Trending February 2024 # What Are Call And Put Options? # Suggested March 2024 # Top 3 Popular

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Options are “derivative investments”, meaning the price movements of the investments are based on the price movements of another financial product. The financial product from which the derivative is obtained is called the “underlying.”

Call and Put Options

Options are contracts that provide the buyer the right to buy or sell an underlying asset, at a predetermined price and before a specific date.

A call option is bought by a trader if the investor expects the price of the underlying to rise within a certain time frame.

A put option is bought by a trader if he/she expects the price of the underlying to fall within a given time frame.

How Call Options Work

For American-style options, the call option buyers get the right to buy an underlying asset at a pre-decided price at any time before expiry.

In case of European-style options, the buyers may exercise the option— to buy the underlying—only on the expiration date. Options expirations may vary and can be either short-term or long-term.

Here, the strike price is that at which a put buyer can sell the underlying asset. For example, the investor who chooses to go for a stock put option with a strike price of $10 can use the option to sell that stock at $10.

The Buyer Gets 

The call buyer can buy a stock at the strike price before the expiration. To get the right, the call buyer needs to pay a premium. If the underlying’s price moves above the strike price, the option will be worth money. The buyer can sell the option for a profit or exercise the option, which means he would receive the shares from the person who wrote the option).

The Call Seller Gets

The call writer/seller which is usually a bank receives the premium. Writing call options is a way to generate income. However, the income from a call option is limited to the premium, but a call buyer has theoretically unlimited potential of earning profit.

Calculating the Call Option’s Cost

One stock call option contract usually contains 100 shares of the underlying stock where each stock’s call prices are basically quoted as per share rate. Therefore, to determine the price of a contract, the price of the option should be multiplied by 100.

Call options can be “in”, “at”, or “out of” the money −

In-the-money refers to the underlying asset price that is above the call strike price.

Out-of-the-money refers to the underlying price that is below the strike price.

At-the-money is when the underlying price and the strike price are the same.

How Put Options Work

For American-style options, a put options contract provides the buyer the right to sell an underlying asset at a predetermined price at any time up to the expiration date.

The purchasers of European-style options should exercise the option, that is sell the underlying only on the expiration date.

Here, the strike price is that at which a put buyer can sell the underlying asset. For example, the investor who chooses to go for a stock put option with a strike price of $10 can use the option to sell that stock at $10.

The Put Buyer Gets 

The put buyer gets the right to sell a stock at the strike price. For gaining that right, the put buyer needs to pay a premium. When the underlying’s price moves below the strike price, the option will be worth money. The buyer can also sell the options for a profit or exercise the option, that is sell the shares.

The Put Seller Gets 

The put seller, or writer, gets the premium from the sale. Writing put options is also a way to generate income. However, generating income from writing put options is limited to the premium, while a put buyer can continue to maximize their profit until the stock price goes to zero.

Calculating the Put Option’s Cost

Put contracts also represent 100 shares of the underlying stock. To find the price of the whole contract, one needs to multiply the underlying’s share price by 100.

Put options can be “in”, “at”, or “out of” the money, just like call options −

In-the-money refers to the fact that the underlying asset price is below the put strike price.

Out-of-the-money refers to the fact that the underlying price is above the strike price.

At-the-money implies that the underlying price and the strike price are the same.

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Ios 10.2.1 And Jailbreaking: What Are My Options?

What with the release of iOS 10.2.1 and the soon-to-be-closed signing window for iOS 10.2, many people are wondering what the best strategy is for their device. Should they stick with a jailbroken firmware or jump to iOS 10? If they’re already without a jailbreak, which iOS version do they need to be on to make sure they get one? What do they need to do to be able to upgrade to iOS 10.2 later, and keep their jailbreak for now?

In this article, we’ll quickly go through what we consider the smartest options for each device and iOS version, so that you can (hopefully) make an informed decision.

Extensively updated to reflect beta release of Yalu for 10.2.

