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As much fun as eating cornmeal and screaming endlessly is, chickens can get bored too. Don’t laugh: bored chickens can cause more havoc than you might think. “They can start to develop abnormal behavior such as feather-pecking other birds excessively,” says Dana Campbell, an animal behavior scientist at Australia’s Commonwealth Scientific and Industrial Research Organization. You don’t want that in your coop.
Thankfully, providing enrichment for chickens is surprisingly easy, and can be as simple as adding a rustic wooden swing to their stagnant environment. This kind of structural enrichment has the added benefit of being incredibly entertaining to watch; you have not lived until you’ve seen a chicken turn a coop into a playground as it swings back and forth, clucking curiously. Plus, you can make one from materials you probably already have.Stats
Time: 10 to 30 minutes
Material cost: $7 to $30
Difficulty: EasyMaterials How to build a chicken swing
1. Find some branches. I gathered some branches that had already fallen off of trees and cut down an invasive Chinese tallow for others. Chickens can hang onto sticks of varying sizes, but mine had a diameter of about 2 inches. I also cut my branches to about 1.5 feet in length to accommodate the size of my Swedish flower hens, but some beefier chicken breeds might need a little more room. You may not need to trim your branches at all, or may find it easier to snap them by hand.
2. Drill holes in the sticks. Where you put these holes also depends on how big your chickens are, but I made swings for several different breeds and drilled holes about an inch and a half from either end of each branch. You’ll want your drill bit to be slightly larger than your rope so it can slide through. I used a 9/32-inch bit for my swings.
3. (Optional) Sand the branches. If there are any particularly splintery or uneven areas of your branches, you can sand them down so the chickens can get a better grip with their talons. In the wild, chickens often roost in trees, so there’s no need to sand the branches to be totally even. It might actually be more enriching to err on the side of natural instead of using perfectly smooth sticks.
4. Cut the string. The length of your rope will depend on where you’re hanging the swing from and how close to the ground you want it to be. Typically, chicken swings are hung no higher than 3.5 feet or so off the ground, but they can certainly be lower to accommodate your chickens’ ages, perching preferences, and familiarity with swings.
[Related: Eurasian jays show masterful intelligence in human psychology test]
Measure from the place you plan to hang your swing to how high above the ground you want it to be, then add a few inches so you’ll have plenty of room to tie the rope off securely.
6. Thread the rope through the drilled holes. This is where a yarn needle can be particularly helpful, especially if you’re using a type of rope that has a tendency to bunch up, like jute. When the rope’s through the holes, tie a double knot securely at the base of one of the holes. Use a level to make sure the branch is even, then tie a knot underneath the other hole.
7. Hang the swing. I tied the top of my rope to the rafters in the coop, wrapping it multiple times and tying it tight with several knots. Since chickens don’t weigh much, this is plenty secure. But if you want extra strength, drill holes into a beam inside your coop, screw in a couple metal eye hooks, and tightly tie the rope to the hooks. Make sure the hooks are the same distance apart as the two holes in the branch.
8. Let your birds get to swinging. It may take time for your chickens to try out their new swing, so don’t worry if your feathery friends don’t immediately appreciate your work. You can help them get used to it by hanging the swing closer to the ground at first and gradually moving it up as they get more comfortable. Gently placing your birds on the swing and rewarding them with tasty mealworm treats can help them adjust as well. And while you can certainly teach an old bird new tricks, your best chance of raising avid swingers is to introduce the birds to a swing when they’re young. This project can always be downsized from branches to twigs to get juveniles well on their way to being swinging chicken prodigies.
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There you are, sitting on your office chair. Feeling comfortable and good about yourself. Let me tell you something. You are lost. You are a nobody. Why? Because you don’t have a mechanical keyboard in your life! Like some evangelical preacher, I have an idea I need to sell you. That is the glory of the mechanical keyboard. If you accept the mechanical keyboard into your life, you could be experiencing increased comfort, improved productivity, and glory! It will change the way you type forever! Don’t just ask me, there are plenty of fanatics that have forever converted from using cheap, rubber-dome keyboards to high-quality mechanicals. I have made a short list of five reasons why you should switch to a mechanical keyboard. I have faith that you will see the light.
