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Influencers and influencer marketing have become a significant part of marketing strategies across the world, but what is an influencer and influencer marketing, and why should you care about it? In this guide, we take you through everything you need to know about the topic.

Let’s get started by focusing on the question of what is an influencer. An influencer is an individual with the power to affect buying habits and decision-making of consumers due to their expertise and relationship with their audience. They have a large social media following and create content that generates significant engagement.

The Importance of Influencers to Your Brand

Now that you know what is an influencer, let’s find out why you should consider working with an influencer for your brand.

Reach your target and undiscovered audience:

Knowing and reaching your target and potential audience is essential for successful marketing. As such, the social media presence and following of influencers help you connect with your ideal as well as the undiscovered audience.

Enhances brand awareness:

Influencers with a large and legitimate following have a high engagement rate and this helps increase your brand exposure.

Increases brand credibility and trust:

The influencers’ expertise in their domain is one of the main reasons behind their impact on their audience. Working with influencers can help you gain credibility among people, which will enable you to earn their trust.

Improved conversion rate:

Influencer promotion and review of your brand can influence purchase decisions and drive more people to your products and services.

What is a Social Media Influencer?

Social media influencers are content creators with a large following and influence on social media platforms. These influencers build an established reputation by creating content on social media and showcasing their knowledge and credibility on a specific topic.

What is Influencer Marketing?

Influencer marketing leverages influencers to endorse a product or service to a large audience. Its impact is profound and has become an increasingly popular marketing strategy for brands. Let’s take a look at some influencer marketing statistics collated by the Influencer Marketing 2023 report:

The number of influencer marketing-related service offerings globally grew by 26%, reaching 18,900 firms offering such services in 2023

Influencer marketing-focused platforms raised more than $800 million in funding in 2023

The influencer marketing industry was projected to grow to $16.4 billion in 2023

How to Get Started with Influencer Marketing

Define your target audience:

Like any marketing strategy, defining and understanding your target market is critical.

Determine your goals and objectives:

Figure out your goals and objectives for undertaking influencer marketing. It is essential to have a clear vision of what you want to accomplish.

Find the right influencer:

Decide

what is an influencer

for your brand. Ideally, they should be trustworthy and relevant to your brand and have a significant reach and engagement rate. Make sure they are the right fit for your product or service according to your target audience.

Reach out to the influencer:

As influencers typically get many brand deals, reaching out and convincing them can be complex. Have a good pitch and plan in place. You can provide compensation such as commission and cash. It is also possible to offer them free products instead of monetary payment.

Create your marketing campaign:

You can either create a campaign for the influencer or give the influencer a creative license—with some instructions—to build content for your brand. Letting influencers create content can be a good option to get unique content that looks authentic and increases your brand credibility.

Monitor campaigns:

Finally, monitor the performance of the campaigns to see if your goals and objectives are met.

ALSO READ: How to Become an Influencer: A Guide to Mega Growth on Social Media

Types of Influencers

Nano influencers like @youthsweets are new influencers who start their journey with a small number of highly engaged followers due to their expertise in niche areas. They have a following of 10,000 or fewer.

Micro-Influencers:

Micro-influencers like @tinasbeautytips have a considerably large following ranging from 10,000 to 100,000.

Credit: Tina Le (@tinasbeautytips) • Instagram

Macro Influencers:

Macro influencers like @hyram have an audience size of 100,00 to one million.

Credit: Hyram (@hyram) Instagram

Mega Influencers:

Mega influencers like @zoesugg have a super-large audience of at least one million followers. These influencers typically have a very high engagement and content visibility rate.

Credit: Zoë Sugg (@zoesugg) • Instagram

Their rates are based on a number of factors, such as the demand for influencers in the market, the social media platform, reach, engagement, exclusivity, industry, and content. It also depends on how you pay them based on the marketing Return on Investment (ROI) by evaluating the campaign performance and impact. Some brands even offer influencers free products instead of monetary payment.

