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Why Steve Jobs’ Cup of Coffee Would Go for Much More Than Tim Cook’s

If you’re thirsty, you can grab a cup of Joe with Apple CEO Tim Cook and talk to him about, well, just about anything.Right now, Cook is auctioning off the amount of time it takes to sip a cup of coffee to one lucky (and rich) fan. As of this writing, the bid stands at $190,000, even though its estimated value is $50,000. And since there are nearly three weeks left to bid, it shouldn’t surprise anyone if that figure runs much, much higher.

But as I look at the bids rising and people lining up for the opportunity to talk to Cook, I can’t help but wonder what would happen if Steve Jobs were alive and offering the same deal for charity. And if I’m right, there’s a good chance that the cup of coffee Steve Jobs would be talking over would cost a bit more than Cook’s.

[aquote]Tim Cook isn’t the most dynamic person in the world.[/aquote]

Let’s face it – Tim Cook isn’t the most dynamic person in the world. He’s undoubtedly one of the most successful people in the technology industry and if anything, he knows how to run a truly massive company. But Cook is not Steve Jobs. More importantly, Cook hasn’t elevated himself to the level of Superman within the technology industry.

The issue for Tim Cook is that he’s viewed by some as simply riding the wave that Steve Jobs created. And with reports that Jobs himself left a roadmap of products for Apple before he died, there are some who believe that Cook is only doing what he was told to do a couple of years ago. In other words, he doesn’t get much respect, even though he truly deserves it.

Steve Jobs, meanwhile, had God-like status among technology enthusiasts. When he walked on stage, it didn’t take long for the standing ovation to commence and tech lovers around the world to start to drool. And when he started speaking, Jobs had the unique ability to captivate an audience and make them truly believe that whatever it was that he pulled out of his pocket was special.

[aquote]Steve Jobs, meanwhile, had God-like status among technology enthusiasts.[/aquote]

More importantly, Jobs was highly respected among businesspeople – the most likely group to win the Tim Cook bid. Jobs was able to turn around a dying company and turn it into the world’s largest. Tim Cook hasn’t achieved that just yet. And among executives, he’s not at the same level as his predecessor.

So, I ask you: how much would a cup of coffee with Steve Jobs actually cost? If I were a betting man, I’d say that it would hit $500,000 or more. Sure, it’s high, but we’re talking about the one man in the history of the technology industry that was able to turn the head of nearly everyone around the world. And some people would have given much more than a bundle of cash to sit next to him at a table.

Of course, this is not to say that Tim Cook is not worth having a discussion with or doing a good thing by offering his time. But let’s face it: Tim Cook isn’t Steve Jobs. And despite his best efforts, he never will be.

You're reading Why Steve Jobs’ Cup Of Coffee Would Go For Much More Than Tim Cook’S

Google Brilliance, Fake Steve Jobs Truth, And The Death Of Blu

As we wrap up 2007 there have been some potentially wide ranging events, and what should be some lasting lessons. For the next several weeks I’ll explore these two or three at a time, and for this week I’d like to pick some of the biggest.

Google is trending to be a company with power that eclipses Microsoft, IBM and AT&T combined and, partially anticipating a Microsoft Evil Empire-like set of problems, they have taken on Big Oil with their aggressive alternative energy strategy. This movement could have global implications for them and for us.

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Finally, one of the big battles this year was the one between Blu-Ray and HD-DVD. Over the Black Friday weekend, the total number of HD-DVD players purchased so far reached 750,000 players. There are a number of lessons on why Blu-Ray has become the albatross around Sony’s neck and I’d like to close this week making sure you don’t make similar mistakes.

Google: Learning from Microsoft’s Mistakes

Google may turn out to be the exception for at least one big problem: image. Whether it was Standard Oil, AT&T, IBM, or Microsoft, when a company gets large it both gets an image problem and grows a tendency to misuse its power, exacerbating this problem. With all of the companies, short of Microsoft (which really still doesn’t seem to even comprehend they have a problem) this repeating issue has cost them billions to correct in image recovery.

