Trending February 2024 # Writing Good Copy: Let Keywords Be Your Guide # Suggested March 2024 # Top 5 Popular

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Whenever I’m starting a new SEO campaign, I always begin with a heart dose of Keyword Research. Well before you touch any Meta data or link building, you need to know what keywords you’re website is going for.

This is hardly a new concept, as many SEO pros will tell you that starting a campaign with Keyword Research is a “Best Practice”. But many times some of the hidden gems of keyword research go unnoticed. A carefully chosen select set of keywords is the fuel for a well structured, effective SEO campaign. There are many posts that help you perform keyword research, but this post is focused on creating good copy following this initial study. Your list of targeted words and phrases helps you find competitors, submit to relevant directories, target the right anchor text, define meta data and, most notably create good copy.

Focus, Focus, Focus

Whether your next SEO project is a blog, an online store, or company homepage, the engines want to see a consistent expertise before they give you high ranking SERP’s. This is why you’ll be glad you spent more than five minutes on Google’s Keyword Suggest tool when coming up with your set of keywords and long-tail phrases.

When creating your keyword list, make sure these are terms with which you can create interesting copy. By that I mean, simply creating the list isn’t enough — it must be at top of mind each time you whip up an article marketing piece, blog post (guest or otherwise), and/or product description. Writing post after post on the same subjects might get difficult, but that’s for another discussion.

I Have My List, Now What?

Put it to the test! After you’ve used your keyword set to write copy and create content on your site, see if you’re on the right track. There are a number of tools out there that help you find keywords for your site, but in order to test your work, you need to flip the test around. See if the search engines know what your terms are based on your copywriting with these three tools (if you know more, let me know!):

Google Adwords’ Keyword Suggest: Insert your website in the “Website” box and see if the terms returned match your keyword list.

SEOmoz Term Extractor: This tool identifies what terms the search engines see when they crawl your page. SEOmoz also has some helpful hints to help you use this information to better your site.

SEOmoz Term Target: Input a series of your targeted keywords and receive a grade as well as some helpful insight into why your site scored the way it did.

Always Be Researching

You're reading Writing Good Copy: Let Keywords Be Your Guide

Finally A Good Tv Guide Application

I’ve been waiting for this since June 29, 2007; a good, useful, TV application for iPhone! It seems that chúng tôi [iTunes Link] made my wish come true, and even more…

Before chúng tôi (pronounce “i dot tv”), I used the mobile version of chúng tôi and although it served its purpose, it was a very unpractical web app. Then came What’s On, for which I had big hopes. My hopes just remained hopes as What’s On wouldn’t have some basic features such as setting channels as “Favorites”.

All my past frustrations are now long gone thanks to chúng tôi I downloaded this FREE app this morning from the App Store and instantly fell in love with it. According to the company’s website:

i.TV is a TV and movie guide for the iPhone and iPod touch.

i.TV helps users discover entertainment options by providing up-to-date information on television shows and movies. Users also benefit from feedback and information provided by other chúng tôi users who utilize i.TV’s community-focused features. These features enable customers to write reviews and give star ratings to visual media. In addition to this, chúng tôi allows users to directly access entertainment such as television previews and movie trailers through their iPhone or iPod Touch.

Let’s see how it works…

When launching chúng tôi it will ask you if you want to create an account. You don’t have to create an account but doing so will give you access to more features. After giving some basic information about you, it will automatically detect your location, and provide you a list of TV programs available in your area. The Zip Code detected by chúng tôi was not correct for me (it gave 92116 instead of 92106) and it wouldn’t show my Cable provider. So I manually edited my Zip Code and chúng tôi automatically refreshed the list of providers. Cox Communications was now showing up! Sweet! I chose my provider and it then loaded the TV listings of programs that were playing now.

I was overwhelmed by the amount of channels listings available so I went directly to the “settings” to create my list of favorite channels. I have about 100 channels but I only watch maybe 10 of them… I used the “hide channel” feature to hide the channels I didn’t want (goodbye MTV and other VH1 crap) and went back to the TV listing screen and here were my favorites.

I have to say that’s all I expect from a good TV listing application. I don’t need more than being able to set up my favorite channels but chúng tôi does much more than that. I’ve explored the app for a few minutes and found out about other cool features. You can rate and recommend shows and channels, write reviews, create email alerts and more.