According to InfluencerMarketingHub, here are some typical ‘per post’ rates charged by influencers on different social media:

Social Media Nano

Influencers

Micro

Influencers

Macro

Influencers

Mega

Influencers

Instagram

$10–100

$100–500

$5,000–10,000

$10000+

YouTube

$20–200

$200–1,000

$10,000–20,000

$20,000+

TikTok

$5–25

$25–125

$1,250–2,500

$2,500+

Here are a few more tips on how to find an ideal influencer for your brand:

Research and list influencers who align with your goals and objectives

Check their engagement metrics

Look beyond their following/followers and focus on their content

Check the credibility and expertise of the influencer in your industry

Ensure their audience overlaps with your brand to potentially expand your customer base

Now that you know what is an influencer and how essential it can be for your brand, it’s time to get started! Learn how to boost your engagement and sales with Emeritus’ digital marketing courses.

By Krati Joshi

Write to us at [email protected]

You're reading What Is An Influencer? Explore The Importance And Types

Types Of Computer Network: What Is Lan, Man And Wan

What is a Computer Network?

A Computer Network is a group of two or more interconnected computer systems that use common connection protocols for sharing various resources and files. You can establish a computer network connection using either cable or wireless media. Every network involves hardware and software that connects computers and tools.

In this Computer networking tutorial, you will learn:

Different Types of Computer Networks

There are various types of Computer Networking options available. The classification of network in computers can be done according to their size as well as their purpose.

The size of a network should be expressed by the geographic area and number of computers, which are a part of their networks. It includes devices housed in a single room to millions of devices spread across the world. Following are the popular types of Computer Network:

Types of Computer Networks

PAN (Personal Area Network)

LAN (Local Area Network)

MAN (Metropolitan Area Network)

WAN (Wide Area Network)

Let’s study all of these types of networking in detail.

What is PAN (Personal Area Network)?

PAN (Personal Area Network) is a computer network formed around a person. It generally consists of a computer, mobile, or personal digital assistant. PAN can be used for establishing communication among these personal devices for connecting to a digital network and the internet.

Characteristics of PAN

Below are the main characteristics of PAN:

It is mostly personal devices network equipped within a limited area.

Allows you to handle the interconnection of IT devices at the surrounding of a single user.

PAN includes mobile devices, tablet, and laptop.

It can be wirelessly connected to the internet called WPAN.

Appliances use for PAN: cordless mice, keyboards, and Bluetooth systems.

Advantages of PAN

Here are the important pros/benefits of PAN network:

PAN networks are relatively secure and safe

It offers only short-range solution up to ten meters

Strictly restricted to a small area

Here are the cons/drawbacks of using PAN network:

It may establish a bad connection to other networks at the same radio bands.

Distance limits.

What is a LAN (Local Area Network)?

A Local Area Network (LAN) is a group of computer and peripheral devices which are connected in a limited area such as school, laboratory, home, and office building. It is a widely useful network for sharing resources like files, printers, games, and other application. The simplest type of LAN network is to connect computers and a printer in someone’s home or office. In general, LAN will be used as one type of transmission medium. It is a network which consists of less than 5000 interconnected devices across several buildings.

Local Area Network (LAN)

Characteristics of LAN

Here are the important characteristics of a LAN network:

It is a private network, so an outside regulatory body never controls it.

LAN operates at a relatively higher speed compared to other WAN systems.

There are various kinds of media access control methods like token ring and ethernet.

Advantages of LAN

Here are the pros/benefits of LAN:

Computer resources like hard-disks, DVD-ROM, and printers can share local area networks. This significantly reduces the cost of hardware purchases.

You can use the same software over the network instead of purchasing the licensed software for each client in the network.

Data of all network users can be stored on a single hard disk of the server computer.

You can easily transfer data and messages over networked computers.

It will be easy to manage data at only one place, which makes data more secure.

Local Area Network offers the facility to share a single internet connection among all the LAN users.

Here are the cons/drawbacks of LAN:

LAN will indeed save cost because of shared computer resources, but the initial cost of installing Local Area Networks is quite high.

The LAN admin can check personal data files of every LAN user, so it does not offer good privacy.

Unauthorized users can access critical data of an organization in case LAN admin is not able to secure centralized data repository.

Local Area Network requires a constant LAN administration as there are issues related to software setup and hardware failures

What is WAN (Wide Area Network)?

WAN (Wide Area Network) is another important computer network that which is spread across a large geographical area. WAN network system could be a connection of a LAN which connects with other LAN’s using telephone lines and radio waves. It is mostly limited to an enterprise or an organization.

