening at a time when Apple and Google were buddies, with then Google CEO Eric Schmidt having a seat on Apple’s board of directors – even though at that point Google was working on its own mobile operating system, which it had acquired two years earlier, in 2005, in the form of Android, Inc. a Palo Alto startup headed by Andy Rubin, the founder of Danger and now Senior Vice President of Mobile and Digital Content at Google.

The contention erupted in 2008 as Android began introducing iPhone-like features:

That year, Mr. Jobs drove to Google’s headquarters and got into a screaming match with Google’s founders, Larry Page and Sergey Brin, and the head of its Android development team, Andy Rubin, as he tried to discourage them from copying the iPhone, according to an account of the meeting in Walter Isaacson’s biography of Mr. Jobs.

Rubin to this date continues to oversee development of Android.

It would take Apple some time to realize what was happening and force Schmidt to resign from the Board “due to potential conflicts of interest”.

Daring Fireball‘s John Gruber observes:

This corner Apple has painted itself into with Maps today may never have happened if Jobs hadn’t misplaced his trust in Schmidt.

Here’s Steve Jobs placing a prank call to Starbucks via Google Maps at the iPhone keynote in January 2007.

The report goes on to assert that “Google was blindsided” by the Apple Maps introduction at WWDC 2012, despite numerous reports and Apple’s acquisitions of mapping startups Placebase, Poly9 and C3 Technologies.

A former Apple executive told the paper that Apple was caught off guard by Mapgate:

“They’re embarrassed by it,” he said. Many of the problems are a result of merging map data, some of it flawed, from many sources.

Another source sums it up nicely:

“I always felt if you had to name an Achilles’ heel at Apple, it’s Internet services,” said Andrew Borovsky, a former Apple product designer who worked on MobileMe and now runs his own design firm in New York. “It’s clearly an issue.”

The article also makes claim that “Google is now developing its own maps app for iOS and plans to release it before the end of the year”, which we heard before (and you seem to be eagerly awaiting a native Google Maps app).

A comparison of more detailed Google Maps (left) compared to Apple’s (right). Image via

A comparison of more detailed Google Maps (left) compared to Apple’s (right). Image via AppleInsider

Jim Dalrymple thinks Maps is a small blip for Apple:

Maps is an important part of iOS 6, but it’s not the most important part. Would the iPhone stop working without Maps? No, it would be just fine. Apple is not going to fail because of a mapping application — they will take their lumps and deliver a better app in the future.

Though Maps issues negatively affect the iPhone customer satisfaction, no hard data points to the blunder impacting iPhone 5 sales.

The device just launched in 22 additional countries yesterday and is coming to a hundred markets worldwide across 240 carriers by year’s end.

The iPhone 5 sold five million units during its opening weekend and is still in short supply.

Many regional carriers are unable to take pre-orders as Apple is selling new iPhones as fast as it can make them.

I have yet to meet a would-be iPhone 5 buyer discouraged by Maps problems.

There are already plenty of mapping alternatives in the App Store and on the web. I also think iPhone buyers don’t buy Apple’s device for GPS navigation and mapping services.

Those who deem maps a killer feature usually go Android, if I’m not mistaken.

Thoughts?

The Nba Bubble Was A One

On Sunday night, the Los Angeles Lakers defeated the Miami Heat to win their 17th NBA championship. This achievement places them alongside the Boston Celtics in a tie for the most NBA titles in the league’s history. The game also represented another victory: After pausing play from mid-March to July, the NBA finished its season without a single player, coach, or staff member testing positive for COVID-19.

Crucial to this success was the strict bubble that all 22 participating teams dwelled within. The players were sequestered and played all their games at Walt Disney World in Orlando. This strategy has also worked well for other professional leagues, including the WNBA and NHL, which completed their seasons within bubbles in Bradenton, Florida and two Canadian cities.

“Anytime you have a bubble, which is basically just…a fixed population inside a closed environment, you’re limiting the individuals that are allowed in and out of your environment,” says James Borchers, a physician who specializes in sports medicine at The Ohio State University Wexner Medical Center. “When you’re able to do that and you can sterilize the environment, you’re going to have a better opportunity with a smaller group like that to limit the spread of the virus.”

For the NBA, this meant that team members had to quarantine for two days in their hotel rooms upon arriving in Orlando and receive two negative tests for COVID-19. After entering the bubble, players had to wear masks and practice social distancing when possible. Few people, including reporters, were allowed into the bubble, and their contact with players was limited. Anyone who left without approval had to quarantine for 10 days.

“What’s made this work is the NBA had complete control over not only the teams but anybody that the teams interacted with,” says Isaac Weisfuse, a medical epidemiologist at Cornell University. “They had a very aggressive testing protocol and they kept outsiders outside of the bubble.”

The Disney World campus was also uniquely suited for housing a COVID-19 bubble. “They had multiple arenas that they could play in at Disney World and they had multiple hotels and restaurants,” Weisfuse says. “They had really quite a complex available to them.”

Unfortunately, this strategy is unlikely to work for other professional sports. Basketball teams are relatively small; the NBA allowed each team to bring up to 35 people into the bubble, including 17 players as well as staff and coaches. By contrast, this year NFL active rosters included up to 55 players.

