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One of SEO’s hottest topics recently has been the need to migrate from HTTP to HTTPS, especially for those websites which collect personal data or passwords. Websites serving content over the secure HTTPS protocol have been given a ranking boost since 2014. Google Chrome (which owns ~55% of the desktop browser market) is visibly branding websites as secure.
In Google Chrome 56, the upcoming browser update will also start branding websites served on HTTP as not secure. (If you haven’t yet made the switch to HTTPS, you should read this SEJ article from Tony Messer.)
So what’s next on Google’s agenda? Within the SEO community, we already know that Google is able to ‘guess’ standard URLs on websites, such as XML sitemaps, about pages, and contact pages. Could it be plausible for Google to start making passive scans of websites too?
Passive scanning is a form of web vulnerability testing and is seen as a less dangerous alternative to active vulnerability testing, where a system is probed and stressed, and carries risks ranging from performance lag to system crash.
While passive scans won’t discover as much as an active test, they may provide enough information to aid an IDT (Intrusion Detection Tool).The Case for Google and Passive Scans
As HTTPS becomes widespread and the new standard for all websites, the bar of what is and isn’t safe needs to be raised again.
At the end of 2023, Google Webmasters published a link to the Sucuri 2023/Q2 Hacked Website Report, highlighting analysis of 9,000 infected websites made up of WordPress, Joomla!, Magento, and Drupal builds.
Google’s main reason for flagging this report is the increased number of hacks for SEO purposes. Hackers targeted search optimized websites to ‘piggyback’ off of their good rankings. After gaining access, they created malicious 301 redirects to other websites. The intention is to extract information or money from the user, or infect their machine with malware, ransomware, or viruses.
A site hack can leave lasting damage. For example, the below screenshot is of my landlord’s website:
This is a WordPress website that was hacked via an outdated plugin. Instead of displaying a title tag for a letting (leasing) agency based in the North of England, it’s displaying the name of a Japanese consumer electronics company.
The website still appears within Google UK for its exact match name, but little else. Anyone who comes across the site via online search will likely perceive this as a black mark against my landlord’s trust and credibility.Secure Your Website Ahead of Time
If you’re running open source software, it’s important that you keep it up-to-date and ensure it’s updated to the latest version.
Check your plugins. According to the Sucuri report, 22% of all WordPress hacks they found came from three plugins not being updated. It’s estimated that WordPress websites have an average of 12 plugins installed. Any that haven’t been updated recently by the developer should be considered for replacement. Plugins that have been abandoned by developers can become unsecure over time and offer easy access to a website.
Use an edge network company and put your website behind a Web Application Firewall (WAF) such as Cloudflare or Amazon AWS. This will protect your website from a number of online attack types such as SQL injections or cross-site scripting.
Note that Google could also include known vulnerabilities that aren’t platform-specific in their passive scans, such as the OWASP Top 10. The OWASP updates each year and identifies the top 10 flaws that are being exploited by hackers. You should stay on top of their recommendations and updates.How Do I Know If I’ve Been Hacked?
There are a number of articles and studies that claim that the ‘This site may be hacked’ message only appears on 50% of all websites that have been hacked. While Google now says they will flag malicious redirects they identify via Google Search Console, you still can’t rely on Google as your only indicator as to whether your site has been compromised.
Lastly, if you’re seeing an unexplained drop in traffic or rankings, hacking should be considered (as one of many possibilities).Putting the User First
Google has been both reactive and proactive to the change in search behavior, as users move to spend more time on mobile vs desktop.
Given that their Webmaster’s blog post also promotes the vision of a no hack web (sporting the #NoHack hashtag), in my opinion there is a strong case for Google incorporating both passive scans and/or ranking incentives for websites that are secure beyond HTTPS encryption. Google already takes into account whether or not a website affects “your money or your life” (YMYL), so passive scans could be an extension of this philosophy, as a hacked website could obviously impact a user in profoundly negative ways.
You're reading Will Google Search Give Further Weight To Cybersecurity In 2023 (…And Beyond)?
The need for online protection is a subject that has been ongoing for years past and present. In recent times with the amount of cases, regarding data retention; the rate of cyber assaults runs high. But what are you doing about it?
It may seem like you’re going by your regular online routine, but what you aren’t aware of; rather should be aware of, is the amount of dangers you’re putting yourself through each time you log into a website, providing personal or important credentials.