Wide Area Network (WAN)

Characteristics of WAN

Below are the characteristics of WAN:

The software files will be shared among all the users; therefore, all can access to the latest files.

Any organization can form its global integrated network using WAN.

Advantages of WAN

Here are the benefits/pros of WAN:

WAN helps you to cover a larger geographical area. Therefore business offices situated at longer distances can easily communicate.

Contains devices like mobile phones, laptop, tablet, computers, gaming consoles, etc.

WLAN connections work using radio transmitters and receivers built into client devices.

Here are the drawbacks/cons of WAN network:

The initial setup cost of investment is very high.

It is difficult to maintain the WAN network. You need skilled technicians and network administrators.

There are more errors and issues because of the wide coverage and the use of different technologies.

It requires more time to resolve issues because of the involvement of multiple wired and wireless technologies.

Offers lower security compared to other types of network in computer.

What is MAN (Metropolitan Area Network)?

A Metropolitan Area Network or MAN is consisting of a computer network across an entire city, college campus, or a small region. This type of network is large than a LAN, which is mostly limited to a single building or site. Depending upon the type of configuration, this type of network allows you to cover an area from several miles to tens of miles.

Metropolitan Area Network (MAN)

Characteristics of MAN

Here are important characteristics of the MAN network:

It mostly covers towns and cities in a maximum 50 km range

Mostly used medium is optical fibers, cables

Data rates adequate for distributed computing applications.

Advantages of MAN

Here are the pros/benefits of MAN network:

It offers fast communication using high-speed carriers, like fiber optic cables.

It provides excellent support for an extensive size network and greater access to WANs.

The dual bus in MAN network provides support to transmit data in both directions concurrently.

A MAN network mostly includes some areas of a city or an entire city.

Here are drawbacks/cons of using the MAN network:

You need more cable to establish MAN connection from one place to another.

In MAN network it is tough to make the system secure from hackers

Other Types of Computer Networks

Apart from above mentioned computer networks, here are some other important types of networks:

WLAN (Wireless Local Area Network)

Storage Area Network

System Area Network

Home Area Network

POLAN- Passive Optical LAN

Enterprise private network

Campus Area Network

Virtual Area Network

Let’s see all these different types of networks in detail:

WLAN (Wireless Local Area Network) helps you to link single or multiple devices using wireless communication within a limited area like home, school, or office building. It gives users an ability to move around within a local coverage area which may be connected to the network. Today most modern day’s WLAN systems are based on IEEE 802.11 standards.

A Storage Area Network is a type of network which allows consolidated, block-level data storage. It is mainly used to make storage devices, like disk arrays, optical jukeboxes, and tape libraries.

System Area Network is used for a local network. It offers high-speed connection in server-to-server and processor-to-processor applications. The computers connected on a SAN network operate as a single system at quite high speed.

POLAN is a networking technology which helps you to integrate into structured cabling. It allows you to resolve the issues of supporting Ethernet protocols and network apps.

POLAN allows you to use optical splitter which helps you to separate an optical signal from a single-mode optical fiber. It converts this single signal into multiple signals.

A Home Area Network is always built using two or more interconnected computers to form a local area network (LAN) within the home. For example, in the United States, about 15 million homes have more than one computer.

These types of network connections help computer owners to interconnect with multiple computers. This network allows sharing files, programs, printers, and other peripherals.

Enterprise private network (EPN) networks are build and owned by businesses that want to securely connect numerous locations in order to share various computer resources.

A Campus Area Network is made up of an interconnection of LANs within a specific geographical area. For example, a university campus can be linked with a variety of campus buildings to connect all the academic departments.

A VPN is a private network which uses a public network to connect remote sites or users together. The VPN network uses “virtual” connections routed through the internet from the enterprise’s private network or a third-party VPN service to the remote site.

It is a free or paid service that keeps your web browsing secure and private over public WiFi hotspots.

Types of connections in computer networks can be categorized according to their size as well as their purpose

PAN is a computer network which generally consists of a computer, mobile, or personal digital assistant

LAN (Local Area Network) is a group of computer and peripheral devices which are connected in a limited area

WAN (Wide Area Network) is another important computer network that which is spread across a large geographical area

A metropolitan area network or MAN is consisting of a computer network across an entire city, college campus, or a small region

WLAN is a wireless local area network that helps you to link single or multiple devices using. It uses wireless communication within a limited area like home, school, or office building.