The risk is going to war with the Oil Cartels and these guys don’t have much of a sense of humor. Still, Google has been defined by big bets that have paid off for them successfully and this may very well do that.

The lesson here is that image is important. How you are perceived can drive you in, or out, of a market and moving on image problems early and aggressively can have massive monetary and competitive benefits. I’m just pleased that Google has apparently learned from one of Microsoft’s mistakes and doesn’t feel the need to repeat it. I also really like the idea of someone standing up and doing something material about our addiction to Oil. So their action certainly resonates with me.

Fake Steve Jobs – Real Silicon Valley

One of the most interesting books I’ve read in a long time is Dan Lyons’ Fake Steve Jobs book. Many of us in the valley were followers of the Fake Steve Jobs blog and a number of us, including me, were thought to be the author. I’m not that good. In the Blog, Dan captured the spirit of Steve Jobs and by reading the Blog it was almost like you were reading Steve Jobs’ mind. Others have tried this, but the only one that has consistently been believable, funny, and thought provoking is The Secret Diary of Steve Jobs.

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The book is a masterpiece of insight. Dan has taken many of the reported behaviors of a lot of executives in technology and woven them into a parody of Steve Jobs, Apple, the Silicon Valley, and the Technology market in general. If, in reading this book, you doubt what he is talking about is possible you clearly don’t follow technology closely. For instance there was a tech CEO a few years ago who used to like to hire Pizza Delivery boys and chase them with his restored Sherman Tank (which eventually crashed against a very large tree), he also used to dress up as a nun and go bar hopping in some of the seedier parts of the city. And this is only one of the untold stories in technology.

Good parody is both humorous and gives you an enlightened perspective into events, and people that you otherwise wouldn’t have. This book, to my eye, is good parody. If you’ve ever wondered what it would be like to have more money then you could ever think of spending this is a good way to see how the other half lives, and why the grass can be anything but green on the other side of the fence.

I’ve known a lot of very wealthy people in my career as an analyst, and have seen some die early before experiencing some of the best parts of life or really enjoying their wealth. I’ve observed massive pettiness and downright childish meanness in their behaviors, and realized that far too many think of themselves very poorly and live in constant fear. Granted you don’t have to end up this way but far too often fast wealth results in really nasty behavior and, after reading this book, you’ll look at a lot of these wealthy self-absorbed CEOs differently.

If the cost of wealth is the destruction of your life and those close to you, the lesson buried in this book is that that this cost is too high. As is working closely with people like this, something that many more of us should constantly remember.

How Blu-Ray Committed Suicide or the Tech Version of the Naked Emperor

On paper Blu-Ray was a failure on day one. Unfortunately the details of this paper weren’t apparent to those of us following technology until after the offering had launched. Blu-Ray is the cause of low attach rates between HD TVs and HD movie players. It has dropped Sony from uncatchable first place in console gaming to a distant 3rd, and it has almost assured that when the market does move to HD media it won’t benefit Japan or optical drive manufacturers but someone else.

Had the industry supporters of this – particularly the now fired head of Sony’s Playstation Group – known this they would have run, literally, screaming from this technology.

This is the Emperor Has No Clothes problem that seems to plague companies of all sizes. Someone who should have raised their hands and said, Hey, maybe we should spend our billions on something that could actually result in comparable revenue like maybe fixing the digital delivery of HD content problem, or the mobility problem (putting movies on portable players), or even expending the gaming segment which is what Nintendo did with a fraction of the cash.

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But no, some powerful executive at Sony (and if there was any one company that should have known better it’s Sony, which remakes this same mistake several times every decade) pushed through an initiative that trashed their strongest asset, the Play Station. Now Sony is stuck. The effort is a hole that takes critical resources and they can’t even walk away from it without doing even more damage to critical parts of the company.