Yes, life gets extremely easy with the vast number of online services available to us; services like online shopping, travel ticketing, free internet courses, online banking, and social media websites for customer management, and much more, all available at our fingertips. As much as these services appear as a bed of roses, there are always some thorns, waiting to poke you with the slightest confrontation.What’s plaguing your online experiences or devices?
You should know that when online, you’re automatically going to be entailed as a future cyber victim in some form or the other if precautions aren’t taken. There are many online threats that everyone needs to be aware of. Some of the major ongoing issues revolve around:
Hacking (Number one problem in today’s world. With limitless amount of accounts being broken into, stealing data, rearranging them, leaking important information or blocking you out from entering your accounts)
Malware attacks (The spreading of virus’ throughout your system, corroding files and other important data)
(DoS)Denial of Service attacks (The disruption of services by invaders towards the access of account holders.)
Phishing (Cyber-baiting individuals with blackmail through recorded texts, videos and more)
Spamming (Swarming platforms with multiple messages and viral links)
Spoofing (Impersonation to steal data and spread virus’ throughout targeted accounts)
Ransomware (Stealing data and keeping it hostage in exchange for large sums of money or classified intel.)Motives behind multiple cyberattacks
So, how does this list sound just about now? Still feeling safe? I bet most of you are thinking, “But why? What did I ever do to deserve something like this? All I did was look up some cute animal videos.” The answer is, it doesn’t really matter who you are and what activities you carry out online; cyber-attacks are inevitable. Most of the motives behind this are because of:
Cyberterrorism (Attacks made online for political or ideological gains)
Monetary gains (Holding your personal or important data at ransom for large amounts of money or payments in kind.)
Fame through acknowledgment (Some just do it not to gain any monetary value but to establish their name or brand in the rings.)
Information extraction (Data retention of any kind, accounts, IDs, opposing company information for selling to third parties or other personal reasons.)
Industrial control (Hacks made into the devices or infrastructural units of big-league companies/industrial sites)Types of Cybersecurity
Now that we’ve been through the darkening phase of the dangers that lurk around in literal broad daylight on the internet, let’s talk about the types of cybersecurity that many should be informed about. A few of them are:
Infrastructural security (includes the modern-day solutions towards physical security systems related to street lights, hospital infrastructural programming, shopping mall security, etc.)
Application security (Adopting the perfect or most suitable app to protect your online data, transactions, privacy, and devices)
IoT security(Internet of things [protects every physical appliance you use besides the regular mobile phones, like TVs, electronic kitchen appliances, routers, security cameras, etc.
Cloud security (upping the security game, protecting all the data stored online rather than done on physical platforms.)A fraction of online security – How to stay safe when surfing
Looking at the kinds of ways to stay safe online, let’s jump right in and talk about one measure that will solve most of your online problems in the long run. Most of these cyber-issues stem from hackers taking control over your data or system, your privacy being exposed or maybe you’re just looking to access restricted websites that aren’t readily available in your country, due to Geo-blocks or censorship issues.
The solution to a few of these many issues could be through using the best VPN application or antivirus in the market, depending on what you’re looking for. Taking a VPN into consideration, there are many in the industry that ship extremely heavy security features through military-grade encryption and protocols, along with providing you all the access you need to bypass geo-restricted platforms like Netflix, Disney+, BBC iPlayer and more.
You could invest in the most commonly known ones that are both affordable and possess some heavy security, and check out their over-all performances through reviews. For example, when I chose Fastest VPN as my pick, I didn’t just go for it, but rather went through an extensive FastestVPN review, checking out its speed, features, price range and overall performance.
Also read: 11 best ways to Improve Personal Development and Self-Growth and its Benefit on our LifeMass online surveillances
If you think you’re not being watched 24/7, you’ve got another thing coming. Have you ever heard of online surveillances? There are so many major countries in the world that keep constant tab of what the maximum number of internet users are doing online, from day-to-day. It completely goes against internet privacy or the freedom to do anything without being scrutinized. Factors that come under online surveillance also include your data or private information being tipped into and stolen for other purposes.
Maybe in some cases, online surveillance is necessary, particularly where cyber-terrorism prevails or racial disruptions being spread. Due to this, the government takes matters into their own hands, and holds up certain censorship blocks on a few websites. But, along with movements like this, they tend to block off a number of social websites that push the public to gain access to, in the most unethical ways.
