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A briefing onProduct Listing Ads and Google Shopping changes
“It is not the strongest or the most intelligent who will survive, but those who can best manage change.” – Charles Darwin
Change is coming. After ten years of sending free consumer traffic to online businesses, Google Shopping is ending its charity. From February 13, free listings will begin to disappear from Google Shopping.
Check the Google PLA introduction video for more detail on how to create them.
And interestingly, it’s not just the Internet big-boys who are benefitting… The Google Shopping algorithm seems to have levelled the playing field somewhat; allowing smaller retailers the chance to be seen high on the results pages.
This evolution in paid search isn’t just about the biggest or strongest surviving: tiny retailers who have managed the transition to PPC in Google Shopping well are seeing good returns on their investment.
As Amazon sells everything, and customers often react well to its suggested related products and on-site search function, it has often been seen as having online shopping sewn up.
Now, niche retailers who may’ve previously lost out to the Amazons of this world can benefit from better search visibility.
From the Summer, though, all Google Shopping results will be paid for. And it’s highly likely that, by then, the Shopping search function will resemble a marketplace in its own right.
So, what does Paid PLAs mean for Internet Marketers?Well, it’s worth noting that Shopping search is seeing rising numbers of users: who look for a lot of different things. Shoes? Of course. Hats? For sure. But Plumbers? Mechanics? Solicitors?
It seems odd: but even services like these are being searched for in Shopping. And that means Shopping optimisation really is a vital consideration as part of any businesses’ online strategy.
The Devil though, as usual, is in the detail. We’ll get into some positives shortly: but it’s worth noting one big metric is down, and that’s average basket values. Average order values have dropped by around 12% in the US since Shopping went paid.
Why? Well, because Shopping is becoming the search destination: not retail sites.
That is, consumers go onto Shopping and search for “hats”, find a hat they want, and buy it. They then go back to Shopping to look for “shoes”; rather than staying on the retail site where they found their footwear and using their on-site search to browse for other products.
This, say some, means Google really is tackling Amazon head-on: a battle which is going to be very interesting to watch in the coming months.
All the signs point to this being a genuine improvement for search users (as spammy businesses are less likely to pay to appear in Shopping, or put the work in to optimise their product feeds), and for retailers: who should enjoy far better conversion rates if they get PLAs right.
As Darwin posited, evolution isn’t always about being the biggest or strongest. It’s about adapting well.
What are the new PLA Algorithms?Of course, as with all things new, nobody quite knows yet how this is all going to work in the UK. But there’s less than a week left now to find out.
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What Do The Various Icons Mean In Samsung Camera App
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Just like other Samsung apps, its Camera app is loaded with features. You will occasionally find new icons popping up here and there in the app. And that may confuse a user unless they know the meaning of icons in the Camera app. That’s what we will help you with. In this post, we have explained the meaning of Samsung Camera app icons and symbols. Let’s get started.
Basic Camera App Icons
These are the Samsung Camera app icons that you will find in every camera mode.
GalleryTap this icon to view the captured photos in the Samsung Gallery app.
Tip: Check out the best Samsung Gallery settings and features.
Shutter ButtonAs expected, this button lets you capture photos or videos. Long press this button in the photo mode to start capturing video without switching to the video mode first.
Camera Switch (Double Arrow)Tap on this icon to switch between front and rear cameras.
Green DotA green dot will show up in the top-right corner when you are using the Samsung Camera app or the camera in any other app. This is basically a privacy icon that informs the user that the camera is being used by some app.
Photo Mode Icons
These Samsung Camera icons show up in different photo modes like the regular photo, portrait, and single take.
Gear IconThis icon takes you to the Camera settings page where you can enable the scan QR code feature, add watermark to photos, and customize selfie and video settings among other things.
Lightning SymbolThe lightning icon represents a flashlight. Tap on the Lightning icon and you will see three different icons:
Use the lightning icon with a bar to turn off the flash.
Tap on the lightning icon with A to enable auto flash, which means your phone will automatically detect whether a flash is required or not.
Tap on the simple lightning icon to enable the flash.
If the lightning symbol is yellow, it means the flash is turned on in the Samsung Camera.
Tip: Learn how to fix flashlight not working on Samsung Galaxy phones.