The second reason why you need to switch to a mechanical keyboard is ergonomics. Mechanical keyboards generally have higher quality keycaps which are rounded to let your fingers rest on them more comfortably. Traditional laptop keys, with the exception of Lenovo’s, are flat. Flat keys are good for space-saving designs but you not only lose precision, but also comfort. I find flat keys uncomfortable to type on for long periods because I have to hit them “head on” in order not to make an error. Also, it is very easy to hit these keycaps on the corners which will cause your fingers to slip and mis-type. If you hit the corner of a keycap on a mechanical keyboard, you still have a good chance of registering the input. The longer “throw” of mechanical keyboards are also more comfortable for long typing sessions compared to the short engagement point of chicklet-style keyboards. For a long time, I thought the main attribute of an ergonomic keyboard is shape. After using the Microsoft Natural Ergonomic keyboard for 2-3 years and using my Leopold Tenkeyless for about 5 months, I realize that it’s not about the shape. The main reason mechanical keyboards are better is the key switches.
The third benefit is reduced strain. I realize this is closely related to comfort but I felt that this deserved its own section simply because of RSI(Repetitive Strain Injury). We use our computers for hours and some of us do not take RSI seriously. I take good care of my hands. And so should you. For most people, their hands are their livelihood. Hand health is very important if you are a musician, laborer, or athlete. One thing I’ve notice after spending a few months with my mechanical keyboard compared to keyboards of my past is finger pain. I use to get finger pain after prolonged typing on the rubber dome keys. They were all I knew so I didn’t question. It wasn’t until I was in the market for a better keyboard where I found out about mechanical key switches. Subsequently, it wasn’t until I was typing on them for hours until I realized my finger pain was mainly caused by the cheap rubber-dome keyboards. If you are on the computer for hours, or if your profession involves extensive amounts of typing, consider investing on a mechanical keyboard for this very reason. These key switches will reduce finger strain. Your hands will thank you.
The fourth benefit of using a mechanical keyboard is improved speed. A more precise, comfortable keyboard means improved typing speed. I was never a speed typist. Barely being able to type 25 WPM, after a few months of serious training, I can now type 60-70 WPM. Your mileage may vary but you will improve your speed. If not in burst typing, definitely in endurance typing. That’s typing long essays or reports. Wiki has the average typing speed rated at 33 WPM. If you are over this, you are doing very well.
The last and most important reason why you need a mechanical keyboard? They’re fun! That may sound silly to say but after getting one, I now enjoy typing. I like the sound of these Cherry MX browns. Some people like the blues. You can’t go wrong either way. They’re great to type on. Mechanical keyboards have their own unique personalities. From the simple Leopold Tenkeyless to the highly sought after HHKB Pro 2. Typing shouldn’t be a chore. Most people probably won’t be competing on typeracer for leisure, but mechanical keyboards will make you smile. It’s like buying a luxury car. Sure, you don’t NEED leather heated seat with power everything but if you can afford it, why not treat yourself? Especially a tool that you will spend years using. Once you punch the keys, you will see the light
Lily Katz / Android Authority
With the introduction of Qualcomm’s aptX Lossless technology, Bluetooth headphone customers will finally join their wired audiophile brethren with the option to listen to lossless quality audio. The promise, as always, is superior sound. But whether this is really a game-changer for your future listening habits depends on who you ask.
On the one hand, existing wireless products are some of the best-sounding headphones on the market, packing in powerful noise canceling, virtual assistants, and customization options you’ll seldom find in the wired space. Plus, there are solid-sounding Bluetooth codecs already on the market, including LDAC and aptX HD. However, audio purists will tell you there’s no substitute for the sound quality of lossless audio. It’s a debate that’s raged since the development of the MP3, but who should you believe, and is lossless Bluetooth audio really that important?