Also read: Top 3 Lessons I Learned from Growing a $100K+ BusinessTo conclude
Staying safe online is your given right and even though most of us fall victim to vicious cyber-attacks, it doesn’t mean you can’t take the first steps to make changes.Jade
Jade, is a writer and editor on Cyber-security She creates blog posts to help keep her audiences up-to-date and most importantly informed about the need to keep online privacy and security a top priority.
As businesses continue to find creative ways to operate and collaborate remotely, they’ve also exposed a larger attack surface to hackers seeking access to their sensitive data. Looking ahead to 2023, it’s never been more important to include cybersecurity in your yearly strategic business planning.
Research from Gartner finds that 47 percent of organizations plan to continue allowing their employees to work outside the office full time for the foreseeable future. A significant majority — 82 percent — say they will allow employees to work from home at least one day a week. And according to Verizon’s 2023 Data Breach Investigation Report (DBIR), the cybersecurity impacts are already being felt. In the analysis of more than 29,000 incidents, Verizon found that web apps — such as cloud-based email and other tools used by remote workers — accounted for over 90 percent of breaches. Desktop sharing came second, which may also be a result of remote collaboration. Overall, the report concluded that external cloud-based assets are more common in cybersecurity incidents and breaches than on-premises assets.
Unsurprisingly, 65 percent of IT and security professionals surveyed by the Ponemon Institute in June 2023 said they found it easier to protect company data when staff were working in the office. As many employees continue to work remotely, this increases the risk of device exposure: 64 percent of IT and security professionals said they were worried about remote workers’ screen privacy.
Businesses can’t afford to lose out on the benefits of mobile devices, so they need to get ahead of cyberattacks. The first step is to start educating your workforce (or reeducating them) about security best practices. Then develop a defense-in-depth strategy to mitigate the growing number of cybersecurity risks that are expected to emerge over the next 12 months, including these cyberattacks:1. Multi-extortion ransomware
In the early days of ransomware, attacks often involved cybercriminals compromising people’s devices, rapidly encrypting their files and then demanding payment — or else deleting them. This started changing in 2023 with Maze ransomware, where “double extortion” meant attackers would also threaten to leak people’s private information online or sell it to a third party.
According to Sophos, ransomware threats now include at least 10 different types of pressure tactics, such as emailing employees with threats to disclose personal information to their business partners or the media.
Security policies that require internet connections to use a virtual private network (VPN) can reduce the risk of ransomware, as can training employees to avoid untrustworthy websites.2. Supply chain partner phishing schemes
One of the oldest tricks in the book is sending employees an email that seems like it’s from a legitimate sender, providing them a link that contains malware. But Forrester suggests that the problem could be exacerbated by companies’ recently increased reliance on their supply chain partners, in addition to more team members working remotely.
Among reported kinds of cyberattacks, phishing attacks have jumped 72 percent in the last two years — from 18 percent of cyberattacks in 2023 to 31 percent today — according to Forrester data. Educating remote workers on how to avoid these threats is a good place to start, but Forrester recommends organizations also apply the Domain-based Message Authentication, Reporting, and Conformance (DMARC) protocol as a means of guaranteeing that the messages in mobile users’ inboxes are actually from verified senders.3. Deepfake-based data breaches
Most people are spending more time on video calls than ever before, often with filters and background effects applied. In some cases, this could increase the risk that you’re talking to an imposter rather than the person you’re expecting.
With the power of machine learning, deepfakes can realistically simulate your well-known contacts. Deepfakes have often gotten media attention for impersonating politicians and celebrities, but attackers could use the same means to pose as an employee’s manager or anyone else they trust. If the deepfake is successful, they could trick an innocent employee into handing over security credentials or transfering data to a malicious source.
Like phishing attacks, avoiding deepfakes often comes down to thorough security training. Organizations also need to assess their degree of risk based on how much they rely on video-based communications.4. Cyber-physical weaponization
Not all work happens remotely, of course, and the range of business apps that can run on mobile devices extends beyond communication and collaboration tools. Smartphones, tablets and laptops are increasingly connected to larger processes such as manufacturing equipment, heavy machinery and water treatment plants.Mobile device management for beginners
Get started with MDM so your organization can spend less and do more — securely and efficiently. Download Now5. Outdated or permissive access policies
The pivot to remote work in 2023 happened so quickly in some cases that businesses may have failed to consider the effect of decentralization on their cybersecurity.
This could be why IDG Research’s recently published Security Priorities Study showed 46 percent of organizations are now interested in zero-trust technologies, a 31 percent increase from 2023.
