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The opportunities of the GDPR for Digital Marketers, and a preview of the legislation itself (PDF download)

What lies at the heart of the General Data Protection Regulation (GDPR), or EU data law, is that the current level of consumer opt-in consent used in nearly all consumer contact will not be sufficient under the new regulations. It will render data unusable, or there is the prospect of proposed fines running to tens of millions of Euros. Also, the consent terms used when seeking consumers’ permission for the collection and use of their information will have to be far more clearly defined. This article reviews the implications for marketers of the GDPR concluded on 15th December 2023 with the final agreement defined at the Data protection Trilogue negotiations which took place between the European Commission, European Parliament and Council of Ministers.

Key components of the GDPR

GDPR covers areas such as personal privacy and security, but from a marketing perspective it is about the new consumer opt-in permission rules. It means all data will have to be audited against the new standards, and where it does not conform then it will need to be refreshed by asking for enhanced consumer consent. There is also a need to create an effective storing system for individual consent forms, and a method through which consumers can ask and have information on them removed.

The implications for Digital Marketers?

What may be just as important is the way the Information Commissioners Office (ICO) interprets and applies the law in the UK. However, what is clear is that any attempt to append additional information to pseudonymous data in order to identify individuals without their permission will not be allowed.

As far as all other forms of digital communication are concerned, GDPR means facing up to the challenges that other data marketers face.

These are not insignificant tasks, and they will not be quick to implement. But no matter the level of frustration generated there is no substitute for becoming compliant other than to accept databases will have to be written off. However, there is potentially positive news in all of this. If you have to contact customers and prospects to renew consent, it can be used to gain new data on a large and detailed scale, and at the same time make offers direct. The benefits can actually be made to outweigh the negatives.

Of course, there is a temptation to look for a shortcut, or to delay aspects of the compliance process, but really they only delay the inevitable, and are more costly in the long run. All companies at some stage will come under scrutiny from the Information Commissioners Office (ICO), or members of the public, and the combination of hefty fines and consumers having the ability to claim damages for misuse of information is difficult to ignore. There could even be the possibility of a PPI type move towards the public demanding compensation on a large scale, plus of course, harm to brand reputation.

Seek help to manage the task of compliance

The other job at the top end of the to-do list is to appoint someone to be responsible for overseeing the compliance process. If nobody is given ownership there is a possibility that job will get pushed back and forth and ultimately not get done, or implemented badly. Either way the result could be costly.

Whoever takes charge their responsibilities should include the production of written guidelines on GDPR, and distributing them to all relevant personnel. The guide should set out what is, and what is not allowed in terms of consumer data so that individuals can do their jobs safe in the knowledge that they are not breaking the new law.

Data audits and changes to data protocol are not things that can be rushed, and may take months of work, including changes to software. Currently, for example, there are very few CRM software systems with a storage function for keeping consent forms.

Even though the new EU law may not be introduced until the end of 2023, or even later, the lawmakers and bureaucrats in Brussels are perfectly capable of acting more quickly than predicted. More importantly, it may take some data owners more than a year or more to prepare. Even starting work on compliance today will be too late for some. Delay is a risky strategy given the potential financial penalties, but also the investment needed in any last minute intensive bid to play catch up.

To continue to use data there are four key tasks that have to be completed. They are establishing whether or not the current level of opt in permission used meets the new unambiguous terms required, amending the consent terms, contacting consumers to upgrade the consent level to the new standard, and storing consent forms from every consumer, whether in electronic or paper form.

Consumer consent is key

There is widespread confusion about the definition of the ‘unambiguous’ permission criteria to the forthcoming law. A good illustration is that it will be like a traffic light system. Consumer consent will have to be sought and provided if you want to convey information about a given subject to a customer or prospect through a given communication channel. Later you may wish to communicate about another subject in another way, and that would be like stopping at another set of traffic lights at which fresh permission must be asked in order to move forward once more.

Storing consent forms is something that most data owners have never had to do before, but in future all forms will have to be presented if requested to do so by the ICO. Creating a storage facility is therefore a key element of compliance.

The other task is to enable consumers to have their data removed quickly if they request it. The ‘take down’ clause as it is becoming known, means having to provide a clearly identifiable route for members of the public to make contact and make their request known and acted upon.