To be clear, all Sony has accomplished with a massive waste of resources is assuring that HD optical penetration in the market is about 1/20th of potential. And the collateral damage to Sony will go down in the history books. It’s the business equivalent of the Iraq war.

The lesson here really is that folks need to do their homework, and I mean builders not buyers (though it can apply to both), and think about the big picture before making big bets. We started out with Google being repetitively very smart as a young company and ended with Sony being repetitively stupid, suggesting that age does not always make for good decisions, analysis does. Google appears to be doing good analysis with respect to most things (though there are exceptions even there) and Sony is the walking example of what not to do.

Remember to Think

In this piece we talked about Google learning from Microsoft’s mistakes and Sony not even learning from their own. We also pointed to the Options book by Dan Lyons as a great way to learn about some of the movers and shakers in technology and suggest that reading this book would be vastly more fun and less painful than experiencing some of this stuff first hand.

While I too have made some incredibly stupid mistakes in my life, I try very hard not to make the same mistake twice, and to learn from others because I feel no compelling need to experience pain (though there have been times I’ve wondered about this last point).

As we move towards the end of 2007 take a moment to reflect and evaluate the paths you are on. Even the best make avoidable mistakes by not thinking enough.

2030 Metaverse Jobs: The Jobs Market Within The Metaverse

Metaverse architect: These professionals will design and plan the layout and functionality of the metaverse, taking into account factors such as user experience, scalability, and security.

Metaverse developer: Similar to software developers, these individuals will create and maintain the underlying code and systems that power the metaverse.

Metaverse designer: These professionals will be responsible for creating the look and feel of the metaverse, including everything from the appearance of virtual spaces to the avatars that users will use to represent themselves.

Metaverse content creator: This could include a wide range of roles, such as 3D modelers, animators, and writers, who will create the various forms of media and experiences that will be available within the metaverse.

Metaverse community manager: These individuals will be responsible for managing and moderating online communities within the metaverse, ensuring that they are welcoming and safe for all users.

Metaverse customer support: As with any online platform, there will be a need for customer support personnel to help users with issues and answer their questions.

Metaverse entrepreneurs: The metaverse will provide a new platform for entrepreneurs to start businesses and offer services. These could include everything from virtual clothing stores to virtual event spaces.

But there’ll also be a great array of traditional roles that will migrate to the metaverse opening up incredible opportunities without the restraint of the physical world. Imagine a virtual reality-based ecosystem that includes job roles such as:

Metaverse therapist: As the metaverse becomes more realistic and immersive, it is possible that it could be used as a tool for therapy and rehabilitation. VR therapists would work with clients in virtual environments to help them overcome various mental and physical challenges that they’re dealing with in the real world.

Metaverse event planner: The metaverse could provide a new platform for hosting events, such as concerts, conferences, or trade shows. metaverse event planners would be responsible for organizing and coordinating these events, including booking venues, arranging logistics, and promoting the event.

Metaverse personal trainer: It may be possible for people to work with metaverse personal trainers to get in shape, either by participating in metaverse workouts or by using it to visualize and practice proper form for various exercises.

Metaverse language tutor: The metaverse could provide a new platform for language education, allowing people to immerse themselves in virtual environments where they can practice their language skills with native speakers. These language tutors would be responsible for designing and leading these language learning experiences as you might expect a traditional teacher to do so.

Metaverse interior designer: People may be able to use metaverse to design and visualize the interior of their homes or offices, and metaverse interior designers could help them to do so. These professionals would be responsible for creating 3D models of the spaces and assisting with the selection of furniture and other elements. These same individuals could help design interiors for buildings within the metaverse itself working with graphic and 3D designers.

Key Takeaways

We’re some distance from metaverse jobs replacing traditional jobs, and the physical world isn’t going anywhere, but it’s exciting to think about what roles might exist related to the metaverse by 2030. That’s only 7 years away. Add 5 more years to that and we’re at the same point in time that “I, Robot” was set… let that sink in.