Simply go to the section for the iOS version that you currently have on your device, and find the part that refers to your device type. You’ll need to know whether your device is 64-bit or 32-bit.

iOS 10.2.1 or iOS 10.3 betas

Downgrade immediately to 10.2 if you want a jailbreak, before 10.2 stops being signed. There is no rumour of a jailbreak for any device on anything higher than 10.2. If you miss the signing window for 10.2, you will not be able to jailbreak. If you have a private jailbreak or don’t want a jailbreak, then do as you please.

iOS 10.2

You’re out of luck, sorry, you missed the boat. It’s too late to downgrade to 10.1.1. Stay on the lowest firmware possible (10.2), and pray for another jailbreak to come along.

Stay where you are! Do not update! The beta Yalu jailbreak has you covered.

Nothing you can do. You can’t downgrade and no jailbreak is planned for you. Remain on the lowest firmware possible (10.2), and hope another jailbreak comes along.

iOS 10.0-10.1.1

Stay where you are! Do not update to 10.2! Yalu supports you up to 10.1.1, but not if you go to 10.2.

This section applies to the following devices:

iPad Pro

iPhone 6s

iPhone 6s+

iPhone SE

You can:

1) Upgrade now. Yalu for iOS 10.2 has been released, so you may as well upgrade now and wait for it to stabilise. It’s already better than the 10.1.1 beta, so there’s not much reason to stay on 10.1.1. I have done this with my SE which was on 10.1.1. I recommend this option.

3) Stick on 10.0-10.1.1 for now, and upgrade later with Prometheus. This is an option for you, but it is not really worth it now that the 10.2 beta tool is out. You don’t need to hedge your bets anymore, and the risk in using Prometheus probably isn’t worth it since you can go to 10.2 now and wait for the 10.2 tool (Option 1)). If you choose this option, be warned: it is not foolproof. You must save your 10.2 blobs validly, you must successfully use Prometheus when the time comes, and nothing else can go wrong or you could go straight from 10.1.1 to 10.2.1 and be out of luck. If unsure, do 1) or 2) instead.

You should upgrade to 10.2. The beta of the 10.2 tool already supports more devices than the 10.1.1 one did, and a higher firmware is better. Move to 10.2 immediately and wait a few days for the 10.2 tool to stabilise.

Stay where you are. No jailbreak is planned at present. You can’t downgrade. Do not upgrade. Lower is better.

iOS 9.3.4-9.3.5

Update to 10.2 now before signing closes. Yalu for 10.2 will support you. If you really love iOS 9 and never want to go to iOS 10, you can wait on iOS 9 in the hope of a FriedAppleTeam release.

Hope for FriedAppleTeam. Do not update.

iOS 9.2-9.3.3

1) Upgrade now ready to use the 10.2 tool which has been released in beta. Wait for the tool to get stable, and be without a jailbreak for a few days in the meantime. You’re choosing between an existing jailbreak and the near-certainty of a future jailbreak, so the risk is small. The only real risk is the 10.2 tool turning out not to be as solid as your existing jailbreak. If this worries you a lot, try Option 3), though remember that has risks too.

2) Stick on 9.2-9.3.3 permanently. Live long and prosper with your jailbreak. The only downside is the loss of the update to iOS 10.

3) Stick on 9.2-9.3.3 for now, and upgrade later with Prometheus. This is a neat option for you, but be warned, it is not foolproof. You must save your 10.2 blobs validly, you must successfully use Prometheus when the time comes, and nothing else can go wrong or you could go straight from iOS 9 to iOS 10.2.1 and be out of luck. If unsure, do 1) or 2) instead. I will make a guide when Yalu is stable enough, showing how to use Prometheus, because this is the option I have chosen for my iP6 on 9.3.3. Feel free to look out for that guide! However, if there is a problem it will be yours not mine, so consider options 1) or 2).

32-bit devices

Wait for FriedAppleTeam. Do not update.

iOS 9.1

1) Upgrade now ready to use the 10.2 tool which has been released in beta. Wait for the tool to get stable, and be without a jailbreak for a few days in the meantime. You’re choosing between an existing jailbreak and the near-certainty of a future jailbreak, so the risk is small. The only real risk is the 10.2 tool turning out not to be as solid as your existing jailbreak. If this worries you a lot, try Option 3), though remember that has risks too.

