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The basics of corporate social responsibility

It’s crucial to remember that corporate social responsibility is not a side project. It is fully integrated into an organisation’s business practices so that every business goal (social or not) can exist alongside each other and produce an overall benefit. 

Implementing a CSR model demonstrates to all stakeholders that a business cares about more than simply making money. 

There are many different types of CSR models available to choose from – each bringing different benefits and likely suited to different organisations. But a common thread running through all of them is that they affect how a brand is perceived in public. 

What does CSR focus on?

It can vary, depending on the business, how big it is, what market it’s in, and what it’s capable of supporting. Generally, however, we can break it down into four categories:

A model that supports green policies

A model that supports charitable causes

A model that supports ethical workplace practices

A model that supports volunteering

Why is CSR important?

It’s important because CSR is what stakeholders care about.

It makes brands stand out in public.

A good CSR model means the public will see the company as a more conscious, caring corporate – a shining example among its competitors.

It’s what employees care about.

Increasingly, surveys are showing that workers are more likely to gravitate toward companies with good CSR models because these companies align more with their personal views. This makes CSR a critical factor in retaining talent in the industry. 

Investors like it.

If the principles of CSR models don’t entice investors, their promise in the industry will. Businesses with a CSR model look better in the marketplace. They attract more sales and top talent and therefore increase their long-term viability. This is what investors want to hear, so this is where they’ll spend their money.

The dos and don’ts of basic CSR


invest in talent and expertise. Building a good CSR model is not easy. It has to combine financial and social success, so ensure you have the right people on board to deliver results. 


ensure that you are measuring progress on anything CSR-related. Tangible results make much more of a case to stakeholders than plans. 


make it clear to investors and customers how


contribute to the CSR effort. Feeling involved will make far more of an impact on stakeholders than simply watching a company act.


box-tick. CSR is a business decision. When a company’s management sits down to make that decision, they should do so after carefully analysing principles and goals. Companies shouldn’t pick a direction at random.


be arrogant. CSR is not an opportunity for companies to praise themselves, and it shouldn’t be approached as such. These tactics can backfire because stakeholders will often see through them and claim the entire effort isn’t genuine.


sit and wait. Some companies pursue a CSR model


when stakeholders demand it, or lawmakers require it. Good CSR models have formed ahead of time. Boards and management have deliberately sat down together, looked to the future, decided what will be necessary, and acted on it. 

What’s the difference between CSR and ESG?

It’s understandable to read the above definitions and think there’s a great deal of overlap between CSR and environmental, social and corporate governance (ESG).

Are the two the same thing? No. Are they related? Absolutely. 

Think of CSR as a plan and ESG as a scorecard. CSR means a company adopts a business structure designed to succeed in several areas critical to society today. ESG, meanwhile, is a measure of how successful those efforts are. 

Boards and management will find themselves more interested in CSR in their day-to-day work because it shows how a company intends to conduct business. 

By contrast, investors, customers and other stakeholders will be more interested in ESG because it shows how a company performs in those areas and where it can improve. 

Notable CSR examples

Starbucks has been flying the CSR flag for many years. The global coffee chain has made it a key goal to invest in the communities it works in. 

Last year, the company pledged to hire 25,000 US military veterans and their spouses by 2025. It is a bid to support one of US society’s most heavily praised groups. 

Meanwhile, Starbucks has consistently tried to source its entire stock of coffee beans from sustainable and ethical sources.

Lego has announced a $400 million project to make its products more sustainable. It is one of the leading toy brands worldwide – so popular that many continue to buy its products into adulthood – but its packaging has become a source of contention. 

As a result, the company is investing in paper packaging for all its products, in conjunction with sustainable forestry companies. It is also aiming to reduce the amount of waste its products generate. 

Pfizer – famously one of the first to develop and launch a COVID vaccine – the company’s CSR strategy is about healthcare for people who need it most. 

The company has committed itself to grants for medicinal research and vaccines for vulnerable areas (for example, any region which has suffered a major natural disaster).

In summary

If a company’s stakeholders aren’t looking for a CSR-style business model, they may be soon. The trend is impossible to ignore. 

The good news is that the concept is relatively easy to grasp at the top level, and plenty of education and training is available to help management and boards understand it better.