As if that wasn’t enough, chúng tôi also allows you to browse through movies that are currently playing in theaters around you. You can search by movie title or by theater and even watch movie trailers

Although this first version offers more than I could expect, future developments in the work will bring even more with remote DVR programming, DVD rentals, movie ticket purchases and even the ability to watch full TV shows streamed directly from the source.

Alright, why are you still reading this? Go the App Store and download chúng tôi for free!

Honor 10 Lite Review: A Good Phone Let Down By Poor Cameras

India’s budget smartphone segment is the most active and decisive one right now, with a plethora of phone makers trying to dethrone Xiaomi and seize the pole position. Well, the Chinese giants are cluttering the market with new and updated smartphones every couple of months. Honor is leading the pack here by following up its budget effort, Honor 8C with the Honor 10 Lite, which we’re here to talk about.

Honor 10 Lite: Specifications

But before we delve into my experiences with the device, let’s take a peek at the specs table for the Honor 10 Lite:

Dimensions154.8 x 73.6 x 8 mm

Weight162 grams

Display6.21-inch Full-HD+ IPS LCD, with a 19.5:9 aspect ratio

Processorocta-core Hilsilicon Kirin 710

GPUMali-G51 MP4


Internal Storage64GB, expandable up to 512GB via microSD card

Rear Camera13MP (f/1.8) + 2MP depth sensor, single LED flash

Front Camera24MP (f/2.0)

Operating SystemAndroid 9 Pie-based EMUI 9

ConnectivityWi-Fi 802.11 b/g/n/ac, Bluetooth 4.2, A-GPS, GLONASS, BDS, microUSB

Sensorsrear-mounted fingerprint sensor, accelerometer, proximity, compass

Battery3,400mAh, 5V/2A adapter

ColorsSky Blue, Sapphire Blue, Midnight Black

Honor 10 Lite: What’s in the Box

Honor 10 Lite (without a doubt!)

5V/2A charging adapter

Micro USB charging cable

Silicone case

SIM ejector tool

Information leaflets

One thing I particularly like about mid-range phones is that they now come with a pre-applied screen protector. A great touch for budget consumers.

Honor 10 Lite: Design and Build

Right from the get-go, Honor 10 Lite looks like a premium smartphone. The glass-like finish on the rear and dewdrop notch on the front will capture your interest and they don’t make it feel like a mid-range device. The smartphone borrows design cues from its elder sibling, the Honor 10, as well as the affordable Honor 8C that I reviewed earlier last year.

The rear panel on Honor 10 Lite looks like glass, but unlike the Redmi Note 7 (which is yet to arrive in India) it has an all-plastic build which has been treated to look glossy and reflective, similar to the Asus ZenFone Max Pro M2. It’s true to Honor’s design language and gradient colors, which is something I have come to love over the past year.

The Honor 10 Lite looks absolutely stunning and matches up to its competitors. However, as is the case with glossy polycarbonate phones, it’s also a fingerprint magnet and scratches really easily. Our unit already has a lot of micro-scratches all over, so I suggest using that case provided in the box.

I have been using the Honor 10 Lite for over a week, and the in-hand feel of the smartphone is perfect. It carries forward the curved, lightweight, and comfortable build of the Honor 8C, including the placement of its 13MP+2MP dual cameras, fingerprint sensor, and the branding on the rear. The Honor 10 Lite is easy to grip and the metal frame around the edges offers more sturdiness to the overall build. The fingerprint sensor on the rear is also quite snappy.

However, the one major aspect where the Honor 10 Lite and Honor 8C differ is when you turn the smartphones over. Gone is the big notch and Honor insignia on the huge chin, which have been replaced with a petite and non-intrusive dewdrop notch housing a 24MP selfie camera, and a smaller bottom chin. This gives it a much cleaner look and I find it to be perfect for 2023.







Honor 10 Lite: Display

Well, I’m not mincing any words when I say that the display on the Honor 10 Lite is simply gorgeous. It may not be an AMOLED display but instead, a 6.21-inch Full-HD+ LCD IPS screen with a dewdrop notch that’s my favorite implementation for the notch to date.

While most of my peers feel a more curvy notch, as seen on the OnePlus 6T, looks more fluid, I find the Essential-like notch here to be fabulous as well. It offers a screen-to-body ratio of over 90%, thanks to the trimmed chin as well, and that’s enough for me.