2) Stick on 9.1 permanently. Live long and prosper with your jailbreak. The only downside is the loss of the update to iOS 10.

3) Stick on 9.1 for now, and upgrade later with Prometheus. This is a neat option for you, but be warned, it is not foolproof. You must save your 10.2 blobs validly, you must successfully use Prometheus when the time comes, and nothing else can go wrong or you could go straight from iOS 9 to iOS 10.2.1 and be out of luck. If unsure, do 1) or 2) instead. I will make a guide when Yalu is stable enough, showing how to use Prometheus, because this is the option I have chosen for my iP6 on 9.3.3. Feel free to look out for that guide! However, if there is a problem it will be yours not mine, so consider options 1) or 2).

Wait for FriedAppleTeam.

iOS 9.0-9.0.2

1) Upgrade now ready to use the 10.2 tool which has been released in beta. Wait for the tool to get stable, and be without a jailbreak for a few days in the meantime. You’re choosing between an existing untethered jailbreak and the near-certainty of a semi-(un)tethered future jailbreak, so the risk is small, but there are differences. Another risk is the 10.2 tool turning out not to be as solid as your existing jailbreak. If this worries you a lot, consider Option 3), though it may be tricky, or not possible at all.

2) Stick on 9.0-9.0.2 permanently. Live long and prosper with your jailbreak. The only downside is the loss of the update to iOS 10.

3) Stick on 9.0-9.0.2 for now, and upgrade later with Prometheus?

This may not be possible. It depends on whether you can get a patch to activate tfp0 on your jailbroken device. If you do not already know how to do this, disregard this option and pick option 1) or 2) above.

(You must patch your device for tfp0, you must have your .shsh2 blobs for 10.2 saved validly, you must successfully use Prometheus when the time comes, and nothing else can go wrong. Otherwise you will go straight from iOS 9 to iOS 10.2.1 and be out of luck. Really, you should do 1) or 2).)

Stick with your existing jailbreak!

iOS 8.4.1

Upgrade to iOS 10.2 and wait for the beta tool to stabilise. iOS 8.4.1 is not yet jailbroken, but 10.2 already has a tool of some description. You should beat the signing window and go to 10.2.

If you prefer never to update to iOS 10 and you think that FriedAppleTeam will deliver, wait on 8.4.1 for a jailbreak. However, given that Luca has released his tool in beta already for iOS 10.2, I personally would go with restoring now to iOS 10.2 before it goes unsigned.

Stay where you are and hope for FriedAppleTeam.

iOS 8.4 and below

1) Upgrade now ready to use the 10.2 tool which has been released in beta. Wait for the tool to get stable, and be without a jailbreak for a few days in the meantime. You’re choosing between an existing untethered jailbreak and the near-certainty of a semi-(un)tethered future jailbreak, so the risk is small, but there are differences. Another risk is the 10.2 tool turning out not to be as solid as your existing jailbreak. If this worries you a lot, consider Option 3), though it may be tricky, or not possible at all.

2) Stick on 8.4 or below permanently. Live long and prosper with your jailbreak. The only downside is the loss of the update to iOS 10.

3) Stick on 8.4 or below for now, and upgrade later with Prometheus?

This may not be possible. It depends on whether you can get a patch to activate tfp0 on your jailbroken device. If you do not already know how to do this, disregard this option and pick option 1) or 2) above.

(You must patch your device for tfp0, you must have your .shsh2 blobs for 10.2 saved validly, you must successfully use Prometheus when the time comes, and nothing else can go wrong. Otherwise you will go straight from iOS 8 to iOS 10.2.1 and be out of luck. Really, you should do 1) or 2).)

Stick with your existing jailbreak!

tvOS and Apple TV

Although there has only been a very vague mention of a jailbreak for tvOS and ATV 4, we’ll include a brief section here to help you decide what to do. Bear in mind though that this is a lot more uncertain than the rest of the information, so don’t take it as gospel.

Downgrade to tvOS 10.1 or 10.0.1 immediately while they are still signed. Any jailbreak for Apple TV 4 will likely not support tvOS 10.1.1.

Stay where you are, you should be fine.