While zero trust can include everything from multifactor authentication (MFA) to encryption and analytics, more businesses are expected to pair these cybersecurity investments with updated polices — based on principles of least privilege — into 2023 and beyond.
If your company uses a Bring Your Own Device (BYOD) policy, make sure your devices are secure with this free comprehensive guide. And discover how Samsung Knox protects the most secure phones with defense-grade mobile security.
If you are looking for a peaceful retired life, these cryptocurrencies are for you.
When you are planning for retirement, the first question that comes to mind is how to have enough money in hand to be able to not do any work and still stay rich. As digital money continues to gain traction on Wall Street, more and more options become available. To make your retirement plans to be rich, you must invest in these top 10 cryptocurrencies in upcoming 2023 and beyond.
Ethereum started a strong increase above the $1,600 level against the US Dollar. ETH is up over 15% and might even clear the $1,700 resistance zone. The second largest cryptocurrency undoubtedly finds its place in the list of the top After everything is trading in red in the crypto space, Dogecoin price made a refreshing spike and may even more than double in price by the end of 2023, according to analysts’ long-term price forecast. Being the original and top meme token, Dogecoin is killing it in the crypto game. DOGE has seen a slight gain of 0.5% as seen in the past 24 hours. As of press time, DOGE is currently trading at $6.2. Dogecoin is currently the world’s 10th largest crypto in terms of market cap. It has a market capitalization of $8.3 billion which has declined by 2% from its all-time high of $73.8 on May 8, 2023.Shiba Inu
Shiba Inu whales’ trading volume skyrocketed by 640% as seen in the coin’s 24-hour trading volume. An increased buying or selling activity among whales has peaked by 61%. Large transactions that spiked to 57.41% were noted in active addresses of SHIB holders as seen in the past 24 hours. SHIB value surged by 3.06% which comes with Shiba Inu reverting to the key support level of 0.00001.Tether
Tether is a blockchain-based cryptocurrency that is backed by the U.S. dollar. This means there are actual dollars in reserves at financial institutions to serve as collateral. Stablecoins, when fully backed by the dollar, have a 1:1 relationship with USD. You can expect stablecoin prices to stay stable, as the name suggests, unlike popular cryptocurrency counterparts Bitcoin and Ethereum.Chainlink
Chainlink is a huge hit among Ethereum whales. For the year, 2023, crypto became the most-traded token. Ethereum whales bought and sold LINK tokens exponentially within a period of 24 hours in 2023, surging its popularity and market dominance.Cardano
Cardano became one of the topUSD Coin
USD Coin has a set value of US$1 per coin, and each USD Coin is backed by a US dollar in a separate bank account. This makes USD Coin a popular choice for crypto investors who want to avoid the volatility and price risk associated with big currencies like Bitcoin and Ethereum. It is one of the bestPolygon
Polygon introduced its version of the Ethereum Hardfork, which makes its pricing more predictable, eventually making MATIC deflationary by burning coins. Its purpose is to avoid over-flooding the market with token circulation, eventually improving the overall value of the token.Avalanche
Avalanche is one of the few blockchains that can scale without sacrificing decentralization. Its potential for interoperability with many blockchains is limitless. Avalanche blockchains alter consensus algorithms based on the use case, and the network has more validators than other networks. It is one of the bestBitcoin
When you are planning for retirement, the first question that comes to mind is how to have enough money in hand to be able to not do any work and still stay rich. As digital money continues to gain traction on Wall Street, more and more options become available. To make your retirement plans to be rich, you must invest in these top 10 cryptocurrencies in upcoming 2023 and beyond.Ethereum started a strong increase above the $1,600 level against the US Dollar. ETH is up over 15% and might even clear the $1,700 resistance zone. The second largest cryptocurrency undoubtedly finds its place in the list of the top cryptocurrencies worth investing in. There are many reasons why this altcoin has grabbed attention. Its potential applications, particularly the smart contracts that automatically execute when conditions are met, are one of the top reasons.After everything is trading in red in the crypto space, Dogecoin price made a refreshing spike and may even more than double in price by the end of 2023, according to analysts’ long-term price forecast. Being the original and top meme token, Dogecoin is killing it in the crypto game. DOGE has seen a slight gain of 0.5% as seen in the past 24 hours. As of press time, DOGE is currently trading at $6.2. Dogecoin is currently the world’s 10th largest crypto in terms of market cap. It has a market capitalization of $8.3 billion which has declined by 2% from its all-time high of $73.8 on May 8, 2023.Shiba Inu whales’ trading volume