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In childhood, we learn everything with the help of elders, parents constantly guide us and provide assistance. We hear numerous words of support and enthusiasm, and we feel that there is always a person nearby who makes sure that we feel good. In adulthood, such relationships are established much more difficult. Wouldn’t it be nice to have someone who would support us in life and help us achieve success in all our endeavors?

Related: – Is It Time We Should Start Worrying About the Stock Market?

The Role of a Mentor in Day Trading

 Why is it so difficult for those who want to become a day trader to achieve stable profits? You got all the necessary knowledge, but for some reason, you can’t connect it with practice in order to earn money. Why is that? A lot of novice day traders ask this question. And the answer, in fact, is very simple.

A common mistake is that they believe that they are able to independently come up with rules and develop strategies. As a result, they lose not only time but also most (if not all) of the money in their trading account, trying to reinvent the wheel. Almost everyone goes through it.

There are many websites on the Internet where they will provide you stock market tips regarding how to trade stocks, currencies and the crypto-currency market. But the real secret is that you need to find not only the right training for day trading in the stock markets but also the right mentor. Building a solid base on which to base your trade is paramount for survival in this industry. A mentor will help you to create it. His task is to properly educate a trader in trading in today’s market and help him build that solid foundation, which, in the end, will allow him to make a stable income. Simply put, he will help to combine theory with practice.

If you analyze, almost all successful day traders have one thing in common – the presence of a mentor. History shows that almost every successful person had someone whom he could trust in difficult times and who he could learn from. To be successful in life, it is very important to have a mentor, coach or just a more experienced friend. This should be a person who was previously in your situation, and now occupies the position in life that you aspire to. Most people do not understand the value of a mentor, and this is one of the main reasons for the failure of any undertaking, especially when it comes to day trading. The mentor gives a valuable understanding of those things that can be learned only with experience, as well as a lot of useful related nuances. The mentor will help you select stocks, listen carefully and push in the right direction.

Training with a good mentor or trainer is one of the best investments you can make in your success in the long run. Taking golf lessons or working with a coach, you invest in yourself. So why not invest in your financial future by finding someone who will help you use your existing knowledge and connect them with practical skills, which will allow you to earn in the stock market for many years? Most people are unable to provide for themselves through trade because they cannot apply their knowledge and skills as required by the rules of this game. Why doom yourself to failure? Working with a mentor is designed to transfer knowledge from an experienced day trader to someone who is only at the beginning of this journey. You should see how he interprets market movements and how he plays this game.

Related: – The Stock Market is Still All Over the Place: Report

Types of Mentoring

 Mentoring can be carried out in two forms: individual training in trade and employment in small groups. It is obvious that private stock market tips are more expensive. But a good mentor is able to adapt them to your specific skills, problems, and goals. On the other hand, classes in a small group allow for joint work and discussion, which can not only serve as an incentive but also reveal to you other day trading methods that, under other circumstances, would remain unknown to you. The most important thing when choosing a mentor for day trading is to understand whether he will be able to teach you what you will be comfortable working with, and not just what he wants to present to you. Poor mentors usually have a very limited set of tricks and just try to make money on gullible amateur traders.

How to Find a Legitimate Day Trading Mento

 Mentors can be very different. Some will be with you daily, while others will offer services at a distance and will be available if necessary, but in other situations, you will be left to your own devices. Many will let you decide how to approach mentoring programs.

There are two ways to consider such programs. On the one hand, someday traders are looking for mentors who earn mainly on training. On the other hand, some traders are looking for mentors who earn their living solely by training. They believe that such traders know options and can train instead of earning them a living. Such mentors may be able to earn money by day trading for a living, but it is mentoring that may be their most basic gift.

Among the mentoring programs, there are also fraudulent, as well as fraudulent trading systems for selling signals and alerts, and brokers are not worth mentioning. This does not mean that most training programs are fraudulent, or simply a waste of money. The sad thing is that many traders create such programs, while they can’t even make a living by day trading, they blame the mentors for this instead of blaming themselves (namely they are to blame). And that is what makes it difficult to determine if mentorship is legitimate or not.