Bluetooth’s limitations regarding lossless audio
Robert Triggs / Android Authority
Why does Bluetooth use lossy, rather than lossless, compression to begin with? The problem is that Bluetooth’s data rate is too low for lossless Bluetooth audio.
Even though Bluetooth’s Enhanced Data Rate (EDR) can hit above 2Mbps, sustaining that rate for real-time data transfer is not feasible. In reality, 1Mbps, or often well below, is a more realistic and sustainable maximum transfer rate. That’s not enough for 1.4Mbps CD, let alone 4.6Mbps Hi-Res audio. This limited speed is due to radio and object interference, packet overhead and loss, and oftentimes, less than optimal antenna placements.
As a result, Bluetooth audio codecs have historically targeted lower, more sustainable bit rates using lossy compression. Another way to think of this is prioritizing playback that’s free from skips and dropouts at the expense of some audio fidelity.
Bluetooth audio is historically a trade-off between sound and connection quality.
Compounding the problem is the fact that the original low-bit-rate SBC codec was designed for voice compression rather than high-fidelity music. Despite subsequent revisions, third parties have stepped in to fill the void with codecs specifically designed to transmit music over Bluetooth. But AAC, aptX, and the LC3 still target lower, sustainable bit rates around 300kbps and below. Qualcomm’s aptX HD pushes the envelope with high-end sound, but it’s still capped at 576kbps.
Sony’s LDAC was the first codec to attempt to tackle the quality and scalability problem head-on with its 330, 660, and 990kbps quality options. The codec also claims Hi-Res support and promises “same as CD quality” playback (note, not bit-perfect playback). After testing, we found the 990kbps mode is indeed virtually transparent for CD-quality audio. However, there are still some small elements of lossy encoding, and more importantly, some devices struggle to offer a glitch-free playback experience at this bit rate. LDAC can achieve near-lossless CD playback, but you’ll often find quality called back to 660kbps, although we’d argue that’s still good enough for all but the pickiest listeners.
LDAC can already achieve near-lossless CD playback, but sustained connectivity can be a problem.
aptX Adaptive is Qualcomm’s alternative approach to solving the connection dropout problem. This codec dynamically scales its bit rate based on the radio environment, reducing quality in congested areas to avoid glitches. Before aptX Lossless, aptX Adaptive still targeted a more conservative 420kbps but will now scale up to greater than 1Mbps for lossless CD-quality audio. Qualcomm’s aptX Lossless is the first codec to claim fully lossless Bluetooth audio, bit-exact playback of CD-quality files, and it also appears to have the hardware setup to sustain this high data rate. For now, lossless Hi-Res (24-bit, 96kHz) tracks remain out of reach for all Bluetooth codecs currently on the market.
Quick reference bit rates:
SBC — 200 to 328kbps
AAC — 128 to 256kbps
LC3 — 160 to 345kbps
LDAC — 300kbps, 660kbps, 990kbps
LHDC-V — 1.2Mbps
Samsung Seamless Codec — 88 to 512kbps
aptX — 352kbps
aptX HD — 576kbps
aptX Adaptive — 279 to 420kbps
aptX Lossless is a hardware and software solution to Bluetooth’s bit rate problem.
In addition, aptX Lossless falls under the aptX Adaptive tool suite, meaning devices will benefit from Qualcomm’s other codec features too. For example, audio bit rate scales from lossless right down to 140kbps without interruption if you wander into an area with high radio interference, so there are no glitches or dropouts. aptX Adaptive also supports 24-bit 96kHz playback, albeit with lossy compression, and a dynamic low latency mode for gamers and voice calls.