If you already have the Pangu jailbreak and can’t live without your Kodi set-up, stay where you are. If you don’t mind losing your jailbreak for a while because none of your favourite apps are supported on tvOS 9 anymore, restore now to tvOS 10.1 (not 10.1.1), and hope that yalu102 is adapted for Apple TV 4.

There’s nothing you can do. You will not be supported by any upcoming jailbreak, so carry on as you were.

Conclusion

All that is left to say is that if you have a 64-bit device, regardless of current iOS version or model, save .shsh2 blobs for 10.2 and 10.2.1 now. They open up more options in this guide, and they might allow you to jailbreak in the future too. Do not wait until it’s too late to find out their uses. They can be saved with TSS Saver in a matter of moments.

If you are saving 10.2 blobs, or restoring to 10.2 as many parts of this guide recommend, do it sooner rather than later. It is a race against the clock until 10.2 stops being signed.

What Are Solid State Batteries And Why Are They Important?

However, batteries could always be better! 

Table of Contents

What Does “Solid State” Mean?

Whether it’s a lead acid car battery, alkaline disposables, or lithium polymer batteries in a phone, they all use a liquid electrolyte. The electrolyte is a conductive substance that connects the two internal terminals of the battery. Electrons flow through the electrolyte, allowing the battery to either build up an electrical charge or to discharge it.

A solid state battery uses a solid electrolyte, instead of the traditional liquid electrolyte. That’s the only fundamental difference between the two battery technologies. It sounds simple enough, but engineers and scientists have been struggling for decades to come up with a solid material that can act as an electrolyte.

What’s Hard About Solid State Batteries?

Various materials, such as ceramics and lithium metals, offer potential as solid state electrolytes. The problem is that the ceramic approach has resulted in poor battery performance. Lithium metals are promising, but have a fatal flaw. As the battery is charged and discharged, metal “dendrites” grow through the electrolyte. The battery can short-circuit and turn into a hazard.

Finding practical and economically viable solutions to these issues has been the mission of several companies and research teams over the past few years. Now that work is about to pay off. 

Why go through all this trouble? Let’s look at the benefits that solid state batteries promise over traditional ones.

Safety

Batteries store large amounts of energy and there’s always a danger that this energy can be released in an uncontrolled way. When that happens, it can mean fire, explosions and other unwanted outcomes. Solid state batteries, assuming the dendrite issue is resolved, promise to be safer and more stable. For one thing, they aren’t flammable, so battery fires should be a thing of the past.

This is not only important for electric vehicles such as cars and drones, but also for personal electronics such as smartphones and laptops. Many people are injured every year by battery fires in their electronic gadgets. Entire houses have been burned to the ground as a result!

Recharge Speed

Modern lithium batteries can charge at impressive speeds, but they still take a long time to fill up. There’s a limit to how much energy you can pour into a traditional lithium ion battery before it all goes sideways. Solid state batteries promise to charge as much as six times faster than the batteries we currently use. That means charging up your phone from empty to full in five minutes or charging an electric car to 80% in 15.

Energy Capacity and Size

Lithium ion batteries currently have the highest energy density of any battery type sold to the public. Yet it’s still many times less dense than gasoline. While solid state batteries don’t bring batteries up to par with gas, it does promise to more than double the energy density per volume. 

In other words, if you changed the battery in your phone using a solid state model, it could theoretically run twice as long without increasing in size. This is yet another big selling point for electric vehicles, which aren’t as popular as they could be, thanks to range anxiety.

Lifespan and Durability

Most current lithium ion batteries start to degrade after about 500 full charge-discharge cycles. After that point the battery begins to lose its capacity until it can barely hold a charge at all. In smartphones, which now tend to have sealed batteries, this puts a hard limit on device lifespan. Solid state batteries promise to greatly increase that limit. As much as five times. 

So, where a typical daily-use phone battery might start to degrade after two to three years, a solid state battery would remain at its rated capacity for up to fifteen years. In electric cars, where the replacement of batteries is extremely costly, that could have a dramatic effect on the cost of ownership for this class of vehicles. 

Solid State Battery Weaknesses

If this all sounds too good to be true, there are a few caveats to the technology. Some of these still need to be solved before widespread adoption of solid state battery technology is achieved.

