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There’s a lot of excitement in the crypto market, particularly around the presale token HedgeUp (HDUP). Market staples, like Binance Coin (BNB) and Dogecoin (DOGE), have also generated their own share of attention. So, what’s the buzz with these crypto assets? Here’s a look at every one of them.

HedgeUp: a new kind of investment platform

The HedgeUp (HDUP) presale has been raising funds for a new kind of investment platform. Called HedgeUp, this platform is built to allow people to invest in alternative asset classes like precious metals, valuable jewelry, and rare artwork.

To make this possible, HedgeUp (HDUP) is tokenizing the assets into non-fungible tokens (NFTs). These NFTs will act as on-chain representations of the assets, which means that by trading them, users will be investing in the underlying products. 

The excitement around HedgeUp (HDUP) comes from the fact that nobody has ever built such a platform before. It is further enhanced by the deal that the HedgeUp (HDUP) presale is giving investors. 

Crypto analysts have made their predictions on the token. Some projections show that HDUP will gain 3,000%. Others put the number as high as 10,000% in the coming year or so. This will make HedgeUp (HDUP) one of the best-performing tokens in the market. 

The presale has presented investors with an opportunity to buy the token at a low price. It is currently fixed at $0.020.

Binance Coin (BNB): return to all-time highs? 

Binance Coin (BNB) has been showing encouraging signs. Crypto experts are already saying that the coin will return to its ATH before the end of the year. 

Binance Coin (BNB) was launched in 2023 as an ERC-20 token on the Ethereum blockchain. It was issued by the crypto exchange, Binance. 

In 2023, the token would be moved to its own blockchain, Binance Smart Chain (BSC). It is now the native cryptocurrency of the blockchain. This migration happened just in time for the asset to cement itself as one of the top cryptocurrencies. 

In 2023, BNB’s value grew from around $38 at the start of the year to reach an ATH of $686.31 in May. This allowed it to become a top 5 cryptocurrency by market cap. 

Of course, last year’s bear market caused BNB’s value to drop. But now, the market is quickly moving past that and BNB is leading the charge. The asset is gearing up to break its ATH and possibly cross the $1000 mark before the end of the year. 

Dogecoin (DOGE): more utility on the way?

Dogecoin (DOGE) is the most successful meme coin ever created. It is currently a Top 10 cryptocurrency by market cap. 

However, being a meme coin, the token is often criticized for lacking any meaningful utility. This is one of the biggest reasons why it has lost close to 90% of its value since the last bull run. 

Fortunately, things seem to be changing for Dogecoin (DOGE). For one, the coin enjoys the support of Elon Musk and is accepted as an official payment for certain Tesla and SpaceX merchandise. And, the DOGE team is hard at work to give the token even more utility.  

So, there is a lot of optimism surrounding Dogecoin (DOGE) come the next bull run.  

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Hybrid And Remote Work: What’s The Difference

After the coronavirus pandemic, companies have changed their view of the usual organization of the workflow. The focus shifted from the place and time of work to the goal and result. Established models are transforming, giving way to new approaches. With this in the background, many companies see the future behind a hybrid model that combines remote and office work.

Remote work has fundamentally changed people’s perception of the role of work in their lives. Returning to the office is challenging. For example, in five major developed economies, the US, Germany, the UK, France, and Australia, in 2023, only a quarter to a third of office workers who worked remotely during the pandemic returned to the 5-day work week in the office.

Jobs with the option to work remotely receive 2.5 times more responses than similar job offers exclusively in the office. According to a Microsoft study in 31 countries conducted in early 2023, 52% of full-time office workers plan to work remotely over the next year, while almost the same proportion of employers, 50%, plan to bring all their employees back to the office. Managers worry that working from home reduces the efficiency of their subordinates.

Before the start of the pandemic, there was a strict division into “regular work” and “remote work.” Now businesses are looking for hybrid work, while employers have found that employees are in no hurry to return to their jobs. So far, the market has yet to form a unified approach to hybrid work. Each company builds forms in its own way, depending on the specifics of its business. The most optimal solution would be not formal compliance with the policy of “three days in the office, two days working from home” but maintaining a constant dialogue with employees and finding a mutually beneficial solution, whether it’s a startup team or big business.