More and more roles will begin to appear related to the creation of the metaverse. These will appear first before traditional roles within the metaverse grow in popularity.

This will all happen faster than we can anticipate, with mass adoption happening faster than traditional uptake of new technologies.

Read more about Metaverse

Jobs That Ai Can’t Replace


Whether you are a cybernaut or not, the chances are that you have heard the ‘jobs AI can’t replace’’ debate. About 85 million jobs globally are grappling with the risk of becoming obsolete at the hands of automation by 2025. Artificial intelligence is making such headlines by serving a new invention every now and then, which — on a larger ground — could do most of the human work. A few sprints back into the past, we came across ChatGPT, daunting writers and content marketers. Sports industries are full-fledged, using AI to automate diet planning, prevent player injuries, and whatnot! Customer services are already setting up the chatbot-doing-it-easy environment. This scenario does make us wonder if there are actually any jobs that can’t be replaced by AI.

But going by what we discussed above, do you think that writers, dieticians, or customer service agents need to resort to another career path? Well, you can decide this for yourself once we reach the end of this article. For now, let’s talk about the jobs AI can’t replace.

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Impact of AI on the Job Market

Source: Built In

The AI-driven change in the job market has become a significant topic of discussion due to many trends and buzz. While the technology has the potential to automate certain tasks and transform industries, it still poses a complex overall effect on employment, and AI cannot replace several jobs. But before we go there, here’s everything that has been happening ever since technology caught the attention of the world:

Automation is Replacing Jobs New Roles are Being Created

Source: The Enterprise Project

Upskilling is As Important As Developing Skills

The widespread adoption of artificial intelligence is likely to result in a shift in the skills demanded by the job market. Certain low-skilled and repetitive tasks may be automated, leading to a greater emphasis on skills that complement AI technologies. This includes skills such as critical thinking, creativity, problem-solving, adaptability, emotional intelligence, and complex decision-making. Upskilling initiatives will be crucial for employees to acquire the necessary competencies to adapt to the changing job market.

Socio-Economic Considerations Are in the Spotlight

The impact of AI on the job market has broader socio-economic implications. It can contribute to income inequality if the benefits of AI are not equitably distributed. Certain communities or individuals with limited access to education or resources may face challenges in adapting to the changing job market. Policies and initiatives that address skill gaps, support lifelong learning, and promote inclusive access to AI technologies can help mitigate potential inequalities.

Overview of Jobs That AI Can’t Replace

Source: Analytics Vidhya 

AI has the potential to transform entire industries, leading to the emergence of new business models and opportunities. Industries such as healthcare, finance, retail, and agriculture can benefit from AI-driven innovations, creating new jobs and improving efficiency. For example, AI can support medical professionals in diagnosis and treatment decisions, enhance financial services through personalized recommendations, enable e-commerce platforms to provide targeted marketing and optimize agricultural practices for increased productivity.

Jobs Requiring Human Interaction and Empathy

We can talk to Alexa, check up on a data science course, and take up an AI job; We have, and we will continue to become acclimated to, an AI kind of lifestyle. But is there a replacement for roles that involve support, service, or comfort through a subjective experience or conversation? Here are such jobs that AI can’t replace:

Roles in Counseling and Therapy

Source: Technology Review

The counseling and therapy field has jobs that can’t be replaced by AI, for good reasons. Roles that involve providing mental health support, counseling, and therapy require empathy, active listening, and understanding of human emotions. The ability to establish a trusting relationship, adapt to individual needs, and offer personalized guidance makes these professions highly dependent on human interaction.

Customer Service and Support Positions

Source: eInfochips

Customer service representatives and support staff handle inquiries, complaints, and problem-solving for customers. Their role involves empathetic communication, active listening, and understanding nuanced customer needs. Human agents can adapt to unique situations and offer emotional support, which enhances customer satisfaction.

