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Yahoo Answers Launches : User Powered Social Media
Jeremy Zawodny has announced a new Yahoo Search service on the YSearchBlog, Yahoo Answers. Yahoo Answers at first glance seems to be a Yahoo user community where one can ask questions and have them answered by other Yahoo’ers or Yahoo staff. On Yahoo Answers users can ask a question on any topic and real people will post an answer to that question. The service is a good fit for Yahoo, which prides itself on its registered member base and user generated content (like Yahoo User Reviews).
Yahoo Answers also has all of the buzzes and whistles of a Yahoo Social Media product, with add to My Yahoo buttons, RSS, Yahoo Member Photos and Avatars, and Q&A categories. There seems to not be any tie ins to Yahoo Local, Yahoo Search, Yahoo Messenger or Yahoo 360 as of yet, but don’t be surprised if Jeremy & the Yahoo 2.0 crew figure out some way to tie all of these Social Media offerings together (think Yelp).
Yes, unlike some search engines, Yahoo does have a master plan for its Social Media & Search offerings (Yahoo Search Pyramid). It should also be noted that Google Answers, also offering user powered question answering, has been available for quite some time.
Jeremy posts on YSearchBlog : I’ve heard more than a few people struggling to answer a question who turn to their keyboard and proclaim, “I’ll just ask the Internet…” while typing something into a search box…But there are many times that keywords just don’t cut it—times when you need to ask a question to a group of humans. You know, real people..
Of course, it has categories for the questions, per category RSS feeds, notifications, and other goodies too…
You're reading Yahoo Answers Launches : User Powered Social Media
I read Matt Leonard’s post on 10 Ways to be a Great SEO a while back and thought it would be great to put a social spin on it (even if this IS 4 months late). Without further ado, here are 10 ways you can help build your social network/portfolio.1. Socialize 2. Diversify
If your goal is better brand yourself or just simply to network, choose more than just one outlet to do that. Twitter is probably one of the best ways of interacting with your followers, but adding those same connections to Facebook or LinkedIn tends to take that relationship to a different level where you can share connections, photos and more. In my opinion it helps to solidify the friendship that you were building on the other portals.3. Participate
It’s one thing to have a Twitter or Digg account, it’s another to use them. Twitter currently has over 70% of accounts that are considered “inactive”. I’ve had periods of time where Twitter was the last thing on my mind and with the myriad of ways I could update my status, I just didn’t want to. I feel like I’ve missed out on a bunch of things and have let some relationships stagnate because of those deserted periods.
One way to make your Digg, Reddit or StumbleUpon account obsolete is to ignore it. I’ve unfortunately found that out the hard way, but I’ve also talked with many people who’ve had the same problem. Accounts just aren’t as strong and don’t garner the votes they used to when you socialized and participated in the past.4. Contribute
Sites like Digg and other social news sites wouldn’t even be around with the submissions of its users. I’ll take this a step further and say you should really contribute quality articles (there’s enough spam as it is already). Along with supporting your friends’ accounts, build up your own by constantly looking and submitting good articles. Digg/Reddit/SU users notice someone who submits quality over quantity.5. Be Real
Whether the account is your own personal one or business’s, don’t be fake…anyone can smell a fake from a mile away. A great example of this is the @10e20 account, there’s a great mixture of comedy, news-worthy links and communication amongst its followers. I gather the added snarkiness has come from bringing @rebeccakelley to the team 🙂 Be who you are and who you know how to be and you will get REAL followers that want to follow you because of what you say and what you share.6. Consistency
As I stated above, I highly regret the depressions in usage on Twitter in the past. Hubspot did a pretty interesting article on the optimum number of tweets per day to gain the most followers. While those graphs are nifty, I think this goes back to my previous mention of being real. If you’re a talkative person, tweet to your hearts desire. Don’t feel obligated to tweet/digg/submit a certain amount of times per day because it’s “statistically better”, that’s when things can get sloppy. Find what works best for you and stick with it.7. Be Meaningful
Above all, the thing that will make you shine the most is to show people that you actually give a crap! So many people out there are trying to reach that 10,000th follower or reach a certain number of front page stories they’ve submitted. My philosophy is, if you continue to do the simple things listed in this article, you’ll eventually get there. It may not be the path that gets you there the quickest, but it’ll be a path filled with meaningful relationships and friends that will gladly share your stories, upvote your submissions, have a conversation with you on Facebook chat or whatever. I love the piece Lisa Barone wrote on How to Be Remembered. It really struck a cord with me not in just networking, but it blogging and client work as well. Make it a priority to genuinely care about the people you’re interacting with and you’ll build more than just a number on a follower’s list.8. Get Creative
Probably one of the best examples of creativity on Twitter is @darthvader’s account! I don’t think I’ve seen a funnier set of tweets for another account than his, taking somewhat of a Robot Chicken-ish approach to his tweets, like this:
This may be more for a business than for a personal account and probably more so for Twitter than most places, but listen to those who talk to/about you. Comcast did an awesome job of this by creating their slew of Comcast employee accounts as well as the main @comcastcares account. They were able to turn the majority of bad tweets into solutions for those with the issues.