Develop a new data regime

If it is necessary to refresh opt consent levels by contacting consumers it is possible to use that contact to learn a great deal more about them, discover their real buying potential, purchasing triggers, and during that process sell or make offers directly to them. The compliance process can be used as an opportunity for improving market knowledge, driving sales or recruiting more customers.

The ICO recently made it clear that any organisation that was not fully compliant when GDPR is enacted will not necessarily be sanctioned if it could demonstrate that it had made a real attempt to prepare for it. This is more to do with the technicalities of compliance than the level of effort, and what was emphasised was that token gestures would not be accepted. You either prepare for the new law, or you do not.

The legislation

This PDF on the implications gives a breakdown of the law in its current draft state, showing the differences between the law as adopted by the European parliament and the amendments of the European Commission and Council. It is not a quick read and is written for legal purposes so the language is somewhat dense. However if you are a large company who the GDPR will affect then it is worth getting your legal department to have a look so they can understand how the law is shaping it.

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Liability In Consumer Data Protection

In the current digital era, data protection is of the utmost importance. Customers give their personal information to corporations, social media sites, and government authorities, among others. It is the obligation of the entities that collect, handle, and keep such data to safeguard it from unauthorized access, use, and disclosure. This obligation is referred to as liability in consumer data protection.

Liability Definition in Consumer Data Protection

Liability in consumer data protection refers to the legal obligation of organisations that collect, handle, and retain customer data to safeguard it from unlawful access, use, and disclosure. Data has become one of the most important assets for corporations, governments, and individuals over the past decade. Nonetheless, the growing volume and sensitivity of personal data has made it a prime target for thieves and unwanted third parties. Thus, there is an increasing need to ensure that companies that collect and process consumer data safeguard it and protect customers from data breaches and other data-related occurrences.

Right to Privacy and Consumer Data Protection

It is difficult to comprehend the phrase “Privacy” when considering its definition. It has been understood in various ways. According to Black’s Law Dictionary, “Right to Privacy” encompasses “many Rights acknowledged as intrinsic to the concept of ordered liberty.” These freedoms safeguard the fundamental right of individuals to choose how they wish to spend their lives and engage with their families, other individuals, and interpersonal connections and activities. It has also been claimed that Privacy refers to a person’s legal right to determine how much of himself he wishes to share with others, as well as his control over when, where, and under what conditions he does so.

It alludes to his unlimited ability to join or abstain from participation as he sees fit. It also refers to the individual’s right to determine what information about him or her is made public; the individual is the exclusive proprietor of this information. In contrast, a person’s “Right to be left alone” means that he or she is entitled to Privacy. The phrase “Right to Privacy” encompasses all of the Rights that have been recognised as intrinsic to the concept of ordered liberty. Freedom of assembly and freedom of expression may be viewed as vital components of the Right to Privacy, as they allow individuals to engage in both activities.

Essentiality of Liability in Consumer Data Protection

The necessity for accountability in consumer data protection is a result of the growing volume of personal data gathered, processed, and stored by a variety of organisations. This data contains sensitive information such as financial records, medical records, and biometric information. Consumers anticipate that their information will be safeguarded against illegal access, use, and disclosure. Responsibility in consumer data protection ensures that those who fail to achieve these standards are held accountable for their conduct.

History of Consumer Data Protection Liability

The history of liability in consumer data protection in the United States can be traced back to the 1970 Fair Credit Reporting Act (FCRA). The FCRA obliged credit reporting organisations to take reasonable precautions to ensure the accuracy of the information they collect and report.

The Data Protection Directive, approved by the European Union in 1996, established data protection principles and obliged entities that gathered, processed, and stored personal data to conform with these principles. In addition to imposing liability on companies that failed to comply with these principles, the directive-imposed punishment on anyone who violated them.

The Information Technology Act of 2000 in India created legal recognition for electronic documents and digital signatures and safeguarded personal information. Later, in 2008, the legislation was revised to establish further protections for personal data and to impose punishment on businesses that failed to protect such data.

Indian Case Law on Consumer Data Protection Liability

The Information Technology Act of 2000 in India created legal recognition for electronic documents and digital signatures and safeguarded personal information. Later, in 2008, the legislation was revised to establish further protections for personal data and to impose punishment on businesses that failed to protect such data.

Many cases concerning liability in consumer data protection have been decided in India. The Indian Supreme Court ruled in 2023 that privacy is a fundamental right under the Indian Constitution. In addition, the court determined that the government and commercial companies have an obligation to protect personal information and that any violation of this right would be subject to judicial review.