There are a few caveats, though. For starters, existing aptX Adaptive products won’t automatically receive Lossless support — at least not without a firmware update. You’ll also need Snapdragon Sound-certified devices on both the transceiver and receiver end to benefit from lossless audio. So it will take a while for devices to permeate the market with a sizable portfolio. Unfortunately, not all Snapdragon Sound devices will necessarily support aptX Lossless, so knowing exactly what you’re getting might not be as crystal clear as it should be.
Customers with a lossless music collection stand to benefit from CD-quality Bluetooth audio.
With lossless CD quality, radio-aware scaling, low latency gaming and voice, and Hi-Res support, aptX Lossless is the industry’s most robust Bluetooth audio option. However, there’s still likely to be some debate about whether Qualcomm’s standard offers a perceivable improvement to audio quality and which Bluetooth audio codec is the best pick for consumers with a Hi-Res library. Plus, whether the proprietary nature of Qualcomm’s technology will limit consumer adoption versus more universal support for SBC and the upcoming LC3 codec.
Ultimately, the best Bluetooth codec is the one supported by both your headphones and smartphone or music player. aptX Lossless has some rather steep requirements on the hardware side compared to existing standards. Some headphone companies are investing in this now, like Nura with the True Pro Wireless earbuds. What do you think?
Yes, aptX Lossless can send lossless Bluetooth audio, but this requires a Snapdragon Sound device like the ASUS Zenfone 9 and compatible earbuds.
To receive lossless audio over Bluetooth, you’ll need a Bluetooth 5.3 device with a modern Snapdragon processor and earbuds with the Snapdragon S3 or S5 chips.
Less than five years ago, starting a blog was a huge marketing focus in the travel community.
Not only did the SEO bonuses have a lot of appeal, but travel blogging was also an incredibly popular format that promised a large target audience if you found the right niche.
While the majority of travel blogs are still going strong, email marketing has been having a moment in the last few years as well.
With its low cost, high ROI, and simple method of keeping customers engaged, questions have recently surfaced about whether sharing content via email is better than posting it to a blog.
First things first: This isn’t a post comparing the two approaches to crown an overall winner.
Blog content creation and email marketing are two pretty different types of content, and both have their benefits.
However, if you’re a new travel brand wondering which format to focus on, or want to change your marketing strategy by pouring more resources into an approach, it’s definitely worth examining each with several different factors in mind.
This post will help you do just that.The Benefits Of Blog Content
Blogging is a format that has been around for decades now.
Whether you’re a large travel brand with a blog on your website or a dedicated travel enthusiast running a blog to share your stories, there are plenty of benefits to this kind of content.
On average, companies with a blog see 55% more website visitors than those who don’t, so there’s massive potential for growing your customer base.
From an SEO perspective, having a blog that you regularly update with new content can do wonders for how well your website ranks on search engines.
Not only can you increase traffic by producing content that targets longtail keywords, but having a blog also helps indexation supports rankings of your commercial pages.
A blog can also be a really useful tool in link building, which again helps to boost your website’s ranking.
Blog content can help establish your brand as a source of authority in your industry. By consistently sharing valuable and engaging insight, you’ll gain a reputation for being a reliable source of information.
This will lead to greater brand awareness and help to grow your customer base.
Finally, when it comes to brand image, blog content is one of the best ways to establish a “voice” and a tone that your audience will recognize.
Regularly sharing new posts on your travel blog that all embody your brand values will help improve recognition and strengthen your image, particularly if this tone is reflected across all your other marketing channels.The Benefits Of Email Marketing
Email marketing has as many benefits as writing blog content, whether sending regular newsletters, moving potential customers down the buyer funnel, keeping in touch with existing customers, or increasing engagement among your target audience.
More commercial brands tend to use email marketing to promote products and offers, but email marketing is often another channel for sharing content and communicating with customers in the travel industry.
One of the biggest benefits of email marketing is that it’s a pretty low-cost strategy, which is ideal if you’re a relatively small business or a travel blogger working on your own.
You can also run campaigns without too much effort if you’re willing to put in the work at the beginning, making this approach quite simple to carry out even without much experience.