Related: – What is Day Trading System? How it Works? The Good and Bad of a Trading Systems


A mentor who knows you well will help you make full use of your strengths and overcome difficult career stages. The mentor whom you admire trading will serve as a source of inspiration for you. Thanks to the help of a good mentor, your day trading will be more effective and consistent with the goals that you set for yourself. Working with a mentor is not just a good idea, but a proven concept.

Jay Potter

Hi, This is Jay potter from Day Trader Architects. I love to write content about trends, tech, finance, and other categories. I have been writing for the past four years

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What’s Ahead For The Stock Market?

What’s Ahead for the Stock Market? CAS economist Laurence Kotlikoff predicts continuing drop

Last Thursday’s and Friday’s collapse in stock values likely began a long-term swoon in the market, BU economist Laurence Kotlikoff predicts. Photo by AP/Richard Drew

One year ago, BU economist Laurence Kotlikoff forecast a coming stock market crash, brought on, he said, by a president whose policies, including a threatened trade war, could spook investors.

Last week, President Trump imposed tariffs on steel, aluminum, and Chinese imports—and Wall Street tanked. The Dow Jones Industrial Average shed 1,100 points on Thursday and Friday, closing at its lowest point since November, after setting a record high just this past January. That put the Dow officially in a correction, having lost at least 10 percent since that January record. The markets rebounded yesterday, with the Dow making up more than half the Thursday and Friday losses.

The other major stock indices—the tech-heavy NASDAQ and the broader S&P 500—also tumbled.

Kotlikoff, a William Fairfield Warren Distinguished Professor and College of Arts & Sciences economics professor, who last year said he’d sold all of his stocks, seemed a contrarian then, as analysts forecast a bull market from Trump’s promised pro-business policies. Still, he had been named by The Economist as one of the globe’s most influential economics experts, and he operates an online investment planner (free for BU employees).

After last week’s stomach-churning stock fall, Kotlikoff says that older workers counting on the market for their golden years should take heed: “If you are in or near retirement, long-term Treasury Inflation-Indexed Securities (TIPS) are worth considering as investments. If you hold them to maturity, you’ll receive a one percent real (inflation-adjusted) return. That beats losing your shirt in the stock market.”

BU Today asked Kotlikoff for his take on what’s happening on Wall Street now.

BU Today: Media reports blame last week’s plunge on Trump’s tariffs and fears of a trade war. Do you agree that’s the cause?

Kotlikoff: Absolutely. President Trump is plunging our country into a potentially massive trade war that would badly hurt our economy, threaten our jobs, and lower our living standards. If the president has a case that the rest of the world is trading unfairly with our country, he needs to present it to the World Trade Organization and let them adjudicate.

But unilaterally enacting tariffs on steel, aluminum, and now many Chinese products, and effectively calling our trading partners “cheaters and thieves” and egging them on with claims of “We can win a trade war,” is pouring fuel on the fire. There are no winners in trade wars when the opponents are evenly balanced. Our economy represents 15 percent of world GDP, but that’s far too small a share for us to dictate world terms of trade.

You predicted a coming market crash a year ago, pre-tariffs, in part because the market seemed overvalued by historical standards. Might the market’s drop be a classic correction that would have happened anyway?

I predicted the market would drop, in part because it seemed historically overvalued, and in part, due to Trump’s likely imposition of tariffs. His declaration of trade war is likely the last straw to fall on this bull market’s back.

Trump’s deregulation and corporate tax cuts were supposed to buoy the economy. Might those policies revive the Dow?

Those policies are already priced in the market. They won’t move the needle unless the economy’s response to those policies is stronger than expected.

What should people who own stocks do now?

I think the market could fall 30 to 50 percent over the next year. Personally, I’d reduce my holdings of stocks significantly and do so quickly. Economists don’t usually make such recommendations. But our president is, frankly, acting like a Russian agent.