In a separate case, the Delhi High Court determined that a mobile application that collected personal data without user authorization violated the Information Technology (Reasonable Security Policies and Procedures and Sensitive Personal Data or Information) Regulations, 2011. The court also determined that the organisation responsible for data collection was accountable for damages resulting from the data breach.

The 2023 Revision of the Personal Data Protection Act In its decision in the Judge KS Puttaswamy case, the Supreme Court of India underlined Privacy as a constitutional right. The Ministry of Electronics and Information Technology (MEITY) subsequently appointed a 10-member committee led by a retired Supreme Court judge, Mr. B.N. Srikrishna, to ensure the smooth implementation of the PDP BILL for the protection of personal data in India. This committee delivered a report titled “A Free and Fair Digital Economy: Safeguarding Privacy, Empowering Indians” and a PDP BILL for the protection of personal data in less than a year.

Sh. Ravi Shankar Prasad proposed this updated PDP Bill, 2023 in the Lok Sabha in 2023. This bill is still being reviewed by a 30-person committee, which includes a Joint Parliamentary Committee (JPC), which is scheduled to complete its revisions shortly.

Recent Advances in Consumer Data Protection Liability

It includes −

Some nations have established or amended their data protection legislation in recent years in an effort to tighten accountability in consumer data protection. In 2023, the European Union, for instance, approved the General Data Protection Regulation (GDPR), which establishes stringent data protection regulations and levies severe penalties for noncompliance.

The 2023 Personal Data Protection Bill is currently being considered by the Indian Parliament. The proposed legislation aims to establish a data protection framework for the processing of personal data and includes consequences for noncompliance.

A three-judge bench led by the Chief Justice of India (CJI) SA Bobde issued the following directive: “People have great concerns regarding the loss of privacy.” Hence In June of 2023, the Supreme Court ordered WhatsApp to give a written affidavit stating that company does not share users’ private information. Regarding the privacy dispute, the court has given notices to the Centre, WhatsApp, and Facebook, and the case is currently pending. Development of DEPA (Data Empowerment And Protection Architecture) In the year 2023, NITI Aayog created a plan titled “Data Empowerment and Protection Architecture” (‘DEPA’) to address data privacy concerns.

With DEPA, NITI Aayog drafted a policy via extensive talks with industry stakeholders. By doing so, NITI Aayog intends to create and establish robust data privacy regulations in India. DEPA aspires to build upon existing legislation by the RBI on “Account Aggregator” models, so that every Indian citizen will benefit from the secure sharing of financial data across banks, insurers, lenders, mutual fund houses, investors, tax collectors, and pension funds.


In the current era of globalisation, storing and transferring Data is considerably simpler than in the past. Unfortunately, this has not only had positive effects, but also severe repercussions, such as the infamous WhatsApp data breach case. It is now simpler to exploit Data and invade the Privacy of the general populace. Since it is a relatively recent issue, there are no specific laws pertaining to it.

The Personal Data Protection Bill of 2023 was introduced in the House of Representatives as an attempt to enact a comprehensive federal law on the subject, although it has not yet become law. Data privacy is vitally important in all aspects of life, but especially in the business world. India must take this matter seriously, as it lags behind other top nations when it comes to Data Privacy concerns.

Frequently Asked Questions (FAQs)

Q1. What is the definition of liability in consumer data protection?

Ans. Responsibility in consumer data protection refers to the legal obligation of companies that

Q2. Why is liability crucial in consumer data protection?

Ans. Responsibility in consumer data protection is crucial because it ensures that companies that collect and process consumer data take the necessary precautions to preserve it and protect consumers from data breaches and other data-related incidents. It also assists consumers in seeking compensation for losses resulting from data breaches or other data-related occurrences.

Q3. Who is responsibility for protecting consumer data?

Ans. In consumer data protection, entities that collect, handle, and keep customer data are accountable. This covers corporations, government institutions, and other organisations that deal with personal information.

Q4. What are the repercussions of violating consumer data privacy laws?

Ans. Noncompliance with consumer data protection rules can result in monetary penalties, legal action, reputational harm, and a loss of consumer confidence.

Q5. What are some instances of laws protecting consumer data?

Ans. The General Data Protection Regulation (GDPR) in Europe, the Personal Data Protection Bill in India, and the California Consumer Privacy Act (CCPA) in the United States are examples of consumer data protection regulations.