The display sports a resolution of 1080 x 2340 pixels, along with an aspect ratio of 19.5:9, which has also become the norm for large notched phones over the past year. Speaking of the quality here, well, the Full-HD screen is nothing short of brilliant. It offers great color reproduction, gets super bright in direct sunlight for you to be able to see the Maps or scroll through your Instagram feed on the move.

Further, as Honor boasts, this display is also certified by TÜV Rheinland and it will be super comfortable to use Honor 10 Lite at night-time, without having to lose sleep. You will need to turn on Eye Care mode from the settings to enable it, and you will have a great time with the display here. It’s immersive and one of the best among all mid-range phones in the Rs 15,000 price segment.

Honor 10 Lite: User Interface

We’ve stepped foot into 2023 and I’m happy to see that Honor 10 Lite comes backed by Android 9 Pie-based EMUI 9. Yes, it’s not really something to boast about, but once you learn about the fragmented state of the Android ecosystem, well, you know that it’s surely a thing to celebrate.

EMUI is one of the better Android custom ROMs out there and I’ve always had a pleasant time when I switch over to an Honor/Huawei phone from my Android One-backed Nokia 7 Plus. EMUI comes with a myriad of features, with your Google News Feed on the right, an option to bring back the app drawer (what a relief) and MIUI-like navigation gestures, which I don’t really like. There are a couple other navigation options available as well, so you can take a pick from them too.

While you would expect Android 9 Pie to bring AI features in tow, like Adaptive Brightness or Adaptive Battery and Digital Wellbeing tools, they’re nowhere to be found on the Honor 10 Lite. EMUI has its own granular controls for these features.

Huawei has built its own Digital Wellbeing clone, i.e. Digital Balance. It offers exactly the same set of features, such as screen time, app limits, and bedtime mode as well, which is kind of awesome, I guess. You also get facial recognition on board here and it’s really fast in daylight conditions, but falls face-first in low-light conditions.

Honor 10 Lite: Performance

The performance of the Honor 10 Lite is consistent for the most part, however, it takes a bit of a nosedive when you’re operating it hastily, or have too many apps opened or playing heavy games such as PUBG Mobile. We will talk about all of this in a little detail below, but before that, let’s get the hardware specs out of the way.

The Honor 10 Lite is powered by the HiSilicon Kirin 980 chipset, designed in-house by its parent Huawei, coupled with up to 6GB of RAM and 64GB of storage. The two options offered by the company are enough, but I would’ve loved to see a 128GB variant too. Coming back to the performance, well, the chipset here is capable enough and would be able to handle most of the tasks you throw at it.

Turning our attention to gaming, Honor 10 Lite isn’t designed for heavy gaming (for someone who’s looking to play PUBG Mobile at the highest graphics settings) but it should be sufficient for casual gaming. The company certainly has GPU Turbo, a framework to boost gaming performance, baked into the Honor 10 Lite but it cannot just come in and do wonders here.

I played PUBG Mobile, which takes up medium settings by default, on the Honor 10 Lite each evening and I found that it runs decently. You may notice a few frame drops when you’re caught in a firefight (it can be frustrating) and textures might not load properly, but that shouldn’t really affect your gameplay heavily. Just turn down the graphics to low to produce the best results.

Honor 10 Lite: Benchmarks

Though we’ve already shed light on the performance on the Honor 10 Lite and we know it is not going to disappoint, well, still here are some of the popular benchmark numbers for those who give it a ton of weight. The Honor 10 Lite has a single- and multi-core score of 1530 and 5238 on Geekbench, whereas the Kirin 710 scores over 120,000 on the AnTuTu test bench.

When you compare these figures to the Honor 10 Lite’s direct competitors, well, we found the device sitting smack dab in the middle of the Snapdragon 636-powered Redmi Note 6 Pro and the Snapdragon 660-powered ZenFone Max Pro M2. The former’s AnTuTu score is around 116,000 whereas the latter sits near 130,000, so it’s fair to say that Kirin 710 is quite powerful and will handle all the tasks you throw at it.

Honor 10 Lite: Cameras

Cameras have now become an important factor for when you’re making a buying decision. The Honor 10 Lite packs in the same dual rear-camera module as the Honor 8C, including the 13MP (f/1.8) primary sensor and the 2MP depth sensor. Well, there’s not much more you can expect from a budget phone but Honor still offers a 24MP (f/2.0) camera on the front to help capture some stunning selfies.