Cost is perhaps the greatest foe. Research teams and startup companies are working hard on making the production process for these batteries cheaper and scalable. Some companies claim to be close, but we won’t know how successful they’ve been until we see the actual prices on products with these batteries.

These batteries also struggle at low temperatures. Therefore, solutions that involve insulating them or keeping them at a good operational temperature are part of the challenge.

When Can You Buy Solid State Batteries?

Solid state batteries by Solid Power

There are a few companies like Solid Power and QuantumScape, which claim to be at the cusp of commercial solid state battery applications. 

Toyota plans to have solid state battery electric vehicles for sale as early as 2023. Both Solid Power and QuantumScape are aiming for a rollout of batteries for vehicles in 2023 and 2024 respectively.  This means that in the next couple of years we could be right at the start of a battery revolution. 

That’s before we even get into the possibilities that come from using graphene. This wonder material promises even better batteries, whether they have liquid or solid electrolytes in them. Getting graphene to play ball has eluded scientists and engineers for longer than expected, but you can already buy a hybrid graphene powerbank right now. Truly, the future is here.

The Truth About Seo And Call Tracking

There has been a great deal of discussion about SEO and call tracking lately. Several local marketers have written articles decrying call tracking, saying that it hurts SEO. Other local marketing experts have written rebuttals, stating clearly that call tracking does not hurt SEO when it is deployed correctly.

Our goal is this article to summarize a few of the arguments.

What is Call Tracking?

Call tracking is a way for online marketers to track which sources, campaigns, and keywords generate phone calls. Hundreds of thousands of marketers across the U.S. and Canada use call tracking to close the loop on their marketing ROI calculations. Some of the biggest companies in the world use call tracking to measure the effectiveness of their PPC campaigns, SEO efforts, and retargeting. These companies value call data significantly. They spend a lot of money on it.

Marketing agencies also use call tracking. They use it as a way to prove their worth to their clients. It is especially popular among agencies that do PPC and SEO work.

Call tracking is, right now, a $1B industry. It is mainstream.

What is the Truth?

Call tracking, when used correctly does not hurt SEO. That’s the truth. Even most ardent call tracking opponents admit that.

The correct way to use call tracking is to use call tracking DNI. This doesn’t hurt SEO. We’ll discuss more about this later in the article.

The problem is that the call tracking industry has traditionally done a very poor job of educating marketers about what correct use of call tracking actually is.

Why Do Some Say Call Tracking Hurts SEO?

Because of NAP.

Google makes it very clear that Name Address and Phone number (NAP) have to be consistent across all online directories. Having different phone numbers in a ton of different places confuses Google’s algorithms and will hurt your SEO. This is why a few local marketers have written articles criticizing call tracking.

They’re right about one thing. Call tracking numbers should not be used in various directory listings across the web. That will hurt your SEO. This is common knowledge (or should be).

However, far too often articles attacking call tracking will lump all uses of call tracking (on-site Dynamic Number Insertion, primarily) together with the erroneous use of call tracking in directories.

And, admittedly, some call tracking companies have not operated with care in this area. They have placed call tracking numbers all over directories without worrying about the consequences for their clients. This is bad business and bad for the industry.

Experts That Warn of Call Tracking Admit It Doesn’t Hurt SEO if Used Correctly

Adam Steele is one of the foremost local marketing experts on the web. He is the Founder of Nightlite Media, a Vancouver-based SEO firm. He wrote an article recently that discussed call tracking and SEO in great detail, this was after the barrage of call tracking and SEO articles on both sides of the debate.

“The solution [to call tracking and SEO] is quite well documented.

As long as precaution is made to make certain your tracking number doesn’t get scraped by Google, or some other authority, tracking numbers are totally fine.

Historically, and I think this is where a lot of this anger from marketers [about call tracking] stems from, companies in the call tracking industry…have abused these numbers without any regard for NAP or the SMB.

Call tracking companies need to educate. Tracking numbers are awesome. I use them all the time, especially in local lead gen. Naturally it is an incredible way to measure my campaign results.”

Other widely known agencies and experts confirm that call tracking doesn’t hurt SEO and recommend that businesses use it.