skyrocketed by 640% as seen in the coin’s 24-hour trading volume. An increased buying or selling activity among whales has peaked by 61%. Large transactions that spiked to 57.41% were noted in active addresses of SHIB holders as seen in the past 24 hours. SHIB value surged by 3.06% which comes with Shiba Inu reverting to the key support level of 0.00001.Tether is a blockchain-based cryptocurrency that is backed by the U.S. dollar. This means there are actual dollars in reserves at financial institutions to serve as collateral. Stablecoins, when fully backed by the dollar, have a 1:1 relationship with USD. You can expect stablecoin prices to stay stable, as the name suggests, unlike popular cryptocurrency counterparts Bitcoin and Ethereum.Chainlink is a huge hit among Ethereum whales. For the year, 2023, crypto became the most-traded token. Ethereum whales bought and sold LINK tokens exponentially within a period of 24 hours in 2023, surging its popularity and market dominance.Cardano became one of the top cryptocurrencies to be traded by crypto whales, including Ethereum’s after its developers rolled out the Alonzo smart contracts and its debacle with its decentralized exchange, SundaeSwap, which instilled renewed interests in the whales. ADA holders are probably moving forward towards easier times as the crypto grows in chúng tôi Coin has a set value of US$1 per coin, and each USD Coin is backed by a US dollar in a separate bank account. This makes USD Coin a popular choice for crypto investors who want to avoid the volatility and price risk associated with big currencies like Bitcoin and Ethereum. It is one of the best cryptocurrencies to buy before June to get rich.Polygon introduced its version of the Ethereum Hardfork, which makes its pricing more predictable, eventually making MATIC deflationary by burning coins. Its purpose is to avoid over-flooding the market with token circulation, eventually improving the overall value of the token.Avalanche is one of the few blockchains that can scale without sacrificing decentralization. Its potential for interoperability with many blockchains is limitless. Avalanche blockchains alter consensus algorithms based on the use case, and the network has more validators than other networks. It is one of the best cryptocurrencies to buy before June to get rich.Bitcoin started a fresh increase above the $22,000 resistance zone against the US Dollar. BTC must clear $23,000 and $23,700 to continue higher. Cash Bitcoin Cash’s supply is capped at 21 million coins. It also reduces the rate of mining by almost 50% every four years, which indicates that its circulating supply also keeps decreasing. Due to coin burns, its market value has witnessed a price hike.
In an SEO Office-hours hangout Google’s John Mueller was asked if Google gave a preference to content located in the spot known as above the fold. Mueller explained of how much content Google expects to see in the top of the page area.What Does “Above the Fold” Mean?
The origin of the phrase comes from how newspapers used to be displayed within a news box vending machine.
The top part of the newspaper that was above where the newspaper was folded (above the fold) would be visible.Illustration of the Origin of the Phrase “Above the Fold“
Above the fold today means the content that is at the top of the page and is visible without having to scroll down to see it.Illustration of Web Content that is “Above the Fold” Question About Above the Fold Content and Ranking Benefit
Someone related to John Mueller that a competitor moved their content and links from below the fold to above the fold.
They next observed that the rankings improved “massively” after updating their website in that manner.
The question is if Google gives preference to content above the fold more or below the fold more.John Mueller on Content Google Expects to See Above the Fold Above the Fold Content and Rankings by Google
It’s an entirely reasonable question to ask if there’s a ranking benefit to pushing more of the content above the fold. The user experience is better when more content is above the fold.
Furthermore, in the old days, Google used to give preference to content near the top of the web page. There were many patents and research papers and statements that confirmed that keywords and headings near the top of the page were algorithmically considered more important than content toward the end of the page.
Most well written articles state their topic in the opening paragraphs and most product pages announce what the product or page is about at the top of the page. So it made sense to give a little more importance to content that was closer to the top of the page.
But those were the days before Google began using AI and natural language processing to understand the content. Google now ranks pages for content that is in the top, middle and near the bottom of the web page because Google can understand content better today and without having to guess in the way it used to.Does Google Give Preference to Top of Page Content?
Google’s Mueller answered whether Google had a preference:
“I don’t think we have strong preferences in that regard.”
Mueller followed that statement with an explanation about what Google prefers to see above the fold.