If stocks continue tanking, will that have spillover effects elsewhere in the economy?

Yes, if stocks plunge enough, it will reduce consumer confidence, spending, and investment and usher in a recession.

Following up on the previous question, if someone has been planning a major purchase—a home, say—should they hold off?

Yes. If the economy fails, they could lose their jobs and not be able to make their mortgage payments. Also, house prices would drop, making this a bad time to buy.

If the market rallies this week, as it did yesterday, does that mean it’s out of the woods?

No. What’s happened has put a scare into the market, which will be there for a long time, setting it up for a major adjustment.

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Why Do We Need Selections In Photoshop?

None of this, however, explains why we need to make selections in the first place, so in this tutorial, we’ll take a quick look at the “why”. This won’t be a detailed explanation of how to make selections. We’ll save that for other tutorials. Here, we’re simply going to look at why we need to make selections at all.

Take selections in Photoshop, for example. There’s no shortage of ways to select things in an image with Photoshop. We can make simple geometric selections with the Rectangular Marquee Tool or the Elliptical Marquee Tool , or freehand selections with the Lasso , Polygonal Lasso or Magnetic Lasso Tools. We can select areas of similar color or brightness values with the Magic Wand or Color Range command. We can paint or refine a selection manually with a brush in Quick Mask mode or by using a layer mask. We can make surgically-precise selections with the Pen Tool , and more! We can even combine different selection methods when none of them by themselves seem to be up to the challenge.

As you may have already discovered on your own if you’ve read through any of our other Photoshop tutorials here at Photoshop Essentials, I’m a big fan of “why”. Lots of people will happily tell us how to do something, but for whatever reason, the why is usually left out, forever limiting our understanding of what it is we’re doing.

Do You See What I See?

As I write this, summer is once again coming to an end. The days are getting shorter, the nights are cooler, and around here, with autumn fast approaching, the weekend farmers markets will soon be filled with bushels and bushels of apples. In fact, here’s some right now just waiting to be picked:

Red, delicious apples. Unless of course, you don’t like apples, but who doesn’t like apples?

Obviously, the main subject in the photo above is the apples, right? But why is it obvious? How do we know that we’re looking at apples? We know because most of us have seen enough apples in the past that we can instantly recognize them. We know their shape, their color and their texture because we’ve seen them before. We could even point to each apple in the photo if someone asked us to without mistakenly pointing at a leaf or something else that isn’t an apple because we have no problem distinguishing between all the different objects in the image. We see things with our eyes and our brain tells us that this is this and that is that, and this is not that and that is not this. In fact, even if we had never seen an apple before, we could at least point to all the objects that look relatively the same. We’re so good at recognizing and identifying objects that we usually do it without consciously thinking about it.

That’s great for us, but what about Photoshop? Does Photoshop see the apples? Does Photoshop recognize their shape, color and texture as “apple”? Can it point to all the apples in the photo without confusing an apple with a leaf, or at least point to all the objects that look the same?

The simple answer is no, it can’t. No matter how many photos of apples you’ve opened in Photoshop in the past (geez, what is it with you and apples?), Photoshop has no idea what apples are or what they look like. The reason is because all Photoshop sees is pixels. It doesn’t matter if it’s a photo of apples, oranges or monkeys eating bananas. To Photoshop, it’s all the same. It’s all just pixels, those tiny little squares that make up a digital photo:

A close-up view of the edge of an apple showing that it’s really just a bunch of tiny square pixels.

Select None To Select Them All

So far, we know that we see things very differently from how Photoshop sees them. We see independent, recognizable objects while Photoshop sees everything as pixels, and we tell Photoshop which pixels we want to work on by selecting them with one or more of the various selection tools. In fact, before we can do anything at all to an image, Photoshop first needs to know which pixels we want to edit.

For example, let’s say I want to change the color of the main apple in the photo. I want to change it from red to green. Based on what I just said, I shouldn’t be able to do that without first selecting the pixels that make up the apple. Let’s give it a try anyway, just for fun. I’ll select the Brush Tool from the Tools panel:

Selecting the Brush Tool.