A key benefit often mentioned with email marketing is its impressive return on investment (ROI).
Exact figures will differ depending on your industry and the type of campaign but, on average, brands can make around $36 for every $1 spent on email marketing, which is an impressive statistic.
The nature of email marketing means that recipients of your content have to provide their contact details to join your mailing list, which means that everyone reading your content is already interested in what you share.
This means your audience is much more engaged with your content than any other channel, leading to greater levels of interaction and more successful conversion.
Another benefit is that uninterested recipients can opt out, so you won’t waste time or resources pitching your content to people who won’t engage with it.
Engagement is a general benefit of email marketing, both with existing and potential customers.
When you send out email content, you’re delivering (sometimes personalized) messages right into your audience’s inboxes, which means they’re much more likely to interact with this content than any of your other marketing efforts and will feel closer to your brand because of it.
Sending out regular email content can be very useful for travel brands that want to keep their offering in front of their audience’s minds.
When potential customers decide they want to book a holiday, for example, that brand’s website is where they go first.
Email marketing ensures that you maintain regular contact with your audience and builds up a relationship with this communication that will hopefully lead to customers thinking of your brand independently and increasing conversion rates.
Finally, another of the key benefits of email marketing is that it’s a brilliant channel for distributing personalized content.
80% of consumers have said that they are more likely to make purchases from brands that offer personalized experiences, so tailoring your emails and providing your mailing list with relevant content means that you’re much more likely to grow your audience.Audience Engagement
Trying to pit email marketing and blog content against one another is unproductive. The two approaches have very different intentions and are often used together as part of a wider marketing strategy.
However, one area of overlap between the two is audience engagement, which provides some interesting points of comparison to investigate.
Engagement is an essential part of customer experience, and good customer experience is the key to a positive brand image, repeat customers, and business growth.
Today’s consumers have more choices than ever regarding their content and the brands they support.
The travel industry is a sector where competition is particularly fierce, so engagement is something that almost every brand strives to improve.
Travel blog content can improve audience engagement if you take the time to craft interesting, emotive, and valuable content that your audience is genuinely excited to read.
Once a reader is on your site, use banners and calls to action to get them to engage with other blog posts and landing pages, establishing your brand more firmly in their mind, and hopefully starting to move down the buyer funnel toward booking.
However, you need to get interested readers arriving on your blog in the first place.
And if they don’t make a purchase or inquiry on their first visit, you need to make a strong enough impression that they’re going to come back to your blog of their own accord and read more of the content on there.
That’s one hell of a challenge.
The state of the world we live in today means that brands aren’t only competing with one another for the attention of potential customers. They’re also competing to fill the limited amount of time that modern consumers have each day to read and engage with new content.
Most people don’t have the time to seek out new things to consume; they want the content to arrive at their fingertips to instantly engage without too much effort.
This is where email marketing comes into its own.
Blogging certainly had its heyday and remains a very valuable channel that isn’t going anywhere soon.
But to catch your customer’s attention while they’re commuting, boiling the kettle, or scrolling before bed, reading an email that is already in their inbox containing a curated selection of stories, ideas, and further reading will be a clear first choice over seeking out a blog post to engage with instead.
Is there still a place for blogs that regularly post long-form content for their audience?
But with attention spans dwindling, device separation anxiety growing, and the desire for instant gratification higher than ever, email marketing has plenty going for it that makes it the perfect format for reaching and engaging today’s consumer.When Should You Create Blog Content?
As outlined at the start of this article, there’s no “winner” when comparing blogging with email marketing.
There are plenty of instances where creating blog content is the best choice in a travel marketing strategy, which we have listed below.
You can produce large amounts of content.
Your target audience enjoys engaging with long-form, informational content.
You are skilled at writing content that keeps the reader engaged, emotionally resonates with them, and helps transport them from the present moment.
You already have an established blog with some repeat readers.
You are targeting longtail keyword phrases as part of an SEO strategy.