He says that marketers can use call tracking on their website. They would “…have more control and might see some interesting value to using call tracking numbers.”

He also says that an entirely safe and acceptable technique would be to “….use a Javascript to display a tracking number to the user, that guarantees that the Google bot and search from Google always see your local number.”

He later says he has participated in discussions with other SEO experts and “…confirms that this [using call tracking DNI] is acceptable.”

Entire state marketing associations, and other respected groups, confirm and endorse that call tracking is fine when if it is used correctly.

The list of sources confirming that call tracking does not hurt SEO when used correctly is too long to include here. Suffice it to say that call tracking is mainstream and when deployed correctly; it DOES NOT hurt SEO.

Ways to Correctly Use Call Tracking

One of the best articles regarding how to correctly use call tracking was written recently by the Minnesota Search Association. I STRONGLY recommend that you read this article. They lay out 5 specific ways to ensure that call tracking does not harm your SEO. At the risk of being repetitive, I won’t go into the details and methods they discuss. But I will mention one more method that ensures call tracking is safe, Dynamic Number Insertion.

 Dynamic Number Insertion is a call tracking method that actually virtually displays a unique phone number on a website based on the source or keyword of the visitor. This is done via a snippet of Javascript. The default number on the site stays hard-coded and does not change. Thus, NAP is not impacted and SEO is not harmed. This is the predominant method companies use to gather call tracking data. It is a failsafe way to gather critical call tracking metrics without harming SEO.

It is worth nothing that this dynamic Javascript method is the same method that A/B testing companies like chúng tôi use to split-test sites. It is also the same method by which dynamic content and ad generation is accomplished. These things don’t hurt SEO. Why would call tracking?

The bottom line is this: local marketers and call tracking companies need to deal with this nuanced issue in a nuanced way. If a call tracking company says that call tracking numbers NEVER hurt SEO, they are wrong. If a local marketer says that call tracking numbers ALWAYS or even MOSTLY hurt SEO, they are wrong.

Using call tracking numbers on directories is bad. Using call tracking DNI on your site is good.

Featured Image: Deposit Photos

What Are Smart Washers And How Do They Work?

Without a doubt, everything is become “smarter” now. By adding sensors and Internet connection to a device, it suddenly becomes a “smart device.” Smart washers are among the new class of smart devices that link to your mobile device to have data transmitted about the washer’s operation in real time.

What Is a Smart Washer?

A smart washer is a laundry appliance that adds features with connected appliances through the Internet or a smart home network.

Smart washers operate differently from the usual digital appliances, as they send you notifications to your phone for several purposes. These include alerting you whenever a load is finished and needs to be transferred to the dryer, using smart tumble features, diagnosing issues, and using your voice or phone controls to adjust settings.

Most of the latest washers at your local store will have the usual features such as full-color touchscreens for customizing your wash cycle, but few have the option to add more capabilities by connecting to your Wi-Fi network.

If you struggle with leaving your clothes in the washer long after the cycle completes, you’re probably preoccupied with other things or just tend to forget – a smart washer helps with that.

It keeps your clothes in good form so they don’t take on mildew or get wrinkled, so you don’t have to redo the laundry to get rid of the smell or iron every last garment to remove the wrinkles that come with leaving it in your dryer too long after it’s done.

How Do You Use a Smart Washing Machine?

A smart washer gives you more control alongside convenient extras and notifies you when your laundry load is done.

When you give a command from your smartphone or with your voice, the washer will lightly tumble your clothes every couple of minutes for air to flow through until it detects you’ve come back via the Wi-Fi link in your home.

Many washers and dryers allow you to delay cycles, but smart washers go further and let you even choose the most convenient time you’d like your laundry done.  This will help you multitask more efficiently, especially if you need to do some other urgent things before you fold the clean laundry.

Some smart washers have features that allow you to key in details about the clothes you’re washing – for example: the colors, fabrics, stain details and more. This way, the washer is able to recommend the best cycle for your laundry load.

Another feature available with some smart washers is the monitoring of any problems with the machine and recommending maintenance steps you can take at that time.