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What Is Bluesky Social? A New Twitter Challenger

Last Updated on July 11, 2023

Users are tired of security and data privacy issues with famous social media platforms worldwide, forcing them to move towards alternative platforms. Bluesky Social will be another platform similar to Facebook, Instagram, or Twitter. It has some similar features to these, but also some notable differences which set it apart from the rest.

What is Bluesky Social?

Bluesky is a social network developed by former Twitter co-founder Jack Dorsey and other creators, including the current Bluesky CEO Jay Graber. It is invite-only at the moment – meaning you’ll need an invite code to get started on the Bluesky app. This is because the platform is still in a relative beta stage. It is a kind of Twitter alternative, with ‘skeets’ (tweets) and your own profile. However, it is open source, which means you can view and modify the blockchain and code for the app. Eventually Bluesky will have multiple servers, so you can pick the one with the algorithm that suits you best. It is supposed to serve as a ‘protocol’ to other social media networks, according to former Twitter CEO Dorsey, to serve as a more socially responsible social platform. 

In this article, we will discuss what Bluesky is, how it works, and its future potential.

How Bluesky Social Works

Bluesky Social is an initiative to develop and launch a decentralized social media platform, like Mastodon. The app launched as a public beta version in February this year, but has existed in a smaller form since 2023. It is run by a small, independent team, and started off as an off-shoot of Twitter. Since then, it has become a real contender as a major Twitter alternative. 

It will help users because most social media platforms often face criticism from them over their data privacy issues and algorithms biases. Bluesky will aim to address and solve these issues in a better way. It will run off a decentralized system and allow users more power and control over their data privacy for safe communication.

Bluesky Social aims for a futuristic approach that sees internet-based platforms built on a more secure and common standard. Thus, it allows users to share their content and communicate over different platforms freely. This will hopefully incite a more democratic social media landscape through user empowerment. This has already attracted several journalists and celebrity users, including Chrissy Teigen. 

Moreover, it will promote transparency and accountability, with the help of interoperability. A decentralized social media platform or approach should also give users more secure data privacy and content-sharing choices as they would want.

FAQs Who Created Bluesky Social?

Bluesky Social involves a community of developers, technologists, and social media specialists working together to create a more secure and decentralized social media platform. It was launched in 2023 with key people such as Jack Dorsey and Jay Graber.

The app was originally launched as an off-shoot of Twitter. However, it became independent of the platform a while before Twitter was taken over by Elon Musk. 

Gloria’s Thoughts

So, what is Bluesky social? We hope this article has cleared some things up for you.

Bluesky is an exciting initiative to create a more secure and decentralized social media platform. It is still under development, with different experts are working to boost its features. However, it may be better than Twitter or other similar social media platforms due to its capacity to address users’ data privacy and other online security issues. But again, time will decide how well it succeeds in achieving its goal.

Social Media: What Is The Right Platform For Your Business?

While choosing a social media that’s right for your business can be overwhelming, you can easily pick the network that’s right for you if you know your goals, audience, and capabilities.

Define Your Goals

Before deciding what social network to use, you have to decide on what you want to achieve first. You have to define your social media marketing goals, and make sure that it is specific, actionable, and reasonable. From here, you can choose which social network can deliver most of your needs, as well as help you meet your goals.

Know Your Traffic Handling Capabilities

It’s also important that you can determine how you can handle the traffic that social media may deliver to your business—most especially on your website. That’s because a website that can’t handle too much traffic can be shut down. In addition, more traffic could tantamount to more incoming messages that need your response. So, choose the social media website that can bring the traffic that you can handle.

Determine Your Audience’s Online Habits

Your audience’s online habit is also important in choosing which social media platform to use. That’s because it will determine where most of your traffic will come from. Since a user’s online habit will depend on his or her interests, it will also influence the type of content that they’ll read or sharing. Thus, pick the social network that majority of your audience use, and where you can deliver your content to garner the most traffic.

Find Your Resources

Finding your resources is actually the difficult part of social media marketing. Since the platform you’re trying to use requires interaction, you need to create and find the right resources that you can share online. That way, they will be compelled to read it, which could boost your website’s traffic.

Establish Time of Interaction

As mentioned earlier, social media can bring much traffic to your business. With a lot of people possibly reaching out to you for inquiries other reason, it can be daunting for you to respond to each of them. That’s why you need to establish a time wherein you won’t do anything but interact with your fans or followers, as well as draft press releases or official statement regarding a frequently discussed topic.