One company that I think has failed in this area is AT&T (of which I will thankfully no longer be a customer of in 3 hours). Toward the beginning of August, AT&T was a trending topic on Twitter for nearly 3 weeks straight (on and off). If the tweet wasn’t about the iphone, it was usually something about how AT&T screwed up their bill, being on the phone with tech support for over an hour or some other negative tweet. Unfortunately, for AT&T, they have done little, if nothing to quell the barrage of negativity online. And while it may not be a big deal now to a large corporation, I’m sure there will come a time where no company will be safe, large or small.10. Relevance
Staying relevant can be a key factor in why someone does and does not follow you. It’s understandable to be random on your own personal account, but if you’re looking to brand yourself or your business account, it’s important to share and promote stories within your industry. This will lead to more followers that talk about what you talk about and can help in further promoting your stories and building beneficial relationships with those who you share common interests with.
So there it is…10 ways you can personally become better at social media. Not the standard, by any means, but one that has worked for myself and many others I’ve spoken with. I’d love to hear of any ideas and practices that you have used to better your social accounts. Note that each social portal is different and users on each will likely be so (like when I was on Plurk a long while back), so find what works best for you.
Vince Blackham is the owner of Primary Affect, an internet marketing business where he focuses on SEO, viral marketing and Reputation Management for his clientele. He has been in the business for over 6 years and is very passionate about marketing. Vince is also a huge Colts fan.
6 mistakes that will doom your social media strategy
Sure, you can be active in social media without a plan, but a company that uses social media marketing without a clear idea of what they want to achieve, and the steps they need to take to get there, is usually going to waste a lot of time and money, without seeing a return.
I think that a written strategy document is crucial for online success. But of course, not all social media strategies are created equal! Many times, the factors that make the difference between success and failure do not just concern what is in the document. Equally important are the steps companies take before and after compiling it. Here are some of the mistakes I’ve seen with social media planning which I look to make businesses aware of.6 mistakes to avoid with your social media planning
Here are 6 of the most common mistakes, in the planning process and some ideas on how you can avoid them.
1. You don’t do your homework
Contrary to common perception, a social media strategy is not the first step you take when you decide to ramp up your efforts online. If you’ve already been dabbling on social media or implementing a strategy that is just not showing results, you first have to audit your previous efforts, to figure out what’s worked and what hasn’t, and what foundation you have to build on.
Ideally, you want to audit what your competitors are doing too, as their strategy will directly inform yours. You need to know where you are behind, where there are gaps in the market, and what tactics they are using that you can learn from (an enormous time-saver).
Last but not least, it is hard to build a really effective social media strategy without properly researching your target audience. Ideally, you want to build buyer personas, so that you know exactly who you are trying to reach, and what kind of material will speak to them.
Barring that, you should still look at any research your company has conducted into its client base; talk to your sales and marketing team; monitor relevant conversations on social media and so on, to build up as good a picture as you can get.
The more facts you have, the better your strategy will be. To get an idea of what should go into a social media review, Smart Insights Expert members can download the social media audit template or example social media plan I have developed based on the approach we use.
2. You write your strategy alone
In a larger company, as head of marketing, communications or social media, it may be tempting to handle the whole strategy process within your own department. Perhaps you understand social media better than anyone else in your company or are keener than anyone else to get going?