Benefits and Challenges of Remote Work

More and more services are moving online, so more and more professions are moving to work online. And at this point, a logical question arises: “Why should I go to the office?” And this question is not only by the employees but also by the company management: “Why should I pay for an office if employees can work from home?”

Until 2023, working from home was more of a privilege. Small business and freelancing had their nuances, but if you worked in a large company and could not go to the office, you were lucky. There are people who not only do not lose productivity at home but also increase it by saving time.

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Benefits and Challenges of Office Work

Is There A Compromise?

As a result, we see that remote work is not a universal tool. It is only suitable for some employees and only for some tasks. Employees whose responsibilities are clear, whose tasks are well described, and whose solutions do not involve many meetings remain productive at home. Those with research, management, initiative and communication jobs are more likely to have trouble working remotely.

If you ask employees where they want to work, in the office or at home, most will say: “I want to be able to come to the office sometimes.” So we came to allow employees to go to the office as needed, but even here, everything is not so simple.

Although a “hybrid” is a step towards more flexible work in the future, it can include many variations. The whole point of hybrid work is to give workers the choice of when and where to work. Employees have more autonomy to work whenever they want, not just when they are strictly limited to office hours. Ideally, this is the best option: planning and communication on the one hand and independence and flexibility on the other.

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Hybrid Work and Its Challenges

You can not keep a spot in the office for each employee; it is wasteful. The phrase “To be able to come sometimes” most often means 2-3 times a month. Many employees, having the opportunity to go to the office, rarely do it. Here are the main problems of employees who do not want to go to the office:

“I don’t know anyone there” Employee onboarding process is an important and complex topic, especially when working remotely.

“There’s no one there” Sometimes, it’s better to tie employees’ visits to the office to events, general meetings, or parties. It is better to gather people in chats for those who want to find a company for going to the office. You can gather people in the office as a team for a specific task; later, this mechanism starts to work on its own, and employees self-organize.

Conclusion

The hybrid format of the company’s work is a tool that can give many valuable things, both for the company and its employees. When used correctly, it can significantly reduce staff outflow and increase employee loyalty and productivity. But it needs to be used wisely, as it is only suitable for some.

The Best National Days For Advertising

However, while many of these days have their perks ― who doesn’t love a day centered on doughnuts? ― only some will relate to your business. However, with careful thought and planning, national days can help you grab the attention of both loyal and new customers. 

This guide offers tips for small businesses that want to identify the best national days for their marketing strategy and how to harness them. Read ahead for a sample of national days and how you can integrate them into your marketing calendar. 

Editor’s Note: Looking for information on social media management services? Use the questionnaire below and our vendor partners will contact you to provide you with the information you need:

Did You Know?

National days are a great way to use social media for business to connect with customers on an emotional level.

5. National Opposite Day ― January 25

Turn your world upside down and say the opposite of what you actually mean all day. National Opposite Day offers the chance to get silly and create a print, digital or email marketing campaign with fun, eye-catching content. 

6. National Thank a Mail Carrier Day ― February 4 

We all rely on the hard work of mail carriers and businesses are no exception. Even if you don’t ship your products or use direct mail marketing, there’s a good chance you rely on the postal service to receive supplies and important mail. Use this day to publicly thank mail carriers for keeping business moving ― customers might appreciate the gesture and become more likely to buy from you.

7. National Pizza Day ― February 9

Americans love pizza so much that we eat 3 billion a year ― 4 billion if you count frozen pizzas. On this scrumptious national day, pizzerias can offer print and digital coupons to incentivize customers to celebrate this momentous occasion. 

8. Global Movie Day ― second Saturday in February 

This international holiday celebrates the wonders of cinema. Appeal to the film buffs in your customer base and drive engagement with a social campaign via Instagram that asks your audience to share their favorite movies. 

9. Galentine’s Day ― February 13

The most important relationships aren’t always romantic. Give your customers tips on celebrating the strong female friendships in their life the day before Valentine’s Day.

10. National Peanut Butter Lover’s Day ― March 1

Peanut butter makes a great companion for various ingredients. If you’re in foodservice and peanut butter isn’t on the menu, spotlight your products that go great with the nutty spread. 