Even with fewer people involved, the NBA’s bubble was an enormous undertaking, Borchers says. “That was an incredible logistical coordination to make that happen even for groups that were smaller teams, and it still was difficult,” he says. “With some other sports that just logistically may not be possible; you might have to take over a whole city to do it.”

Major League Baseball managed to finish its regular season without a bubble, however more than 40 games had to be postponed when players tested positive for COVID-19. The NFL also has not confined players to a bubble, and has experienced dozens of cases of COVID-19, including more than 20 positive tests among the Tennessee Titans players and staff. The organization has attempted to enforce the rules, fining coaches and teams that have violated its rules on mask wearing and social distancing.

“When you’re not in a bubble situation there are all sorts of exposures that you can’t control for: when people are at stores, or they’re at restaurants, who they interact with,” Borchers says. “You’re in a surveillance mode; you’re trying…to identify those individuals who are at risk for COVID-19 and then remove them from the team and isolate them as quickly as possible before they become infectious to others.”

Most amateur sports leagues—not to mention vital institutions like schools—also don’t have the financial resources to test every participant regularly. However, testing and gadgets like the NBA used aren’t the only key to preventing the spread of COVID-19, Borchers says.

“There really aren’t other magic answers that are going to make this easier for sports,” he says. “It’s really incumbent on each individual to take accountability for their behavior and make certain they’re doing things responsibly to be able to have things like sports.”

This means that there are some elements of the NBA’s success that could translate to other activities. “Even though most people in the real world aren’t going to test all that often, some of the things they did in terms of mask wearing and social distancing, although not radical, proved to be effective,” Weisfuse says. Every major league sport has proceeded with an emphasis on mask-wearing, hand hygiene, and social distancing, he adds. “People should look to that as an example of what they should be doing much as they can.”

Failure And Resilience Might Be The Best Teachers

Successful Thinking: Learning from past failures and using personal intuition are crucial factors of success, says L’Oréal Australia and New Zealand CEO Rodrigo Pizarro.

The past few years have been difficult for companies and leaders globally. However, for L’Oréal Australia and New Zealand CEO Rodrigo Pizarro, his family background of entrepreneurship and resilience in Portugal helped him to not only pivot the cosmetic and skincare company’s focus during the global pandemic, but to significantly grow the company.

Pizarro, who has led the local arm of the global cosmetics and its 40 brands for eight years, says during the pandemic, listening intently to his employees and customers and acting promptly “ahead of the trends” was an important part of the company’s success.

Under Pizarro’s leadership, L’Oreal has transformed into a leading digital business, with a strong focus on data analytics and AI. Every employee at the company in Australia and New Zealand has undergone a data literacy program to enable them to make data-centric decisions, Pizarro says.

L’Oreal Group, the French parent company of L’Oreal Australia and NZ, reported revenue of 18.6 billion euros ($28.5 billion) for the first six month of 2023, an increase of almost 20% on the previous corresponding period. In Australia, the company experienced double-digit growth in the second quarter of 2023.

What was the most formative thing in your childhood that made you want to succeed in business?

Seeing my father’s journey over his working years. Seeing him succeed, fail, succeed once more, only to fail again three times. The first two times as a senior executive in two different organisations, the third while running his own business.

I have learned from all moments, but mostly from his failures. I have learned about resilience – it’s not how you fall but how you get back up. I learned about trust, or better, when not to trust.

How have you managed to build L’Oréal Australia and its stable of around 40 brands despite a challenging market?

First and foremost, I have surrounded myself with an incredible team of talented people who are skilled in their respective fields and positions. As the CEO, it’s my job to ensure that our people are nurtured professionally and personally. For me, it’s about keeping my eyes on the future – anticipating and creating a vision of what will keep us at the forefront of the market. A few imperative things that come to mind include our strong focus on data and analytics, growth of technological and digital innovations … and of course, robust sustainability initiatives.

When choosing what trends to back, what’s your decision-making process?

Trends, by definition, come and go. Yes, we can surf them on the short term, but to be successful long-term we need to identify what the behaviours are that are here to stay and over-invest in them. To establish what these are, we need to be constantly listening to our consumers and employees and tuned in to the overall vision of the industry and key opinion leaders within it. Lastly, we all need a little bit of luck.

“I have learned about resilience – it’s not how you fall but how you get back up. I learned about trust, or better, when not to trust.”

– L’Oreal Australia and NZ CEO Rodrigo Pizarro

What characteristic of yourself do you think is underrated by other people?

I have a very strong vision and intuition about business growth drivers. I can identify quickly, in different circumstances … major opportunities for growth and the developments needed to drive significant transformations that will allow that growth.

This skill is also very useful in moments of crisis where I can keep my cool and see the ways out of it, anticipate and commit in decision making.

This was the case through Covid, focusing on people and making successive decisions initially to ensure their health and safety, but later to perfectly balance the employee wellbeing, motivation and productivity.

Is there anything in your daily routine that keeps you sharp, sane and motivated?

Exercise. I start my day in the gym … to release adrenaline and get my body and mind ready for the everyday challenges of life. In my personal time, I like going on bicycle rides with my son, and being active by enjoying sports together.

If you had $10,000 to invest, perhaps for a niece of nephew, where would you invest it?

I like to take risks, so I would invest if in NFT, or property in the Meta world – it’s the future.

This is an edited version of the conversation.

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