Ultimately this will work against you, because the social media strategy needs to be widely accepted across your organisation. Get other internal stakeholders involved early in the process. The last thing you want is to develop a detailed strategy that is roundly rejected when your CEO, fellow Directors or legal department finally get their hands on it!
Beyond the political aspect, there are practical implications to working alone as well. Your online marketing will be far more effective if it is properly coordinated with your offline marketing. If someone else is in charge of that area, it is absolutely essential that you work closely with them on developing your social media strategy, and not inform them of your decisions after the fact.
3. You start with the platforms
All too often, the first decision companies make when developing their social media strategy is which platforms they should be present on. In reality, this should be the very last decision you take.
Before you ever get to that stage, you need to figure out your goals for social media (do you want to build your reputation? Grow your client base? Simply monitor conversations that are relevant to your brand?).
How you achieve these goals will form your strategy: We’ll use social media to reach out to potential referrers, or to build up our email database, or to develop our thought leadership (for example).
Which platforms you are going to use are a tactical detail! Only once you’ve figured out what you want to achieve and how you are going to do it, can you decide whether Facebook, Twitter or Instagram will be the best vehicle for your purpose.
Doing it the other way round will mean that your strategy is inside-out. It’s like deciding that you’re going to buy a Porsche before working out why you really need a new car (to get the kids to school each morning) and what type would be best (a 7-seater so you can join a rota with another family).
4. Your strategy is too long
Granted, you want your strategy to be comprehensive. But you also need your team to be able to refer to it easily. If you expect them to ever read it, keep it as short and light as you can.
Often it will still be too long, so create a one-page summary of the most important points, which they can refer to at a glance.
5. You distribute it and then forget about it
Too many strategies end up in a draw gathering dust. If you want your strategy to be actively used, you need to take a proactive approach.
Show your staff that the strategy is updated with their practical issues in mind. Bring the strategy with you, and refer to it, during all meetings relating to your social media programme. Ensure that it is easily accessible to all relevant staff and that there is an electronic copy they can search easily.
It is up to you to ensure that the document is integrated into your daily activities and discussions, informing and guiding them, and not treated as a Platonic ideal that is great in theory, but ignored in practise.
6. You treat your strategy as a sacred document
Social media evolves fast and your strategy has to change with it. It is essential that you keep up with changes that might affect you, and not stick blindly to a social media strategy that might have been appropriate 3 months ago, but is suddenly under-performing.
Your document must not become a convenient excuse to stick with a failing strategy!
Treat it as a living document.
LeEco Le 1S Pros
3 GB RAM and octa-core processor
Primary camera shoots good quality pictures
4K Video Recording
Good battery backup
Fingerprint on back
Value for moneyLeEco Le 1S Cons
Battery not user replaceable
No microSD card support
LeEco Le 1S CoverageLeEco Le 1S Full Review, Features, Pros & Cons [Video] LeEco Le 1S Coverage
LeEco Le 1S Quick Specifications
[table id=323 /]
Question- How is Design and Build Quality?LeEco Le 1S Photo Gallery
Question- Does the LeEco Le 1S Have Dual SIM Slots?
Answer- Yes, it has dual SIM slots with dual standby.
Answer- No, it does not offer memory expansion options.
Question- Does LeEco Le 1S Have Display Glass Protection?
Answer- There is no such confirmation about the display glass protection.
Answer- It comes with a 5.5 inch IPS HD (1920 x 1080 pixels) resolution with pixel density of 401 ppi. The display seems very impressive for the price it comes for. Display looks bright and crisp in normal lights as well as in outdoors. Viewing angles of the display are also good.
Question- Does LeEco Le 1S Support Adaptive Brightness?
Answer- Yes, it supports adaptive brightness.
Question- Are navigation Buttons Backlit?
Answer- Yes, the capacitive navigation buttons are backlit.
Answer- It comes with the Android 5.1.1 Lollipop with the EUI skin on top.
Question- Is there any Finger Print Sensor, How Good or Bad It Is?
Answer- Yes, it has a fingerprint sensor and it works flawlessly.
Question- Is Fast Charging Supported in LeEco Le 1S ?
Answer- Yes, it does support fast charging and comes with a power charger in the box.
Question- How Much Free Internal Storage is Available to User?
Answer- 24.19 GB is available out of 32 GB at user end.
Question- Can Apps be moved to SD card on LeEco Le 1S?