11. National Employee Appreciation Day ― first Friday in March 

This national day acknowledges that no matter your industry, your business can’t run without your employees. This is an excellent day to publicly thank your team for their hard work and show customers you care about your people. 

Tip

Celebrate National Employee Appreciation Day with a video livestream introducing your behind-the-scenes employees.

12. National Dress Day ― March 6

From little black dresses to colorful summer numbers, National Dress Day salutes this fashion staple. This day is an ideal opportunity for clothing retailers to showcase their best dresses in-store or online. 

13. International Women’s Day ― March 8

International Women’s Day lifts up women’s accomplishments and raises awareness about gender inequality around the globe. Demonstrate your organization’s commitment to closing the gender gap by recognizing this important day. 

14. National Napping Day ― the day after the return of daylight saving time

Adjusting daylight saving time usually leaves most of us a bit tired, so what better day to celebrate the art of the nap? If self-care is central to your brand, this is a great opportunity to remind your customer base that rest is essential. 

Did You Know?

Some studies show that sleeping at work boosts productivity. National Napping Day might be a great day to test out the theory with your employees.

15. National Handmade Day ― first Saturday in April 

This national day elevates craftsmanship of all kinds. If you run a small business or Etsy shop with handmade products, highlight the love and care you put into every item with a video or photo series.

16. National Siblings Day ― April 10

The bond between siblings is one of a kind. Use this day to highlight your story if you run a family-owned business or work with family. 

17. National Pet Day ― April 11

Who doesn’t love an excuse to celebrate our favorite furry friends? Pet-related social posts are already incredibly effective at driving customer engagement. Ask your followers to tag your products in pictures with their pets. If you’re a pet owner, spotlight your team’s furry friends on your socials or business blog. 

Tip

National Pet Day is a great excuse to showcase your office pets if you allow them as a workplace perk.

Key Takeaway

Make a Snapchat geofilter and encourage patrons and nearby customers to share selfies that promote your brand.

Tip

April Fools’ Day is another great day to share your brand’s sense of humor with your target audience.

41. National Sandwich Day ― November 3

Early November is the time to uplift this versatile lunchtime classic. Since there’s almost no limit to the ingredients you can use for a sandwich, this day can be relevant for a range of food vendors. 

42. World Kindness Day ― November 13

World Kindness Day reminds us that we can make the world a better place, even with our smallest actions. Emphasize the caring nature of your mission and urge your customers to commit random acts of kindness on this national day. Businesses can also commit to charitable contributions to demonstrate kindness.

43. Black Friday ―  the Friday after Thanksgiving

A huge sales day for retailers, Black Friday signals the beginning of the Christmas shopping season. With people on the lookout for bargains, this is a great opportunity to boost sales by offering exclusive deals and Black Friday discounts. 

44. Small Business Saturday ― the Saturday after Thanksgiving

First recognized in 2010, thanks to efforts from American Express, Small Business Saturday encourages customers to support small (and often local) retailers. Give your small business a boost and research campaigns early in the year to stand out when November rolls around. 

Tip

Beef up your local marketing strategy as Small Business Saturday approaches to ensure you’re maximizing your chances of success.

45. Giving Tuesday ― Tuesday after Thanksgiving

After a handful of shopping-focused national days, Giving Tuesday asks us to spend on a good cause. If your business partners with a charity or nonprofit organization, spotlight its important work. You can also demonstrate your commitment to corporate social responsibility and donate a percentage of proceeds from sales on Giving Tuesday. 

Did You Know?

About 56 percent of Americans donate money to charities every year.

46. National Bartender Day ― first Friday in December 

Today is the day to thank your favorite mixologist. Bars and liquor vendors should note this day in their marketing plans ― and ensure they encourage customers to tip generously. 

47. National Cookie Day ― December 4

Cookies are already a big part of the holiday season, so it makes sense to give these classic treats a dedicated December holiday. This is a great day for bakeries to offer exclusive discounts. If you sell baking ingredients or appliances, consider a social campaign and ask your customers to tag you in photos of them enjoying homemade cookies. 

48. National Underdog Day ― third Friday in December

Everyone loves to cheer for an underdog, and it can certainly be argued that small businesses are underdogs in a large-business world. Target your customers with a video and tell a story about the history of your business. If your audience sees how much hard work you’ve put in, they may want to support and be part of your success. 