Photoshop paints with the current Foreground color.

The Color Picker is the most common way to select colors in Photoshop.

Ultra-realistic photo effect. Expert users only.

Wait a minute, what just happened?! I was able to paint over the apple! Photoshop didn’t complain at all! Okay, let’s recap. I said we can’t do anything to an image unless we first select the pixels that we want to edit. Then to prove it, I grabbed my Brush Tool and tried painting over part of the image without first selecting anything, yet I was still able to paint over it. This can only mean one thing… I have no idea what I’m talking about!

Seriously though, the real reason why I was still able to paint over the apple without first selecting any pixels is because of a little known fact. Whenever we have nothing selected in an image, we actually have everything selected. Photoshop assumes that if we didn’t select any specific pixels first, it can only be because we wanted every pixel selected so we can edit the entire photo. Or at least, we have the option to edit the entire photo. As we saw in this example, I was able to paint over just a small area of the image even though I didn’t select any pixels first, but if I wanted to, I could have just as easily painted over the entire image and there would have been nothing preventing me from doing that.

While having the freedom to go where we want and do what we please sounds wonderful, it can actually be a very bad thing, at least when it comes to photo editing. In this example, all I wanted to do was change the color of the apple, yet because I didn’t select the apple first, Photoshop allowed me to paint anywhere I wanted, and all I ended up doing was making a mess of things. Let’s see what happens if I select the apple first.

Painting Inside The Lines

I’m going to undo the paint strokes I added to the image by pressing Ctrl+Z (Win) / Command+Z (Mac), and this time, I’ll select the apple first before painting over it. As I mentioned at the beginning of this tutorial, we’ll save the details of how to actually make selections for other tutorials. For now, I’ll simply go ahead and draw a selection around the apple.

Photoshop displays selection outlines for us as a series of animated dashed lines, or what many people call “marching ants”. Obviously, we can’t see them “marching” in the screenshot, but we can at least see the selection outline that now appears around the apple:

Selection outlines appear as animated “marching ants”.

Of course, to us, it looks like I’ve selected the apple, but keep in mind that as far as Photoshop is concerned, all I’ve done is selected some of the pixels in the image. They just happen to be the pixels that make up what you and I see as an apple. The pixels that fall within the boundaries of the selection outline are now selected, which means that they can be affected by whatever edits I make next, while the remaining pixels outside of the selection outline are not selected and won’t be affected by anything I do.

Let’s see what happens now when I try painting over the apple again. I’ll grab the Brush Tool just like I did before, and with green still as my Foreground color, I’ll try painting over the apple. The only difference this time is that I selected the apple first:

The paint strokes now appear only inside the selected area.

Thanks to the selection I made before painting, Photoshop allowed me to paint only inside my selected area. Even though I moved the brush well outside the boundaries of the selection as I was painting and made no attempt to stay inside the lines, none of the pixels outside of the selection outline were affected. They remained safe and unharmed no matter how sloppy I was with the brush, and I was able to easily paint over the apple without worrying about the rest of the image, all thanks to my selection!

Of course, just because we’ve selected a certain area of pixels doesn’t mean we necessarily have to edit every pixel inside the selection outline. I’m going to once again remove my green paint strokes by pressing Ctrl+Z (Win) / Command+Z (Mac) to undo the last step, and this time, with my selection still active, I’m going to use a much larger brush with soft edges to paint only along the bottom half of the apple, giving me a nice transition in the middle between the green brush color and the natural red of the apple. Even though the pixels in the top half of the apple are part of the selection I made, they remain unchanged because I chose not to paint over them. Photoshop doesn’t actually care if we do anything with the pixels we’ve selected. All it cares about is that we don’t get to touch the pixels we didn’t select:

Any pixel inside of a selection outline can be edited, but nothing says you have to edit every pixel.