Answer- No, apps cannot be moved to SD card.
Question- When will Le 1S get Marshmallow update?
Answer- Android M for Le #SuperPhones is already in development and testing.
Answer- It comes with very few bloatware apps preinstalled; some of them are Talkback, Weather, Youtube and My LeTV etc. No, it cannot be removed.
Question- Does eUI support different launchers from Google playstore ?
Answer- Yes, it supports different launchers for the smarphones.
Question- How Much RAM is Available on the first Boot?
Question- Does it have LED notification light?
Answer- Yes, it does have a LED notification light.
Answer- Yes, it supports USB OTG but it was unable to detect the OTG drive in our case.
Question- Does LeEco Le 1S offer theme options to choose from?
Answer- Yes, Le 1S offers a lot of online themes to choose.
Answer- It comes with Dolby DTS speaker at the bottom and the speakers are loud and clear, we were amazed by the amount of sound we got to hear from a phone with ordinary price.
Question- How is the Call quality?
Answer- The call quality is good, the voice was clear and the network reception was also great.
Answer- It has a 13 MP rear camera with PDAF and f/2.0 aperture, and the front camera is 5 MP shooter. The autofocus on rear camera is quick and accurate. We were amazed to see the camera speed. It took very less time in processing the images and made it look very easy. The pictures showed good amount of details and colours but I noticed a tint of red in the pictures. The picture temperature was on the warmer side in most of the cases. Due to which the colours looked oversaturated in some pictures.
Front camera is also an average shooter which manages to capture good amount of light and details even in low light. But again the pictures from the front camera looked far from real. The skin tone was not matching the real colours, it was too red instead.LeEco Le 1S Camera Samples
Question- Can we Play Full HD 1080p Videos on LeEco Le 1S?
Answer- Yes, it is capable of playing Full HD videos.
Answer- Yes, it can record slow motion video but cannot record time-lapse.
Question- How is Battery Backup on LeEco Le 1S?
Answer- Battery is the main highlight feature of this device, it packs a 3000 mAh battery under the hood. It is fair enough to keep the device working throughout a long and busy day.
Answer– Silver and Gold variant of the Le 1S are available for purchase.
Question- Can we set the display colour temperature on LeEco Le 1S?
Answer- Yes, you can change display temperature.
Answer- Yes, it has different power saving modes to improve the battery efficiency.
Question- Which Sensors are available on LeEco Le 1S?
Answer- It has Gyroscope, Light sensor, Proximity sensor, Fingerprint sensor, Gravity sensor, Light sensor, and magnetic field sensor, orientation sensor and rotation sensor.
Answer- Yes, it has an IR blaster.
Question- What is the Weight of LeEco Le 1S?
Answer- It weighs 171 grams.
Question- What is the SAR Value of LeEco Le 1S?
Answer- At the Head – 0.404 W/Kg, At the Body – 1.38 W/Kg (India 1 gm Sar Limit: 1.6 W/Kg)
Answer- No, it does not support tap to wake up command.
Question- Does It Support Voice Wake up Commands?
Answer- No, it does not support voice wake up commands.
Answer- GSM – 850, 900, 1800, 1900; WCDMA – 850, 900, 1900, 2100; 4G LTE (FDD) – 1800 (Band 3), 2100 (Band 1), 2600 (Band 7), (TDD) – B38/B39/B40/B41.
Question- Does Le 1S support VoLTE?
Answer- No, it does not support VoLTE.
Question- What are the benchmark scores?
Question- Does LeEco Le 1S Have Heating Issues?
Answer- Yes, we noticed the Le 1s getting hot in after running back to back benchmark tests and also while gaming.
Question- Do you have service center in our region ?
Answer- LeEco has 555 Authorized service across India for details you can check the link below
Question- How is the Gaming Performance?
Question- Mobile Hotspot Internet Sharing Supported?
Answer- Yes, you can create hotspot to share internet from this device.Conclusion
The LeEco Le 1S is certainly one of the best choices among the smartphones of its segment with the MediaTek’s most known processor, fingerprint sensor, metal unibody and 3 GB RAM. We are currently reviewing the device and so far, it has performed the way we expected it to be. It is a good overall package that delivers almost every necessary feature to users at the least possible cost.