49. National Chocolate-Covered Anything Day ― December 16

Chocolate can improve many desserts or snacks so, naturally, there’s a day to praise all things chocolate-covered. Promote your chocolate-covered products or give customers some ideas on your ingredients that would pair well with cocoa. 

Key Takeaway

Chocolates make excellent employee gifts and Secret Santa gifts during holiday festivities.

Tip

Set and measure the key performance indicators that best suit your national day campaign and use the results to inform future campaigns.

5. Reassess the most important national days to target.

Like any marketing plan, your strategy for preparing for holidays will always be a work in progress. Prioritize reviewing the data you measured with each campaign and evaluate which campaigns are worth repeating ― and scrap what’s not worth the return on investment. 

Use national days to market when it makes sense

With so many national days to choose from, there’s likely to be at least one that fits your business and its message. Be mindful about which national days you mark on your calendar, then craft content that stands out. No matter where along your sales funnel you’re targeting, national days are a great chance to get creative and grow your business. 

Bennett Conlin and Max Freedman contributed to this article. Source interviews were conducted for a previous version of this article.

What’s The Difference Between Facebook Stories And Messenger Stories

Now that Facebook has introduced the Story feature in its own app as well, you might be wondering, “Wasn’t there Facebook Messenger stories as well that was launched just last week?”

If you are confused with all that’s happening, let me clear your doubts.

Facebook Messenger Stories aka “Your day” feature is completely different from the Facebook app’s Stories. By different we mean both are separate story streams. Whatever you upload to Facebook Story is not reflected in the Messenger Story, while same goes for Messenger Story as well.

However, functionality wise both remain similar i.e. you can enhance your photos and videos with doodles and captions. And, similar to all the other “Stories” of other apps, Stories in both Messenger and Facebook app disappear after 24 hours.

In case you are wondering, why have two separate mediums to share Story via FACEBOOK, it’s because they have a different audience. Really different audience. And that has some effect, as even WhatsApp had to bring back old status feature back as About when it faced backlash from majority of its users.

Also read: 8 cool new WhatsApp Status Tips and Tricks

Facebook stories are visible only to your friends, and strictly to your friend list, as of now. You cannot keep your stories public. However, Stories on Messenger are visible to all the people you have interacted with via Facebook Messenger, even if it was just once. They might not be on your friend list. So beware. But the good thing is, you can change the privacy settings for Messenger Stories and restrict it to custom people.

Here is a detailed talk on similarities and differences between Facebook Stories and Messenger stories.

Facebook Stories vs Messenger Stories: the differences

Facebook Messenger Story is also called “Your day”. There is no other name for Facebook Story, it is known by one name “Story”.

Facebook Messenger Story lacks the amazing Facebook filters. Though it comes with its own filters, the quantity and quality are less.

Facebook Messenger doesn’t allow you to change the color of captions, only the background can be changed that is also predefined.

There are more color options present in Facebook Messenger Story.

Unlike Facebook Story, where you have to hold the color to increase the brush size, in Facebook Messenger Story, you have to drag the color towards the left to increase the brush size.

You can flip your photo in Facebook app Story. The feature is missing in Messenger Story.

There is no Direct Messages for Messenger Story that disappears after you have seen them in the Messenger. The replies to your story are sent via the normal Messenger chat. (Though there is a secret conversation feature, but that is not related to stories). Whereas, in the Facebook app, if you send a message through Facebook Direct or reply to the story of your friends, it disappears after the other person has seen it twice.

To pause a story in the Facebook Messenger, just tap it. However, in Facebook app, you have to pinch the story to pause it.

You can hide or mute stories of other people in the Messenger, however, the Facebook app lacks this feature.

As mentioned above, Messenger comes with Privacy features, unlike Facebook Story that published your story to your entire friend list.

Facebook Stories vs Messenger Stories: the similarities

Being from the same developer, the apps feature a lot of commonalities between them. And if you have worked your way through messenger app, you would feel at home on Facebook app too when looking to post a story or two.

Whatever you upload in the story disappears after 24 hours on both apps.

You can add captions and doodle in both of them.

Double tap to switch the camera instantly.

Both allow you to publish media from your gallery.

Both allow you to save the edited photo/video to your gallery.