You are looking to increase the amount of traffic coming to your website.When Should You Create Email Content?
Some factors indicate that creating email content like a newsletter or regular “round up” would be the best approach.
You have limited content writing resources which means producing short email newsletters is more manageable.
You have a limited budget for building out your marketing strategy.
You have a knack for writing shorter, instantly engaging pieces of content.
You want to develop a sense of “community” between your customers and build closer relationships with them.
You already have a good amount of content on your website that you can share.
You are looking for ways to move more potential customers down the buyer funnel.The Best Way Forward
If possible, the best way forward is to dedicate time to developing both blog content and email content as part of your wider marketing strategy.
Many brand newsletters include links to the content on their blog, which is a fantastic way to link these two approaches together and encourage more website traffic while also appealing to the customer’s need for instant, easily consumable content.
The best way forward is to combine your approaches and use both blogging and email marketing in an integrated way.
Begin by focusing on creating engaging, evergreen blog content. Once you’ve reached a good stock of content, shift your focus more to email, where you can use that content to build community and engagement more actively.
If you’re an established travel brand it’s likely you already have both of these techniques in your marketing strategy.
In this case, it’s worth considering the impact your email content can have on customer engagement and whether you could adapt the content you send out to improve this while also keeping your blog updated and linking back to these new posts in your emails.
If you’re a new brand developing a marketing strategy, consider the conditions above and decide where you want to focus your efforts depending on your goals and capacity.
As this post has highlighted, both email marketing and blog content creation have their merits. Both are incredibly useful methods that travel businesses can use to establish a recognizable brand image and engage their audience.
Instead of crowning a victor between the two, consider the value that each of these formats has to today’s consumers and adapt your offering accordingly to get the best possible results.
Featured Image: ra2 studio/Shutterstock
When you search on Google, watch YouTube videos, or use Maps to get directions, you leave footprints for Google to collect. Data is one of Google’s most prized assets, so it harvests as much information it can when you use its products and services.
In view of this, have you ever stopped to wonder what Google does with the data it collects from you? Or if there’s a way to access this information? Should you even care?
Table of Contents
Google records almost everything you do with apps, websites, and other services connected to your Google account. This information is compiled and saved in an online profile called “My Activity.”
In the next sections, we’ll explain what “Google My Activity” is and how you can use the tool to control Google’s data collection activity.What Is Google My Activity?
Think of your hospital medical records for a second. It usually contains information about your hospital visits and admission; habits and allergies; medication history; test results; past and present diagnosis; etc. The more information a hospital has about your medical history and habits, the better and faster the doctor is able to diagnose and treat you.
This is akin to the purpose of Google My Activity. It’s a record of your online activities on Google and interactions with its services.
Google My Activity (or My Activity, for short) is the archive of your Google data. It’s also a tool that lets you view and manage data that Google collects when you use its products and services. As Google puts it, My Activity is designed to “put you in control of your data.”
With My Activity, you can scrutinize how much (or little?) of your information and online activities Google may access.
Before we show you how to access the My Activity utility, and how to use it to manage your data, let’s have a look at some of the information Google collects each time you use any of its products and services.What Data Does Google Collect?
The information Google collects when you use its services include, but not limited to, the following:
These information are usually grouped into three categories. Understanding this data segmentation will help you understand how to navigate the Google My Activity page and manage your data.
1. Web and App Activity: Here, you’ll find your Google Search history, browsing history on Google Chrome, and websites you visit on other applications connected to your Google account. There’s more: audio recordings of your voice searches (on Google Maps and Google Search), map navigations, as well as your interactions with Google Assistant are also saved in this category.
2. YouTube History: This section houses your YouTube activities including the videos you search for on YouTube, videos that you watch, the date and time you watched these videos, as well as the devices used to watch them.
3. Location History: If you use an Android device with location services enabled, Google will save the places you visit, even when you aren’t using a Google service. For iOS devices, Google collects your location (in real-time) via the dedicated Google app.What Happens When You Delete or Disable Data Collection?