Some smart washer manufacturers combine both washer and dryer into the same machine to both wash and dry your laundry. Although an all-in-one smart laundry unit fits snug in a smaller space, it can be expensive, sometimes as costly as buying a washer and dryer separately.

Do You Need a Smart Washer?

Do you really need to put more money down just to get a few added features from a smart washer?

Depending on your lifestyle and budget, a smart washer can be a necessity or a luxury altogether, so it’s a matter of personal preference.

Price and repairs are the most common concerns people usually have about smart washers. Depending on the brand and model, the price of a smart washer can be within the range of $800 to $2000 or more.

Repairs of smart devices also aren’t significantly more expensive than the regular traditional washer, at least not until you have to deal with the extra sensors, which raises the total cost of repairs. They also need frequent updates and are vulnerable to network security vulnerabilities.

Thankfully, smart washers and other smart appliances have self-diagnostic features that can alert or notify you about parts that will soon need replacement or repair and recommendations on what to do. This is likely to save you some money in the short and long term.

Smart washers come with a level of convenience over the traditional setup, but most people would be scared off by the price difference alone, along with potential risks and costs of repairs. If you are not interested in smart washers, there are several other robots that are more than a vacuum cleaner.

Elsie Biage

My passion has always been to share every bit of useful information I find on tech, with the ultimate goal of helping people solve a problem.

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Backlinks: What They Are And How To Get Them

Your website needs traffic – the more, the better. And to do that, you need to be ranked highly in search engine results.

How do you do that?

With search engine optimization, of course.

So what happens after you’ve gone through your content, added keywords, and beefed up your technical SEO, and you’re still not ranking how you want?

What do you do then?

There’s one key area you need to focus on: building backlinks.

But how do you do that? And what are backlinks, anyway? Are all backlinks good backlinks?

To find out the answers to these questions and more, read on.

What Are Backlinks?

Backlinks are simply links from one website to another.

Sometimes called “incoming links” or “inbound links,” backlinks are one of the most important parts of search engine optimization.

Useful tools for webpage creators, backlinks make it easy to cite statistics, source claims, add context, or make recommendations, among other things.

There’s also another type of link called internal links, which are links between pages within the same website. These also play a role in SEO, but we won’t go into that here.

If it’s something you’re interested in learning more about, follow this internal link to an excellent Search Engine Journal piece on the best practices for using internal links in SEO. (See what we did there?)

Why Are Backlinks Important?

Now that we’ve covered what exactly a backlink is, it’s time for the $10,000 question: Why do they matter?

The most basic answer to that question is that your site’s backlinks pass PageRank, and search engines then use this in their algorithm (along with many other factors) to help determine the quality of your website and where it should rank in results pages.

They indicate your site’s popularity with users and are a vital part of any SEO strategy.

Backlinks also play an important role in your discoverability, as both users and search engine crawlers will follow links from external sites to your page.

“Great,” you may be saying right now. “Let’s get out there and start generating as many incoming links as possible, so we start rocketing up in search results.”

Slow down. You didn’t really expect that to be all it takes, did you?

If search engine optimization were as easy as all that, there would be a lot of SEO professionals looking for a new line of work.

First, let’s talk about good versus bad links.

What Makes a Good Backlink?

Back in 1998, when Google was just getting started, it implemented an algorithm named PageRank. One of the things this took into account when deciding on how well a webpage matched a user query was backlinks.

But even in those early days, not all backlinks were created equal. And while the quantity of your incoming links is factored into your search ranking, the quality also plays an important role.

Let’s break it down: Quantity-wise, the more sites that link to your webpage, the stronger the signal to Google that your content is valuable and, therefore, worth linking to.

And generally speaking, if your page has more backlinks than a similar page, it will appear higher in organic search results.

This is because each time a site links to your content, it is essentially vouching for its accuracy and veracity.

But don’t for a second think that just any site pointing to your webpage is a good thing. Not only can some links do nothing for you, but some can actually hurt your search ranking. This means you need to be concerned with the quality of your inbound links.

It’s the internet version of judging someone by the company they keep – which makes sense if you think about it.

For example, which site would you trust more: one linked to by a governmental agency, a reputable university, or a well-respected foundation – or the one that’s only linked to by your Uncle Joe’s conspiracy blog?