How Facebook and Twitter have evolved in 2024
This post will specifically focus on reviewing how Twitter and Facebook have been working on the expansion of their current features, while in part two I will review other social networks.
Here’s a look at the biggest announcements, tools and features created so far in 2024 in pursuit of making Twitter and Facebook become a set of more effective tools.Twitter January 2024:
Twitter brought mobile camera and inline editing allowing the capture and sharing of videos up to 30 seconds long which can be uploaded from the camera roll
Launch of a Bing-powered translator for web and mobile apps which can provide translations between more than 40 languages
Twitter made private conversations with a group easier with Group Direct Messaging (DMs) allowing users (and also brands) to add multiple contacts to a group chat, even those who don’t follow each otherMarch 2024:
Launch of Periscope, a live video streaming app for iOS and Android, which lets you create, watch and share live video broadcasts from a smartphone
To improve visual impact full-width timeline photos were launched on Twitter for iPhone and Android
Introduction of an embedded video feature to host Twitter’s videos on a website and blog
Launch of an official WordPress plugin which brings together Twitter’s various functionalities to a site
Analytics homepage redesign which presents an overall snapshot of engagement of an account
Launch of analytics for individual tweetsApril 2024:
Embedded tweets get a makeover to feature photos at the top of the embed to emphasise the visual side of contentMay 2024:
Twitter announced a partnership with Google aimed at starting to show tweets in search results. This integration was established with the aim of expanding Twitter’s reach to more users and make search and social tighter
Introduction of a partnership with Foursquare to pinpoint location tagging in tweets and offer the opportunity for businesses to create location-based informationJune 2024:
Twitter started autoplaying videos and GIFs allowing them to play automatically in user’s feeds which eliminates the need to tap on them to start playingJuly 2024:
Twitter unveiled Audience Insights Dashboard designed to give more demographic, interest and behaviour information about their audience and people who engage with tweets to help target better campaigns
Background wallpaper was removed from profile pages as well as timelines which were replaced with a blank background
Summary Cards received an update to display more link content in the timeline for mobile usersTwitter Advertising March 2024:
Testing of ‘Product Pages’ & ‘Collections For Shopping’, new ways for brands and business to display their products, users reviews, photos, videos and pricingJuly 2024:
Rollout of ‘Twitter Ads’ button to users’ profile pages on iOS and Android which is present right next to the ‘Edit profile’ The feature allows users to manage their ad campaigns while on the flyFacebook January 2024:
To compete against Yelp and Foursquare ‘Place Tips’ were launched offering businesses a new tool which gathers information about them (e.g. recent Posts from their Page, upcoming Events, recommendations and check-ins) and displays it to people while helping them connect and learn about places they visitFebruary 2024:
Introduction of a buying and selling feature to Facebook Groups allowing members to add a ‘Sell’ feature when creating a postMarch 2024: April 2024:
Launch of ‘Riff’, a collaborative video clip appMay 2024:
‘Critics’ Reviews’ tested on restaurant pages appearing to people who look for restaurants within Facebook
Launch of ‘Instant Articles’ to enhance a reader’s mobile experienceJune 2024:
Facebook added a new ‘Video Tab’ in Page Insights enabling publishers to determine more easily the performance of their videos
Launch of ‘Author Tags’ for website allowing publishers to encourage their Facebook readers to follow authors of these articlesJuly 2024:
Introduction of ‘Secret videos’ which let admins customise video distribution on Facebook and offers multiple new sharing features
Launch of ‘Video library’ for content management where Page owners can organise and update their videos
Incorporation of embedded feature of Autoplay video for websitesJanuary 2024:
Facebook brought the ‘Expat targeting’ feature designed to help marketers target people living abroad
Launch of ‘Ad Image Cheat Sheet’ which offers best practices for improving Facebook ad imagesMay 2024:
Announcement of ‘Facebook Lite’, new 2G-friendly app for Android in India and the Philippines
Expansion of ‘Desktop Video App Ads’ in Power Editor and Ads Create Tool
Facebook revamps Ads Manager and Power Editor to speed up the ad creation and optimisation processJuly 2024:
I’m hoping to offer some insight into how a small but growing and ambitious multi-channel retailer intends to use social media to promote our online brand, The Emporium Direct – I am by no means an expert in social media nor is my organisation’s present social media activity up there in comparison to the big brands. But I do run our marketing, therefore I can share hands-on experience on what has worked for us and what we’re planning.