What Has Happened In Social Media

How Facebook and Twitter have evolved in 2024

This post will specifically focus on reviewing how Twitter and Facebook have been working on the expansion of their current features, while in part two I will review other social networks.

Here’s a look at the biggest announcements, tools and features created so far in 2024 in pursuit of making Twitter and Facebook become a set of more effective tools.

Twitter  January 2024:

Twitter brought mobile camera and inline editing allowing the capture and sharing of videos up to 30 seconds long which can be uploaded from the camera roll

Launch of a Bing-powered translator for web and mobile apps which can provide translations between more than 40 languages

Twitter made private conversations with a group easier with Group Direct Messaging (DMs) allowing users (and also brands) to add multiple contacts to a group chat, even those who don’t follow each other

March 2024:

Launch of Periscope, a live video streaming app for iOS and Android, which lets you create, watch and share live video broadcasts from a smartphone

To improve visual impact full-width timeline photos were launched on Twitter for iPhone and Android

Introduction of an embedded video feature to host Twitter’s videos on a website and blog

Launch of an official WordPress plugin which brings together Twitter’s various functionalities to a site

Analytics homepage redesign which presents an overall snapshot of engagement of an account

Launch of analytics for individual tweets

April 2024:

Embedded tweets get a makeover to feature photos at the top of the embed to emphasise the visual side of content

 May 2024:

Twitter announced a partnership with Google aimed at starting to show tweets in search results. This integration was established with the aim of expanding Twitter’s reach to more users and make search and social tighter

Introduction of a partnership with Foursquare to pinpoint location tagging in tweets and offer the opportunity for businesses to create location-based information

June 2024:

Twitter started autoplaying videos and GIFs allowing them to play automatically in user’s feeds which eliminates the need to tap on them to start playing

July 2024:

Twitter unveiled Audience Insights Dashboard designed to give more demographic, interest and behaviour information about their audience and people who engage with tweets to help target better campaigns

Background wallpaper was removed from profile pages as well as timelines which were replaced with a blank background

Summary Cards received an update to display more link content in the timeline for mobile users

Twitter Advertising

March 2024:

May 2024:

June 2024:

Testing of ‘Product Pages’ & ‘Collections For Shopping’, new ways for brands and business to display their products, users reviews, photos, videos and pricing

July 2024:

Rollout of ‘Twitter Ads’ button to users’ profile pages on iOS and Android which is present right next to the ‘Edit profile’ The feature allows users to manage their ad campaigns while on the fly


January 2024:

To compete against Yelp and Foursquare ‘Place Tips’ were launched offering businesses a new tool which gathers information about them (e.g. recent Posts from their Page, upcoming Events, recommendations and check-ins) and displays it to people while helping them connect and learn about places they visit

February 2024:

Introduction of a buying and selling feature to Facebook Groups allowing members to add a ‘Sell’ feature when creating a post

March 2024: April 2024:

Launch of ‘Riff’, a collaborative video clip app

May 2024:

‘Critics’ Reviews’ tested on restaurant pages appearing to people who look for restaurants within Facebook

Launch of ‘Instant Articles’ to enhance a reader’s mobile experience

 June 2024:

Facebook added a new ‘Video Tab’ in Page Insights enabling publishers to determine more easily the performance of their videos

Launch of ‘Author Tags’ for website allowing publishers to encourage their Facebook readers to follow authors of these articles

July 2024:

Introduction of ‘Secret videos’ which let admins customise video distribution on Facebook and offers multiple new sharing features

Launch of ‘Video library’ for content management where Page owners can organise and update their videos

Incorporation of embedded feature of Autoplay video for websites

January 2024:

February 2024:

March 2024:

Facebook brought the ‘Expat targeting’ feature designed to help marketers target people living abroad

Launch of ‘Ad Image Cheat Sheet’ which offers best practices for improving Facebook ad images

May 2024:

June 2024:

Announcement of ‘Facebook Lite’, new 2G-friendly app for Android in India and the Philippines

Expansion of ‘Desktop Video App Ads’ in Power Editor and Ads Create Tool

Facebook revamps Ads Manager and Power Editor to speed up the ad creation and optimisation process

July 2024:

Is Google Building A Social Network Around Its Portal?