Clock IconThe clock icon represents the delay timer. You can use it to capture photos at end of the selected delay time after you press the Shutter button. Tap on the icon and select the delay time from 2, 5, or 10 seconds. To turn off the timer, tap on the first icon under the Clock icon.
If the clock icon is yellow and shows either 2, 5, or 10, it means the delay timer is enabled with the set time.
3:4 or 9: 16This icon basically represents the aspect ratio of the photos that you will capture. Depending on the currently selected size of your photo, you will see an appropriate icon. Tap on the icon to see and select the appropriate aspect ratio for your photos from 1:1. 3:4, 9:16, Full.
Square Icon with Play SymbolThis icon represents motion photos. If enabled, the icon will be yellow. Tap on the icon to turn it on or off. For the unaware, motion photo mode captures a tiny video along with the actual picture when you press the Capture button.
Magic WandUse this icon to see the live preview of filters and face effects and add them to your photos. If its yellow, that means one of the filters or face effects is active.
0.5, 1x, 2These icons represent the zoom level. Long press on one of them to fine-tune the zoom level.
Single-Person and Two Person Icons (Selfie mode)The person or the two-person icon at the bottom also represents the zoom level. Tap on the two-person icon to capture photos in a wide angle.
Moon IconThe moon icon represents the night shot. Tap on this icon to enable or disable it.
Blur Icon in Portrait ModeThe icon next to zoom levels lets you add background blur to photos. You can customize blur style and strength in the Portrait mode. Tap on the icon to see the different styles and use the slider under each style to customize its strength.
T or T Scan IconThis icon will show up when the camera detects some text. Tap on it to extract the text shown in the viewfinder.
Filter Icon in Single Take ModeIn the Single take mode, tap on the Filter icon at the top to enable or disable what to capture. You can choose from highlight videos, slow-mo clips, filtered pictures, collages, and more.
Video Mode Icons
In addition to the settings, lightning, hand, aspect ratio, quality, and effects icon whose meaning is described above, you will find the following Samsung Camera icons in video mode.
Hand with Two Wavy LinesThis icon represents the Super steady mode that lets you capture super smooth videos even if you are moving. Tap on this icon to enable or disable video stabilization. However, please note that you will have to enable or disable this mode before you start recording. It cannot be changed during recording.
UHD/FHD/HDThis icon lets you change the quality of your video. Tap on the icon to see the available formats and choose the desired option.
Tip: Check out the best video compressor apps for Android.
Square with DotThis icon represents auto-framing mode. When enabled, the zoom will automatically change to keep people in the frame.
Bonus: Meaning of Different Camera Modes
The Samsung Camera app offers many camera modes like a single take, pro video, super slow, etc. Here’s the meaning of each camera mode:
Pro Video: Use this mode to manually adjust the temperature, ISO sensitivity, etc of your video.
Single Take: Capture multiple photos and videos in different formats with one tap.
Night: Reduce noise in dark environments to get better photos in low-light conditions.
Food: Enhances the colors of the photo.
Super Slow motion: Capture video in super slow motion.
Slow motion: Capture video in slow motion but faster than in Super slow motion mode.
Hyperlapse: Capture time-lapse videos
Portrait video: Blur the background of the subject so that its stands out in the video.
Director’s view: Capture videos from both front and rear cameras.
Edit Photos and Videos on Samsung
Hope you have understood the meaning of icons in the Samsung Camera app. Once you take a photo or video, learn how to edit photos in the Samsung Gallery app. Also, know how to edit videos on Samsung phones.
Google Adds New Features To Responsive Search Ads
There are also now improved copy suggestions and recommendations, and the launch of cross-campaign asset reporting.
What are Responsive Search Ads?It essentially treats headlines and body copy as two different elements or “asset,” where versions of each are listed out. The Ads system then pulls an asset from each list (headline and body copy), and combines them to make a full text ad.
It provides for testing at scale, and gives fast insights into which copy and combinations are resonating for searchers.
However, they are a great way to test for things like different value propositions, sale messaging, and other items to learn the phrasing users prefer.
Location Extension InsertionIt’s inserted with the command {LOCATION(City)} reference, where “city” can be changed out for State or Country via a radio button selection:
Countdown CustomizersThe Countdown time specification can be adjusted to the timezone of the searcher, or set at a global level to end without making any timezone adjustments. (For example, if something ends at 1am on the east coast, it would still end at 10pm for the west coast searcher.)