For every Google account, Google automatically collects these information (and more) by default. However, you have the liberty to limit data collection or stop it entirely. So if you’d rather not have Google save your information in its database, you can delete your online activity history from the My Activity page. But what happens when you do so?
For example, disabling YouTube History means you’ll no longer get suggestions when you search for videos. Likewise, YouTube will stop recommending videos it thinks you might like.Discover and Control Your Data
You can access the Google My Activity utility on your mobile devices and computer. Follow the steps listed below to learn how to view and manage your data via Google My Activity on Android, iOS, and PC.Use Google My Activity on PC
1. Launch your preferred web browser and visit the Google My Activity page (or type chúng tôi into your browser’s URL).
You may be required to sign into your Google account if you haven’t done so already.
2. You’ll find the aforementioned categories (Web & App Activity, Location History, and YouTube History) at the top of the My Activity dashboard.
Scroll to the bottom of the dashboard and you’ll find an overview of all recently-used Google apps and services—Maps, Google search history, and websites you visit.
On the Item details page, you’ll find precise information about the activity.
Say you searched for “Best Pet Stores in New York” on Google, the Item details page will reveal the exact date and time you performed the search, the device you used, and more.Want to Stop Google from Collecting Your Data? Here’s What To Do
As mentioned earlier, you can also use the My Activity tool to limit Google’s data collection or put an end to it entirely. All you have to do is disable data collection for all three categories—Web & App Activity, Location History, and YouTube History.
Go through the data options on the page and toggle each of them off.
To delete all previously-saved web activities, return to the My Activity homepage and tap the Delete drop-down button.
Select the All time option in the Delete Activity window.Set An Automatic Data Deletion Schedule
Google provides an auto-delete option to erase your account data. Scroll to the data group and select Auto-delete.Use Google My Activity on Android
If you use an Android-powered smartphone or table, here’s what you need to do.
1. Go to Settings and select Google.
2. Tap the Manage your Google Account button.
3. Go to the Data & personalization tab and select Manage your activity controls.
That will launch the Activity control page where you can access the data saved by Google across all services you’ve usedUse Google My Activity on iOS
You can also access the My Activity utility on your iPhone and iPad using the Google app.
1. Launch the Google app and tap the profile icon at the top-right corner.
2. Tap the Manage your Google Account button.
3. Select Personal info & privacy.
4. Scroll to the Manage your Google activity section and select Activity controls.
You’ll be able to manage data saved in your Google account on the resulting page.Why Should You Care
You’ve probably had your Google account(s) for years. It only makes sense to know how much data you’re providing Google, what it knows about you, and how it’s handling your information. Right?
Interestingly, Google is transparent about its data collection process and practices. Even better, Google hands you (and a billion of other users) the meaningful choice around your data. You can opt in and out of all varieties of data collection at any time; you’re in the driver’s seat of your data.
Content marketing has become a crucial aspect of any e-commerce brand. It’s the process of creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Content marketing involves creating and publishing content, such as blog posts, videos, social media posts, and more, to engage and educate potential customers.
In this blog post, we’ll explain why content marketing is vital for e-commerce sites, share different types of content that can be produced, and provide tips for successful content marketing.What is Content Marketing?
Content marketing is a strategic approach that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, with the ultimate goal of driving profitable customer action. It’s a long-term approach that aims to build customer relationships and trust by providing helpful and informative content.Why E-commerce Businesses Need Content Marketing
E-commerce brands need content marketing to increase brand awareness, build customer trust, boost engagement, enhance search engine optimization (SEO), and drive conversions.
Creating content that addresses customer pain points, provides helpful information, and showcases products or services can help build trust with customers and drive them to make purchases.Different Strategies and Types of Content for E-commerce Companies
To have a successful e-commerce content marketing campaign, it’s important to diversify the types of content you create and the content strategy you use to distribute them.