SAN is a storage area network is a type of network which allows consolidated, block-level data storage

System area network offers high-speed connection in server-to-server applications, storage area networks, and processor-to-processor applications

POLAN is a networking technology which helps you to integrate into structured cabling

Home network (HAN) is a always built using two or more interconnected computers to form a local area network (LAN) within the home

Enterprise private network (EPN) networks are build and owned by businesses that want to securely connect various locations

Campus area network (CAN) is made up of an interconnection of LANs in a specific geographical area

A VPN is a private network which uses a public network to connect remote sites or users together

What does LAN stand for? – LAN stands for Local Area Network.

What is the difference between LAN and WAN? – LAN is a computer network that covers a small geographic area, like a home, office, or group of buildings, while WAN is a computer network that covers a broader area.

How To Become An Influencer On Instagram

I am an Instagram influencer, and it took me good 3 years to reach 100K followers. Being an influencer on social media, be it Instagram, Facebook, Twitter, or any other social media platform is easier said than done. It requires a lot of efforts, hard work, consistency, and dedication to become a successful influencer on Instagram and make money.

In this post, I will share everything I followed to become an influencer and to reach this level. Instagram is all about pictures, but just putting the pictures will not make you an influencer, you need to follow certain strategies to gain a good number of loyal followers and get good engagement on your posts.

These 10 tips will help you become a successful Instagran Influencer and make money online:

Make up your mind

Select a niche

Make a business account

Effective bio

Good content

Know your audience

Captions and Hashtags

Tag the brands

Interact with followers

Follow your favorite influencers.

1] Make up your mind

This is something very important. Do not just dive into Instagram; you first need to make up your mind that you want to become an influencer on Instagram. You have to accept the fact that it’s not going to be easy or quick. You have to work patiently and consistently for a few initial years to get good and loyal followership on Instagram.

2] Select a niche

Once you have made up your mind, select your niche. Think, think, and think again. What could be your niche? What are you best at? What can you give to your followers? What would anyone follow you? These are a few questions which will help you decide your niche.

Do not start with something you just want to. Make sure you are good at that because there is no place for average on Instagram. You at least have to be good if not great. Select something which you can stick on. Do not start with fashion and then jump on to food or travel or tech. It is not always important that you are good at something you like to do, so, think well and then select your niche.

Let me give you an example, I like to do makeup, but I am not good at it, so I should not choose beauty as my primary niche.

Makes sense?

3] Make a business account

Instagram has two types of accounts, private/personal, and business account. If you want to start your career as an influencer on Instagram, you would need a business account. Don’t worry, it’s free. You just have to select Business Account while creating an account on Instagram. You can, however, change your existing personal account into a business account too.

Why a business account?

Because only in a business account, you can check all your insights like who all are your followers, their gender, their age, etc. What time your followers are most active on Instagram, which city or country your followers are from, and much more.

These insights will help you understand your audience more and will certainly help you get more engagements on your posts. Post what your audience likes and also check the time when they are most active, and that should be your posting time on Instagram.

4] Write an effective bio

Your bio on Instagram or any other social media platform is your digital introduction, make it as effective as possible. Instagram allows you to use only 30 characters, so do not waste that space by using fancy words or symbols. Make your bio short and crisp.

Keep it simple and straight forward, something which describes you and your work the best. Nobody is interested in when did you first cut your cake or when was your first cry, so avoid such silly sentences and write who you are and what you do.

5] Good Content

Content is certainly the king, be it your social media or your blog. People will follow you for your content, so make it at least good if not great. Instagram is all about pictures, so make sure your pictures are of good quality. Also, see if you can provide some value to your followers through your pictures.

If you are into fashion, you can post some styling tips, if you are into ‘beauty’, you can post some beauty tips or if you are a tech blogger you can post your reviews of various gadgets for your followers.

Post the content suiting your profile and audience, though it’s okay to surprise the audience sometimes with an off-topic content once in a while. The best idea is to share your day-to-day lifestyle with your followers. Eating breakfast at some good place, share it on your stories, trying some new dresses, record a try-on video, and post it. Your followers just want to know what you do, where you go, what you eat, what you wear etc. Give them the best.