“So the main thing is that we want to see some content above the fold.
Which means… a part of your page should be visible when a user goes there.
So for example if a user goes to your website and they just see a big holiday photo and they have to scroll down a little bit to actually get content about a hotel, then that would be problematic for us.
But if they go to your home page and they see a hall of fame photo on top and also a little bit of information about the hotel, for example for a hotel site, that would be fine.
So it’s not purely that the content has to be above the fold. But… some of the content has to be.”Google and the Position of Content
It’s an interesting question because it helps to show how far Google has come in terms of its ranking algorithm. At some point after the Google Hummingbird update Google began to move away from using keywords in titles and headings and near the top of the page in order to guess what words were important in order to guess what the content was about.
Now Google can use natural language processing to understand what the topic of the page is and how it might relate to a search query, even if the keywords aren’t present in a search query.
So to understand the answer to the question, one must understand the difference between the old algorithm that did give preference to words near the top of the page and why Google no longer does that (AI and natural language processing).Citation
Watch John Mueller answer question about Google’s above the fold content preferences, at approximately the 55:13 minute mark.
Google announced they are rolling out a mortgage information search product. The new service will show in mobile searches.Google Mortgage Information Search for Mobile
Google’s new service is a collaboration with Consumer Financial Protection Bureau (CFPB).
The CFPB is a United States government organization that regulates the consumer financial products and services.
The new mortgage search tool is available in mobile.
According to the CFPBs About Us page:
with the information, steps, and tools that they need to make smart financial decisions.”
Google is partnering with the U.S. government to provide information that is meant to benefit consumers.Google Mortgage Information Search
The tool has a tabbed interface. It currently only shows in mobile devices. General mortgage related keywords trigger the new mortgage search engine results page.
The new search feature can be seen as a way to funnel users from high level mortgage related search queries to more specific information, but not necessarily to more specific websites.Screenshot of Tabbed Interface of Google’s Mortgage Information Search Four Ads Above Mortgage Tools
Screenshot of a Google search ad above the mortgage information tools:
The search results are beneath Google’s mortgage search tools. But you have to scroll past multiple mortgage related Google features before you get to two search results that in my case was from the same domain.
Then that’s followed by FAQs that have no links to the website of origin.Did Google “Borrow” Content Without Attribution?
One of the FAQs has content that appears to have been sourced from chúng tôi But there is no link to the source of the information or any other attribution.
It’s possible that BankRate is not the original source of that content. But a search for a snippet of that phrase shows BankRate as the likeliest source.One Section from Google’s Mortgage Search FAQ: Screenshot from a chúng tôi Page:
The page is visible here.How does Google’s Mortgage Search Work?
Google’s new mortgage information search provides multiple choices for finding more information about mortgages.
The information is designed to funnel consumers from every point of their mortgage research journey.
According to Google:
list of relevant documents and helpful tips from the CFPB. “What is Google Mortgage Information Search?
The mortgage information search offers the following tools:
Mortgage rate tool
Step by step mortgage tool
Videos with How-to and 101 level informationMortgage Calculator Keyword
The mortgage calculator keyword phrase drives traffic to Google’s information search tool.
While Google previously had featured their own calculator, this change may represent a greater disruption in the mortgage calculator search engine results pages (SERPs).
The new mortgage information feature pushes organic listings further down the page.Mortgage Related Videos
The mortgage related videos seem to be focused on how-to and beginner level information. Those seeking to gain traffic via videos may do well to focus on that kind of video.Disruption in Mobile Mortgage SERPs
This may cause disruption in the mobile SERPs for mortgage related keywords. This does not currently affect the desktop SERPs.
The disruption appears to be on general high level type keywords.
A search for Mortgage Rates will trigger the tool. A search Mortgage Rates Massachusetts will also trigger the tool.
But more granular searches like Mortgage Rates Northampton Massachusetts or Mortgage Rates Charlotte North Carolina do not trigger Google’s mortgage information search tool.
So it looks like local related and granular keywords will not trigger the tool.
Those seeking to pick up mortgage related traffic may want to consider pivoting to more granular keyword phrases.What’s Next from Google?
Does this tool signal the future of Google search?
It’s possible that something like this might pop up in other finance and Your Money or Your Life related topics, where a complicated topic needs a more comprehensive approach.Citations
Read Google’s announcement here:
Find Helpful Information on the Mortgage Process in Search
CFPB About Us Page
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