Honor 10 Lite Camera Samples: Daylight




Honor 10 Lite Camera Samples: Low Light

The low-light and artificial light scenarios are where the Honor 10 Lite takes a backseat. It does capture the scene well, it illuminates it too, but the details are all lost in the process. The low light photos generally look like oil paintings when you zoom in, which is a sign of the sensor not capturing enough detail. The shadows are also often too much, and contrast in the resulting images is off the mark.




Honor 10 Lite Camera Samples: Selfies/ Portraits

As for the selfies and portraits, well, the photos captured using the front camera have excessive beautification going on that smoothens out the skin a lot. This happens even when the beauty mode is off, which only suggests how artificial the skin tone is going to look when you activate it.




Honor 10 Lite Camera Samples: Night Mode

Finally, Honor has also baked a night mode into this sub-Rs 15,000 smartphone and no, there’s no need for it here, as it doesn’t work wonders. The Honor 10 Lite would certainly capture more light in this mode, but you have to wait a good 5 seconds and the photos will look too bright, with the painting effect.








Honor 10 Lite: Video Samples

The Honor 10 Lite is capable of capturing up to 1080p videos at 60fps, which is a great addition to this budget phone on the company’s part. The smartphone also packs in EIS (Electronic Image stabilization) support, so the videos captured are stable but you can easily notice the wobble here. It isn’t the most stabilized video but it’ll get the work done:

Honor 10 Lite: Audio and Telephony

The bottom-firing speaker on the Honor 10 Lite is pretty good and gets really loud. The sound output isn’t the best though, it’s a bit tinny and the high-pitched instruments take over the vocals, thus, disrupting the experience. The sound output is flat with no bass either, and I’m not its biggest fan.

Further, I had been using the Honor 10 Lite with my primary Jio SIM and the network, as well as call reception, have been good. The company boasts that it uses AI to enhance the quality but I didn’t really notice anything out of the ordinary.

As for the audio output from the 3.5mm headphone jack, which a lot of you, readers, are concerned about on budget phones and ask us regularly, well, it’s quite decent for the price. It’s not tuned by AKG or anything, so don’t expect too much but it’s perfect for your daily use. I used the Realme Buds to test on the Honor 10 Lite, in case you are wondering.

Honor 10 Lite: Connectivity

Connectivity is one aspect where the Honor 10 Lite has improved over the Honor 10. The latter was a great phone, but it included only a dual nano-SIM card tray with no memory card support. The Honor 10 Lite fixes the same with the inclusion of a hybrid dual-SIM tray. It can either hold 2 nano-SIM cards or a SIM card and microSD card to expand storage up to 512GB.

Honor 10 Lite: Battery Life

The Honor 10 Lite packs inside a modest-sized 3,400mAh battery, which is the same as the Honor 10. And well, the similarity doesn’t end there as the battery life is almost exactly the same as well.

I’m not going to lie, I’m a heavy smartphone user who not only sticks to calls, WhatsApp, and a bit of browsing. I stream music all day, have Twitter and Instagram active every so often, and play PUBG Mobile before heading home. And if that feels too much, add a ton of YouTube consumption after that.

Well, after all of this, I was still able to get an average of 5 hours of screen on time, which is quite good for me. The Honor 10 Lite also didn’t deplete much, only about 25%, during 1.5 hours of PUBG gameplay at 70% brightness. You can, however, manage the battery drain with the help of features such as the power saving mode, smart resolution and a better look at what apps are using your battery in the background.

Honor 10 Lite: Is it Honorable Enough?

We’ve now approached the most important and conclusive section of the review, i.e. the judgment section. The judgment for whether you should buy the Honor 10 Lite or not. I would never say that Honor 10 Lite (starts at Rs 13,999) is a bad device or that you should avoid it, well, because it is not. The device comes laden with modern quirks like a dewdrop notch, a glass finish, Android 9 Pie out of the box, and offers solid performance at a budget price.

And obviously, if you are looking for an all-around great performer but don’t mind a bland design then the Redmi Note 6 Pro (starts at Rs 13,999) is perfect for you. The Realme U1 (starts at Rs 10,999) or Asus ZenFone Max Pro M2 (starts at Rs 12,999) should be your pick if you want a modern look but can compromise a little on the software and camera front respectively. And finally, if you can wait out your smartphone purchase, then the Redmi Note 7 is said to be coming to India soon and it’s going to be the Redmi device we’ve all been waiting for in 2023.