Social Work and Community Outreach Roles

Source: The New Social Worker

Social workers assist individuals and communities facing various challenges, such as poverty, abuse, or mental health issues. They provide emotional support, assess needs, and connect people with necessary resources. Social work involves deep empathy, cultural sensitivity, and the ability to navigate complex social dynamics, which AI struggles to replicate.

Creative and Artistic Professions

Art has been a porter of passion and pleasure. With time, it became a source of income, too. And in no time, there are several AI tools generating content, composing music, and creating images. However, art is a child of one’s imagination and experience, something which presents an outlook on different aspects of life. Here are creating jobs that can’t be replaced by AI:

Artists and Designers

Source: Mercedes Benz Group

Artistic expression through painting, designing, drawing, and other mediums requires a profound connection between the artist’s mind and a blank canvas. The human touch, the imperfections, countless thoughts, intricacies, and the unique perspective conveyed in each stroke cannot be replicated by AI. Art captures the essence of human experiences, imagination, and cultural identity, making it a deeply personal and irreplaceable form of expression.

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Writers and Content Creators


Content holds immense power and complexity. While AI can generate text based on patterns and data, it lacks the human touch and deep understanding of emotions, nuances, and cultural contexts that make writing truly impactful. Whether it’s crafting a compelling novel, thought-provoking journalism, or engaging copywriting, the art of storytelling and the ability to connect with readers on an emotional level remains a distinctively human trait.

Musicians and Performers

Source: AI World School

Music and other sorts of performing arts transcend boundaries and converse with the depths of our psyches. While AI can compose melodies and generate music based on algorithms, it struggles to replicate the emotional depth and artistic interpretation brought forth by human musicians. The ability to infuse personal experiences, emotions, and improvisation into performances, as well as the intuitive understanding of rhythm, dynamics, and expression, keeps human musicians at the heart of musical creation.

Complex Decision-Making and Critical Thinking Jobs

Business decisions are no joke. They require thorough analysis, understanding, and critical thinking. While AI can help analyze data, it cannot contest the way humans approach the decision-making process. Here are such jobs that AI can never replace:

High-Level Strategists and Analysts

Source: Capitalfm

AI has the prowess to process and analyze large volumes of data. It can also suggest ideas and give something to seek inspiration from. However, it still requires human expertise to interpret the results accurately. Analysts and scientists are jobs that AI can never replace as they require domain knowledge and critical thinking skills to derive insights and identify patterns. After a thorough understanding has been conducted, humans can make informed decisions based on the information as per the changing demands of the market, which AI is not capable of doing. 

Research Scientists and Engineers

Source: Allerin Tech

Scientists experiment. They analyze data and draw conclusions based on their knowledge and experience. While AI can help them with data processing and analysis, the creativity, intuition, and scientific judgment that are necessary for ground-breaking discoveries are uniquely human.

Legal Professionals and Judges

Source: Robotics Business Review

Lawyers, judges, and ethicists deal with complex legal and ethical frameworks, interpretation of laws, and consideration of moral dilemmas. These legal professions have jobs that can’t be replaced by AI as they require nuanced judgment, empathy, and the ability to weigh multiple factors, which AI currently lacks.

Jobs Requiring Emotional Intelligence and Intuition

Here are the jobs requiring emotional intelligence that AI can’t replace:

Leadership and Management Roles

Source: MIT Sloan

Managers and leaders in any organization assess market trends, competitive landscapes, and long-term business strategies. Their decisions involve weighing multiple factors, considering risks, and making choices that align with the organization’s goals and values. It calls for emotional intelligence, striking a perfect balance between unbiased decisions and the greater good of the company, which by all means is a role that cannot be left alone to AI.

Human Resources and Talent Acquisition Positions

Source: The Economics Times

Human resources are one of the jobs that AI can’t replace. HR professionals handle various aspects of employee management, including recruitment, training, conflict resolution, and employee well-being. Their role involves empathy, understanding human dynamics, and making subjective judgments based on individual circumstances.