Both allow you to tap the photo once to move to the next story. Also, swipe to move to the next screen is available on both the apps.

Did Facebook really need stories in the mainstream app?

The Biggest Lie Students Tell Me (And How To Turn It Around)

It’s easy to say that students lie to teachers all the time. Frankly, everyone, including teachers, has a lie in them, and these untruths keep the schooling process rolling along. When adults say, for instance, that they develop rules with the students, chances are that students often develop rules that teachers already thought of anyway. Or, when adults say that a student can’t use the restroom during certain parts of the day “Just because,” rather than “Because the hallways is crowded, and I don’t want you distracted from the lesson in the classroom,” that’s just one more micro-fib in a collage of fibs that we tell children.

Thus, it also works as a signal to the teacher that, perhaps, the student can’t learn the material. The teacher, human and serving 30 students at a time, will focus away and leave that student to his or her own devices rather than insisting, “Try your best.” The teacher might stay away from the student, hovering over and hoping that her or she will come back into the fold again. The student often won’t.

This statement is perhaps the worst possible offender, and we have layers to this that we ought to unravel. If students say it often enough, they can prevent themselves from giving an honest effort toward learning the material. The student gets to fall back while the teacher explains and re-explains the material, which might have gone from a more implicit, constructivist explanation to a straight-up “This is what you do!”

But my push today is to talk about the lies that students tell, specifically the ones that keep them from growing into the best students possible.

There are levels to “I can’t do this” that don’t get discussed, either. The current discussion around lack of effort focuses on “grit,” the cure for lack of effort — and with good reason. Paul Tough’s book How Children Succeed: Grit, Curiosity, and The Hidden Power of Character gives you a sense that he believes, with the right level of effort and conditions that help translate effort into success, any child can overcome his or her disposition.

Yet for some, the argument has taken a twist to mean that, rather than trying to address structural and pedagogical issues in our schools, we ought to focus only on the attitudes espoused by our students. If they try hard enough, that argument goes, and if they work longer and harder than their peers, they too will surmount the incredible odds against them and acquire a proper education.

To an extent, I believe this, as I am a product of a poverty-stricken neighborhood. I was fortunate to go to good public and private schools (including Head Start) throughout my formative years. With enough effort, I made it out of the hood — only to teach in a neighborhood similar to the one where I used to live. My teaching reflects this, too. I have high expectations for my students, and I keep in mind that I should ask questions before getting emotionally bent out of shape around a student’s lack of compliance with the assignment.

Strategies for Comprehension

Thus, here are some solutions for the student who says, “I can’t do this!”

1. Ask why before all else.

Don’t just ask, “Why?” and let the answer linger. Often, the student will just say, “Because I don’t.” Your next question could be, “What part do you get?” Once you reach the point where they’re unsure, ask follow-up questions from that point onward. Push for them to answer questions rather than listen to your personal line of reasoning out the material. If they can vocalize the process and demonstrate understanding before you take them through it step by step, then let them do it. And keep asking why in the meantime.

2. Give breaks within reason.

Some of my students just need a genuine break. This isn’t about being soft, though I try not to run my classroom like a jail. If adults constantly bombard them with speeches they call lessons, then these students have had an entirely passive experience of education that doesn’t allow them to think for themselves. If you see a student who looks tired or has a hard time concentrating, firmly ask him or her to take a break just to breathe. Letting students take a small break might energize them again.

3. Make modifications to how you teach and how they learn.

The push for higher standards, rigor and accountability often means that our students’ humanness gets pushed to the wayside in some classrooms. We try to force students to see the material the way we estimate that a test-maker would, rather than developing lessons that work for as many students as possible. For instance, instead of using definitions from the textbooks, let students create explanations for the words. These explanations should come as close as possible to the definitions that you would create.

4. Teach students the art of the good question.

Unlike many of my colleagues, I do believe in smart questions (and not-so-smart questions). We ought to teach students how to ask questions that clarify, expound or enhance meaning. Students ask a lot of questions, and we ought to encourage them to get in the habit of questioning. Yet, we can differentiate between asking a question that adds value and a question that doesn’t.

All together, this means we can only control our own actions as educators in the classroom. We can teach students to persevere. We can teach students to work harder, and to see the fruits of their efforts in the learning they do. We can ask them to translate these attitudes to their lives overall.