6] Know your audience

It is very important to know your audience well. What age group they belong to, what are their interests, what is the location. You can check their interests by analyzing your own posts. See which type of post gets the best engagement, and do more of such posts. Post what your audience wants to see and make them stop, engage, save, and share your posts. Check out these Instagram Tips and Tricks to get more engagement on your posts.

7] Engaging Caption and Relevant Hashtags

Not too long, but try to write a good and engaging caption with every post. Ask questions and opinions from your followers in your caption; this will force them to engage on your post. Basically, you need to put a CTA (call to action) in your post but make sure your caption is relevant to your post. Instagram allows 30 hashtags in one post, initially use them all. You can stop using all 30 once you gain a good number of followers and regular engagements.

8] Tag Brands and Get Ready For Collaborations

Do not forget to list your email ID in your bio so that the brands and companies can approach you for the collaborations. Also, be prepared to share your insights because most of the brands ask for the insights for your promoted content.

I would suggest you promote the products or services you truly like and admire. Don’t make your Instagram feed a shop. Give your honest reviews and opinions to benefit your audience.

Start tagging the brands to get their attention. If your post is good enough, the brand might reshare it on their page, bringing in more exposure for you. You can also send them direct messages to the brands relevant to your niche for the collaborations.

9] Be Active on Stories

Instagram stories sometimes give you more reach and engagement than Instagram posts. Be very active in your Instagram stories. Keep them real; make a connection with your followers, and interact well with them.

10] Follow your favorite influencers

One of the most asked questions by the newbies is that when can we start charging money to the brands, to which I answer, you can start asking for money after 20-25K followers on Instagram. It will increase as your fanbase grows. Before 20K followers, you can do the barter collaborations wherein you get the products in exchange for the promotions on Instagram, which again is not a bad deal initially.

This is not all, start your journey as an Instagram influencer, and you will learn everything step-by-step. I am at 106K followers and am still learning and trying to make my profile better and better. In short, be influential to become an influencer!

What Is Dbms (Database Management System)? Application, Types & Example

What is DBMS?

Database Management System (DBMS) is software for storing and retrieving users’ data while considering appropriate security measures. It consists of a group of programs that manipulate the database. The DBMS accepts the request for data from an application and instructs the operating system to provide the specific data. In large systems, a DBMS helps users and other third-party software store and retrieve data.

DBMS allows users to create their own databases as per their requirements. The term “DBMS” includes the user of the database and other application programs. It provides an interface between the data and the software application.

In this Database Management System tutorial, you will learn DBMS concepts like-

Let us see a simple example of a university database. This database is maintaining information concerning students, courses, and grades in a university environment. The database is organized as five files:

The STUDENT file stores the data of each student

The COURSE file stores contain data on each course.

The SECTION stores information about sections in a particular course.

The GRADE file stores the grades which students receive in the various sections

The TUTOR file contains information about each professor.

To define DBMS:

We need to specify the structure of the records of each file by defining the different types of data elements to be stored in each record.

We can also use a coding scheme to represent the values of a data item.

Basically, your Database will have 5 tables with a foreign key defined amongst the various tables.

1960 – Charles Bachman designed the first DBMS system

1970 – Codd introduced IBM’S Information Management System (IMS)

1976- Peter Chen coined and defined the Entity-relationship model, also known as the ER model

1980 – Relational Model becomes a widely accepted database component

1985- Object-oriented DBMS develops.

1990s- Incorporation of object-orientation in relational DBMS.

1991- Microsoft ships MS access, a personal DBMS, and that displaces all other personal DBMS products.

1995: First Internet database applications

1997: XML applied to database processing. Many vendors begin to integrate XML into DBMS products.

Here are the characteristics and properties of a Database Management System:

Provides security and removes redundancy

Self-describing nature of a database system

Insulation between programs and data abstraction

Support of multiple views of the data

Sharing of data and multiuser transaction processing

Database Management Software allows entities and relations among them to form tables.

It follows the ACID concept ( Atomicity, Consistency, Isolation, and Durability).

DBMS supports a multi-user environment that allows users to access and manipulate data in parallel.

DBMS Flat File Management System

Multi-user access It does not support multi-user access

Design to fulfill the need of small and large businesses It is only limited to smaller DBMS systems.