Obviously, the former is going to carry a lot more weight, not just for visitors but for search engines as well. Thus, it should be no surprise that a page with fewer links from high-quality sites will outrank a competitor with more links from disreputable sources.

And speaking of disreputable sources, if your site gets backlinks from link farms or other unnatural links, you actually risk being penalized by Google. If you have spammy sites linking to your pages, the best thing you can do is disavow them to avoid being seen as guilty by association. We’ll talk more about that in a bit.

But it’s not just domain reputation that tells Google that inbound link A is more valuable than inbound link B. It also looks at the referring site’s relevance to the topic.

Why Are Backlinks Important?

If your Fantasy Football blog has an inbound link from ESPN and one from chúng tôi Google will make a (logical) judgment call that the first link is more valuable.

We can follow several wormholes about link placement, anchor text, and the impact of nofollow links on your search rankings, but let’s leave that discussion for another day.

For a detailed explanation of determining the value of a backlink, be sure to read this piece.

How Many Backlinks Do I Have?

Now that you know the importance of inbound links and their value, it’s time to start thinking about the ones you already have. How do you know which sites are directing traffic your way?

There are two ways to do this: one that only tells you who’s linking to your site, and one you can use to snoop on the competition’s inbound links.

Checking Your Links With Google Search Console

Google Search Console should be your best friend if you’re a webmaster. It’s packed with all sorts of useful tools and reports to help you track performance and fix issues – and it’s free.

Once you have created an account and verified your site, you can use it to track your backlinks. In the sidebar, there’s an option called “Links.”

Under external links, you can run three reports: top linking pages, top linking sites, and top linking texts. Using these, you can determine who is linking to you and from where.

Checking Links With A Third-Party Tool

The only downside of using Google Search Console’s link tracking is that it only allows you to see details about your site.

But by using third-party backlink checkers like Majestic SEO, Semrush, and Ahrefs, you can see what your competition is doing, as well – and maybe steal some of those links.

Now that we’ve discussed what backlinks are, why they matter, and how to track them, let’s jump into what you’re really here for: building backlinks.

How Do I Get Backlinks?

There are several ways to get other sites linking to yours, but most of them require a bit of effort on your part.

The first and easiest way to get links is to pay for them. But before you pull out your credit card, pay attention to this one important caveat: if Google catches you participating in a paid link-building scheme, you will be penalized.

Buying links has been a matter of some debate for SEO experts for a long time, and some will swear by it, while others insist it’s not worth the risk.

A better way to generate inbound links is by earning them. But, of course, this is a little trickier.

To earn backlinks, you must have useful content that provides value to others.

For example, you may have a webpage that lists your five favorite immersion blenders. This page can provide value not just for blender manufacturers, who will appreciate the shout-out, but also for people shopping for a new blender or kitchen appliance websites.

Statistics content is always a good way to attract quality backlinks. Statistics are a great way to prove a point and overcome objections.

By providing relevant statistics about your niche, you’ll establish your site as one of authority, and generate a lot of inbound links. Or, you can run surveys and publish the results on your blog as news.

Then you can promote your news via social media, where others may find your survey data useful and link to it from their articles.

If your content is good and it speaks to a niche, it will slowly begin to generate backlinks all on its own.

But what if you can’t wait that long? What if you want backlinks right now?

Promote your content via social or paid campaigns to the target audience. Someone may find your article useful and link to it.

Or use one of the third-party tools mentioned in the previous section to find a relevant page with many incoming links. Then create better content than the competition’s, and ask the linking domains to direct their links to you instead.

You can also look for broken links or those that redirect to a 404 page. Once you’ve found one of these on a relevant site, send the webmaster an email notifying them. And don’t forget to suggest they replace the broken link with your page on the same topic.

For more in-depth information on these strategies, plus others you can use, be sure to read this article.

Start Building Those Links

So, there you have it: a crash course on link building. By this point, you should have a good idea about what backlinks are, why they’re important, and how to build them.

Just don’t forget that, like all things SEO, it’s a marathon, not a sprint. You’re extremely unlikely to see results overnight.

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