Gorgeous build

Stellar in-hand feel

Beautiful display

Powerful speaker

Fast biometric locks

Fingerprint magnet

Scratch prone

Inferior cameras

Micro USB charging

SEE ALSO: Asus ZenFone Max Pro M2 Review: The Best Budget Smartphone to Buy?

Honor 10 Lite Review: Bad Cameras Really Hurt!

In a world now saturated with Redmi and ZenFones, Honor is trying its best to offer a device that checks all the right boxes. The Honor 10 Lite has a standout design, modern waterdrop notch, and even the latest software features out of the box but still, it’s doomed because of the lackluster cameras – a long-running shortcoming in budget Honor phones.

Buy Honor 10 Lite from Flipkart (starts at Rs 13,999)

Product Key Can’t Be Used On This Copy Of Windows

[Fixed] Product Key Can’t be Used on This Copy of Windows




If you are using an older OS, such as Windows 7, you can upgrade to Windows 10 without the need of an activation key.

We will be looking over several things you can try if you see that your Windows 10 activation key doesn’t work.

This article is part of a much larger hub dedicated to Windows 10 upgrades and its benefits, so check it out for more useful information.

Also visit our dedicated Windows 10 errors section for more guides that may help you.

If you are one of the Windows 10 users who are trying to install the operating system and you get the message:

That key can’t be used to activate this version of Windows

If that’s the case, then this is the tutorial made especially for you. For more details on the matter as well as how you can fix the Windows activation feature in the operating system you can continue reading the lines below.

The message That key can’t be used to activate this version of Windows usually appears in Windows after using the Windows Recovery tool or simply when you install the operating system. So with the help of some useful registry tweaks inside the operating system as well as some additional steps you will be able to fix this issue in the shortest time possible.

However, That key can’t be used to activate this version of Windows is not the only activation error message you can encounter, here are some more error messages that you can resolve with the same solutions:

That key cannot be used to activate this edition of Windows Server 2012 R2

That key can’t be used to activate this edition of Windows. Please try a different key

That key cannot be used to activate Windows on this PC

Product key cannot be used to activate Windows on this computer

The product key you entered cannot be used to activate this edition of Windows

How do I fix a Windows 10 activation key that doesn’t work?

Table of contents:

1. Restart Windows Explorer process

The first thing we’re going to try is restarting the Windows Explorer proces. According to some users, this process can sometimes block the Windows activation procedure. So, resetting it could solve the problem.

Now you just need to run a single command from Command Prompt to finish the process:

Go to Search, type cmd, and open Command Prompt as Administrator.

In the Command Prompt type the following command and press Enter: slmgr –rearm

Reboot your computer.

Note: Several users reported they fixed the problem by running slmgr /upk command so you might want to try that instead.

2. Use a Digital License

If your license key is not associated to your Microsoft account, try some of the following solutions.

3. Use slui.exe

Expert tip:

Go to Search, type slui.exe 3 and press Enter.

Enter your product key and check if you’re able to activate Windows now.

If that doesn’t work, you can try another chúng tôi command:

Go to Search, type slui.exe 4 and press Enter.

Enter your product key and check if you’re able to activate Windows now.

4. Disable your antivirus

Windows 10 and third-party antivirus programs don’t go along very well. Although third-party antiviruses usually cause problems with installing Windows updates, they can also block the activation process.

So, try disabling your third-party antivirus temporairly, and see if you’re able to activate your copy of Windows now. If you still can’t activate Windows, move on to the last solution in this article.

Looking for the best antivirus that money can buy? Check out this list.

5. Force the activation

If none of the solutions from above solved the problem for you, try forcing the activation of your Windows 10 copy:

Go to Search, type cmd, and open Command Prompt as Administrator.

In the command line, type the following command and press Enter:



Restart your PC again. That should resolve your issue.

However, if you’re unable to insert your license key in a standard way, you can use the Command Prompt to force the process even further:

Open the Command Prompt (Admin).

Type the following command in the command line and press Enter:


Instead of XXXX-XXXX-XXXX-XXXX insert your license key

Restart your PC and check if the procedure has resolved your issues.

This is pretty much all you need to do in order to fix the That key can’t be used to activate this version of Windows message you get while trying to activate Windows.

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Can My Vr Game Be A Good Workout?