Countdown options are brought up by typing in the {COUNTDOWN command. A menu will pop up walks the user through the details, and populates the rest of the command based on those choices.
New Copy Asset SuggestionsWhen creating RSAs, the system populates a dropdown of suggested copy to test. This feature has been updated for the Covid-19 era, with new suggestions for things like Contactless delivery and curbside orders.
Adding your final URL to your ad copy unlocks additional options based on what Google discerns your offerings are.
Cross-Campaign Asset ReportingTo aggregate results per asset faster, Google Ads now also offers cross-campaign reporting for these copy assets. This aggregates the data for each asset, regardless of campaign, and gives the user one snapshot of total performance.
The full announcement of these features are on Google’s blog.
Images courtesy of Google
What Is Product Liability Insurance?
FYI
If you sold a defective product, you could be held liable even if you did not know the product was defective.
What does product liability insurance cover?Product liability insurance provides coverage if your product or completed service does one or more of the following:
Damages another person’s property
Causes bodily injury
Makes another person ill
Causes a person’s wrongful death (i.e., through the use or misuse of the product, lack of safety warnings or improper instructions)
Product liability insurance does not cover services, but it does cover the results of services provided (e.g., a contractor’s work on a claimant’s property).
Here is an overview of what product liability insurance does and does not cover:
Defective productsProduct liability insurance can provide coverage against lawsuits for damages caused by defective products. A defective product refers to an item that is not fit for its intended purpose. A defect may also make the product unsafe for use. There are different types of defects:
Design defects: A design defect makes the product risky to use even if it is used properly. The person suing for liability must identify the product’s defect, show how the defect led to harm and demonstrate that they were following instructions when using the product.
Manufacturing defects: A manufacturing defect occurs when the manufacturer does not follow a product’s design plans. This may include using incorrect parts, making mistakes during the assembly process or allowing the product to be contaminated by hazardous materials.
Marketing defects: A marketing defect occurs when the company includes insufficient instructions and warnings or improper labels for the product that led to harm. The person suing must identify the marketing defect and demonstrate how the information led to harm.
Damages from wrongful deathWith respect to a lawsuit for wrongful death, someone could sue for three types of damage:
Economic damages: A family member of the deceased could sue for the loss of financial security (e.g., a spouse or child can sue for the loss of the spouse’s or parent’s income).
Noneconomic damages: A surviving spouse or child could sue for pain and suffering, emotional distress, and missed future enjoyments due to the wrongful death of the spouse or parent.
Punitive damages: A court can impose punitive damages (i.e., additional payment) if they believe the manufacturer or other party being sued was reckless in its actions or failure to act.
ExclusionsProduct liability insurance typically includes reasons why insurance providers would deny your claim or choose not to renew your policy. These reasons are known as exclusions. Product liability insurance might include these common types of exclusions:
Product recalls: Most product liability insurance policies do not cover costs related to inspecting, withdrawing, repairing, replacing or losing the use of the product if it is recalled.
Quality control exclusion: Insurance companies typically require manufacturers and distributors to maintain quality control standards for their products to ensure they are safe for people who buy or use those products.
Reporting exclusion: If you fail to report a new manufacturing method, product, material or ingredient, your product liability insurance will not cover your product.
Efficacy exclusion: If your product does not perform its main function, your product liability insurance will not cover the claim.
Material exclusions: Many policies do not cover certain ingredients or materials. If you manufacture or sell a product that contains one of these ingredients or materials, the product liability insurance policy will not cover the claim.
Did You Know?
Product liability insurance does not cover services, but it does cover the results of services.
Product liability insurance vs. general liability insuranceProduct liability insurance and general liability insurance are typically purchased together, but these policies are not the same.
Product liability insurance provides coverage against damages that are related to the products you make, distribute or sell, as well as completed services.
General liability policies, by contrast, provide coverage against a wide range of claims that can arise when a third party is injured or property is accidentally damaged on your premises (e.g., a customer trips on the carpet in your store and drops their smartphone or breaks their ankle). It covers damages that an employee causes on the premises of the third party. General liability insurance also provides coverage against lawsuits for claims that you copied a competitor’s logo or damaged their reputation.
FYI
Product liability insurance covers damages related to products, whereas general liability insurance covers a wide range of claims related to incidents on your premises and other damages.