Remove redundancy and Integrity. Redundancy and Integrity issues

Expensive. But in the long term Total Cost of Ownership is cheap It’s cheaper

Easy to implement complicated transactions No support for complicated transactions

Here, are the important landmarks from the history of DBMS:

Following are the various category of users of DBMS

Component Name Task

Application Programmers The Application programmers write programs in various programming languages to interact with databases.

Database Administrators Database Admin is responsible for managing the entire DBMS system. He/She is called Database admin or DBA.

End-Users The end users are the people who interact with the database management system. They conduct various operations on databases like retrieving, updating, deleting, etc.

Here is the list of some popular DBMS systems:

Below are the popular database system applications:

Sector Use of DBMS

Banking For customer information, account activities, payments, deposits, loans, etc.

Airlines For reservations and schedule information.

Universities For student information, course registrations, colleges, and grades.

Telecommunication It helps to keep call records, monthly bills, maintain balances, etc.

Finance For storing information about stock, sales, and purchases of financial instruments like stocks and bonds.

Sales Use for storing customer, product & sales information.

Manufacturing It is used to manage the supply chain and track the production of items. Inventories status in warehouses.

HR Management For information about employees, salaries, payroll, deduction, generation of paychecks, etc.

Types of DBMS

The main Four Types of Database Management Systems are:

Hierarchical database

Network database

Relational database

Object-Oriented database

In a Hierarchical database, model data is organized in a tree-like structure. Data is Stored Hierarchically (top-down or bottom-up) format. Data is represented using a parent-child relationship. In Hierarchical DBMS, parents may have many children, but children have only one parent.

The network database model allows each child to have multiple parents. It helps you to address the need to model more complex relationships like the orders/parts many-to-many relationship. In this model, entities are organized in a graph which can be accessed through several paths.

Relational DBMS is the most widely used DBMS model because it is one of the easiest. This model is based on normalizing data in the rows and columns of the tables. Relational model stored in fixed structures and manipulated using SQL.

DBMS offers a variety of techniques to store & retrieve data

DBMS serves as an efficient handler to balance the needs of multiple applications using the same data

Uniform administration procedures for data

Application programmers are never exposed to details of data representation and storage.

A DBMS uses various powerful functions to store and retrieve data efficiently.

Offers Data Integrity and Security

The DBMS implies integrity constraints to get a high level of protection against prohibited access to data.

A DBMS schedules concurrent access to the data in such a manner that only one user can access the same data at a time

Reduced Application Development Time

The cost of Hardware and Software of a DBMS is quite high, which increases the budget of your organization.

Most database management systems are often complex, so training users to use the DBMS is required.

In some organizations, all data is integrated into a single database that can be damaged because of electric failure or corruption in the storage media.

DBMS can’t perform sophisticated calculations

Although DBMS system is useful, it is still not suited for the specific task mentioned below:

Not recommended when you do not have the budget or the expertise to operate a DBMS. In such cases, Excel/CSV/Flat Files could do just fine.

For Web 2.0 applications, it’s better to use NoSQL DBMS

DBMS definition: A database is a collection of related data which represents some aspect of the real world

The full form of DBMS is Database Management System. DBMS stands for Database Management System. It is software for storing and retrieving users’ data by considering appropriate security measures.

DBMS Provides security and removes redundancy

Some Characteristics of DBMS are Security, Self-describing nature, Insulation between programs and data abstraction, Support of multiple views of the data, etc.

End-Users, Application Programmers, and Database Administrators are the type of users who access a DBMS

DBMS is widely used in Banking, Airlines, Telecommunication, Finance, and other industries

The four main DBMS types are 1) Hierarchical, 2) Network, 3) Relational, 4) Object-Oriented DBMS.

DBMS serves as an efficient handler to balance the needs of multiple applications using the same data

The cost of Hardware and Software of a DBMS is quite high, which increases the budget of your organization.

What Are The 10 Types Of Digital Marketing Services?

Digital marketing is one of the best ways to achieve desired results for your business. However, to implement these strategies, one needs to understand the basics of online marketing. A digital marketing campaign involves the promotion of a product or service over digital platforms. Digital marketing services have changed the way consumers shop for products and services.