What about playing video games to get fit? Experts say this is true and that virtual reality (VR) technology is bringing about a whole new way of working out.

We all know that exercise is good for our health and can help us look and feel our best, but it’s easy to put off going to the gym to lift weights or putting on your running shoes. Virtual reality (VR) fitness could be the answer for people who have never been active or played sports as kids but have yet to find a fitness program that works and is fun.

If you’ve ever had trouble getting yourself to go for a run or hop on an indoor bike, here are the best virtual reality (VR) fitness apps to help you work out virtually and have fun while doing it.

What Is VR Fitness?

In video games, the person playing uses a portable controller to tell their in-game avatar what to do. In virtual reality fitness, the actions of your virtual persona depend on how your body moves. For a few seconds or minutes, you might be on your feet, jumping over laser beams, squatting and lunging to the side while riding a virtual reality roller coaster, or swinging your arms wildly while fighting a monster with a sword.

Who Would Virtual Reality Exercise Help the Most? Is There Anyone WhoShouldn’t DoIt?

VR workouts might be fun for people who like more interactive or virtual workouts. Virtual reality games and programs can be a great way to get people who don’t usually exercise to start, especially if they find it more fun than going to the gym.

Even people who hate being active might burn calories while playing this game.

Remember, though, how fit and mobile you are right now. Before you start an exercise routine, talk to your doctor if you have a condition or injury that might make it hard for you to exercise safely. In the same way, if you don’t do much physical activity, it’s probably best to start any game you want to play on the “easy” setting.

Top 4 VR Games for Workout 1. Liteboxer VR

Liteboxer VR is unique because it is the first virtual reality (VR) fitness platform that lets you train with real coaches. Liteboxer’s nine world-class trainers are more inspiring, informative, and helpful than working alone or with other virtual reality fitness apps that use avatars or fake instructors.

Your exercise score is a combination of correct hits, streaks, and force, and you can see your progress in different ways over seven days or thirty days.

Liteboxer VR Fitness can be used for free, or you can pay for it. The paid version has more than 300 trainer-led classes and the top 40 songs from the app’s library, but the free version only has 35.

2. FitXR App

The best virtual reality (VR) fitness game is the FitXR app. This inspiring training software for VR combines the realism of VR with challenging exercises for the whole body that experts in the field made. The app has workouts for high-intensity interval training (HIIT) and other types of exercise, like boxing and dance, so that users can put together a complete fitness plan.

FitXR’s fitness courses are so fun that they’re like going to a party while you work out. There are hundreds of courses to choose from, and new ones are added every week. Boxing and HIIT exercises are some of the best. You can make your Workout fit your needs by choosing from different virtual studio settings. Some high-intensity interval training sessions, for example, take place in a beautiful studio on a clifftop, adding to the aesthetic pleasure of punching, dodging, and smashing your way through a series of full-body exercises.

3. Supernatural App

Supernatural is the best virtual reality (VR) fitness software you can get. This app is your best bet after FitXR if you want well-designed VR workouts that are also very effective. There are more than 500 different workouts to choose from, and you can do them in many realistic virtual places worldwide. There are many challenges to choose from, and virtual coaches can help you get the most out of your workouts. Users can choose from several challenging exercises and connect with other fitness fans through different social media sites.

Music and movement are used in supernatural exercises. You can choose a VR boxing workout, a VR yoga session, a VR meditation session, or a VR stretching session in Supernatural. Flow is a less gentle choice, but boxing is more extreme.

Flow courses, unique to Supernatural, involve complicated rhythmic movements. As you lunge, swing, and swipe to the music, your heart rate will go up and burn calories.

4. The OhShape App

OhShape is not a virtual reality fitness app, but it will keep your blood pumping and your body moving. The game is based on the Japanese TV show Hole in the Wall, and players must punch, dodge, and weave through holes in the Wall as the music gets faster and faster. More points are given for moving faster and more accurately.


If you’ve been keeping up with virtual reality, you know that Oculus has been promising for the past decade that it’s on the cusp of bringing VR to the masses. So, what’s different today? To put it simply, this is the issue of access.

Four Times Nfts Proved To Be Good For The Environment

When it comes to the environment, NFTs have a bad reputation — much of it undeserved. At the height of the “NFTs harm the environment” frenzy in mid-2024, wildly uncontextualized claims about single blockchain transactions consuming as much energy as a mid-sized house does in three days proliferated across the Twitter-sphere.  