Before I get to how we’re using social media, here is a brief snapshot of our organisation.Company Background
We have a large High Street store in Maldon, Essex and a growing e-commerce business, The Emporium Direct. Like many, we originally started trading on eBay, then moved onto Amazon and eventually our own website.
Our success has been down to the following:
Selling a mixture of niche, general and branded products – this allows us to enter multiple markets, gain additional traffic and custom all year round as opposed to only certain times of the year
Having multiple marketplace accounts – the internet is an ever-expanding net therefore the more stores and/or products you have floating out there the more likely you will sell
Aspiring to the highest standard of customer service – just because you sell online does not mean customer service should waiver – maintain excellent customer at all times
Trading in retail for over 25 years, we have a wealth of experience, contacts and know-how and we apply this to our e-commerce business
Despite being fairly successful on our marketplace accounts, it is increasingly clear that unless you are a large, well-known brand coupled with equally large resources, selling and converting sales online through your own direct website is no easy task. However, it is a great challenge and one we plan to get to grips with after the busy Christmas trading period.Why Social Media?
I think it is fair to say that unless you have been hiding for the last few years, the social media revolution is here to stay and is not a force any reputable business can ignore. We want to use social media to give our brand more personality, to engage more with customers, to create open dialogue with them and promote our business as well other local businesses near us. Facebook in particular is great for this.
One suggestion of ours is to start including more images and videos of key areas of interest in the historic, market town of Maldon, Essex which is situated on the Blackwater estuary and surrounded by beautiful countryside with myriad places of interest. Some might argue that doing this is a waste of time and money. However, and as stated above, we are not using social media to bombard customers with products, it is more about engagement, community and giving our brand the personality we know it has.
Another point to consider (I read the post on Smart Insights and similar here) is that search engines are now using social media activity as a ranking factor therefore once again, creating relevant useful content becomes increasingly important.
My final point, and similar to the other guests’ posts regarding the travel industry, is that the retail industry is also going through a revolution. The worst trading conditions for many years, if not ever, coupled with the internet, have transformed the entire business environment.
Using social media is a great way for businesses, particularly SME’s, to engage with customers and promote their brand at minimal costs. Although the costs may be minimal (free to setup social media accounts and only time to update them), we believe the strategy and use of social media are only worth our investment providing we adhere to the following methods:
Create a community allowing open dialogue between our business and customers
Provide useful content such as: photos and videos of our business and the surrounding area, product reviews, customer reviews, business opinions and any other information useful to our business and customers
Avoid pushy sales onto people – we believe social media is a place where people want to be totally honest with one another and do not want to be bombarded with commercialism
The following are our main social media priorities in the coming year:
Facebook page: We have started adding photos of Maldon and the surrounding area and are promoting our High Street, business partners and anything else related to this lovely area. We would also like to run campaigns on here too. Our Facebook page is more for community, open dialogue and genuine interaction, not sales bombardment. We have Facebook profiles ourselves so respect the fact not many people want to be always bothered.
Foursquare: As the web transitions into web 3.0, we believe we need to look at location marketing. Foursquare is perfect for this as it allows users to discuss, tag and share our businesses content directly to their phone. For example, we could run a campaign whereby the first person to check-in at our High Street store through their mobile device receives a discount, a free product or voucher for use in one of town’s lovely coffee shops and cafes. There are numerous ways marketers can promote their business and engage with fans but it is essential that as a business we look into this now so we can gain experience in this new area of digital marketing.
Twitter: We will use Twitter for relevant updates and links to our content. The popularity of Twitter indicates that we cannot ignore this social media powerhouse even though the two above appear more commercially useful at present.
LinkedIn: We will use LinkedIn to create a professional profile for our business and make relevant updates when necessary.
Hootsuite: Hootsuite is the excellent software that allows digital marketers to manage and populate these channels since this gives a single place to update the profiles with analytics. And it’s free!Conclusion
I am definitely not an expert on social media marketing. However, from the little experience I do have, I believe businesses should provide relevant and useful content to users but not with the sole intention of trying to gain sales. Using this approach, you can help shape your brands’ personality, engage and interact with customers, give your business a fantastic public relations platform and also improve your website search engine results position.
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