Here are six different content marketing strategies and types of content to consider for your online store:Blogging
SEO blogging is a great way to provide value to your target audience, establish your brand as a thought leader, and improve your website’s search engine rankings. By creating optimized blog posts that address your audience’s pain points, answer their questions, and showcase your products or services, you can drive traffic to your e-commerce site and increase conversions.
A solid content marketing strategy and extensive keyword research are vital to improving organic traffic.Social Media Marketing
Social media marketing involves creating and sharing valuable content on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. It’s a great way to engage with prospective customers, build brand awareness, and drive traffic to your e-commerce store.
Whether it’s sharing blog posts, product images, customer reviews, or other types of content, social media can help you reach a wider audience and drive more sales.Video Marketing
Video marketing involves creating videos that showcase your products or services, provide educational content, or entertain your audience. With the rise of video-sharing platforms such as YouTube, TikTok, and Instagram Reels, video marketing has become an essential strategy for e-commerce businesses.
Whether it’s product demos, how-to videos, or behind-the-scenes footage, videos can help you connect with your target audience and drive sales no matter where they are on the customer journey.Email Marketing
Email marketing involves sending promotional emails to your subscribers, whether it’s announcing a new product launch, sharing a special offer, or promoting a sale. It’s a highly effective strategy for driving sales, with research showing that email marketing can produce an ROI as high as 4,400%.
By segmenting your email list and tailoring your content to your subscribers’ interests, you can drive more conversions and build brand loyalty.Infographics
Infographics are visual representations of data or information, and they can be a highly effective way to communicate complex ideas or concepts. By creating infographics that showcase your products or services, explain how they work, or provide educational content, you can capture your audience’s attention and drive traffic to your e-commerce store.User-Generated Content
In conclusion, by diversifying your content marketing strategy and creating different types of content, you can reach a wider audience, drive more traffic to your e-commerce store, and increase conversions. Whether it’s blogging, social media marketing, video marketing, email marketing, infographics, or user-generated content, each strategy has its own unique benefits and can help you achieve your e-commerce content marketing goals.Tips for Successful Content Marketing for E-commerce Businesses
Here are some tips for finding success with content marketing as an e-commerce business:
Set Clear Goals and Objectives
Know Your Target Audience
To create effective content, it’s important to know your target audience. Understanding their interests, needs, pain points, and preferences helps to create content that resonates with them, encourages engagement, and drives conversions.
Conducting market research, analyzing customer data, and engaging with potential customers through social media are all effective ways to gain insights into your audience and loyal customers.
Create High-Quality Content
The quality of your content is critical to the success of your content marketing efforts. Creating high-quality content that provides value to your target audience, showcases your products or services, and is visually appealing helps to build trust and engagement. Whether it’s blog posts, videos, product pages, social media posts, or other types of content, ensure that they are well-researched, informative, and visually appealing.
Promote Your Content
Analyze and Measure Your Results
Measuring the success of your digital marketing efforts is critical to refining your strategy and optimizing for better results on search engines. Use analytics tools to track metrics such as website traffic, engagement rates, conversion rates, and revenue generated from content marketing efforts. Analyzing these metrics helps to identify what’s working and what’s not, allowing you to adjust your e-commerce content marketing strategy for better results.Work with a Team of E-commerce Content Marketing Pros
Content marketing helps build customer relationships, trust, and engagement, which can ultimately lead to increased sales and revenue for your business. By creating and sharing valuable and relevant content, e-commerce businesses can attract and retain customers, ultimately driving profitable customer action.
With the right strategies and types of e-commerce content marketing, businesses can successfully leverage content marketing to grow their business and succeed in the digital age.
If you are looking to work with a trusted agency for a comprehensive content marketing strategy, we’d love to hear from you. Elevato provides top-caliber content marketing for e-commerce including SEO content, email marketing, social media management, and more. Schedule a free consultation today to discuss how we can help your e-commerce business scale with content marketing!
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