Just as before, my paint stroke is confined to the pixels inside of the selection outline, even though I moved well outside of it with my brush. To make things look a bit more realistic, I’m going to blend the green color in with the apple using one of Photoshop’s blend modes. I’ll go up to the Edit menu at the top of the screen and choose the Fade Brush Tool option:

The actual name of the Fade option changes depending on the last edit that was made.

This brings up Photoshop’s Fade dialog box, which allows us to make some adjustments to the previous edit. To blend the green in with the apple, I’m going to change the blend mode of the brush to Color, and to lower the intensity of the green, I’ll lower the Opacity option down to around 80%:

The Color blend mode allows us to change the color of an object without changing its original brightness values.

Press Ctrl+H (Win) / Command+H (Mac) to temporarily hide selection outlines. Press it again to bring them back.

Up next, we’ll look at another important reason for making selections – working with layers!

Selections Make Layers More Useful

Up until now, I’ve been making all of my edits directly on the Background layer, which is a very bad way to work because it means that I’ve been making changes to my original photo. If I was to save my changes and close out of the document window, the original image would be lost forever. Sometimes that may be fine, but it tends to leave a bad impression when you’re forced to call up a client and ask, “Would you happen to have another copy of the photo you sent over? I sort of… well, hehe… I kind of ruined the copy you gave me”.

A much better way to work in Photoshop is to use layers. With layers, we can work on a copy of the image while leaving the original unharmed, and thanks to selections, we can even copy different parts of an image to their own layers so we can work on them independently! Without the ability to make selections though, layers in Photoshop would be nowhere near as useful as they are.

I’m going to revert my image back to its original, unedited state by going up to the File menu and choosing Revert. This sets my image back to the way it was when I first opened it:

The Revert command reverts an image back to its original state or to the last saved state.

A very common Photoshop effect is to leave something in the image in full color while converting the rest of the photo to black and white. Let’s see how selections can help us to do this. First, since we just said that working directly on the Background layer is a bad thing, let’s duplicate the Background layer, which will give us a copy of it that we can work on. To do that, I’ll go up to the Layer menu at the top of the screen, then I’ll choose New, and then I’ll choose Layer via Copy:

Creating a copy of the original image.

If we look in the Layers panel, we can see that we now have two layers – the Background layer on the bottom which holds the original photo, and a new layer above it which Photoshop has named “Layer 1”, containing a copy of the photo that we can safely edit without harming the original:

Working on a copy of the image keeps the original safe.

Notice that the entire Background layer was copied. We’ll come back to this in a moment. Since we want to leave the apple with its original colors while converting everything else to black and white, we’ll need to select the apple before we do anything else, so I’ll once again draw a selection around it. Our familiar selection outline reappears:

A selection outline appears once again around the apple.

With the apple selected, I’m going to create another copy of the image by going back up to the Layer menu, choosing New and then choosing Layer via Copy. Remember that the last time we did this, Photoshop copied the entire layer. This time though, something different has happened. We now have a third layer in the Layers panel sitting above “Layer 1” and the Background layer, but if we look in the preview thumbnail to the left of the new layer’s name, we can see that all we copied this time was the apple itself, not the entire layer:

True to its name, the preview thumbnail gives us a preview of the contents of each layer.

Any time we have a selection active when we copy a layer, only the area inside the selection outline is copied, which is why in this case, only the apple was copied. This ability to isolate a specific object in a photo and place it on its own layer is what makes layers so incredibly useful. If we couldn’t select anything first, all we could do is make copy after copy of the entire image, which is usually about as pointless as it sounds.

Selected layers appear highlighted in blue.

To convert the image to black and white, I’ll quickly desaturate it by going up to the Image menu, choosing Adjustments and then choosing Desaturate:

The Desaturate command is a quick way to remove color from an image.

Desaturating an image is certainly not the best way to convert a color photo to black and white, but it works in a hurry. Let’s look again in the Layers panel, where we can see in the preview thumbnail for “Layer 1” that the copy of our original image now appears in black and white, while the apple on the layer above it has been unaffected and remains in color:

Only “Layer 1” has been desaturated.