Compared to other forms of promotion and marketing, digital marketing is one of the cheapest and most efficient. Understanding digital marketing is vital to achieving your targets. It can help boost your traffic, attract more clients, and engage your audience. There are 10 types of digital marketing services. These include search engine optimization, social media marketing, content marketing, email marketing, mobile marketing, and others.

The rise of digital marketing has increased the number of marketers and brands eager to launch their own businesses or brands. It helps to gain the trust of consumers and improve their customer satisfaction.

There are various digital marketing services used to promote products, improve reach, raise brand awareness, and others. Below, we have listed the top 10 types of digital marketing services to help you find the best one.

The goal of content marketing is to reach more people with valuable content that can help them learn. Content marketing can be done through various platforms, such as Facebook, Instagram, blogs, and email. It combines the use of SEO (search engine optimization) with other forms of marketing. It can be used to create fresh content for websites and social media platforms.

This can also be used to distribute high-quality content to a targeted audience. This process involves developing and distributing various types of content, commonly blog posts, travel blogs, and case studies.

Search engine optimization (SEO) is one of the best tactics to improve the quality of your website’s content. It helps to make your website more visible to search engines. SEO improves the reach and attracts more potential customers. It overall improves the efficiency of your website. Keywords play a vital role in SEO, they are used by your target audience.

Improving reach also helps to improve the ranking of the website in Google results, and SEO is one of the best approaches to do that. It involves analyzing keywords and phrases that consumers are using to find information online and then coming up with effective content that can be used on the site.

We have various marketing techniques, including social media and mobile applications, but email marketing still remains one of the most effective marketing techniques. This technique can be used in a content marketing campaign as well. This ultimately helps provide value to its potential customers. In e-marketing, we send bulk e-mails to a wide range of people. These bulk emails contain links to various products and services to attract more buyers.

E-mail marketing also cares for the audience’s privacy. In an inbound marketing strategy, email is very important. It becomes better when automated, which allows you to reach more customers directly.

Social media marketing, also known as SMM, is a type of marketing that uses multiple social media platforms to promote a product or service. It can be done through both paid and organic methods. Nowadays, youth are more engaged in social media platforms, which helps businesses build stronger relationships with their customers digitally.

For a successful social media strategy, consistency of effort is very important. Using the right tools and resources can help them to be consistent and gain more customers. However, they should only use them as a tool, not as a replacement for a real person.

Digital influencers can create content for your brand. They can use the power of words to attract more people by showing the results of their public testing. This means that they have the power to either destroy or praise your brand. It is a fact that people believe in suggestions given by their loved ones, and their loyalty to their followers can help boost your brand.

Due to the rise of online or digital marketing, the concept of affiliate marketing has become more prevalent. It is basically about connecting organisations and consumers more monetarily. Content creators can earn money through an affiliate programme for each product or service sale they make.

Mobile marketing uses different platforms to reach its target audience. It uses social media, email, and mobile applications to promote and improve reach. In addition to these, it can also be done to tailor content to specific geographic locations to improve conversion.

Mobile marketing is a type of digital marketing, which is becoming more important as the consumer journey becomes more complex. According to a Google study, 27% of the world’s population is using voice search on mobile devices.

What Is An Infographic? Learn The Best Practices, Tools & Benefits

blog / Sales and Marketing What is an Infographic and How Does It Benefit Marketing Plans?

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An infographic is a visual representation of data, information, or knowledge intended to communicate complex thoughts in a clear and concise manner. It uses a combination of graphics, text, and design elements to convey information and tell a story, illustrate a concept, or present data in a visually appealing way.

Infographics are often used in journalism, marketing, and education to present information in an easily digestible and understandable format for the audience. Moreover, they can be created using various software programs and can be displayed in print or digital formats.

These are written lists that convey information in a visual format. They are great for noting down several items and presenting data-rich text without compromising on visuals.

They present data and statistics through pie charts, bar graphs, and other visual representations. Moreover, they are ideal for presenting survey results or research data.

How-to infographics provide step-by-step instructions on how to perform a task or solve a problem. Also, they are an effective alternative to long pieces of text that describe a process.

These display events in chronological order, making them useful and informative as well as visually appealing.

Comparison infographics use a visual format to compare and contrast different options, presenting two or more alternatives side-by-side.

This is a visual format to show a process or system, using arrows and shapes to guide the reader through the steps.