Q6. How can consumers safeguard their personal information?

Ans. Consumers can protect their personal data by sharing it with caution, employing strong passwords and two-factor authentication, maintaining up-to-date software, and monitoring their accounts for unwanted activity.

Q7. What actions must organisations take to comply with consumer data privacy laws?

Ans. Entities must comply with consumer data protection laws by implementing appropriate security measures to protect personal data, providing clear and transparent privacy policies, obtaining consent for the collection and processing of personal data, and promptly responding to data breaches and other data-related incidents.

What Is Directx Raytracing In Windows And What It Means For Gaming

Microsoft offers DirectX Raytracing or DXR in short with Windows 11/10. With the first generation of hardware, gamers can use Raytracing to build shadows, light, and effects around it in real time. In this post, we are looking at DirectX Raytracing in Windows 11/10 and what it means for Gaming.

What is Raytracing?

In simple words, raytracing means calculating how light would fall on objects, and how it looks after the light is reflected from that object and the effect of lights that fall on some other object. This helps developers to create a better visualization of their characters and scenarios.

That said, its nothing new, and it’s not something that has been created by Microsoft either. Developers had been using this from CGI times, and it involved pre-calculating the brightness of virtual objects before shipping their games. So there was no realtime Raytracing until now.

DirectX Raytracing in Windows 11/10

There are two parts of Raytracing. It needs support from both Hardware and Software. Starting with the Windows 10 v1809 update, DirectX Raytracing will work out-of-box on supported hardware. This means you will need to change your graphics card which supports native raytracing.

Microsoft has made sure that DirectX Raytracing API is built such that it works across hardware from all vendors. The best part of all this is that Raytracing is now real-time.  Developers do not need to perform any precalculation as Game developers now have access to both the OS and hardware to support real-time raytracing in games.

DirectX Raytracing works with Existing Engines

Till date, the industry had been using traditional rasterization to achieve more realistic scenes in games. It lacked reflections, shadows, and ambient occlusion. All these changes with DirectX Raytracing with API developers can use alongside rasterization-based game pipelines integrate DirectX Raytracing support into their existing engines. This means there is no need to rebuild the engines at all.

Microsoft has also shared that several studios have partnered with NVIDIA, who created RTX technology to make DirectX Raytracing run as efficiently as possible on their hardware. Here are some sample images from games like Battlefield V, Shadow of the Tomb Raider, and Metro Exodus.

As of now, developers are going to build games using both rasterization and raytracing. The later is going to be majorly used to calculate the shadows or reflections, while most of the content is generated with the former tech.

Directx 12 / DirectX Raytracing API

In addition to hardware, recently announced public API, DirectML will allow game developers to integrate inferencing into their games with a low-level API. On higher-level:

Acceleration structure: Object that represents a full 3D environment.

DispatchRays: It is the starting point for tracing rays into the scene.

 A set of new HLSL shader types including ray-generation, closest-hit, any-hit, and miss shaders.

Raytracing pipeline state

That said, it doesn’t introduce any new engine but works on any of the DirectX 12 engines.

Microsoft is betting big on DirectX Raytracing

As the gaming industry progressed to higher resolution and the human eye looking for more realistic views, Microsoft expects that even small glitches can be resolved. A small deviation from the real world can be caught by the human eye because it doesn’t feel right. DirectX Raytracing will help developers to blur the line between the real and the fake.

The 2013 Google Encryption And What It Means For You

We survived Panda, Penguin, and a host of other near-crippling online marketing changes and sat on the edge or our seats awaiting this year’s massively new roll-out. Many of us hoped the delay meant nothing major was happening in the industry, but our hopes were swiftly dashed as Google announced its newest massive master business plan to revolutionize how we, as website owners, do business with them.

We’re not just talking about Hummingbird here, the search giant’s new algorithmic update that would provide users with richer and more conversational search results. It’s a huge modification and will affect 90% of all global searches. To keep up with the update, webmasters must maintain top-notch, rich content that can satisfy intent.

But that’s not only big news that SEOs should worry about. Earlier this month, Google announced that it would be encrypting all search activity within its walls, thus cutting off SEOs and marketers from accessing valuable keyword and search data.