Therapists and Counselors

Source: Charity Digital

Therapists and counselors are about emotional intelligence, above all, and thus make jobs that can’t be replaced by AI. The professionals work closely with individuals to address their emotional well-being. The ability to empathize, understand complex emotions, and establish trust with clients is essential in providing effective therapy, making it challenging for AI to replace human therapists.

Jobs with Physical Dexterity and Specialized Skills

From pottery to knitting, surgery to coaches, some practices are a matter of physical dexterity and skills that are typically not taught. Here are such jobs that AI can’t replace when it comes to the skills requiring physical or specialized skills:

Skilled Craftsmen and Artisans

Source: Makezine

Professions such as woodworking, pottery, glassblowing, and jewelry making involve intricate hand movements and a keen sense of touch. The tactile nature of these crafts, along with the need for creativity and attention to detail, makes them highly reliant on human dexterity. And thus, these are jobs that AI can’t replace. 

Surgeons and Healthcare Professionals

Source: Forbes

The impact of AI in healthcare is proliferating for good. However, as much as it helps assist in diagnosing certain conditions, medical professionals make complex decisions that involve empathy, patient interaction, and ethical considerations. Treating patients requires a holistic approach that combines medical knowledge with personal judgment. Thus, the medical industry still has a safe spot for jobs that can’t be replaced by AI. 

Athletes and Performers

Source: Sports Tomorrow 

Just like healthcare, the craze of AI in sports is booming. But athletics is one of the jobs AI can’t replace. Sports that demand physical agility, coordination, and precise movements, such as gymnastics, figure skating, and professional dance, require a level of skill and athleticism that goes beyond what AI can currently achieve.


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Frequently Asked Questions

Q1. Will AI overtake jobs?

A. Artificial intelligence will not completely take over human jobs but eliminate repetitive and mundane tasks by promoting automation in various functions of a business. This will help employees focus on more crucial and complex tasks that require human intervention.

Q2. What percentage of jobs can be replaced by generative AI?

A. According to a report by Goldman Sachs, 300 million jobs could vanish due to automation led by generative AI.

Q3. Will AI take over data analytics?

A. AI capabilities can collect, refine, and analyze data, which not only spares humans’ time but also generates outcomes in no time. The technology will eradicate the repetitive tasks involved in data analytics but will not replace the critical thinking and ethical and safety approaches that humans follow.

Q4. What is the future of AI?

A. Artificial intelligence will continue to be a bearer of mind-boggling inventions in the future. The global AI market will witness a boom at a CAGR of 37.3% between 2023 and 2030, reaching an estimated US $1,811.8 billion by 2030. The trends on which the world has its eyes set on, are augmented AI, computer vision, and natural language processing. 


Linkedin Reports Demand For ‘Creator’ Jobs Up 3X

A new report from LinkedIn shows that job postings have tripled for creator-related positions as brands invest in new ways to drive engagement.

The growth in demand for creators is fuelling a whole ecosystem of new jobs, LinkedIn says.

In addition to hiring creators themselves, companies hire for administrative and support roles such as creator managers, creator educators, creator partnerships, and more.

Job opportunities in the creator economy are most abundant in the technology and information sectors. Social platforms such as TikTok, Instagram, and YouTube are among the most used by businesses hiring creators.

Here’s a complete list of the top ten industries with the most open jobs for creators.

Top Ten Industries For ‘Creator’ Jobs

The following list is ordered based on the number of paid U.S. job postings on LinkedIn with “creator” in the job title during the January-through-May periods for 2023 and 2023.

LinkedIn ranks the industries according to the number of creator job postings this year.

Technology & information

Advertising services

Staffing and recruiting

E-learning providers

IT services & IT consulting

Musical groups & artists

Media & telecommunications

Retail apparel & fashion

Computers & electronics manufacturing

Food & beverage services

You may notice the growth of creator jobs isn’t limited to image-focused industries like fashion, travel, dining, and others.

Now numerous industries are looking for creative talent to help produce content for social media.