This is a type of infographic that visually represents a sequence of steps or stages in a process. It explains complex procedures or workflows, such as product manufacturing, software development, or project management.

Infographics are effective for marketing because they can increase brand awareness, improve search marketing results, enhance audience engagement, and serve as learning tools. The following points further explain their importance in marketing:

Infographics combine powerful storytelling with strong data presentation, making it easier to convey information effectively, creatively, and quickly

They are visually appealing, making it easier for the audience to understand and recall the message

Infographics can make a brand’s content go viral when shared on social media

They can be used offline as brochures, posters, and banners, and are useful educational tools that make complex information easy to understand

Now that we have discussed what is an infographic, let’s understand how to use it in marketing:

By using video case studies that focus on the customer journey, marketers can create powerful infographics that amplify these stories and showcase their brand’s unique selling points.

Infographics are useful for explaining complex business concepts or processes. Breaking down these concepts into smaller, visual units helps readers gain a better understanding of the information.

Infographics are an ideal tool for conveying complex data sets in a clear and engaging way. However, it’s important to not overload your infographic with too much information and to remember to convey a clear message.

Infographics are particularly effective at illustrating trends or comparisons, such as growth over time. By using comparative charts or graphs, infographics can help audiences better understand the significance of numerical data.

Infographics work best for data visualization when a visual story is created. Moreover, data when presented in an appealing way makes it easier to understand.

Creating an infographic requires creativity and an effective set of tools. Here are some popular tools to help you create an infographic:

Canva is a graphic design tool that allows you to create professional-looking graphics and infographics. Moreover, it has a user-friendly interface and a wide selection of templates, graphics, and fonts to choose from.

Adobe Illustrator is a vector graphics editor that can be used to create high-quality and scalable infographics. Furthermore, it has a steep learning curve but, once mastered, it can produce excellent results.

Piktochart is a web-based tool that offers easy-to-use templates and graphics to help you create infographics quickly. Moreover, it also has a library of icons, graphics, and images that you can use to customize your designs.

Venngage is an online infographic maker that allows you to create interactive and engaging infographics. Furthermore, it offers a wide range of templates, charts, and icons, as well as the ability to add video and audio to your designs.

A marketing infographic should be designed to convey information about a specific marketing topic in a visually engaging way. The following are some key elements that should be included:

It is essential to have accurate and reliable data to support your marketing message.

A catchy headline can grab the attention of your target audience and entice them to read your infographic.

The design of your infographic should be visually appealing and easy to understand.

Your infographic should include your brand’s logo and colors to help build brand recognition and trust.

A call-to-action is an important element that prompts readers to take action, such as signing up for a newsletter or following your social media pages.

Including sources for the data used in your infographic helps establish credibility and trust with your audience.

An infographic should tell a story that is relevant and engaging to your target audience.

ALSO READ: What is Marketing? Purposes, Types, and Career Opportunities

A major part of learning how an infographic works is to know the mistakes to avoid when creating. Here are some common ones to make note of:

Infographics should have a clear message or focus. Avoid cramming too much information in a single infographic. Moreover, stick to a single topic and provide supporting data or statistics that can effectively communicate your message.

A visually unappealing infographic can deter the audience from reading or understanding your message. Additionally, use appropriate fonts, color schemes, and images to make your infographic attractive and professional-looking.

Always ensure that the data you use in your infographic is accurate, reliable, and up-to-date. Incorrect data can undermine your credibility and distort your message.

Infographics should be designed to tell a story. Use a narrative structure that makes it easy for the audience to understand the information you’re presenting. Furthermore, include an introduction, body, and conclusion.

An infographic that is not shareable or cannot be easily distributed may not reach its target audience. Use social media sharing buttons, embed codes, and other tools to make it easy for your audience to share your infographic.

The goal of an infographic is to present complex information in a visually engaging way. Avoid using too much text in your infographic as it can make it overwhelming and difficult to read. Moreover, use images, charts, graphs, and other visual aids to simplify the information.

Promote your infographic using various channels such as social media, email newsletters, and blog posts. This will help you reach a broader audience. Moreover, it will help increase the chances of the infographic going viral.

Are you interested to learn more about infographics and other in-demand skills and trends related to marketing? Enroll in Emeritus’ marketing courses to enhance your expertise in driving marketing and enabling business growth, both online and offline.

By Apsara Raj

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