The 2013 Google Encryption News Brief

While Google is being accused of doing this under the guise of hiding customer activity from the NSA (National Security Agency) due to the accusation of giving the NSA access to search data in June of 2013, we cannot help but wonder if the real reason is simply a smart business move. That is, to force more people to purchase their services and specifically, Google AdWords. Which is more realistic, seeing that Google switched their keyword Tool to a paid service and combined it with Google AdWords back in July and August of 2013.

What the 2013 Google Encryption Means for Everybody Else

The 2013 Google Encryption (for lack of a better nickname like Panda or Penguin), means that anybody who relies on search data to fund their content and website data will no longer be able to identify which keywords lead traffic to their site. It means that we, as business owners and content creators, will have an even more difficult time finding out which keywords to use to target our market audience. Thus, limiting and even crippling visibility in user search for thousands, if not millions, of inexperienced and untrained website owners.

Google reported that the encryption would impact less than 10 percent of web-searches. Though, businesses and blog owners alike have reported a steady rise each month with near 100 percent encryption eminent by the end of this year from all Google specific searches.

Introducing Unknown-Keywords and Not Provided Count by Google 2013 Encryption

This new encryption update doesn’t just mean that web marketers, SEO techs, and content providers will lose some of their marketing data, it will mean they will lose all of it via Google services. Google tools and non-Google companies, which used Google tools to provide their customers with important data about traffic to their site, now see the two most dreaded words in the marketing industry: Unknown-Keywords and Not Provided Count. This means that they are not provided with what keywords lead customers to their websites as well as being left in the dark about how many were lead there. Although the current search data encryption is hovering at about 80 percent, it is only months until we reach 100 percent. The question from concerned site owners and marketing strategists are met with a cold shoulder and dead silence by Google.

The Six Google 2013 Data Encryption Workarounds

The situation seems hopeless to a lot of people. For many, there is nothing you can do to change the situation Google has crammed us into. However, we are not without hope. This new roll-out gives us new opportunities and drastically changes how we need to approach the target market.

First, SEO needs to be approached in totality, not just meta-data and keyword placement within content. As marketing specialists, we need to focus less on keyword conversion rates and more on serving the customers with relevant and authoritative websites. This means, we as online business and website owners, now have to rely less on SEO strategies and more on traditional lead generation strategies to achieve business objectives.

Second, while Google keyword and search data is nearing 100 percent anonymity, other search engines are still offering their data to site owners for free. Since roughly 30 to 35 percent of search traffic comes from other major search engine companies like AOL, chúng tôi Bing and Yahoo, we website owners still have access to a limited amount of search data about organic traffic.

Fourth, page level tracking still works. This means that if we are smart, and good website owners should be this smart, we can still track entire pages of content. While we cannot tell which keywords lead to the organic traffic of that content, we can see how well the subject matter performed with our target audience. Thus, promoting the ability to see which subjects appeal to which customers or sell which products.

How to Transcend the Google 2013 Encryption

As our peers suddenly find their SEO strategies flat-lining and their website marketing efforts grinding to a halt, is there a way to transcend the old methods of marketing? Indeed there is, and it will take a melding of old, new, offline, network marketing, and even MLM strategies to make our efforts shine.

Eight Top Golden Rules for Survival:

1. We must let go of the idea that the top two slots on search results are the best from a marketing standpoint. Although most people rarely go as deep as five pages into search results, being on top of page one is not as important as we thought. Instead, optimize for the title and snippet within search results, aiming to capture reader attention  above competitors.

2. Traffic count and social following count are not as relevant as actual sales and lead generation. Those with the most traffic or social following are not necessarily the most successful businesses. Instead of getting lost in the numbers, get lost in making your efforts count towards the bottom line, your bottom line financially. If you are not making increased sales along with increased traffic, then relearn how to reach your target market through content and value of that content.

3. SEO mastery is not something better left to the IT tech or web designer. If you want a website that really sells, let the specialists do their own job. This means the designer catches the audience through visual design, the IT tech manages functionality of the website, the marketer manages the ad campaigns, the PR rep manages public reach outside the internet, and you hire a content creator who knows how to reach the heart of your target market in ways which lead to sales.

4. Linking URLS is not the end all of traffic. Truthfully, if some URLs lead to or from bad neighborhoods, it will still hurt business. So be careful of your online bedfellows. On the other hand, all the links in the world will not help generate sales anymore than page rank or social media. You can lead people to your site but you can’t make them buy. Focus, instead, on the value your site provides your potential and returning customers. Aim to reach them through content, site usability, and a product which sells itself because it is useful. Follow that up with links that add value, to your site or complementary companies.