Since the apple is sitting on a layer above the black and white version of the image, it appears in full color in front of the black and white image in the document window:

Combining selections with layers makes a great creative team.

Of course, there’s a lot more we can do with selections in Photoshop than just painting inside of them or copying them to new layers, but hopefully this gave us an idea of why selections are so important. Photoshop sees only pixels where we see independent objects, so we need selections as a way to bridge the gap between our world and Photoshop’s world. And while layers can stake their claim as one of the biggest and best features of Photoshop, they owe more of their usefulness to selections than they’d probably care to admit.

Do You Need Proxies For Web Scraping?

Data lies at the heart of every successful business. You need relevant competitor data to outperform your direct competitors. You need customer data to understand your target market’s needs and desires. Job market data helps you improve recruitment processes, and pricing data enables you to keep your products and services affordable to your audiences while maximizing your profits.

At first, glance, collecting relevant data seems easy enough – all you have to do is Google the information you need, and you’ll find thousands of results. However, when you need larger volumes of data, such a manual approach will not cut it. You’ll need to automate this process with web scraping bots, and you’ll need to use a proxy service to do it right.

Learn why proxies are critical to your web scraping efforts and how they can help you make the most of the data you have available.

About Web Scraping

First thing’s first, you need to understand what web scraping is. Put plainly, it’s the process of gathering and later analyzing data that’s freely available on one of the millions of websites that are currently online. It’s valuable for lead generation, competitor research, price comparison, marketing, and target market research.

Even manual data extraction, such as searching for product pricing information yourself and exporting it to your Excel file, counts as a type of web scraping. However, web scraping is more commonly automated since manual data extraction is slow and prone to human error.

Web scraping automation involves scraper bots that crawl dozens of websites simultaneously, loading their HTML codes, and extracting the relevant information. The bots then present the data in a readable form that’s easy to understand and analyze when needed.

Depending on your needs, you have access to several different types of web scrapers:

Browser Extensions

Like any other type of browser extension, such as an ad block, web scraper browser plug-ins simply need to be installed on your browser of choice. They’re affordable, easy to use, and effective for smaller data volumes.

Installable Software

Installable scrapers are much more powerful. Installed directly on your device, they can go through larger quantities of data without a hitch. The only problem is that they tend to be somewhat slower.

Cloud-Based Solutions

The best of the bunch is cloud-based scrapers. Built for significant data volumes, they are fast, reliable, and more expensive than the rest. They can extract data into any format type you prefer and completely automate every aspect of scraping.

You can also build your own scraping bots from scratch if you have the required skills.

Challenges of Web Scraping

Although web scraping seems like a cut-and-dried process, it’s rarely so. You’ll come across numerous challenges when you first get into it, some of the greatest ones being:

Prevented Bot Access

Few sites will willingly allow bot access as it can cause many problems. Bots create unwanted traffic, which can overwhelm servers and even cause analytics issues to the site in question. Not to mention that there are numerous malicious bots designed to cause Distributed Denial of Service (DDoS) attacks, steal information, and more. Therefore, if a site identifies your web scrapers as bots, your access will immediately be prevented.

IP Blocks


Proxies as A Solution

If you want to go around the aforementioned web scraping challenges, you need a dependable proxy service, such as Oxylabs. Proxies are the middle-men between your device and the internet, forwarding all information requests from you to the site you’re trying to scrape and back.

Depending on the proxy server you choose, you can receive multiple fake IP addresses that help hide your actual location and allow you to scrape data seamlessly.

How They Can Help

By hiding your IP address and giving you a new, fake one, proxies can help you overcome the main challenges of web scraping:

Make as Many Information Requests as Needed

Your proxy can provide you with changing IP addresses, allowing you to present yourself as a unique site visitor every time you make an information request. The site will have a more challenging time identifying whether you’re using bots or not.