How much does product liability insurance cost?Product liability insurance is typically part of your general liability insurance premiums, so the cost will often be included. The price of the insurance depends on factors related to the risks associated with your profession and your policy limits. Manufacturers typically pay higher rates for product liability insurance because there are higher risks involved.
Generally speaking, product liability insurance costs about 25 cents per $100 in sales revenue. For example, if your business sells $5 million worth of goods per year, your product liability insurance costs would be calculated like this: 0.25 x $5 million ÷ $100 = $12,500. [Read this article on how to save money on business insurance.]
Factors that affect costThese factors may affect the cost of your product liability insurance:
Coverage limits: Higher coverage limits expose the insurance company to potentially higher-cost lawsuits, so the costs of the insurance premiums also increase.
Industries: Some industries (e.g., pharmaceuticals, heavy machinery) face higher standards and incur more lawsuits than other industries, which means that businesses in those industries pay higher product liability insurance premiums.
Location: Insurance providers price product liability insurance according to state insurance regulations and typical loss exposures in those states.
Revenue: A business’s revenue typically determines the overall liability lawsuit exposure that it can face, which will affect how much the courts award in lawsuits.
Claim history: Businesses or products that have a claim history have a higher risk of potential lawsuits for the insurance provider, which will increase the costs of the insurance.
Tip
To get a rough estimate of what your product liability insurance might cost, use this formula: 0.25 x (annual sales revenue) ÷ $100.
How to choose product liability insuranceWhen choosing insurance coverage, select the limits for property damage and bodily injury separately.
For property damage, choose the options that represent the maximum your insurance company will pay per accident to repair damages.
For bodily injury, choose the maximum that your insurance company will pay per person, as well as the maximum your insurance company will pay in total per accident.
Your premiums are typically determined by the types of products you manufacture or sell, your expected sales volume and the role of your business. It is important to accurately assess your products (as well as your total expected sales) to make sure you pay for and receive the correct level of insurance coverage. Review your existing business insurance policies to avoid overlapping or unnecessary coverage.
What Does “Idle” Mean On Discord?
Discord is a communication app popular with gamers, but it’s also a big hit with other types of users. You can create chat groups, known as Discord servers, and build communities around a shared hobby or interest. One of the most useful features that Discord and other similar VoIP apps have is the ability for users to set their status, like idle or invisible. In this article, you will learn what Idle on Discord means and how to set it manually yourself.
What Is a Discord Status?Discord automatically sets your status depending on your activity on the app or a game. The user’s status is displayed as a small icon of different shapes and colors on their profile avatar. New users are often confused about what the yellow crescent moon next to the user’s avatar means. This is the symbol for the idle status, and we will see what it means.
Table of Contents
What Does Idle Mean on Discord?When you see someone having an idle status in Discord means they haven’t been active for a certain amount of time. Discord automatically sets the idle status after 5 minutes of inactivity. So any message you might have sent to that person has yet to be seen. But that doesn’t mean they’re offline or have lost their internet connection.
Idle means that the user is Away From Keyboard (AFK). This term is quite familiar among gamers. The user still has the Discord app open on their device and is logged in. Sometimes people simply step away from their computer or have the Discord app running in the background while doing something else on their devices. Discord’s idle status is a warning for other Discord users that this person is away and might not immediately respond to messages.
How to Manually Set Idle Status on the Desktop AppAlthough Discord sets your status automatically based on your activity, you can also set it manually. You can let others on the Discord server know that you are AFK immediately instead of waiting for the app to do it.
Here’s how:
1. Open the Discord app and log in.
3. A pop-up window will open. Find a green circle that shows you’re online and mouse over it.
5. A side menu will open with different statuses available on Discord.
You have now set your status to idle, and you can see a small crescent moon next to your avatar in the right sidebar. Other users on your server will see it too, and so will everyone on your friend list.
How to Manually Set Idle Status on the Mobile AppDiscord is also available on both Android and iOS devices. If you use Discord on your phone, you can manually set the idle status.
1. Open the Discord app on Android or iPhone and ensure you are logged in.
2. Tap on your profile image in the bottom-right corner of your screen.
3. A new menu will open with different options. Select Set Status.
4. A new window will give you different status options to choose from. Tap on Idle.
That’s it! You successfully set your status to “Idle” on your Discord mobile app.