5. Content still is no more useful than SEO strategies. While good content sells, good SEO helps tremendously with getting it there in the first place. Even though Google is making us fly blind, a good SEO strategy is still a winning emblem of good site management. The old rules still apply, do what works for your site and your product and yours alone, with a view to avoiding anything which smacks of spam to search engines programs. Optimize to readers, not search engines, but still spend time on back-end search engine optimization.

7. SEO strategies DO NOT mean defining exact keywords and repeating them or creating fancy header tags. These outdated optimization techniques are now part of the spam flag triggers implemented in passing years by the Google company during penguin, panda, and their entire zoo and parking lot of massive-scale updates. So, the new strategy is to change up SEO. Optimized instead for a solid theme of content per page, and only use header and sub-header tags and other HTML codes to maintain visual appeal of the site.

How to Survive the 2013 Google Changes

Remember that Google is a business and like all other businesses, they are going to do what makes the best financial sense for them. In the aftermath of this year’s roll-out, remember not to get to caught up in the tragedies it will cause. Instead, begin by implementing a well-rounded approach and common sense when it comes to marketing. Broaden your approach in marketing to include online, offline, networking, and MLM strategies. Traffic count does not equal prosperity unless the content and the product reaches the hearts and serves the needs of  the prospect.

Therefore, to survive this update, we must make firm our resolve to broaden our education and open our mind to new marketing strategies and efforts. While many of us cannot afford to take the time to revamp our entire website, its content, or our social media campaign. We can, and should, work towards a better internet and website experience for our prospective clientele. In so doing, we will come out on top of the marketing game.

photo credits:

FutUndBeidl via photopin cc

Gavin Llewellyn via photopin cc

How To Use Advanced Data Protection For Icloud In Ios 16.2

Things to know before you use Apple Advanced Data Protection for iCloud:

Your devices must be running iOS 16.2, iPadOS 16.2, macOS 13.1, tvOS 16.2, and watchOS 9.2 (or later).

Enable Two-Factor authentication for your Apple ID.

Set up at least one recovery contact or a recovery key because if you lose a device or forget your password, you are the only one who can restore your data. Apple will not have your iCloud backup encryption keys.

You can’t enable Advanced Data Protection for managed Apple IDs and child accounts.

iOS 16 has a slew of new features, and Apple is focusing more on user security. So, the recent iOS 16.2 updates are offering a new feature called Advanced Data Protection for iCloud. It will provide end-to-end encryption and enhance the iCloud service with additional security layers. Want to secure your iCloud data? Let’s learn how to use Advanced Data Protection for iCloud on iPhone or iPad. 

What is Advanced Data Protection?

Apple has always offered industry-level data security for its users. Now, Apple Advanced Data Protection will extend the sensitive data categories from 14 to 23, including iCloud Backup, Notes, and Photos. So, they can employ end-to-end encryption, which ensures that no hackers (or even Apple) will be able to decrypt your data.

iCloud Advanced Data Protection is an optional feature. When you enable it, only your trusted devices may access your iCloud data. Also, it will include iCloud Keychain processing. Opting for end-to-end encryption to iCloud will remove your previous iCloud authentication.

Also, your new iCloud data will be secured using a new service key that is only available for your trusted devices. Therefore, Apple will no longer access your encrypted cloud data even if a data breach in cloud services happens.

“Advanced Data Protection is Apple’s highest level of cloud data security, giving users the choice to protect the vast majority of their most sensitive iCloud data with end-to-end encryption so that it can only be decrypted on their trusted devices.”

Ivan Krstić, Apple’s head of Security Engineering and Architecture

How to turn on Advanced Data Protection in iOS 16.2

Remember turning on Advanced Data Protection on one device will enable it for all your Apple ID-linked devices. Here I have mentioned the steps for iPhone and iPad.

Open Settings and tap your name.

Select iCloud.

After that, choose Turn On Advanced Data Protection.

Now, if you have not configured your Recovery Key, it will ask you to set up Account Recovery.

Once you have set up Account Recovery, return to the Advanced Data Protection page. If all your Apple ID-linked devices are not running the most recent operating system version, it will notify you of which ones need to be updated. You may also unlink that device from Settings. 

After accomplishing all the requirements, enable and use Apple Advanced Data Protection for iCloud. You’ll be guided through a couple of additional verification steps. So, enter your Recovery Key and lock passcode as required. 