Go Around IP Blocks

another IP address, allowing you to continue scraping without issues.

Bypass Geo-Restrictions


Why You Need Content Marketing For Your E

Content marketing has become a crucial aspect of any e-commerce brand. It’s the process of creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Content marketing involves creating and publishing content, such as blog posts, videos, social media posts, and more, to engage and educate potential customers.

In this blog post, we’ll explain why content marketing is vital for e-commerce sites, share different types of content that can be produced, and provide tips for successful content marketing.

What is Content Marketing?

Content marketing is a strategic approach that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, with the ultimate goal of driving profitable customer action. It’s a long-term approach that aims to build customer relationships and trust by providing helpful and informative content.

Why E-commerce Businesses Need Content Marketing

E-commerce brands need content marketing to increase brand awareness, build customer trust, boost engagement, enhance search engine optimization (SEO), and drive conversions. 

Creating content that addresses customer pain points, provides helpful information, and showcases products or services can help build trust with customers and drive them to make purchases.

Different Strategies and Types of Content for E-commerce Companies

To have a successful e-commerce content marketing campaign, it’s important to diversify the types of content you create and the content strategy you use to distribute them. 

Here are six different content marketing strategies and types of content to consider for your online store:


SEO blogging is a great way to provide value to your target audience, establish your brand as a thought leader, and improve your website’s search engine rankings. By creating optimized blog posts that address your audience’s pain points, answer their questions, and showcase your products or services, you can drive traffic to your e-commerce site and increase conversions. 

A solid content marketing strategy and extensive keyword research are vital to improving organic traffic.

Social Media Marketing

Social media marketing involves creating and sharing valuable content on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. It’s a great way to engage with prospective customers, build brand awareness, and drive traffic to your e-commerce store. 

Whether it’s sharing blog posts, product images, customer reviews, or other types of content, social media can help you reach a wider audience and drive more sales.

Video Marketing

Video marketing involves creating videos that showcase your products or services, provide educational content, or entertain your audience. With the rise of video-sharing platforms such as YouTube, TikTok, and Instagram Reels, video marketing has become an essential strategy for e-commerce businesses. 

Whether it’s product demos, how-to videos, or behind-the-scenes footage, videos can help you connect with your target audience and drive sales no matter where they are on the customer journey.

Email Marketing

Email marketing involves sending promotional emails to your subscribers, whether it’s announcing a new product launch, sharing a special offer, or promoting a sale. It’s a highly effective strategy for driving sales, with research showing that email marketing can produce an ROI as high as 4,400%. 

By segmenting your email list and tailoring your content to your subscribers’ interests, you can drive more conversions and build brand loyalty.


Infographics are visual representations of data or information, and they can be a highly effective way to communicate complex ideas or concepts. By creating infographics that showcase your products or services, explain how they work, or provide educational content, you can capture your audience’s attention and drive traffic to your e-commerce store.

User-Generated Content

In conclusion, by diversifying your content marketing strategy and creating different types of content, you can reach a wider audience, drive more traffic to your e-commerce store, and increase conversions. Whether it’s blogging, social media marketing, video marketing, email marketing, infographics, or user-generated content, each strategy has its own unique benefits and can help you achieve your e-commerce content marketing goals.

Tips for Successful Content Marketing for E-commerce Businesses

Here are some tips for finding success with content marketing as an e-commerce business:

Set Clear Goals and Objectives

Know Your Target Audience

To create effective content, it’s important to know your target audience. Understanding their interests, needs, pain points, and preferences helps to create content that resonates with them, encourages engagement, and drives conversions. 

Conducting market research, analyzing customer data, and engaging with potential customers through social media are all effective ways to gain insights into your audience and loyal customers.

Create High-Quality Content

The quality of your content is critical to the success of your content marketing efforts. Creating high-quality content that provides value to your target audience, showcases your products or services, and is visually appealing helps to build trust and engagement. Whether it’s blog posts, videos, product pages, social media posts, or other types of content, ensure that they are well-researched, informative, and visually appealing.