We as educators must also keep in mind the vast personal experiences they bring into class, especially if they don’t get what we’re trying to teach them. Sometimes, there are a lot of things they’re not getting for reasons we can’t imagine, and it’s our job to provide sustenance in the meantime.

What’s Ahead For The Stock Market?

What’s Ahead for the Stock Market? CAS economist Laurence Kotlikoff predicts continuing drop

Last Thursday’s and Friday’s collapse in stock values likely began a long-term swoon in the market, BU economist Laurence Kotlikoff predicts. Photo by AP/Richard Drew

One year ago, BU economist Laurence Kotlikoff forecast a coming stock market crash, brought on, he said, by a president whose policies, including a threatened trade war, could spook investors.

Last week, President Trump imposed tariffs on steel, aluminum, and Chinese imports—and Wall Street tanked. The Dow Jones Industrial Average shed 1,100 points on Thursday and Friday, closing at its lowest point since November, after setting a record high just this past January. That put the Dow officially in a correction, having lost at least 10 percent since that January record. The markets rebounded yesterday, with the Dow making up more than half the Thursday and Friday losses.

The other major stock indices—the tech-heavy NASDAQ and the broader S&P 500—also tumbled.

Kotlikoff, a William Fairfield Warren Distinguished Professor and College of Arts & Sciences economics professor, who last year said he’d sold all of his stocks, seemed a contrarian then, as analysts forecast a bull market from Trump’s promised pro-business policies. Still, he had been named by The Economist as one of the globe’s most influential economics experts, and he operates an online investment planner (free for BU employees).

After last week’s stomach-churning stock fall, Kotlikoff says that older workers counting on the market for their golden years should take heed: “If you are in or near retirement, long-term Treasury Inflation-Indexed Securities (TIPS) are worth considering as investments. If you hold them to maturity, you’ll receive a one percent real (inflation-adjusted) return. That beats losing your shirt in the stock market.”

BU Today asked Kotlikoff for his take on what’s happening on Wall Street now.

BU Today: Media reports blame last week’s plunge on Trump’s tariffs and fears of a trade war. Do you agree that’s the cause?

Kotlikoff: Absolutely. President Trump is plunging our country into a potentially massive trade war that would badly hurt our economy, threaten our jobs, and lower our living standards. If the president has a case that the rest of the world is trading unfairly with our country, he needs to present it to the World Trade Organization and let them adjudicate.

But unilaterally enacting tariffs on steel, aluminum, and now many Chinese products, and effectively calling our trading partners “cheaters and thieves” and egging them on with claims of “We can win a trade war,” is pouring fuel on the fire. There are no winners in trade wars when the opponents are evenly balanced. Our economy represents 15 percent of world GDP, but that’s far too small a share for us to dictate world terms of trade.

You predicted a coming market crash a year ago, pre-tariffs, in part because the market seemed overvalued by historical standards. Might the market’s drop be a classic correction that would have happened anyway?

I predicted the market would drop, in part because it seemed historically overvalued, and in part, due to Trump’s likely imposition of tariffs. His declaration of trade war is likely the last straw to fall on this bull market’s back.

Trump’s deregulation and corporate tax cuts were supposed to buoy the economy. Might those policies revive the Dow?

Those policies are already priced in the market. They won’t move the needle unless the economy’s response to those policies is stronger than expected.

What should people who own stocks do now?

I think the market could fall 30 to 50 percent over the next year. Personally, I’d reduce my holdings of stocks significantly and do so quickly. Economists don’t usually make such recommendations. But our president is, frankly, acting like a Russian agent.

If stocks continue tanking, will that have spillover effects elsewhere in the economy?

Yes, if stocks plunge enough, it will reduce consumer confidence, spending, and investment and usher in a recession.

Following up on the previous question, if someone has been planning a major purchase—a home, say—should they hold off?

Yes. If the economy fails, they could lose their jobs and not be able to make their mortgage payments. Also, house prices would drop, making this a bad time to buy.

If the market rallies this week, as it did yesterday, does that mean it’s out of the woods?

No. What’s happened has put a scare into the market, which will be there for a long time, setting it up for a major adjustment.

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