It all started with the launch of the open social alliance which others have thought would be the ultimate killer of all social networks but is actually Google’s attempt at attracting third party developers to inter-mingle with fellow developers under Google’s umbrella.

Then the Open Handset Alliance was announced, which others thought was an announcement on the much anticipated Google phone. But apparently it was not. The Open Handset Alliance is an open platform for mobile handset applications development. Google’s other attempt at attracting minor mobile industry movers into its fold.

These two big announcements were followed by some other product improvements such as the further globalization of customer search, the integration of AIM contacts into Gmail. Last week, Google announced the launch of another major product, its Knowledge Portal, or Knol. Knol is being touted as the wikipedia killer and Google’s attempt at building collaborative space for developing an online knowledge databank.

So, will all these aforementioned points plus some other minor changes and improvements in Google’s online empire, it is inevitable to think that Google is actually developing itself towards something bigger.

Amidst all the features, the functionality, the usefulness of all Google’s online products, the only thing left is how to let the online users in. That is how to create a community users’ base. And the answer has been the current buzz around the web over the weekend – the Google Profile.

Google explains its Profile as how the users represent themselves on to Google products.

“it lets you tell others a bit more about who you are and what you’re all about. You control what goes into your Google Profile, sharing as much (or as little) as you’d like.”

Google profiles will soon links to all Google products, while as of this writing you can already see the manifestation of Google Profil unto various Google products such as the Reader and Shared Stuff.

If these profiles will be link to other Google products, then these products can be compared to the widgets/applications of other social network sites. And a user’s Google account shall serve as his passport to all things Google on the web.

Don’t look now, but we may one day see ourselves networking within each other within our Google accounts. By then, we can already say that Google has found the ultimate Facebook/MySpace killer.

What Is Public In Java?

Introduction to the public in Java

Web development, programming languages, Software testing & others

The syntax of public is shown below. In the below example, the variable word is declared as public inside the class Example. The variable word is available in the functions. The functions are Sum() and average(). So, the variable word is readily available in other functions, although it has not been specifically called in the respective function. In case of a variable that has been declared as private cannot be accessed in other functions or classes. Therefore, in the case where the variable is not allowed to get accessed in other functions, the access modifier private is used.


class Example { public int hello; public void sum(int a) { } public void average(int a) { } } Examples of public in Java

Given below are the examples mentioned:

Example #1

Now we see a coding example in which the public access modifier is used, and then it is used to add two numbers. There are two classes. One is the main() in which we create an object of Addition(), and then we call the other class through two numbers. The name of the object created is obj, and it is very useful in calculating the sum. There can also be other functions and classes such as Multiply as well as Divide. The coding example is a simple program where there are two classes.


class Addition { public int add(int a, int b){ return a+b; } } public class Main{ public static void main(String args[]){ Addition obj = new Addition(); System.out.println(obj.add(50, 50)); } }

The two numbers which are included are 50 both. When we add the two numbers, we get the final output as 100, as shown. The function used to add the two numbers is add(), and an object is created. We can also create other classes where we can have other functionalities, and we can create that object in the main() of the program.

Example #2

In this coding example, we create an object in the main(). The below program is used to multiply two numbers and produce the multiplication output. There is a single object obj that is created and is used to call two numbers. One is the number that has double as its type, which is used in the same class. In the Hello class, there is a main() which is created and is used to call the square() as well as the number which has its type as double.

class XYZ{ public double num = 100; public int square(int a){ return a*a; } } public class Hello{ public static void main(String args[]){ XYZ obj = new XYZ(); System.out.println(obj.num); System.out.println(obj.square(10)); } }


The sample output is a clear depiction of the two variables, which are called inside the main(). First, the number 100, which has double as its type, is shown as well as the square of a number which is there in a function. There is a function square() which shows the square of a number and is created inside another class, and then inside another class, there is a main(), which calls the Square(), and the number is shown as input. The number which is shown as input, in this case, is 10, and the square of the respective number is 100, which is shown in the output panel.

Advantages of public in Java

Unlike the private access modifier, which is the most restricted modifier, public is used when functions are used to call in classes.

 It is available in classes, package, subclass(within the same package) and subclass(within other packages).

Also, the functions are also available in other classes.

Public functionality is used for running programs which has a single main(), and there are multiple other functions that have different functionality, which is called inside the main().


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