Promote Your Content

Analyze and Measure Your Results

Measuring the success of your digital marketing efforts is critical to refining your strategy and optimizing for better results on search engines. Use analytics tools to track metrics such as website traffic, engagement rates, conversion rates, and revenue generated from content marketing efforts. Analyzing these metrics helps to identify what’s working and what’s not, allowing you to adjust your e-commerce content marketing strategy for better results.

Work with a Team of E-commerce Content Marketing Pros

Content marketing helps build customer relationships, trust, and engagement, which can ultimately lead to increased sales and revenue for your business. By creating and sharing valuable and relevant content, e-commerce businesses can attract and retain customers, ultimately driving profitable customer action. 

With the right strategies and types of e-commerce content marketing, businesses can successfully leverage content marketing to grow their business and succeed in the digital age.

If you are looking to work with a trusted agency for a comprehensive content marketing strategy, we’d love to hear from you. Elevato provides top-caliber content marketing for e-commerce including SEO content, email marketing, social media management, and more. Schedule a free consultation today to discuss how we can help your e-commerce business scale with content marketing!

Why Do We Need To Learn Powershell?

PowerShell Tutorial

Suppose you know a little bit about Linux, which provides a very rich command interface. Because of Linux rich command, Linux was a preferred platform for software development. On the other hand, windows was mostly used for UI-based uses for non-development purposes. So finally, to control all these issues, Microsoft released PowerShell version 1 for the first time in 2006. The main goal of PowerShell was to provide command rich interface to developers where developers will be able to write scripts and automate various jobs. So initially, they developed PowerShell for Windows only, but after version 6, it started supporting macOS and Linux as well.

Why do we need to learn PowerShell?

In Windows, it has DOS cmd, But if we need to do complex scripting and if we need to write any heavy scripts jobs, then the existing cmd is not good enough. PowerShell allows developers on Windows to write a script with controlling one computer to multiple remote computers at once. DOS is just a shell where PowerShell is a powerful scripting language that is completely based on .NET and is mostly used by my administrator to handle Networks and servers. On Windows, if you use DOS as cmd, you will be only checking ipconfig and some basic things, whereas by learning PowerShell, you will be a complete programmer. Because of its rich commands and object-based approach, it is a powerful tool for scripting.

Below are some points why we should learn PowerShell.

Consistency: The biggest benefit of PowerShell of the current version is that it is available for all Operating systems. So, for example, if you are developing the script on a computer X and after successfully testing your script on your computer X, you can share your script with another person who is going to run your script on his computer Y, which will work perfectly from the version 6 because PowerShell is available for all OS, ie. Windows, Linux, and macOS. So a script will work on different architecture as well. Other than Architecture, PowerShell also provides automation to administration tasks with better performance .

Interactive and scripting environments: The Powershell of Windows Prompt gives us a very interactive tool to access the command-line interface for scripting.

Object orientation: As it is totally written over the .NET, it will give us a complete Object-based approach to implementing it. So we are not just writing a command. It allows us to explore more.

Applications of PowerShell

It will be very useful for administrative management with PowerShell admin to delete, add and update users. We transfer heavy files from one computer to another to multiple network computers at once. If Admin has some task that he will run repetitively, then the Admin can use PowerShell to create a script and put it into job cycles where it will run at given intervals.


Suppose, In PowerShell, we want to see the process with name “nginx” and “node.”


You can install Powershell by MSI, and you should only need to learn the basics of programming like, if, for loops and variables and it’s an available rich set of commands. Even if you do not know much programming you can directly start with PowerShell.

Target Audience

Developers: A developer can have requirements to develop a tool where he may change his data for a running application regularly. For example, on any e-commerce website, we want to show the best-selling products. So the developer will write a script that will fetch data daily and update top-selling product details so that top-selling products will be visible to end customers.

Administrator: The administrator can write a script for automation of updating, deleting, and performing certain tasks on all the users regularly to avoid repetition of the same tasks.

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