To disable the feature, go to Settings → tap your name → iCloud → Advanced Data Protection → Turn off Advanced Data Protection. And follow the on-screen prompts. 

Changes after turning on iCloud Advanced Data Protection

You may encounter some changes after you have enabled Advanced Data Protection. It will disable access to your iCloud data on the internet at chúng tôi So, your data is only accessible on your trusted devices. If you want to enable it, authorize temporary access to your online data using one of your trusted devices.  

If you have set up Family Sharing, all shared data, like iCloud Shared Photo Library, iCloud Drive shared folders and shared Notes, will get end-to-end encryption. But all the members should enable the feature on their devices. 

Besides, the Advanced Data Protection feature is not supported by iWork collaboration. So, your Shared Albums in Photos or collaborative files with “anyone with the link” will only have traditional data security measures, not end-to-end encryption.

Apple’s other security measures for user data

Besides Advanced Data Protection for iCloud, Apple has launched two new tools to safeguard users’ private data and conversations. They are iMessage Contact Key Verification and Security Keys for Apple ID. The iMessage Contact Key Verification will ensure you are texting exclusively with the right person.

Moreover, now you can have a physical security key for signing into your Apple ID account. You may visit the Apple support page to know about iCloud data security.

So, that’s all for today, folks!

The Advanced Data Protection for iCloud feature will be rolled out globally by the end of December 2023. So, safeguard your sensitive iCloud data from hackers and data breaches. Also, take security measures to keep your Apple ID and iPhone safe and secure.

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Ava is an enthusiastic consumer tech writer coming from a technical background. She loves to explore and research new Apple products & accessories and help readers easily decode the tech. Along with studying, her weekend plan includes binge-watching anime.

What Is The Paycheck Protection Program?

The Paycheck Protection Program, or PPP, is a federal loan program aimed at helping small businesses keep their employees on their payroll through cash-flow assistance.

While you can be eligible for up to $10 million, 60% of the amount you’ll get must go towards paying your employee payroll and benefits across a 24-week period, which sets a limit on the total amount you’ll be loaned. Meet the requirements, though, and you won’t have to pay it back.

It’s a coronavirus pandemic response, and just as the pandemic has dragged on longer than many thought at first, the PPP has been through a series of updates and deadline extensions. It can all get a little confusing, particularly for the harried small business owners that it’s supposed to be helping, so this article will break down all the deadlines, requirements, and applications to know about.

The current deadline is May 31, 2023 — although another extension wouldn’t be a shock. Here’s our guide to what the PPP does and if you qualify to benefit.

On this page:

How Does the PPP Work? – The Complete Process

The Paycheck Protection Program gives eligible businesses a 24-week loan to cover their payroll and expenses. Once the period is up, the businesses can file a loan forgiveness application and, if the requirements are met, can cancel some or all of their debt. Any loan not forgiven can be paid back after a loan maturity period of five years, with a 1% interest rate beginning from when the loan was received.

With some exceptions, businesses must have 500 or fewer employees to be eligible, and all loans are capped at $10 million. At least 60% of the loan must be used to fund payroll and employee benefits costs, with the remaining 40% or less available for additional expenses: Rent, utilities, and interest payments on debt or mortgage from prior to Feb 25, 2023.

The loans themselves might be called “SBA 7(a) loans,” the designation for the SBA’s loan guarantee program, which includes the PPP loans although it’s not limited to them. Other terms might be used, like payroll protection program or loan forgiveness, but they all refer to the same thing, which this article will just call the Paycheck Protection Program, or PPP.

Here’s a quick timeline of the bills and extensions related to the PPP:

March 27, 2023 — The Coronavirus Aid, Relief, and Economic Security (CARES) Act passes, opening up the Paycheck Protection Program (PPP) through the Small Business Administration (SBA).

June 5, 2023 — The PPP Flexibility Act of 2023 is enacted, extending the covered period to 24 weeks.

December 27, 2023 — The Consolidated Appropriations Act 2023 goes into effect, adding the second draw PPP loan for businesses still struggling after their first PPP loan.

March 11, 2023 — The American Rescue Plan Act further revises details of the PPP.

March 30, 2023 — The PPP Extension Act extends the PPP application deadline by two months, to May 31, 2023.

For clarity, we cut out a few additional extensions: The initial deadline was actually June 2023, but all you need to know is that the current deadline is May 31, 2023.

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