Two things have slowly but steadily begun to dislodge such misconceptions. The first is a growing understanding of blockchain technology and where various chains’ energy needs fit into the broader picture of human endeavors that require industry. The second is the Ethereum merge, which saw the second-largest blockchain reduce its energy consumption by an astounding 99.5 percent in September. 

But this is just one side of the coin. Web3 enthusiasts aren’t just doing their best to mitigate blockchain’s negative impact on the environment; they’re actively using NFTs to benefit and better it. Here are four examples of when NFTs helped give the planet (and the animals living on it) a win. 

WWF drops NFT collection to fund conversation efforts 

In November 2023, Germany’s World Wildlife Foundation dropped Non-Fungible Animals, its NFT collection aimed at raising money to help keep acutely endangered species from going extinct. The collection highlights ten endangered species, including the Amur tiger, giant ibis, mountain gorilla, Persian leopard, and the vaquita, the smallest whale species in the world.  

Source: WWF

Released on the Polygon blockchain, the WWF set the number of editions for each animal’s NFT at the approximate number of each species that still exist in the wild. For the vaquita, for example, that number is just 22. A different artist created each animal’s NFT, and the collection features work by Anna Rupprecht, Etienne Kiefer, Andres Ribon, Bosslogic, and more. So far, the organization has raised over €270,000 from the drop. While some of the collection’s NFTs (like the vaquita) are sold out, several have editions left to buy, so don’t miss out on the chance to help an endangered species return from the brink. 

Combatting land degradation in Africa 

In the summer of 2023, Kaloscope metaverse platform founder Kirck Allen founded The Great NFTrees project to help fight against land degradation on the African continent. When its initial collection launches, the project will allow users to purchase tree NFTs connected to geo-tagged locations of real trees planted in Africa’s Great Green Wall. The wall is the world’s largest carbon capture project and aims to grow one trillion trees across an 8,000 km stretch of land in Africa. 

Credit: The Great Green Wall

Ninety percent of revenue from The Great NFTrees drop, scheduled to go live in 2023, will go toward the Great Green Wall project. The remaining 10 percent will be directed to covering administrative costs. Kaleidoscope plans on letting collectors purchase the NFTs with a variety of cryptocurrencies. 

Bringing animals back from extinction 

In the summer of 2023, Spix’s Macaw became the first species to go “unextinct.” After disappearing from the wild and spending 22 years in captivity being rehabilitated, a group of the iconic blue birds was released into the forests of Bahia state, Brazil, on June 11. Celebrating this significant moment in animal conservation, photographer Tim Flach collaborated with Atlas Labs and the Association for the Conservation of Threatened Parrots (ACTP) for his inaugural NFT project: Project Unextinct — a collection of images of Spix’s Macaw.

In support of the first reintroduction of a bird species that is extinct in the wild, I will be releasing a series of NFTs dropping on Nifty Gateway on June 11th. Spix’s Macaws will finally be coming home to Brazil. @niftygateway @atlaslabs_ @actparrots @ParrotProtect chúng tôi Tim Flach (@TimFlach) June 7, 2023

Flach and Atlas Labs dropped the collection on Nifty Gateway. Three of the six images were 1/1 NFTs that sold for over $22,000 each, with two more editions of ten selling for $300 and $450 each. One edition of 25 photography NFT remains available in the collection at $999 a piece, so if you’re looking to make a positive difference in the world through Web3, now’s a great time to do it. 

Steve Irwin’s Australia Zoo launches NFT collection

In June 2023, the Australia Zoo partnered with green NFT startup Meadow Labs to celebrate the 20th anniversary of the Steve Irwin-founded conservation organization Wildlife Warriors with an NFT drop. 

Credit: The Australia Zoo

With prices starting at $50 AUD ($36.13 USD), the Australia Zoo released 2,000 Warrior Crocs tokens that resembled members of the Irwin family in some way. Speaking with nft now, Meadow Labs co-founder and CEO Martin Kelly said that the genesis for the project “came from wanting to use NFTs for good.” Highlighting this desire is the fact that the drop took place on the world’s first carbon-negative blockchain, Algorand. Meadow Labs pledged 100 percent of primary sales toward funding Wildlife Warriors and The Australia Zoo. The drop is the first of a planned five-part NFT animal collectibles series which includes koalas, echidnas, turtles, and wombats. 

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