Other Discord Status Icons MeaningsAs you already noticed, Discord has a variety of statuses available to you. Here is a quick guide to what each of them means:
Online
: A green circle icon lets members of a server, or your friends, know that you are on Discord and available. If you set your status to Online, people expect you to receive, read and react to their messages.
Do Not Disturb
(DnD for short): This status will let your friends and server members know that although you are online, you are not available for chat. The symbol of this status is a red circle in the corner of your avatar or profile icon. DnD status will also turn off all Discord-related notifications, so you won’t know if someone messages you. The Do Not Disturb status has to be set manually.
Streaming
: This simply means that you’re streaming a game or a video on Twitch. You will have to link Discord to your Twitch account and enable the special streamer mode on Discord to show this status. Once this mode is on, Discord can detect when you start streaming and automatically set the appropriate status.
Offline
: This means you’re not logged in, and you’re not using the Discord app at the moment. This is the default status others will see if you’re logged out of your Discord account or your device is off. A gray circle represents it.
Invisible
: The invisible status looks just like the offline symbol. However, you’re still logged into your Discord account and can see and interact with the application. This status is used when you don’t want others to know you are online.
7. Phone: This status is represented by a small green smartphone icon next to your profile picture. It simply means you’re using your phone to access Discord.
8. Custom status message. Discord will allow you to set a custom status message for Online, Idle, Invisible, and Do Not Disturb status types. For example, you can explain why you chose a certain status or mention your favorite joke. There are no rules, and you can be creative.
Discord is a user-friendly communication app with many modern features and customization options. Give it a shot! You can connect Spotify to Discord and share your favorite tunes with your friends.
What Does ‘Cloud Computing’ Mean, Exactly?
With so much talk about “cloud computing,” it’s easy to feel lost in the clouds. If you either don’t understand the term, or don’t see a reason for it, you’re in good company.
Take Microsoft CEO Steve Ballmer, for one. During his recent Churchill Club appearance, Ballmer dismissed the uniqueness of the concept by saying, “When people talk about cloud computing, they’re talking just about taking some stuff, putting it outside the firewall, and perhaps putting it on servers that are also shared or storage systems.”
Oracle’s always-quotable CEO Larry Ellison went one better, according the Wall Street Journal. Ellison declared during a recent analyst conference, “The computer industry is the only industry that is more fashion-driven than women’s fashion. Maybe I’m an idiot, but I have no idea what anyone is talking about. What is it? It’s complete gibberish. It’s insane. When is this idiocy going to stop?”
According to Gartner, you can blame hardware and software vendors for the confusion — and the apparent outrage it’s spawning. David Smith, a vice president and research fellow at the analyst firm, said he agreed that “cloud computing” represents another take on well-worn concepts, brought about as vendors slap the latest buzzword on their products if they think it will help them sell.
But Ballmer and Ellison aren’t alone in blasting the trend — with growing dissatisfaction over “cloud computing” bringing none other than Free Software Foundation guru Richard Stallman into the fray.
“It’s stupidity. It’s worse than stupidity: it’s a marketing hype campaign,” he said.
Blame the vendors?
Gartner’s Smith said he understands that Ballmer and Ellison blasted the concept in part to defend their turf against competing software models. But they also were reacting to the confusion caused by overuse of the term.
“The only people who aren’t confused [by the term] are the ones with a myopic view of it, where they look at one little thing and say everyone else is wrong,” Smith told chúng tôi “There is a fair amount of honest confusion [and] a fair amount of vendors confusing people. Not on purpose, just trying to paint what they are offering with the latest buzzword du jour.”
Indeed, “cloud computing” is appearing on products and services far and wide. Dell (NASDAQ: DELL) tried to trademark the term, which it used for its servers, but was denied by the Patent and Trademark Office.
Evidently, Microsoft (NASDAQ: MSFT) and Oracle aren’t themselves completely immune. Ballmer, now in London for the Cloud Computing Expo, announced Microsoft has a new Windows platform in the works, Windows Cloud. The offering is designed to support cloud-based applications. IDG News Service, which carried the report, said more details of Windows Cloud would come out during Microsoft’s Professional Developer Conference at the end of this month.
Meanwhile, Amazon (NASDAQ: AMZN) unveiled its latest cloud service, allowing customers to run Windows Server and SQL Server database on its Elastic Compute Cloud (EC2) service.
Just last week, Amazon and Oracle (NASDAQ: ORCL) jointly showed off Oracle software that would be run on EC2, as well.
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