If you’re wondering what an IT services creator does or what a staffing and recruiting creator does, look by searching for a related keyword on TikTok.

Here are some examples of what comes up when you search for “information technology” and “recruiting.”

Today’s web users are growing up using apps like TikTok as a search engine. They want to consume information quickly and in a video format.

Companies are responding to the demand by producing their own short, vertical videos to share on TikTok, Instagram Reels, and YouTube Shorts.

The growing demand for creators to produce said content aligns with the shift in search behavior we reported last month.

The brands that adapt to this change early are the ones who will maintain their influence over a new generation of consumers.

If you’re currently in the job market or looking to increase your value in your current position, learning a few creative skills to add to your resume can help you stand out.

Source: LinkedIn

Featured Image: metamorworks/Shutterstock

Study: Net Neutrality Rules Would Cost Telecom Jobs

Network neutrality rules adopted by the U.S. Federal Communications Commission could lead to the loss of more than 340,000 jobs in the broadband industry over the next 10 years, with few offsetting Web content jobs, according to a new study funded by a group opposed to the proposed rules.

Bazelon predicted that spending in the broadband industry would decrease by US$5 billion in 2011 if the FCC passes formal net neutrality rules, with the number growing in subsequent years.

“The FCC should be careful in developing any net neutrality rules, to not undermine its own goals of promoting broadband and employment,” Bazelon said during a press conference Friday.

Broadband Called Strong

Broadband deployment in the U.S. is a “success story,” the study said. About 95 percent of U.S. residents have fixed broadband available, and 98 percent have 3G mobile broadband available, the study said.

Artwork: Chip Taylor“Any change in the rules affecting broadband should be well-considered so as not to harm its future development,” the study added.

The study is the latest of several weighing in on the economic impact of net neutrality rules, which are now being considered by the FCC. A study released in January by the Institute for Policy Integrity at the New York University School of Law suggested net neutrality rules would preserve the investments of Web content producers such as newspapers and bloggers. Just this Thursday, the Phoenix Center for Advanced Legal and Economic Public Policy Studies, a free-market think tank, released several studies questioning the economic benefits of net neutrality rules.

“Wireless would be disproportionately impacted, because it represents the majority of [broadband] growth over the next decade,” Bazelon said.

“Different content might be better under a net neutrality regulatory regime, but there’s no theoretical reason to believe there will be more content or more valued content,” Bazelon said. “The losses in the broadband sector are large, creating a large hurdle that the content sector would have to overcome.”

Research Challenged

“Judging by the press release, Coleman Bazelon has delivered a predictable outcome,” Schwartzman said.

The study ignores large telecom profits in recent years, when AT&T was required by federal regulators to accept net neutrality rules as part of its merger with BellSouth, said Derek Turner, research director with Free Press, also a media reform group.

Telecom carriers have been cutting jobs for years, independent of what’s been going on with net neutrality regulations, Turner added. He noted that Verizon officials said Thursday they planned additional job cuts beyond an earlier announcement that they planned to cut 13,000 jobs this year.

The assertion that net neutrality will lead to job cuts “is plainly unsupported by the facts, and actually contradicts what unfortunately has become the ISP industry’s default behavior, as was demonstrated by Verizon yesterday,” Turner said. “In this consolidated industry, as revenues rise, jobs are cut.”

To predict the impact of net neutrality regulations, Bazelon looked at bidding in the C block in the 2008 auction of the 700MHz wireless spectrum at the FCC. The FCC placed net neutrality rules on that block of spectrum, and it sold at a discount compared to other blocks, he said.

But the study fails to measure the number of other jobs that will be created through net neutrality rules, Turner said.

“With network neutrality, content innovation will prosper, furthering demand for high-capacity, ubiquitous Internet access, which in turn will stimulate ISP investment and increase the need for and the value of more jobs,” he said. “But without network neutrality, ISPs will be incentivized to reduce network investments and jobs, in order to make congestion the norm.”

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